AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

Responsible for strategy development and execution for our Industry & Buildings division.

Key responsibilities include:
Strategy development & execution
M&A and post-merger integration
Growth strategy for a.o. renewable energy, (net-zero) Industry

Strategy Director Industry & Buildings

Responsible for strategy and integration of our global offshore wind teams, leveraging previous strategy, offshore wind and post-merger integration experience.

Director offshore renewables strategy

Leading our talented digital & services smart asset management teams in developing new solutions to help industry and government clients make data-driven decisions to increase the value they get from their physical assets.

Director Advisory Group Smart Asset Management & Digital Services South Africa

I shape and then translate our strategy to our operations through strategic projects and programmes. I analyse our performance constantly and together with the other members of our management team for Southern Africa, we transform the organisation - turning it around and making it more effective and efficient. Building new capabilities in the digital domain, digital partnerships and operational effectiveness are the main focus areas.

Strategy Manager Southern Africa

Contributing to growth and digital transformation of our Water Business Line globally, by analysing our portfolio, driving programmes, operational support and monitoring progress of strategy implementation, including M&A.

Business analyst / Strategy Associate - Water Business Line

Within the international engineering and project management consultancy Royal HaskoningDHV, I was mainly involved in the (management of) economic, strategic and institutional side of projects. Usually this included supporting organisations and people in complex decision-making processes, and collaborative development of programmes, business cases, policies and strategies.

Junior Consultant

Ymca Kampeercentra

Part time job as a site manager at a YMCA Center. Responsible for a site with up to 500 guests, leading a team of up to 10 colleagues to give our guests the most fun-packed week of the year (season: April - September).

General employee and replacement site manager

MSc thesis: Facilitated by Royal HaskoningDHV I analysed the role of stakeholder engagement at regional airports in the development of their environmental capacity - in a European context - continuing my earlier work on EU-funded programmes on a part-time basis. Feb - July 2014

Intern EU-funded programmes: Building a network around my expertise of the EU-funded Interreg, Horizon 2020 and LIFE+ programmes. I chose to be placed in Peterborough (UK) to leverage expertise and speaking the company mother tongue - bringing colleagues, clients and partners closer to achieving and funding their ambitions. Sep - Dec 2013

Intern and Master Thesis Student

Wageningen University

Student assistant Land Use Planning: Drafting and writing of reports and articles - April 2011 to October 2011

Studio Planning Basics: Guiding and supervising students in the course: Studio Planning Basics - teaching the fundamentals of spatial planning, working on a real assignment for a local municipality. April - August 2012

Student Assistant Land Use Planning Chair Group

TEDxWageningen

Preparing inaugural TEDxWageningen - specifically responsible for coordinating broadcasts, technical preparation and other event-related technical matters.

Technical coördinator

Passionate about driving sustainability and the energy transition, I am a conceptually strong strategist with a proven track record in developing effective strategies and making a difference tactically and operationally. With a curious mindset and a unique combination of strategic insight and analytical scrutiny, I excel at quickly grasping the scope of challenges and objectives, putting them into perspective, and developing effective solutions. 

Currently, as the Strategy Director for the Industry & Buildings Business Line at Royal HaskoningDHV, I am leading the  development and execution of strategies for our global division, driving growth and transformation in the markets we are active in, including buildings, renewable energy and (net-zero) industry. In this role, I have been responsible for strategy development and execution, M&A, post-merger integration, and growth strategies whilst working on other renewable energy related projects for example in offshore wind.

Throughout my career, I have successfully led talented teams and collaborated with industry and government clients, enabling them to make (data-driven) decisions and increase the value they derive from their assets and deliver to their clients. My expertise spans business strategy, financial modeling, leadership, and transformation, among others.

I hold a Master of Science degree in Social and Political Sciences of the Environment from Radboud University, where I was part of the integrated Erasmus Mundus Masters Programme Planet Europe. Complementing my education, I have acquired certifications in energy markets, financial modeling, valuation analysis, and renewable energy management and finance.

Beyond my professional endeavors, I find great joy in being outdoors  - either as a volunteer or as a runner, cyclist or hiker.

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Alex de Ruiter

Tijs van den Brink

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