AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

- Led the project management and production of the 2022 & 2023 Annual and Sustainability Report. 
- Cultivated strong relationships with internal stakeholders, including senior management, finance, and other corporate teams, to ensure seamless collaboration and alignment throughout the reporting process.
-Conducted research in sustainability reporting, staying up-to-date on emerging best practices.
-Identified and implemented cost-cutting measures and process efficiencies in all stages of report production.
-Working on aligning the reporting process with the latest Corporate Sustainability Reporting Directive (CSRD) requirements. My work includes: Market research to identify a fitting ESG management software, external consultants and advisors to support Royal HaskoningDHV with CSRD implementation, raising awareness on CSRD and managing relationships with key stakeholders. 
-Acting Scrum Master for my team.

Communications Project Manager Sustainability Reporting (CSRD implementation)

Global Reporting Initiative (GRI)

-I led a team of 4 FTEs, performing GRI’s report services for 500+ organizations annually. GRI’s services contributed  30% of GRI’s revenue. 
-I was accountable for the day-to-day performance of GRI Report Services, made decisions on complex content issues, and resolved client issues.
-I coached and trained the team and ensured customer satisfaction remained high.
-I monitored the team's KPIs and managed the implementation of relevant activities. 
-I introduced audit structures and criteria for data quality on services data 
-I supervised data analysis for monthly and quarterly KPIs. 
-I managed the financial administration procedures in the team, for instance by monitoring incoming revenue and resolving issues with debtors. 
-I was the leading expert in developing content for workshops, services, and courses in my team.
-I was the hiring manager in my team and hired all staff that joined the team in the last 3 years.
- I created and executed marketing campaigns.

Manager Report Services

-I managed the market research for an exploratory project on printed publications. 
-I drove the product development for a service where analysts reviewed the content of a sustainability report against requirements of disclosures in the GRI Standards. I mastered the content of disclosures in the scope of the service and developed expertise in the technical content to create the service methodology.  I also became the internal trainer and main reviewer for this service. 
-I developed content for the custom workshops under the Kick-off, a training workshop for first-time reporters, and the Review service, that reviewed reports through the lens of the GRI Reporting Principles.
-I led sales calls for services.
-I was responsible to maintain and update web content for my team.

Senior Coordinator- Services

-I was primarily responsible for all content development projects and services in two teams (GRI’s Training and Coaching and Report Services). I developed content for courses and workshops for GRI’s Certified Training Program (GRI Standards course, Materiality and Stakeholder Engagement module). 
-I also co-created custom workshops for GRI’s Review Service, an exclusive service that reviewed a sustainability report from the lens of the GRI Reporting Principles. 
-I continued my contributions and reviews to GRI’s e-learning program as a subject matter expert. 
I developed content, such as user manuals, for a digital reporting tool for SMEs.

Coordinator Services

-I performed the project management of a capacity-building program for sustainability reporting in supply chains. 
-I became the project manager of GRI’s first e-learning courses. I edited both the content of the courses and reviewed storyboards as a subject matter expert.
-I maintained and updated the web content for the programs I managed.

Training & Coaching Programs Coordinator

-I conducted market research and identified leads for a capacity building program for sustainability reporting on supply chains.

Training & Coaching Programs Administrator

-My daily work involved processing incoming invitations to events.

Events Area

Greenpeace International

-I conducted media analysis on news coverage on Greenpeace International and their campaigns.

Media Analyst

Hi there! I am a sustainability professional with over 10 years of experience in sustainability reporting, content development, and project management. In my current position at Royal HaskoningDHV, I am managing the company's annual report and the sustainability reporting process.

Sounds interesting? Let's connect!

taplio

The Battle

Alex de Ruiter

Ourania Dalalaki

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?