AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

buildingSMART International

Deputy Chairman

•	Contribute to the vision of buildingSMART to establish Open standards and #openbim as the foundation for a sustainable and digitalized AEC industry. 
•	My role as a board member and member of the Executive Committee involves working with visionaries globally to steer and transform the design, construction, operation, and maintenance of built assets, and driving the digital transformation of the built asset industry. 
•	Expand the openBIM community and its value proposition globally to developing and growing economies like India, Africa, APAC and strengthen the collaboration in developed regions like Europe and Americas.

Member Board Of Directors

EFCA - European Federation of Engineering Consultancy Associations

•	Represent Koninklijke NLingenieurs (Dutch trade association of consultancy, management, and engineering firms) in the EU committee.
•	Focus on communication and exchange of knowledge on digitalization, OpenBIM on the role of consulting engineers and contribute to position papers to elevate the importance and relevance of digitalization and the changing role of consulting engineers

Member - EFCA Digitalisation and BIM Committee

I am honored to lead the development and implementation of Digital Engineering/BIM and Automation within the business of Royal HaskoningDHV. 

I look forward to supporting the management teams in enabling the business to become accredited for BIM and for continual development of capabilities.

Very excited to be part of the team to:
- Lead DE/BIM development and implementation in the business, both practice and culture
- Develop and coordinate with wider company DE/BIM strategy to to digitalize and productize project delivery towards a data driven decision making with ISO 19650 compliance and accreditation as a core principle.
- Develop DE/BIM consultancy for external clients
- Support DE/BIM input to bids and proposals
- Globally drive information sharing and knowledge management among all working with or using DE/BIM and automation.
- Communication of our Digital Engineering vision 
- Create and coordinate business-wide capacity and capability improvement programmers with a standard change management framework for consistent implementation of new BIM/DE skills.
- Engage with key technology partners in the creation and implementation of technology-driven success/advancement plans, such as Autodesk, Bentley, BuildingSmart International, DigGO/BIM Loket.
- Advise and support businesses in winning work and creating a competitive advantage by Digitalising sustainability through representation and participation in leading industry events globally and organization of industry-wide Bootcamps.
- Developed a KPI framework to monitor the progress with data analytics and insight into various components of digitalization and productization to measure the maturity of adoption.

Global Director - BIM/Digital Engineering

AECOM

•	Drive adoption of BIM technologies across AECOM projects in Asia Pacific as part of the global ‘Business Technology Solutions’ team
•	Provide leadership and guidance for BIM-based projects and programs
•	Establish short/long term BIM transformation strategy and goals for staff development in the use of BIM
•	Development of BIM processes that support and enhance the practices within AECOM.
•	Review and analyze methods to establish short/long-term strategies for BIM within the region
•	Establish and maintain effective communications within AECOM at appropriate regional operational leadership
•	Represent AECOM in events/conferences across Asia Pacific
•	Coordinate implementation of global services in the region
•	Advise, Mentor and support implementation of BIM on major infrastructure projects
•	Represent AECOM in Industry forums and working groups – eg. BCA’s Working groups (Focused on Integrated Digital Delivery)
•	Coordinate activities and initiatives with strategic partners
•	Coordinate BIM Healthy Start Review process for Asia Pacific
•	Represent AECOM in industry forums and working groups

BIM Director - Asia Pacific

As BIM Manager in the Transportation sector of AECOM Singapore responsible for coordination of BIM use on project, determine schedule of use, sharing activities, quality control, modelling responsibilities and document in BIM Execution Plan.
•	BIM Manager major infrastructures in SEA, some of them are Circle Line 6 MRT Mainline, North South Expressway in Singapore and Dholera SIR project in India.
•	As BIM Manager in the Transportation sector of AECOM Singapore responsible for coordination of BIM use on project, determine schedule of use, sharing activities, quality control, modelling responsibilities and document in BIM Execution Plan. Duties include
o	Establish and agree upon a BIM Execution Plan and perform any other responsibilities or functions as required in the BIM Execution Plan.
o	Establish protocols for model management.
o	Manage and address interoperability requirements for BIM
o	Determine the conventions to be followed for reviewing BIM models and associated deliverables
o	Establish a data security protocol
o	Support regional and global projects across AECOM
o	Represent AECOM in industry forums and working groups

Manager, Building Information Modeling - Transporation

Bentley Systems

Be the Bentley Rail champion and perform strategic and tactical tasks for the product line.  Articulate the go-to-market goals and strategies to both sales and marketing.

•	Responsibilities included fulfilling strategic and tactical activates for Rail Design products - Rail Track and Overhead Line, and since 2011 managing Road products for APAC.

•	Worked as a team member of geographically dispersed ‘OpenRoads’ and ‘OpenRail’ product management team reporting to Vice President, Product Management in USA.
•	Collaborated with Road and Rail owner/operators and leading consulting organizations globally for understanding their requirements and bringing the software to fruition; enabling them to deliver projects efficiently.
•	Monitor and analyze the product line performance including customer satisfaction, market share, and revenues.
•	Business analysis of new markets and capturing business and product requirements to succeed in that market.
•	Participated in business strategy and brain storming meetings with Sales, Support and Marketing and propose product improvements to align their business goals.
•	Involved in strategic business development and relationship building
•	with key users/prospects in the industry
•	Last mile localization and customization requirements capture

Define and maintain a product Roadmap with the goal to increase its worldwide profitability. 

Monitor and analyze the product line performance including customer satisfaction, market share, and revenues.

Work with engineering, marketing, sales and operation to develop and execute the GTM plans

Global Product Manager - Road, Rail and Transit

Provide leadership and coordination of company sales and marketing functions for the Indian subcontinent region. 
•	Provide leadership and coordination of company sales and marketing functions for the Indian subcontinent region. 
•	Develop and implement sales and marketing strategy. 
•	Monitor and analyze sales and marketing activity against goals.
•	Managing the sales team and leading them to deliver their target... 
•	Create and implement short term and long-term strategies to achieve the targets

Develop and implement sales and marketing strategy. 

Monitor and analyze sales and marketing activity against goals.

Managing the sales team to deliver thier numbers... 

Create and implement short term and long term strategies to acheive the targets

Industry Sales Director

Responsible for Presales, Training, Support and localization of MX products for India
MXQRoad- special product customized for Ministry of Road Transport and Shipping to automate Rate Analysis and preparation of BOQ as per the IRC standards - preparation of product features and roadmap, product specifications, testing, product validation with Ministry of Road Transport and Highways, co-ordinatation with developer.
Representing Infrasoft at key industry events like IRC.

Sr. Application Engineer

L.R.Kadiyali & Associates, New Delhi, India.

Responsible for preliminary design, detail design, estimation of National Highway 2 lane to 4 laning upgrade Road projects in India.

Key activities included
- Geometric Design confirming to Indian standards using MXRoad
- Design optimization to minimize profile correction course for upgrade projects using MXRenew
- Corridor Modeling
- Interchange planning and design
- Report preparation- plan/profile and cross section drawing production. Detailed quantity estimation and descriptive report preparation for each project
- Design and analysis of Culverts and minor bridges
- Economic Analysis and Life Cycle cost analysis for highway projects
- Design briefings and presentations to clients/owners and feedback

Projects worked on-
24 km - Delhi Gurgaon Expressway project (5 interchanges)
18 km - Belgaum Bypass - 2 lane/4 lane widening project with service roads (Total - 72 kms of roads)
80 km - National Highway in state of MP through Hilly terrain - 2 lane/4 lane widening (Total - 240 kms of roads)
53 km - Harihar Haveri - 2 lane to 4 lane projects widening projects (Total -150km of roads)
80 km - Harihar Chitradurga

Senior Highway Engineer

Board Member and Global Director with 25 years of experience and a proven track record in digital transformation, BIM and digital engineering, and standards development across the AEC industry. Recognized for developing and executing creative strategies that promote organizational transformation, enhance operational efficiency, and provide clients with long-term value. 

Passionate about delivering value by Digitalising sustainably. A people-oriented leader, coach, and influencer with a track record of working with cross-functional teams, stakeholders, and technology partners to establish OpenBIM as the cornerstone for industry collaboration and best practices.

A strong believer in continuous learning developed a thorough understanding of strategic and tactical aspects of product and project lifecycle from concept to delivery. 

I believe, adapting to challenges in the rapidly evolving industry is one of my core strengths.

I am fascinated by Innovation - BIM, Cloud Computing, Additive Manufacturing, Machine Control, Social Media, Robotics, and more.., look forward to leveraging them to improve sustainability, productivity, and profitability.

Apart from my work, am passionate about photography and traveling.

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Alex de Ruiter

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