AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

• Bouwen van slimme oplossingen voor bedrijven met KPN. 
• Advies over Digital Transformation, Security, IT, Modern Workplaces, IOT, AWS & Azure

Accountmanager Kpn Large Corporate Enterprises ZM

• Het oprichten van een geheel nieuwe werkwijze binnen KPN, namelijk digitale werkplekken. 
• Het geheel opzetten van nieuwe teams en ervoor zorgen dat de medewerkers op een juiste manier fysiek en op afstand worden opgeleid.
• Het meedenken in operationele, strategische, commerciële, facilitaire en innovatieve zaken.

Manager Hub KPN

• HR en Operationeel verantwoordelijk voor een team van 25-50 FTE met verschillende smaken. Het team bestaat uit medewerkers Sales, Service, Save en Digital.
• Het team aansturen om de omzetdoelstellingen te behalen. 
• Het aannemen, opleiden en ontwikkelen van medewerkers.
• Elke dag het bestaande beter maken binnen KPN. 
• Actief in samenwerking met de keten/stakeholders om de klantreis en processen te verbeteren.

Manager CS Excellence Center W@lkin Amsterdam

• HR & Operationeel verantwoordelijk voor het team W@lkin-CS EC Amsterdam bestaand uit 25-50 FTE.
• Het opzetten van projecten om zowel de klantreis als systemen te verbeteren.

Management Potential Talent Traject

• Het adviseren van klanten binnen het zakelijke segment over producten en diensten van KPN.
• Ondersteunen van het management en verantwoordelijk voor operationele besturing.
• Het coachen en opleiden van medewerkers.

ZM Assistent Manager Retail KPN XL

• Het adviseren van klanten binnen het zakelijke segment over producten en diensten van KPN

ZM Sales Advisor Retail KPN XL

• Het adviseren van klanten binnen het zakelijke segment over producten en diensten van KPN.

ZM Sales Advisor Retail Business Center

GALOSSAN

Kwaliteit & Hygiëne
De Galoshes Schoenovertrekken worden in verschillende kleuren, specificaties en of maten geproduceerd. We zijn hierin uniek, omdat we ze in verschillende dikte en lengte produceren, afhankelijk van de gebruiksomgevingen van onze klanten. De Galoshes Schoenovertrekken die wij aanbieden, zijn geschikt voor elk schoen of laars en voldoen aan strenge criteria. Overschoenen voor laarzen is hierin uniek, waarbij de chemische sector en agrarische sectoren hiermee worden voorzien. De Galoshes worden met een deskundig team gemaakt, waarbij de nadruk ligt op hoge kwaliteit en hygiëne. Wij hopen met onze Galoshes vele deuren te openen van vele omgevingen en hopen hiermee vele sectoren te bedienen. Hierbij te denken aan, zwembaden, gezondheidssector, klinieken, ziekenhuizen, agrarische sector, schoonheidssector, makelaardij, bouwsector en particuliere consumentenklanten.

Owner Founder CEO

ARAG Nederland

Jurist in opleiding

ABN AMRO Bank N.V.

Hypothecair medewerker

Ik probeer een gedreven, maar vooral ook een enthousiaste persoon te zijn, die graag met veel passie en oprechtheid mensen verder wil helpen. Hierbij stel ik de mens centraal en mijn gevoelens en ideeën leg ik hierbij ook vooral uit. Ik kies authenticiteit boven alles en ik hou me vast aan een simpel integere denkwijze (mijn boeren verstand). 

Commercie van productcentraal naar klantcentraal: 
Door mijn ondernemende opvoedingswijze bekijk ik commercie ook veelal vanuit een ander oogpunt en ben er sterk van overtuigd dat inspiratie en motivatie van mensen automatisch zullen volgen, wanneer doelstellingen een smart betekenis krijgen. Dit zorgt voor meer zingeving, passie en het doel krijgt een diepere betekenis. 

taplio

The Battle

Alex de Ruiter

Burak Rahat

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