Docebo

Senior Account Executive

Account Executive

The Outlier Project

The Outlier Project is the leading private membership community for anyone who believes that anyone can be ordinary but we all have the power to CHOOSE to be extraordinary.

Member

Sales Success Media

Currently leading outreach efforts to secure sponsorships for the 2020 Sales Success Summit in Austin, TX.  This event is happening October 12-13th 2020.  The Sales Success Summit was created by Scott Ingram and features presentations from Top 1% sales reps with the goal of helping the entire sales community become better.  Steel sharpens steel as they say.  The event is the annual celebration of the Sales Success community which is a community built from the Sales Success Stories podcast and Daily Sales Tips podcast.

Sponsorship Sales Manager - 2020 Sales Success Summit, Austin, TX

Monster

In addition to growing my $2M territory of existing media partners, I was responsible for adding new partners to the Media Alliances channel.  Sold full end to end suite of SAAS HR Software including Applicant Tracking, Performance Management, and Succession Planning.  Attended conferences to develop publisher relationships, had to engage the C-Suite, run new partner business presentations, and onboard new partners.  Signed the largest new media partner for the division with $300,000 ARR in new business on a 3 year commitment.  Developed relationships with c-level executives, digital ad managers, and sales teams to demonstrate proven advantages on how our partnership model can help them grow incremental digital revenue.  Over 7 and a half years, remained at over a 100% attainment and left 130% on track of 150% of OTE.

Enterprise Account Executive - (Media Alliances) - Team Lead

Responsible for growing a $2 Million annual group of media partner accounts.  Hybrid role as an IC and as an Enterprise Partnerships Account Executive.  Sold end to end SAAS Recruitment solutions including a full HCM suite with our partner Deltek.  Grew partner territory revenue 130% in 2019 and 125% in 2018.  Consistently over 100% over 7 years.  Role was primarily an individual contributor for new business and I also was responsible for partner relationship management.  My position required me to work closely with two groups.  HR leaders and media partner executives.  I worked with VP's of HR, TA Mgrs, Recruiters on the HR side, and sales reps, managers, VP's and publishers on the media partner side.  I was also relied upon by our partners to conduct in person client presentations, sales training with reps, product demos, and lead speaking workshops with HR groups.

Enterprise Account Executive - Media Alliances

Philly.com

Philly.com is the online version of The Philadelphia Inquirer and Daily News, and my role was as a digital sales representative with a focus on online recruitment advertising. Philly.com was the first newspaper partner of Monster.com and I helped HR executives, business owners, talent acquisition managers, and recruiters to leverage digital technologies to reduce their hiring costs, reach more qualified employees, and streamline their recruitment processes.  I also worked hand in hand with sales reps at The Philadelphia Inquirer as a digital sales specialist to help them integrate digital into integrated advertising campaigns.

Strategic Account Executive

J.G. Wentworth

I worked initially as a sales representative assisting individuals who were awarded structured settlements in lawsuits.  I guided people through the process of getting access to future guaranteed payment streams.  My second title was working with insurance agents who had clients with future payment streams whether through lawsuit settlements or ill-advised insurance purchases to access their future payments today.

Senior Annuity Specialist

KM Communications

Responsible for calling and building relationships with journalists to get our clients message into the media. Contributed content to press releases for our clients and in media planning sessions. Learned the ins and outs of a medium sized public relations firm and was called on to perform many of the day to day activities.

Intern

I help organizations create modern learning strategies for their people, partners, and customers | AE @ Docebo | 🎙Host of Stories of Selling Human

Sometimes in your life it feels like you lose everything.  

Like the year I was laid off.  Interviews pushed from COVID 19,  But then the real bomb hit,

My Dad got diagnosed Leukemia.

Just 5 months later, unfortunately my Dad passed away.  Despite losing so much, I'll never lose what my Dad taught me about life.  Things like selflessness, a relentless work ethic, and a thirst for knowledge.

His best lesson was how to create genuine connections with everyone in your life.  I've taken that approach to sales my whole life.  I’m still the 8 yr old kid who loved meeting people so much that he went door to door selling Ham and Cheese out of a catalog.

I got genuine connections out of it and the Sony Boombox I won wasn’t half bad either!

Highlights from 15 years in professional sales:

🔥 I launched a new team where I successfully recruited financial producers for a firm owned by Fran Tarkenton, Hall of Fame QB.

🔥I was named the top sales rep in an office of over 50 media sales people.  Judged not just by sales attainment but also by activity.

🔥At Monster, I sold the biggest partnership contract in the history of our team. $300k ARR, 3 year deal. 

What am I most proud of professionally?

A 15 minute meeting.  I drove 3 hours to Chicago to meet a client I’ve never met in person.  For 15 mins to say hi and drive back.  It wasn’t to close a deal.  It was just a Tuesday. 

Those “Just Tuesday” moments are why I love this gig.

I’ve had success in my career because I genuinely seek to understand people. 

An understanding strategy IS my sales strategy.

My relentlessness isn’t driven by my product or a sales number. I'm motivated by digging deeper to discover the “un-discovered” problem.   Sales is something that happens for and with your buyer not to them.  You're a guide on a discovery together with the intention to help and add value.  ALWAYS.

The best feeling in sales isn’t ringing a bell, (even though that’s always fun). 

The real joy is in being told three simple words.

“I trust you.” 

That’s what really lights me up and what I'm going for.

Finally, my approach in sales is guided by attuning yourself to what someone’s entire world is like, actively listening without any agenda, being genuine, and putting them first.

I call these things, “Selling Human”.  I practice it daily.  I think we can all do it.

I choose to study it.

If you want to learn it with me, listen to my podcast:  Sell By Being Human 
(wherever you get your podcasts)

AND for more,

Follow #sellbybeinghuman

Alex Smith

Zoom Drain

Sr. Director, Franchise Marketing

MRINetwork

► Social Media Management – Responsible for the social media strategy, content creation (graphic design, video assets, and copywriting), scheduling, and daily management of MRINetwork's Corporate accounts. Grew MRI's LinkedIn following from approximately 5,000 followers to 29,200+. Increased my personal LinkedIn following by 544.6% since March 2020 using the same tactics I teach our franchisees.

► Media Production & Strategy – Leads all media and production projects/programs (100+ since March 2020), including pre and post-production project management, show flow/format design, content development and script writing, internal/external promotional campaigns, video editing and creative direction, inventory upkeep, and content distribution.

► MRINetwork Honor Awards – Orchestrates media production on large, complex experiential events, such as MRINetwork awards ceremonies, for hundreds of attendees – both virtually and in-person. I’ve managed the run-of-show, overseen media vendors, served as emcee, and directed pre-production and post-production.

► MRINetwork: United in Excellence | The Documentary – Directed all phases of production for the organization's first-ever documentary, including pre-planning, onsite coordination, attendee interviews, final storyboarding, branding, and marketing/promotion.

► Monthly Marketing Blueprint for Franchisees – Developed program assisting members with daily content creation and social media posting strategies. Includes monthly calendar with copy, thought-starters, original blogs, and customizable social sharing graphics.

► Training Programs and Consultation – Developed "The Dirty Dozen Training Course," a 12-session video series which has been turned into various training assets by our L&TD team. Also developed "Evolution Training: Branding, Marketing, & Media," an eight-session, twelve-hour training course designed to help franchisees understand and implement digital branding strategies. Averaging 4.5/5-star rating.

Media Director

► Dirty Dozen Training Series: Developed a 12-session video series with our Chief
Vision Officer which addressed the topics and conversations I cover most frequently
with our network members. These sessions have been turned into various training
assets by our Learning & Talent Development team and have been credited with
enabling many of our members to take their first step into the digital transition.

► Canva Enterprise Program: Identified a need for our members to be able to easily
create and edit industry-leading marketing collateral and social media templates.
Worked with Canva rep to implement an affordable program which enables our firms to customize materials efficiently. Oversaw the creation of dozens of templates while training the nearly 30 firms who have opted into the program thus far on best practices.

► Corporate & Network Intranet Implementation: Acted at lead project manager in rollout of new Jostle intranet platforms for MRI's corporate team and membership community. This included updating all materials from former platform, organizing new library, developing interactive org charts, and strategizing go-forward
communication plans. Designed internal promotional campaign resulting in a 75%
adoption rate after just one month.

► New Member Onboarding: Co-designed new member onboarding program on behalf of six departments and am responsible for marketing integration. I provide information and consultation to help individuals navigate our organization while
expediting their desired outcomes. I act as their go-to resource, escalating issues to other departments as necessary.

Sr. Marketing Manager

Marketing Manager

► Lead project manager driving development of third party marketing partnership – providing in-depth marketing touch-plans & content library to approximately 400 franchise offices

► Assist in planning and execution of large-scale media buy with USA Today to highlight top-performing offices. Create additional marketing tools to maximize performance of ad – such as turnkey email templates & custom social media graphics

► Developed “MRINetwork Navigator” – a comprehensive Corporate directory printed & distributed across the Network

► Strategize and execute internal Contract Staffing sales contest – including internal marketing tactics, communication, graphic design, and award designations

► Present MRINetwork marketing capabilities to prospective franchise owners and act as lead project manager & primary marketing contact for new office development – which includes office branding (legal & creative), creation of social media pages, website setup, and in-person training highlighting internal systems & social media automation/best practices

► Provide efficient customer service to all franchise owners. This includes troubleshooting technology issues, developing marketing strategies, hosting social media best practice webinars, customizing collateral, and designing custom graphics

► In-house creative designer – defining & designing Corporate brand guidelines, crafting custom art (logos, social media graphics, collateral, etc.), editing video for internal testimonials

► Rebranded Certified Professional Programs – including new logo design, testimonial videos, external web design, implementation of newly branded tools & templates, and weekly newsletter

Sr. Marketing Specialist

Bob Nolan for Cape May County Sheriff

► Designed and executed official campaign website – BobNolanForCMCSheriff.com

► Responsible for crafting consistent messaging and branding – demonstrated across social media platforms & promotional marketing items such as lawn signs, banners, postcards, etc.

► Developed social media strategies and outsourced tasks as needed

► Consult and review media buys with a particular focus on cable television, digital banners, and paid social media promotions

Marketing Campaign Manager

Comcast Spotlight

► Responsible for developing, servicing, and maintaining a base of local clients and agencies who purchase advertising space and other media services to achieve established annual sales goals within assigned sales team

► Offered zone buying to allow small advertisers the opportunity to reach only the
customers in their retail trading areas

Local Account Executive

► Assisted four local sales offices with creative and strategic marketing solutions • Acted as project manager for all local sports marketing efforts throughout Philadelphia and Wilkes-Barre/Scranton DMAs (12 offices)

► Led sports committee, managed sales support specialists, and guided upper management team
to ensure accurate and timely launches of sports packages, rate cards, tracking systems, and digital assets

► Developed custom promotions to meet client needs and help close deals

► Worked with creative department to design and produce custom marketing materials, such as sizzle reels, internal sports calendars, sweepstake microsites, presentation templates, and POP displays

► Executed e-mail blasts and direct mail campaigns

► Worked with local chambers of commerce to identify beneficial B2B events

► Coordinated logistics of client parties and events

Marketing Specialist

Greater Media

► Actively managed social media accounts (Facebook & Twitter)

► Assisted with studio hospitality; aided both celebrity guests and in-studio listeners

► Visually supported on-air talent by operating picture and video displays from the fast-paced control room

► Edited and submitted daily podcasts to over 300,000 listeners using a digital audio workstation

► Answered and screened on-air phone calls

► Performed on-air stunts on multiple occasions

Production Intern for 93.3 WMMR The Preston & Steve Show

ShootersINC

► Served as on-set PA for two fast-paced episodes of Restaurant: Impossible

► Assisted Production Manager by booking flights, hotels, rental vehicles, and security services

► Communicated with clients and vendors regarding contracts, invoices, and volunteer help

► Screened and logged footage during pre and post-production stages

Intern/Production Assistant for Food Network's Restaurant: Impossible

As the Senior Director of Franchise Marketing at Zoom Drain, I am responsible for driving the Zoom Drain brand while implementing my specialized blend of leadership and customer service to build successful
strategies for customer acquisition, referrals, and recruitment. As a proud alum of Temple University, I have spent close to a decade in franchise development, constructing innovative ideas and procedures in various high-level marketing positions – most recently as the Media Director for MRINetwork, a well-established franchisor in the executive search industry. Some of my previous roles highlight my passions, which include production and content development, personal branding, and marketing training / consultation.

taplio

The Battle

Alex Smith

Patrick Convery

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