Founder & CEO at Omni Digital | Growth Hacker | Performance Marketer | I help my clients scale their businesses 🚀 | Tennis & football fan 🎾⚽

In 2017, I was an investment advisor in a private bank. Although I was comfortable and safe in this job, I wanted more adventure in my career.

I knew that I had a unique set of skills and talents. As an accountant by training, I was comfortable working with numbers and crunching data. But I always enjoyed writing and communicating stories to the world. 

That year, I decided to leave banking and become an entrepreneur. Along the way, I dabbled in a bunch of businesses and learned by trial and error how to harness Facebook & Google to drive leads and sales to these businesses. When my campaigns didn’t work, I’d keep testing until it did. 

After spending hundreds of hours learning copywriting and marketing strategy, I accumulated valuable skills and experience in performance marketing. I realised I could help my clients scale their businesses by implementing these strategies.

In 2022, I decided to take the plunge and pursue my passion for growing businesses by founding Omni Digital, a performance marketing agency that helps clients scale through digital marketing.

Now, I work with e-commerce, home & renovation, and education businesses in Singapore to accelerate their growth using paid Facebook & Google ads.

My goal is to build a world-class team of performance marketers that has the same work ethic as me, which is to continuously test and optimize our client campaigns until they succeed.

Some of our past and present clients include Gain City, Lumens, and Bounceback.

I would love to find out more about your business with a 1:1 chat.

👉🏻👉🏻 Reach out to me on LinkedIn or email alex@omnidigital.com.sg

Alex Chan, CFA

When you spend 5 figures a month on ads and still can’t scale, 9 times out of 10 the problem shows up in the first 3 seconds.

I’ve been thinking about this a lot lately, especially after sitting through reviews, audits, and creative breakdowns across different brands.

The same pattern keeps showing up no matter the industry or spend level.

Most ads don’t fail because the product is bad, they fail because nobody ever really notices them in the first place.

That sounds obvious, but it’s surprisingly easy to forget when you’re deep in ROAS, CTR, CPA, and all the dashboards we stare at every day.

The truth is, people don’t decide to ignore your ad.

They scroll past it automatically.

And that decision happens insanely fast:
 👉 in the first 2–3 seconds
 👉 before your offer, benefits, or testimonials even have a chance to show up.

At Omni, we’ve worked with e-commerce brands doing anywhere from 6 to 9 figures in revenue.

And one thing has been consistent across accounts:

 👉 growth doesn’t unlock when brands spend more, it unlocks when they fix what’s broken in their creative strategy.

Most brands jump straight to persuasion; better copy, stronger offers, more social proof .

But persuasion only works if attention is earned first.

That’s why we keep coming back to one simple formula that explains almost everything we see in paid ads:

Attention + persuasion = conversion.

🔐 Attention is the gatekeeper.

If you don’t stop the scroll, persuasion never gets a chance to do its job.
This is where most ads quietly lose.

They look polished, branded, and “correct”, but they blend into the feed because they follow the same visual language everyone else is using — the same product shots, captions, and safe angles.

When everything looks familiar, nothing feels urgent.

That’s why attention isn’t about being louder, it’s about:
 👉 being interruptive in a way that still feels native
 👉 hooks that punch early
 👉 visuals that break pattern
 👉 formats that don’t immediately scream “ad”.

When both sides of the formula work together, conversion stops feeling random.

At Omni Digital, we’ve used this exact framework to help brands move from around $40K a month to $100K+ per month in as little as 30 days.

Not by reinventing the business, but by fixing how attention and persuasion show up inside the ads.

If you’re spending money on ads and things feel stuck, it’s worth asking one simple question before changing anything else:

Are people even watching long enough for your message to land?

Share this with a business owner friend who’s trying to scale 📈🤝

Alex Chan

Founder & CEO at Omni Digital | Helping SMEs Scale to 7-8 Figures With Paid Meta, Google and TikTok Ads 🚀 | Lead Gen & Ecom Ads | Tennis & football fan 🎾⚽

Tuition centres, stop making these 4 marketing mistakes if you want to double your enrolment (Part 2)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series — to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #2 is a subtle one, but it quietly kills enrolments:

👉 Being so generic that parents can’t tell why they should choose you.

This isn’t about bad teaching. And it’s not even about bad marketing.

It’s about being interchangeable.

Here’s what I see happening very often.

A parent enquires. They attend a trial. They say, “Thanks, we’ll think about it.”

Days pass. Then weeks. And eventually… nothing.

Not because they lost interest. But because they were also looking at 3–5 other centres.

And in their mind, all of them sounded… similar.

Most tuition centres say things like:

“Experienced teachers”
“Small group classes”
“Proven track record”
“Caring environment”

None of these are wrong.

But when everyone says the same thing, parents don’t know how to decide.

So they default to:

distance 📍
price 💰
convenience ⏳

Not because those matter most, but because nothing else helped them choose.

Here’s the key idea most centres miss 👇
Generic marketing doesn’t push parents away. It makes them delay decisions.

When there’s no contrast, the safest move is to wait.

That’s when you hear:
“We’ll see how first.”
“Let us discuss at home.”

Not rejection. Just indecision.

What works better (different lens)

Instead of trying to appeal to everyone, give parents a reason to eliminate other options.

Clarity beats claims.

For example:

Instead of:
❌ “Suitable for all students”
Try:
✅ “For students who already go tuition — but still don’t see improvement.”

Instead of:
❌ “Comprehensive programme”
Try:
✅ “Not for last-minute exam cramming.”

Instead of:
❌ “Trusted by many parents”
Try:
✅ “Best fit for parents who want consistency, not shortcuts.”

You’re not trying to be liked by everyone.

You’re trying to be clearly right for someone. 🎯

That clarity reduces comparison. And reduced comparison speeds up decisions.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, we see the same pattern:

Ads get attention. Enquiries come in.

But enrolments stall when parents can’t tell why this centre.

The centres that grow aren’t louder.

They’re clearer.

They give parents a reason to choose — and a reason to decide.

If you know a tuition centre owner whose parents keep saying “we’ll think about it”…

➡️ Share this with them.

Part 3 (Mistake #3) is coming — and it’s about trying to market to everyone at once.

Tuition centres, if parents ghost you after enquiry, this is why (Part 4)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series, to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #4 is the one that hurts conversion the most:

👉 Giving up on leads too early.

I hear this all the time from tuition centre owners:

“I get many enquiries… But after one or two messages, they just disappear.”

It feels like rejection.

But most of the time, it’s not.

It’s timing. ⏳

Here’s what’s really happening in the parent’s mind 🧠

Parents don’t enquire when urgency is at its peak.

They enquire when:
👉concern starts forming
👉pressure is building, but not urgent yet
👉they’re “just exploring options”

At that moment, they’re interested, but not ready to commit.

So when you send: one follow-up, then stop

You’re assuming the decision window has closed.

In reality, it hasn’t even opened yet.

This is the part many centres misunderstand:

Silence doesn’t mean “no”.

It usually means:
👉“not now”
👉“need to think”
👉“something more urgent came up”

And when urgency finally hits; exam results, teacher feedback, panic before tests…

Parents don’t go back to who messaged first.

They go back to who stayed visible.

What works better (longer-view mindset)

Instead of treating enquiries like one-time conversations, treat them like relationships.

This doesn’t mean spamming.

It means staying relevant.

Simple examples 👇

✅gentle check-ins during peak periods
✅useful reminders before exams
✅free webinars or short workshops
✅helpful content that proves expertise
✅consistent, calm follow-up

The goal isn’t to pressure.

The goal is to be top-of-mind when the timing is right.

Most enrolments don’t happen because of one perfect message.

They happen because:
✅trust was built over time
✅familiarity reduced hesitation
✅consistency created confidence

That’s why follow-up isn’t admin work. It’s part of marketing.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, the same pattern shows up:

Centres don’t lose parents because of bad ads. They lose them because they disappear too early.

The centres that grow are patient, consistent, and present, especially during peak periods.

If you know a tuition centre owner who says “Leads always ghost me”…

➡️ Share this with them.

That’s the end of the series! Hope you liked it!

I am a corporate rebel. And with a mission you’ll not think of.

7 years ago, I left a $250K per annum salary package as a Global HR Director to seek that optimal balance which I yearned for - Financial and Time Autonomy.

Today I proudly stand at the apex, recognised with the prestigious Top of the Table (TOT) Qualification, representing the top 0.5% of all financial consultants worldwide. 

Serving more than 700 clients, amongst them are over 400 senior corporate leaders, including CEOs, Chief Officers, Managing Directors, and Senior Vice Presidents. 

As perhaps the sole top Financial Consultant in Singapore specialising in catering to CEOs, I have an unparallelled level of expertise and an execellent track record, with a 100% satisfaction rate from them. 

“The biggest win working with Jaslyn is planning for a long term sustainable growth and not short term hits. Jaslyn is easy to work with and able to put the building blocks in simple terms and she is deeply focused on my goals rather than just selling a product.”

Jeyakumar Janakaraj, CEO, Adani Global.

Leveraging my background as an Ex-Global HR Leader, I combine strong quantitative skills in Compensation & Benefits with an empathetic consulting approach, fostering reassurance and confidence among my clients.

Drawing from my extensive experience with industry giants like DHL, Coca-Cola, and FMC Technologies, I bring a global outlook to financial advisory, enriching my clients' perspectives and strategies.

Setting myself apart from conventional financial consultants, I adhere to a distinct 3-Step PURE Approach:

1. Proactive Listening
2. Understanding
3. Recommendation
4. Evaluation

Recognising that financial planning is not one-size-fits-all, I provide customised solutions across various domains, including:

🚨 Wealth Protection
💹 Wealth Accumulation
💵 Wealth Management
🏦 Wealth Preservation
🧧 Wealth Distribution

Today I am a highly sought-after speaker. Till date I have spoken on more than 70 occasions on my advisory practice, on international and local platforms. 

A crowning achievement was delivering a keynote address at the MDRT Global Conference in 2023, addressing an audience of over 7,500 industry peers who are the creme de la creme of my space. 

Driven by a profound mission, I aspire to foster greater financial awareness and empower individuals to lead fulfilling lives and retire with dignity. 

Jaslyn Ng
representing Prudential Assurance Company Singapore 
1280/27Nov23
http://www.prudential.com.sg/FC-info

Jaslyn Asia Insurance Agent of the Year

This year marks the beginning of my 8th year in the industry. 

I remember the awkward silence when I shared my new title. 

Financial Consultant a.k.a “Insurance Agent”. 

I expressed my desire to build a new career trajectory. 

Something not just totally outside of my comfort zone but a completely new industry. 

Starting all over again as a Financial Consultant. 

At times even my inner self doubt was loud inside. 

I had to learn to silence it by working extra harder with 300% more effort. 

When people were sleeping, I was awake at 4-5am every single morning. 

When people shut down their laptops at 6pm, that’s when my first appointments began. 

Yesterday, I was recognised as a Top of the Table Qualifier. 

To the outside world, TOT is just a title. 

But to me, it saw the sweat and tears, representing the top 1% in the company. 

MDRT which stands for Million Dollar Round Table is already considered as the the Gold standard for all financial representatives]

Top of the Table (TOT) represented 6 times of the usual MDRT standards. 

It was my 4th consecutive TOT. 

There was a celebrated TOT march-in recognition. 

Spotlights shone on us with cheers from our fellow peers. 

That one minute where everything looks glamorous.

But what truly stopped me in my tracks wasn’t the stage.

It was the seats.

Because of the new seat design this year, my entire agency stood up and cheered when I walked in.

That moment touched me in the best way. 

Jaylyn Ng Gui Ying Yating Mak  thank you for sprinting around to capture footage while everyone else was enjoying the show.

Those videos matter more than you know.

And when I turned around and saw my mentor Jaden Wang - Grooming Future Leaders in Financial Services literally running to the front of the stage to help me take photos…

That’s when it hit me.

Being at the top is not a solo sport.

It is a team effort of well-supported ecosystem and support of clients. 

TOT looks like one minute of glory.

But it’s really 365 days of discipline. 
 
Nowadays I have shifted away from long working hours. 

Instead it is going from shallow transaction to deep pivoting conversations with clients.   

There are still moments of self doubt at times. 

But the change is real. 

There’s no failures but just lessons. 

We break, we rebuild and repeat

I’ve grown so much in this profession. 

Often in ways I never imagined when I first started.

Not just as a sales producer but as a leader.

Seeing my team members qualified for MDRT consistently makes me feel proud. 

I grow as a mother too. 

My kids even say they feel like they’re “part of the industry” now.

This journey didn’t just change my career.

It changed our lives.

Glad to say that the stage and glamour may be temporary.

But my growth stays.

♻️ Repost this if you found it insightful.

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✉️ DM me if you wish to speak more 

#TOT #Recognition

Jaslyn Ng Asia Insurance Agent of the Year

LinkedIn Top Voice | “THE Go-To” Financial Consultant of CXOs CEOs and Senior Corporate Leaders

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This week has been a hectic one.

I had just returned from the Prudential Agency Leaders Conference in KL.

Within 24 hours, I was back at the airport again.

This time, I was bringing my team overseas for our annual retreat.

As a mum, every trip requires careful planning and conversations with my kids, so they understand that this is part of my role as a leader.

This year, we decided to celebrate in Shenzhen, marking the first time we flew almost 5 hours into China as a team.

It turned out to be one of the best decisions we made all year.

The D&D was held at a high-end restaurant, with the décor fully outsourced to an events company so the team could simply enjoy the moment.

At the last minute, I also decided to engage a videographer and photographer to document the day.

That decision turned out to be one of the best investments, capturing many precious moments we would otherwise have missed.

There was also no stress by any members to take perfect shots! 🙂‍↕️ 

We visited scenic mountainous areas during the day.

We played real-life Counter Strike, where my entire face and body were repeatedly hit by water pellets.

We also enjoyed ATV rides together.

The entire day was intentionally designed for shared experiences.

During the D&D, I was grateful to be recognised as a Top of the Table Qualifier in the agency.

However, as a leader, this moment was NOT ABOUT ME.

This retreat was meant to celebrate the team and the tough year they had fought through in 2025.

I was deeply grateful that my entire team qualified for Quality Club Elite (QCE). 

This means that we will be travelling to Seoul together in May this year.

The top three producers in the agency also came from my team.

First place went to Maybel Heng [Asia Employee Benefits Consultant of the Year]

Second place went to Zhou Aihua.

Third place went to Jasmine Hong.

2025 was not an easy year, especially for all the working mothers like those on my team.

We constantly juggle time and energy across:

🔥 Work and Clients, 

🔥 Spouse and Children,

🔥 Parents and Household responsibilities

🔥 Health and continuous learning.

Nothing about this journey came easy, and that is precisely why this celebration mattered.

As a leader, there is nothing more fulfilling than seeing my team happy, and able to provide for their family that helps to relieve financial pressure at home.

It also means giving them the freedom to build a career without being weighed down by corporate politics.

The night ended with us celebrating the winners of 2025.

Leadership, to me, has never been about titles or moments on stage.

It is about building a career and life that people feel proud of and at peace with.

This retreat reminded me why I made the unconventional switch from Corporate HR to Financial Services in the first place.

I prefer to WIN as a Team. 

Together with clients and their families over a lifetime, rather than winning temporarily for an organisation.

#Success #WorkingMothers

𝐑𝐞𝐭𝐢𝐫𝐞𝐦𝐞𝐧𝐭 𝐅𝐮𝐧𝐝 𝐒𝐆𝐃 𝟏𝟎𝐌 𝐛𝐲 𝟔𝟓

A recent case reminded me why I love what I do.

Mr. J (pseudonym) is in his mid-50s and currently the CEO of a MNC. 

He earns 7-digit annual income and he approached me the other day.

"Jas, tell me how to make sure my retirement portfolio hits SGD 10M by 65?"

He had a clear vision of where he wanted to land 10 years later. 

We put everything on the table: 

Current investments, and ongoing premium commitments.

We mutually agreed assumed rate of return.

A realistic runway with no further funding required beyond age 60.

After running the numbers, the answer was direct:

👉 A projected shortfall of SGD 3.5M.

Not a surprise to him but now it was quantified.

Now came the real work.

I mapped out 3 strategic options, each with clear capital impact, risk, and time horizon.

1️⃣ Lump-sum injection today

Cheapest, Fastest and Cleanest. 

Downside is that it compromises liquidity.

2️⃣ Structured contributions over time

It's a disciplined and predictable approach.

With this, we can adopt dollar-cost averaging, but comes with contribution and withdrawal constraints.

3️⃣ Ring-fencing annual bonuses

We can let the yearly variable bonus do the heavy lifting by setting aside every single year. 

No lock-in period but definitely demands financial discipline.

100% dependent on the company performance too. 

During the 1.5 hour discussion, there was:

No product pitching.

No hard-selling of products.

Instead the whole discussion was to provide the couple with possible solutions. 

How each option comes with the trade-offs, assumptions, and probabilities, fully laid on the table. 

What struck me was the setting.

In my corporate years, these conversations happened in boardrooms.

This time, it happened in Mr. and Mrs J's family room.

So I deliberately kept my presentation short with key succinct points. 

CEOs don’t need more slides.

They need to understand the assumptions and whether it's logical.

They want to have answers that survive scrutiny.

What stayed with me wasn’t the numbers.

It was who they are, brilliant, with strong values and deeply philanthropic.

This couple quietly runs a family foundation together with their 2 adult kids.

We ended the evening with a home-cooked meal by Mrs. J.

And words I’ll never forget: “Jas, you’re part of our family.”

I bring the same corporate, strategic, analytical muscle just applied to life, wealth, and legacy for my clients. 

This is how I work.

I came to realise this:

Clarity beats complexity. 

Competency with Empathy creates trust.

♻️ Repost this if you found it insightful.

 🔔 Follow Jaslyn Ng Asia Insurance Agent of the Year for more real stories and sharp financial insights.

 ✉️ DM me if you want clarity in your financial decisions.

Every year, I look forward to attending the Agency Leaders Conference in the first week of January.

[Good reminder for me to start work! 🔔]

We get to hear strategic directives that give me clarity to plan well for the year ahead. 

This year 2026 is a year full of changes. 

Many of us have read about the key changes happening in the health industry.

This year’s discussion on Critical Illness trends in Singapore stood out.

Critical illness claims are rising.

Not just because people are ageing.

But because medical conditions are detected earlier due to better preventive screening habits.

Medical treatments are also far more advanced today.

Add on sedentary lifestyles and the chronic stress faced by many working parents. 

The big "C" word - Cancer hit rate remains higher than ever.

The good news is that more people survive.

Yet the recovery costs are higher and longer.

This reinforces something I have always believed.

Protection is not a nice-to-have.

It is the solid foundation of every financial plan.

To ensure a severe medical condition doesn’t wipe out a family’s savings.

Grateful to attend this year’s conference with my mentor Jaden Wang - Grooming Future Leaders in Financial Services & Damon Wong.

Really proud to see my mentor Jaden representing the agency force to share his perspective on Compliance and Ethics.

Definitely the best leader I've ever met - Which is why I joined him from the start.

As agency leaders, we do not just hear directives.

We get to share our thoughts and inputs before many key decisions are finalised.

Marketing.
Compliance.
Products.
IT.
L&D.

With social media regulations evolving and medical shield plan changes coming in 2026.

Hearing from the ground (Financial Representatives are the voices of clients) becomes even more pertinent. 

Proud to be part of the Prudential Assurance Company Singapore family.

Grateful to have a Senior management team who are so dedicated listen with open hearts. 

Being receptive to constructive feedback creates the platform of trust. 

Afterall we all share the common goal of serving our customers who entrusted us with the highest confidence. 

To me this is leadership done right, from the company to agency leaders.

#AgencyLeadersConference #Leadership #TopofMind #FinancialConsultant

𝐈 𝐡𝐚𝐯𝐞𝐧'𝐭 𝐟𝐞𝐥𝐭 𝐭𝐡𝐢𝐬 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐚𝐧𝐱𝐢𝐞𝐭𝐲 𝐢𝐧 𝟕 𝐲𝐞𝐚𝐫𝐬.

Last night, my daughter cajoled me into driving her to school this morning.

"It fits perfectly with your yoga schedule, Mummy!" she cheekily argued.

This morning, the GPS tempted me with a more "efficient" route. 

The PIE looked 1 minute shorter than my usual AYE route.

"Let's try something new! The traffic looks smooth anyway," I thought.

We took the new route > PIE.

It turned out that accidents can I deed change reality fast.  

Three accidents on Lane 1, 2 and 3 had emerged. 

The highway turned into a slow moving one. 

Motorists were curious, paused and looked. 

The 3 accidents must have just happened because we saw fire engine, traffic police and ambulance trailing behind us. 

We watched the clock tick past the 8am school time.

We finally arrived at 8:07 am.

My daughter was visibly panicked.

In school, 8:07 am isn't just "a little late." 

There's a price to pay for breaking the school rules.

The late students may have to be held back for detention. 

Sitting there in the driver’s seat, watching her worry, I suddenly felt a knot in my stomach.

I left corporate life 7 years ago. 

Since then, there's no punch cards.  

No clock watching. 

No fear of being “late”.

I design my days. 

My time bends around priorities not the other way around.

But this morning, for 7 minutes, I was reminded what it felt like to be bound by systems you don’t control.

And it made me realise something:

Freedom isn’t about having no responsibilities. 

It’s about choosing which rules you still want to live by.

Some are necessary for corporate reasons.

Some are inherited for fairness reasons.

I'm thankful, at where I am today, I manage to outgrow. 

That's the real upgrade to me.

And luckily yoga still works.

Just finished my 9am power flow. 

Regained my usual calm mind and composure. 

All good now. 🧘‍♀️😌

♻️ Repost this if it resonated.

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 ✉️ DM me if you want clarity, not just in your schedule, but in your life.

#CorporateRebel #TimeAutonomy #Entrepreneurship #LifeChoices #TopOfMind #FinancialConsultant

𝟐𝟎𝟏𝟔 𝐯𝐬 𝟐𝟎𝟐𝟔. 𝐒𝐚𝐦𝐞 𝐩𝐞𝐫𝐬𝐨𝐧. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐯𝐞𝐫𝐬𝐢𝐨𝐧.

2016 was my preparation year.

Yet I didn't know it then.

I was standing in front of my alma mater, NTU Business School.

Speaking to my juniors from the HR Consulting cohort. 

During the same time, I had just accepted a new role with Achroma.

Stepped into my first "proper" big office, with a nice view outside.

I self-sponsored myself for the 5 digit Global Remuneration Professional (GRP®) programme by WorldatWork. 

This is a globally recognised professional certification focused on Total Rewards and International Compensation / Remuneration strategy.

To earn it, one must pass 9 knowledge-based exams covering topics like pay strategy, global total rewards, market pricing, analytics, and international compliance.

I have always been the kind of person who willingly invests time, money and effort to deepen my expertise.

Not for recognition but to truly excel and own the expertise in my work.

In April that year, I took my last business trip to Houston.

It was to attend the last global meeting with FMC Technologies.

I remember seeing my ex-boss’ BMW sports car and test-drove it. 

I never thought I would ever be able to own a continental car.

It felt unreal.

At the same time, I was still attending Toastmasters.

Learning how to think on my feet and sharpening my public speaking.

Eventually I started to win "Best Speaker" and "Best Table Topics".

On paper, everything looked like great. 

Except that my health was quietly breaking down.

Early 2016 was when I realised something uncomfortable.

I had reduced my identity into two roles - Employee and Mother. 

I somehow lost myself, my own identity. 

Then I decided to choose myself again. 

I went back to exercise to feel alive again.

That was Jaslyn Version 1.0. Rebuilding from inside.

Fast forward to today.

I am a happy single mother of two.

Raising my kids closely with my sister.

My kids grew from age four and two to 14 and 12 today. 

Today I speak to thousands of financial professionals on international stages. 

I traded my HR textbooks for financial knowledge, attaining Chartered Financial Consultant, Chartered Insurance Agency Management and Executive MBA. 

From managing employees to now serving more than 700 clients who are mostly in C-Suite roles. 

I still retain my corporate grounding by being a key member in different focus groups of the Company. 

Toastmasters trained my voice.

Corporate life trained my discipline.

Motherhood trained my heart.

2016 did not give me answers.

It gave me tools, the right ones to build the life I live today. 

This is Jaslyn Version 3.0, lighter, fitter and happier. 

The stage may change.

The titles may change.

But the growth stays.

♻️ Repost this if you found it insightful.

 🔔 Follow Jaslyn Ng Asia Insurance Agent of the Year more real stories and sharp financial insights.

 ✉️  DM me if you are ready to work with me on your finances.

It’s 9am on a Saturday morning.

While most people are sleeping in,
I’m choosing discomfort, again.

As I grow older (wiser), I came to realise 
discomfort is a skill. 

Just like any skill, you need to train it.

3 montha ago, I started weights training.

After annual health screening, I was losing muscles fast. 

My body muscle deterioration accelerated faster than my wrinkle lines. 

After working out at home for two months, I decided to invest in Anytime Fitness membership.

I realised my gym consistency had shown up quietly.

Here’s the part no one really talks about.

As a female gym rookie, walking into a gym that’s predominantly male can feel hmm… awkward.

You’re hyper-aware of the space owned by the regulars. 

You’re also aware of the stares (real or imagined).

You’re also afraid to use the machines in case you “get it wrong”.

And that’s exactly why I stayed.

Growth doesn’t happen in spaces where you’re fully comfortable.

It happens when you choose slight discomfort repeatedly.

Well doesn’t the same apply to:

1. Changing jobs

2. Moving up leadership roles

3. Speaking up in rooms you once stayed silent in

Confidence is not the prerequisite.

Exposure is.

I am not someone to wait to feel ready.

I always choose to move first.

First the discomfort but eventually the comfort will follow.

If your life feels stagnant lately, ask yourself this:

Where have I stopped putting myself in mild, intentional discomfort?

That’s usually the answer.

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#Health #Wellness #Fitness #AnytimeFitness #TopOfMind #FinancialConsultant

I’ve spent the past few days strategising how to execute a massive healthcare update.

Yesterday I reached out to 170+ clients, one by one. 

Technically none of my clients would be impacted by the change. 

But I still dedicated a massive amount of effort and energy to plan for this mega communication. 

To me, this is a time-critical exercise to update my clients about these upcoming shield plan changes wef 1st April 2026.

Though tehnically the new legislated changes will not impact my clients immediately.

Unless they choose to make a downgrade after 1st April 2026 (higher out of pocket costs).

Still, I chose to reach out, individually and personally. 

It was to explain their current situation and letting them know that I'm here to answer their questions clearly and without pressure.

Here’s the part most people don’t see.

I don’t earn a single cent from these conversations.

This is not an exercise to get my clients to buy any plans. 

Instead this is an exercise of option of downgrade or maintain if they wish.

There's zero transaction incentive.

Instead my intent is simple - to bring them the clarity they need.

All because if I were an ordinary customer, this is the kind of financial consultant I would want for myself.

Someone who explains changes before they become problems.

Someone who helps me to evaluate the pro-and-cons effects.

Someone who asks,

“If this frees up cashflow, where should that money really go?”

For many clients, the answer isn’t spending.

But how they can maximise their cashflow more strategically towards their own retirement, creating more assets for their future. 

It's also to strengthen their long-term security and their family's safety net.

Let their today’s decision work harder for tomorrow’s freedom.

Going the extra mile is not glamourous. 

It’s time-consuming, to communicate to them 1:1 and to hold several briefing sessions in the course of next one week. 

It’s quiet work.

But this is the (high) standard I choose to hold.

To me trust is not built when my clients choose to work with me and buy a plan. 

It’s built when nothing is sold, and my value is still delivered across to them.

And that’s the kind of practice I intend to run for the next 30 years. 

If you value clarity over noise, and long-term planning over quick fixes, I'm sure we will collaborate and work well. 

Good planning doesn’t start at retirement. 

It starts with how thoughtfully you handle today’s decisions.

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𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝 𝐨𝐟 𝐃𝐢𝐞 𝐰𝐢𝐭𝐡 𝐙𝐞𝐫𝐨?

Most Asians were taught one retirement strategy.

Save hard. 💰

Spend minimally. 💸

Leave an inheritance for our kids. 🏦

Die With Zero (DWZ) is a contrarian concept. 

It encourages spending on memorable experiences and generous giving during your lifetime.

It doesn't allow you to leave an inheritance to your loved ones and comes with the risk of running out of money in retirement.

Last year I did a thorough financial review with Uncle Sunny, who is in his early 70s.

Uncle Sunny did everything right by “Asian standards”.

He owns a fully paid HDB home with zero debt.

He had a life plan he paid for 40 years, intended as a legacy for kids.

He also had a 6-digit cash savings sitting quietly.

When retirement came, his health took a toll.

The travel dream became a wheelchair reality.

For someone who used to clock 10K steps a day, the hardest trip now is the few steps from his bed to the living room.

Since retirement, he has been receiving about $1.2K a month from CPF LIFE.

It wasn’t quite enough to make retirement feel like life.

So we sat down to restructure his portfolio, starting with his needs and deepest concerns.

The planning had to make sense.

The solution had to maximise what he already had.

After the restructuring, Uncle Sunny saw his retirement income almost tripled.

And here’s the part most people assume is impossible.

He is still able to leave the same legacy for his children as before.

The difference is simple.

Before, his resources were parked with idle cash.

In today’s world, idle cash also comes with risks of being scammed.

How many times have we read the news of innocent victims losing their lifelong savings with just a few clicks?

Today, Uncle Sunny’s resources are activated, which provides him a stream of passive income.

At the same time, he's reassured that his money will continue to be there.

Today Uncle Sunny buys what he wants without guilt.

He can even treat his friends to birthday meals.

He orders the seafood he actually enjoys.

And the photo sees him holding up a 3kg Alaska crab. 🦀

This is the first time ever, he is willing to splurge on himself.

Die With Zero doesn’t mean “spend until you’re broke.”

It means you stop postponing living.

You decumulate intentionally.

With a good structure, you can still protect what matters.

All it takes is a conversation to understand your priorities. 

And a good trusted financial consultant to help you create the new future that supports both your lifestyle and legacy.

Whether it’s FIRE or Die With Zero, the best strategy is never a trend.

It’s the one that matches your health, your family needs, and your priorities.

For me, I would redefine DWZ as the goal to:

Live with enough.

Live with dignity.

Die with ZERO worries.

And in case you find this photo strangely familiar… yes.

Uncle Sunny is my dad. ❤️

#DeepConversation #TopOfMind #FinancialConsultant #Legacy #DiewithZero

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐡𝐢𝐥𝐝 𝐬𝐚𝐲 “𝐈 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮”?

Every night, there's a SOP at home. 

All of us would come home and wash up. 

Just before bedtime, the kids would cuddle up beside me. 

That’s when the school drama comes out, the kids call it "Spill the Tea" time.

Friends. Teachers. 

Small (Big to them) things that felt very big that day.

Last night, I expected the usual. 

Instead, my daughter shared with me something insightful in class today. 

Her teacher posed a simple question to her secondary two classmates:

“Do you say I love you to your parents?”

They did a quick poll.

Interestingly (perhaps shocking) out of a class of 40 students:

Only 5 raised their hands.

My daughter was genuinely shocked.

That's because back at home, this phrase “I love you” is said so common. 

It's said more often than the 2025 "word of the day" - yes the 6-7 meme.

Saying "I Love You" has become frivolously casual and almost automatic before we hang up the phone at times. 

My daughter just couldn’t wrap her head around it.

So she did what curious kids do.

She started to 'interview' and asked her classmates why.

Their responses caught her off guard.

Some said they’ve never said it, not even once in their entire memory

Some said they barely talk to their parents due to long working hours. 

Parents and children have different schedules. 

Home was just a place to return to… and sleep.

I listened quietly because I grew up exactly like them.

In my era, saying “I love you” to parents felt awkward, at times very suspicious.

In fact, a rare blurt would somehow send out signs of danger and alarm to parents.

[If not, you can try calling up your parents today and say "I Love You' to them. 
I'm pretty sure they would ask, are you okay my child?]

Sometimes parents even think suspect that we have suicidal thoughts. 

Strange but somewhat true.

Asian traditional parenting taught us love was shown through actions, not words.

Asian traditional parenting taught us love through actions, not words.

And it is not wrong just different ways of expressing love.

But when I decided to become a mother, I made a quiet promise to myself.

My children would never feel the invisible barrier I once felt as a kid.

That night, we talked about how love shows up differently in different families.

Not being expressive doesn’t mean not loving.

But one question stayed with me:

If a child never hears it… 

How are they supposed to learn to say it?

Before bedtime, my daughter hugged me tighter than usual and said it again.

“I love you, Mama”

Some lessons can never be taught in school.

They are somehow internalised quietly, night after night.

And the smallest habits… often shape the biggest and the most secure hearts.

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𝐒𝐭𝐚𝐭𝐞 𝐏𝐫𝐞𝐜𝐞𝐝𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

That line caught my attention during my NLP training today.

It came from Joseph Ch'ng from Minds Transformation.  

These 3 words sound simple but once it’s internalised, it changes fundamentally everything.

Sharing a drone video taken while I was sitting on a cliff in China recently.

The beautiful coastline calmed my senses. 

There’s no noise, no meetings or timelines to meet.

Just a lot of space for myself, both physically or emotionally. 

On a day to day basis, we are often on the go, fire-fighting at times. 

Yet we ignore our internal thermostat.

Your state determines your tone.

Your tone determines your conversations.

Your conversations determine your outcomes.

If you are stressed, people around you feel it.

If you are burnt out, your body reacts.

Self care is not selfish.

It is a strategic investment decision.

I love this quote on Self Care: 

It means you give the world best of yourself, not what’s left of you. 

It is built in your internal world first.

Manage your state.

And your performance will follow.

♻️ Repost this if you found it insightful.

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✉️ DM me if you more space to clarify your finances not just more policies.

#State #NLP #TopOfMind #FinancialConsultant

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The Battle

Alex Chan, CFA

Jaslyn Asia Insurance Agent of the Year

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Engagements

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