Founder & CEO at Omni Digital | Growth Hacker | Performance Marketer | I help my clients scale their businesses 🚀 | Tennis & football fan 🎾⚽

In 2017, I was an investment advisor in a private bank. Although I was comfortable and safe in this job, I wanted more adventure in my career.

I knew that I had a unique set of skills and talents. As an accountant by training, I was comfortable working with numbers and crunching data. But I always enjoyed writing and communicating stories to the world. 

That year, I decided to leave banking and become an entrepreneur. Along the way, I dabbled in a bunch of businesses and learned by trial and error how to harness Facebook & Google to drive leads and sales to these businesses. When my campaigns didn’t work, I’d keep testing until it did. 

After spending hundreds of hours learning copywriting and marketing strategy, I accumulated valuable skills and experience in performance marketing. I realised I could help my clients scale their businesses by implementing these strategies.

In 2022, I decided to take the plunge and pursue my passion for growing businesses by founding Omni Digital, a performance marketing agency that helps clients scale through digital marketing.

Now, I work with e-commerce, home & renovation, and education businesses in Singapore to accelerate their growth using paid Facebook & Google ads.

My goal is to build a world-class team of performance marketers that has the same work ethic as me, which is to continuously test and optimize our client campaigns until they succeed.

Some of our past and present clients include Gain City, Lumens, and Bounceback.

I would love to find out more about your business with a 1:1 chat.

👉🏻👉🏻 Reach out to me on LinkedIn or email alex@omnidigital.com.sg

Alex Chan, CFA

When you spend 5 figures a month on ads and still can’t scale, 9 times out of 10 the problem shows up in the first 3 seconds.

I’ve been thinking about this a lot lately, especially after sitting through reviews, audits, and creative breakdowns across different brands.

The same pattern keeps showing up no matter the industry or spend level.

Most ads don’t fail because the product is bad, they fail because nobody ever really notices them in the first place.

That sounds obvious, but it’s surprisingly easy to forget when you’re deep in ROAS, CTR, CPA, and all the dashboards we stare at every day.

The truth is, people don’t decide to ignore your ad.

They scroll past it automatically.

And that decision happens insanely fast:
 👉 in the first 2–3 seconds
 👉 before your offer, benefits, or testimonials even have a chance to show up.

At Omni, we’ve worked with e-commerce brands doing anywhere from 6 to 9 figures in revenue.

And one thing has been consistent across accounts:

 👉 growth doesn’t unlock when brands spend more, it unlocks when they fix what’s broken in their creative strategy.

Most brands jump straight to persuasion; better copy, stronger offers, more social proof .

But persuasion only works if attention is earned first.

That’s why we keep coming back to one simple formula that explains almost everything we see in paid ads:

Attention + persuasion = conversion.

🔐 Attention is the gatekeeper.

If you don’t stop the scroll, persuasion never gets a chance to do its job.
This is where most ads quietly lose.

They look polished, branded, and “correct”, but they blend into the feed because they follow the same visual language everyone else is using — the same product shots, captions, and safe angles.

When everything looks familiar, nothing feels urgent.

That’s why attention isn’t about being louder, it’s about:
 👉 being interruptive in a way that still feels native
 👉 hooks that punch early
 👉 visuals that break pattern
 👉 formats that don’t immediately scream “ad”.

When both sides of the formula work together, conversion stops feeling random.

At Omni Digital, we’ve used this exact framework to help brands move from around $40K a month to $100K+ per month in as little as 30 days.

Not by reinventing the business, but by fixing how attention and persuasion show up inside the ads.

If you’re spending money on ads and things feel stuck, it’s worth asking one simple question before changing anything else:

Are people even watching long enough for your message to land?

Share this with a business owner friend who’s trying to scale 📈🤝

Alex Chan

Founder & CEO at Omni Digital | Helping SMEs Scale to 7-8 Figures With Paid Meta, Google and TikTok Ads 🚀 | Lead Gen & Ecom Ads | Tennis & football fan 🎾⚽

Tuition centres, stop making these 4 marketing mistakes if you want to double your enrolment (Part 2)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series — to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #2 is a subtle one, but it quietly kills enrolments:

👉 Being so generic that parents can’t tell why they should choose you.

This isn’t about bad teaching. And it’s not even about bad marketing.

It’s about being interchangeable.

Here’s what I see happening very often.

A parent enquires. They attend a trial. They say, “Thanks, we’ll think about it.”

Days pass. Then weeks. And eventually… nothing.

Not because they lost interest. But because they were also looking at 3–5 other centres.

And in their mind, all of them sounded… similar.

Most tuition centres say things like:

“Experienced teachers”
“Small group classes”
“Proven track record”
“Caring environment”

None of these are wrong.

But when everyone says the same thing, parents don’t know how to decide.

So they default to:

distance 📍
price 💰
convenience ⏳

Not because those matter most, but because nothing else helped them choose.

Here’s the key idea most centres miss 👇
Generic marketing doesn’t push parents away. It makes them delay decisions.

When there’s no contrast, the safest move is to wait.

That’s when you hear:
“We’ll see how first.”
“Let us discuss at home.”

Not rejection. Just indecision.

What works better (different lens)

Instead of trying to appeal to everyone, give parents a reason to eliminate other options.

Clarity beats claims.

For example:

Instead of:
❌ “Suitable for all students”
Try:
✅ “For students who already go tuition — but still don’t see improvement.”

Instead of:
❌ “Comprehensive programme”
Try:
✅ “Not for last-minute exam cramming.”

Instead of:
❌ “Trusted by many parents”
Try:
✅ “Best fit for parents who want consistency, not shortcuts.”

You’re not trying to be liked by everyone.

You’re trying to be clearly right for someone. 🎯

That clarity reduces comparison. And reduced comparison speeds up decisions.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, we see the same pattern:

Ads get attention. Enquiries come in.

But enrolments stall when parents can’t tell why this centre.

The centres that grow aren’t louder.

They’re clearer.

They give parents a reason to choose — and a reason to decide.

If you know a tuition centre owner whose parents keep saying “we’ll think about it”…

➡️ Share this with them.

Part 3 (Mistake #3) is coming — and it’s about trying to market to everyone at once.

Tuition centres, if parents ghost you after enquiry, this is why (Part 4)

As a former tuition centre owner, I know the stress of empty seats, the frustration of bad leads, and the fear of scaling the wrong way.

That’s why I’m writing this 4-part series, to share the things I wish someone told me before running a tuition centre more than 10 years ago.

Mistake #4 is the one that hurts conversion the most:

👉 Giving up on leads too early.

I hear this all the time from tuition centre owners:

“I get many enquiries… But after one or two messages, they just disappear.”

It feels like rejection.

But most of the time, it’s not.

It’s timing. ⏳

Here’s what’s really happening in the parent’s mind 🧠

Parents don’t enquire when urgency is at its peak.

They enquire when:
👉concern starts forming
👉pressure is building, but not urgent yet
👉they’re “just exploring options”

At that moment, they’re interested, but not ready to commit.

So when you send: one follow-up, then stop

You’re assuming the decision window has closed.

In reality, it hasn’t even opened yet.

This is the part many centres misunderstand:

Silence doesn’t mean “no”.

It usually means:
👉“not now”
👉“need to think”
👉“something more urgent came up”

And when urgency finally hits; exam results, teacher feedback, panic before tests…

Parents don’t go back to who messaged first.

They go back to who stayed visible.

What works better (longer-view mindset)

Instead of treating enquiries like one-time conversations, treat them like relationships.

This doesn’t mean spamming.

It means staying relevant.

Simple examples 👇

✅gentle check-ins during peak periods
✅useful reminders before exams
✅free webinars or short workshops
✅helpful content that proves expertise
✅consistent, calm follow-up

The goal isn’t to pressure.

The goal is to be top-of-mind when the timing is right.

Most enrolments don’t happen because of one perfect message.

They happen because:
✅trust was built over time
✅familiarity reduced hesitation
✅consistency created confidence

That’s why follow-up isn’t admin work. It’s part of marketing.

Why I’m confident saying this

I used to run a tuition centre myself.

Today, at Omni Digital, I’ve spent 10+ years in education marketing, managing 7-figure ad budgets across Facebook, Instagram, and TikTok for tuition centres in Singapore.

Across hundreds of campaigns, the same pattern shows up:

Centres don’t lose parents because of bad ads. They lose them because they disappear too early.

The centres that grow are patient, consistent, and present, especially during peak periods.

If you know a tuition centre owner who says “Leads always ghost me”…

➡️ Share this with them.

That’s the end of the series! Hope you liked it!

Nabyula Consulting & Training

𝘕𝘢𝘣𝘺𝘶𝘭𝘢 𝘗𝘵𝘦 𝘓𝘵𝘥. 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘢𝘳𝘦𝘯𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘧 𝘒𝘪𝘯𝘦𝘵𝘪𝘲𝘉𝘶𝘻𝘻 𝘢𝘯𝘥 𝘘𝘶𝘪𝘦𝘵 𝘊𝘩𝘢𝘳𝘪𝘴𝘮𝘢 𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨.

I lead two specialist brands—serving both experts who need visibility and introverted professionals who need to be heard. My work spans strategic branding, executive communication, and conference speaking across Asia.

I am also a Certified Management Consultant (CMC) (Singapore)

𝐊𝐢𝐧𝐞𝐭𝐢𝐪𝐁𝐮𝐳𝐳
Founder & Principal Consultant – Branding, PR, and Strategic Content
www.kinetiqbuzz.com

I help subject matter experts turn their expertise into magnetic personal brands that attract premium clients, media coverage, and speaking invitations.

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:
• Secured $5M+ media coverage for clients across 30+ industries, eg. finance, healthcare, and tech
• Created personal branding systems (e.g., Authority Architect) to elevate experts from invisible to in-demand
• Led content strategies for big brands incl. FujiXerox, Direct Asia, Grundfos, and Terex
• Crafted cross-platform content—web, mobile, email, social, and infographics
• Conducted stakeholder interviews to turn complex insights into brand-aligned messaging
• Collaborated with global marketing teams, shaping executive-facing narratives
• Used storytelling and visual thinking to guide creative direction
• Built content style guides to unify brand voice across digital and print
• Mentored junior teams and led editorial coaching initiatives
• Self-taught in AI prompt engineering for content workflows
• Recognised as LinkedIn Top Voice in Copywriting (2023)

𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
• Launched and led a quarterly regional magazine for a construction market leader
• Rebranded The Singapore Marketer into a sharper, modern industry journal within 3 months
• Authored and published 3 books on branding, visibility, and influence

Founder | Visibility & Influence Consultant

Quiet Charisma Training

Founder & Lead Trainer – Communication, Confidence & Charisma for Introverts
www.quietcharismatraining.com

I design and deliver high-impact training for introverted professionals and technical teams—empowering them to lead, speak, and influence business decisions, all without bring loud.

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬:
• Developed and taught the proprietary QUIET Framework™, used to strengthen executive presence, communication, and influence in introverted talents
• Delivered keynotes and training for global firms including 3M, Oracle, Singtel, and AIA—focusing on communication under pressure and presence in high-stakes meetings
• Trained over 200 corporate executives in a single year on persuasive business writing and strategic messaging
• Regularly engaged as a conference speaker and panel moderator, including events hosted by NTUC Future Summit and the Malay Chamber of Commerce
• Known for transforming shy subject matter experts into compelling communicators who earn respect across functions
• Recognised as LinkedIn Top Voice in Presentation Skills (2024), reinforcing my credibility in training expert presenters

Visibility & Influence Consultant

Quantum Ed Pte Ltd

- Launched an Education & Training business
- Acquired managerial and supervisory skills with a strong can-do attitude and 
•	Designed innovative and effective training programmes
•	Developed curriculum and over 100 lesson plans for all training programmes
•	Hired, trained and supervised 5 trainers

- Honed my diplomacy and rapport building skills in dealing with customers/clients
•	Effectively handled customer expectations and demands

- Sharpened my ability to speak to large groups of audience of different background and age groups in an engaging manner.
•	Worked with other training consultancies as associate trainer
•	Conducted training workshop on Innovation for staff of Health Promotion Board and Ministry of Education
•	Conducted training workshop on Innovation and Entrepreneurship for schools.

Principal Trainer

Ministry of Education of Singapore

- Worked at a top ranking school with a fast paced, high-pressure environment where I can be sitting in multiple committees overseeing different projects at the same time.
- Head of department identified my ability to think strategically, solve problem creatively and my resourcefulness. 
•	The only non-managerial level staff selected to attend a study trip to top high schools in New York as part of the team to redesign school’s Science curriculum.
•	As part of the team I helped design a curriculum that was later adopted by other schools in Singapore.
•	Was also selected as Staff Wellbeing Special Task Force to improve flagging staff morale.

Education Officer/Teacher

𝑾𝒉𝒂𝒕 𝑰 𝒅𝒐

I help professionals build influence and visibility so they get recognised, respected, and paid their worth.

Whether you’re a consultant, subject matter expert, or corporate leader, I help you translate your expertise into thought leadership and executive presence—so the right people see, hear, and trust you.

I specialise in helping introverted technical professionals leverage their natural strengths to communicate with impact, win trust, and lead confidently—without forcing themselves to be someone they’re not.


𝑾𝒉𝒐 𝑰 𝑾𝒐𝒓𝒌 𝑾𝒊𝒕𝒉

✔ Experts & Consultants – Ready to become the go-to authority in your niche and attract premium clients, media coverage, or speaking gigs?

✔ Corporate Leaders & Professionals – Want to speak with confidence and command attention in meetings, boardrooms, and industry events?

✔ Introverted Technical Professionals – Need to bridge the gap between technical and business teams, influence decisions, and earn leadership credibility?


𝑯𝒐𝒘 𝑰 𝑯𝒆𝒍𝒑 𝒀𝒐𝒖 𝑺𝒕𝒂𝒏𝒅 𝑶𝒖𝒕

✔ Thought Leadership – Position yourself as a recognised expert and attract high-value opportunities.

✔ Executive Presence – Speak with confidence, influence decisions, and lead with impact.

✔ Speaking & Training – Trained 500+ professionals to communicate persuasively and own the room.

For technical professionals, I also help with:

✔ Winning Buy-in – Frame technical needs in business terms that executives support.

✔ Bridging the Gap – Translate complex ideas into compelling narratives for non-technical stakeholders.

✔ Establishing Presence – Communicate persuasively, gain trust, and lead with confidence.


𝑾𝒉𝒚 𝑾𝒐𝒓𝒌 𝑾𝒊𝒕𝒉 𝑴𝒆?

✔ $30M+ in media coverage secured for clients

✔ Helped businesses increase revenue by 20%+ through brand positioning

✔ Trained 500+ professionals on executive presence and communication

✔ 20 years in PR, branding, and executive communication


𝑰𝒇 𝒚𝒐𝒖’𝒓𝒆 𝒓𝒆𝒂𝒅𝒚 𝒕𝒐 𝒃𝒆 𝒔𝒆𝒆𝒏, 𝒉𝒆𝒂𝒓𝒅, 𝒂𝒏𝒅 𝒗𝒂𝒍𝒖𝒆𝒅—𝒍𝒆𝒕’𝒔 𝒕𝒂𝒍𝒌.

📩 DM "𝑰𝑵𝑭𝑳𝑼𝑬𝑵𝑪𝑬" to start the conversation.
OR
📲 Call / Whatsapp me on +65 8383 2202

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The Battle

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