Video Marketing & Social Media Strategy, Training, & Coaching for 7-8 Figure B2B Companies | Stop Outsourcing Your Content And Start Building Your Own Team | Founder Of Impaxs Marketing

Outsourcing all of your content to a "Content agency" simply does not work anymore. 

And if you're like a lot of the 7-8 figure B2B companies we've helped over the years, you've felt this while working with traditional agencies.

- Content that doesn't perform in the social media feeds 
-"Marketing" posts that just don't feel like YOU (Not your authentic voice and brand)
- They say they "Can do modern video" but it's really out of their scope and it shows in how they deliver
- The agency is slow to get back because they are managing 20-30 other clients just like you 

And yet they charge 5-10k+/month for sub par results....

My friends...there is a much better way.

A way to increase revenue and make your brand stand out by building an internal content team that delivers more effective content, faster, and in your voice-no agency required.

That is exactly what we help you do with our proven Infinite Clients System™

✅ Develop a compelling brand story and POV to consistently attract high-value clients.

✅  Create a scalable content strategy and AI-powered workflow built to drive growth across every channel — not just social media.

✅  Help you assemble an in-house content operation and team built for your business and your goals.

✅  Coach and develop your team to ensure you produce consistent, high-quality content that converts into qualified leads and new clients.

✅  Act as your strategic CMO — aligning content, marketing, and team efforts to drive measurable business outcomes.

✅  Drive real ROI from your content by consistently attracting high-intent leads, increasing pipeline velocity, and closing more deals.

It feels good to have your OWN (In house) content operation that drives inbound leads, builds brand, and helps you grow your business.   Once you do it...you'll never go back to outsourcing again.

If you're ready to take control of your content, empower your own team, and shed those costly marketing agency costs, let's have a chat! 

To book a call with me or learn more about our services and pricing, check us out here at https://impaxs.com 

Or just send me a DM now and talk to me directly!  

Thank you,

Alex B Sheridan

I don't recognize LinkedIn right now. 

I see more spam DMs than ever before 
More Chat GPT written posts in the feed
More AI generated comments

It’s the exact opposite of why most of us came here in the first place.

We came for CONNECTION. 

And let’s be honest, we also needed a way to earn trust from prospects and win new business.

It was early 2020 and we got word we had to stay home. No offices, no meet ups, no events, no kids at school.

LinkedIn quickly became a place where we shared our experiences, met new people, and talked about the things that mattered in our industry.

I hardly recognize that place anymore.

It went from “This is a great place to connect and build relationships for those in B2B” to

“We have to stay active on LinkedIn, so how can we optimize it, automate it, and have someone else that knows nothing about our business and clients do all the content for us”  🧐

When I think about content marketing, my mind goes to the core four:

-Relationships
-Trust 
-Influence
-Value

If how you show up here doesn’t have anything to do with those 4, you might want to reevaluate

Because there's still opportunity here for the ones who actually show up and put in the work.  

But if you haven’t noticed, that opportunity is to get people OFF of LinkedIn as fast as possible and start having real conversations that actually drive business and have an impact.  

Modern content marketing is not about going a million miles wide and a few inches deep.

It's about going a million miles deep and a few inches wide. 

It's one of many reasons we leaned into long form, conversational, relationship building content, like podcasts. 

It's allowed us to not be reliant on social media and still have record years. 

The algorithms could go to 0 and my clients and I are still thriving because WE OWN the conversations and the content.  Not the platforms 

We OWN the community and relationships, not LinkedIn.

Think about this in your next marketing meeting.

❤️ABS Alex B Sheridan

Building In-House Marketing Teams | Content Marketing Strategy, Coaching, & Training For 7-8 Figure B2B Companies | Founder of Impaxs Marketing

I think retirement is overrated.

I've watched family members work there a$$ off.
Sacrifice everything for their careers.
Many of those at careers they didn’t even enjoy.

To then turn 60 and now get to “Enjoy life” and live it on their terms.

In 2020 I left corporate and decided I was going to live life on MY terms NOW, instead of waiting for some magical moment that may or may not ever come. 

I need purpose, I need to be building, I need growth.
I refuse to do something I don't enjoy for decades because it provides a paycheck.

So if we're talking about the "Traditional retirement", I fundamentally disagree with that way of thinking.

Now, on the other hand I do believe in investing, saving, and taking care of your future.  I 100% putting money aside into assets and things that help me build wealth long term. (At first it was 100% my business, now it's diversified.)   

I've never advocated for blowing all your money to "Live in the now". That's just not responsible, especially when you have a family.  There can be a nice balance. 

Matthew Rice, CFA said it well when him and Bill Seyfarth were on the Founder Talk  podcast:

“I used to think of retirement as some kind of reward for all of the work I did. Now, love what I do and see the work and the impact I make as the reward”

Well SAID! 

Watch the full episode here! https://lnkd.in/g3NcUbFQ (And please give us a subscribe if you enjoy the show!)

How I turn my daily calls into videos that drive leads (Behind the scenes)! 

I call this “Being the content” instead of creating it.

Because once this system is in place, your normal work becomes high quality content.

(So no more excuses on "I don't have time to make content")

Step 1.) Set up your equipment 

I like having two groups of audio/video, that way my meeting recordings are completely separate from the content (Makes for higher quality video/audio).

GROUP 1 (For meetings)
-Video = Laptop/Computer
-Audio = Stationary Shure mic

GROUP 2 (For getting content) 
-Video = Sony Camera (Or smartphone)
-Audio = Shotgun mic (Or wireless mic)

Step 2.) Press record on group 2 right before you have a meeting that you think might get content from (Client meeting, prospect call, team meet, etc). Obviously you'll take the call with group 1.  

Be intentional and recognize you’re recording (It helps to understand the basics of content creation fundamentals here).

Step 3.) Upload the raw assets into your content workflow, where an offshore editor or marketing coordinator can edit the video. 

Step 4.) Write the copy (Ai + video transcript is an easy option here).

Step 5.) Post the content! 

I’ve been doing this for YEARS and have taught dozens and dozens of 7-8 figure B2B teams how to do it as well.

It’s one of the most effective ways to build brand and drive new business without spending a ton of time “Creating content".

And it's a massive trust builder, which is what it takes to win deals on LinkedIn in 2026. 

They get to see how you work with clients and team members before they buy.  

Your prospects don’t want buttoned up and scripted. They want real and behind the scenes.  

Ok, your turn, get to it! 

Got questions on this? Hit me in the comments! 

❤️ABS Alex B Sheridan

Had a call with a CEO who’s LinkedIn content is not generating leads

1st place I go...

👉 Strategy (99% of the time there’s issues here first)

2nd place I go…

👉 The content team (99% of the time there's  no performance driven culture)

3rd place I go…

👉 The content itself (This is what most 7-8 figure companies see as the core problem but it's actually a result of the first two not being dialed in)

When I review content, I’m diagnosing two core things: 

1.) The substance 

Is the raw material good enough to mold this into something meaningful?

You give me generic value adds or weak insights or vague stories, I can’t do much with that. It’s finished on arrival.

What I need to see here is:
-Client success stories with depth (Brand story)
-Insights into conversations with prospects 
-Building in public and showing the BTS
-Highly valuable solutions to problems their clients face

2.) The content fundamentals

Let’s say the substance is GOOD.  
Now, we need to ensure the post has good fundamentals.

And that starts with an engaging hook, which usually falls  into one of three categories:

-Bold statement/Strong POV
-Value tease
-Start to a compelling story

(Look at all high-performing text or video posts and you’ll see they all have one of these to start) 

Fundamentals matter.  

But often times companies skip to step 3 when their problem is still in 1 and 2 (Strategy and Team).

This simple strategy got us 8:1 return on LinkedIn ad spend.

It’s helped us turn pipeline into dozens of closed deals.

And it’s something you can do once a quarter and use for YEARS to come.

I call it the client success video strategy. 

And no, I’m not talking about having a client record a video testimonial for you and say “XYZ did a great job for us!” 

That means very little to the skeptical and well educated B2B buyer in 2026.

Instead, what I mean is this:

👉 Record the conversation with client (Podcast style)

👉 Have them talk through the brand story (Plot, challenge, triumph, uniqueness, and remember they are the hero who defeats the villain, you are the guide.) 

👉 Edit the video (Both vertical and horizontal)

👉 Place the horizontal version on your website (Drives conversations like crazy) and post the vertical version on Linkedin and social, where it drives leads like crazy (Especially when you’re putting a little bit of spend behind it). 

This is easily one of the most powerful, highly ROI things you can do from a video marketing standpoint right now. 

These videos live on for YEARS and do the selling and closing for you, 24-7. 

If you’re a 7–8 figure B2B company that knows your content marketing should be more strategic and ROI-focused, DM me and let's chat. 

❤️ABS Alex B Sheridan

CEO: LinkedIn should be our number one channel for marketing.

Me: Why?

CEO: It’s B2B and our buyers are there.

Me: How long have you been consistently posting there?

CEO: Almost 2 years

Me: And how many clients (Revenue) have come as a direct result of your LinkedIn efforts?

CEO: Well, none, but prospects do check us out when they book a call. 

Me: Interesting.

CEO: Why, what are you thinking?

Me: Well, there's a strong chance there may be something off with the content, but it also may be that LinkedIn shouldn’t be the centerpiece of your entire content strategy.

CEO: Well what would it be then? 

Me: Given you have a longer sales cycle, it’s highly relationship-driven, and you almost always win when you get 30+ minutes with a prospect, the opportunity might be a podcast or some type of show. 

CEO: Ok, but are you saying we shouldn't post on LinkedIn then?

Me: No, still post on LinkedIn it’s just not the centerpiece. And, if you did a show or some sort of relationship driven content you’d be able to repurpose that into LinkedIn content, email, social media, videos, etc.

CEO: This is starting to make alot of sense now.

I’ve been having alot of these conversations with B2B leaders.

LinkedIn is great. But it probably doesn’t belong at the epicenter of your entire content ecosystem.  Relationships and trust IS THE GAME.  Make sure you're content strategy supports that. 

❤️ABS Alex B Sheridan

Monday was non stop for me. 
I had several back to back client calls. 
Was hiring for several offshore roles 

I could have easily said what alot Founders/CEOs say in that moment: 

"I’m too busy running my business to create content."

Funny enough, that’s exactly what I DID say because it was true.

Thankfully, we've figured out a way to make high quality content without “Creating” anything.

I call it “Being the content.” 

Here’s how it worked this past Monday:

I’m in my home office
I’ve got a camera set up (iPhone works fine)
Shotgun mic on (Can also use wireless mic) 

A meeting starts, I hit record. 
A meeting stops, I hit stop.
🤯

Now, I’ve trained myself to be aware and intentional during these calls.
But really, I’m just serving my clients and having impactful conversations. 
And capturing all of that on video. 

We take that footage, pick out the key moments, video editor edits it. 
And boom, we’ve got video content for two weeks (Made in one day).

Pay attention next week and you'll see at least one or two of those videos being posted. 👀

This is how Founders/CEOS are doing it folks.
They understand LEVERAGE.  

They understand how importnat building BRAND is.
But don't want to spend all day doing it.
This is the solution 

And sure, they create too. (I wrote this post for example)

You need that.
But you also need to capture YOU doing what you do best.

t’s simple
It builds trust 
And clients see how what it's like to work with you.

If there is one content marketing unlock for 2026, let it be this.

We help our clients build the in-house content systems, processes, and offshore team so they can stay in their zone of genius while the machine runs itself. 😎

❤️ABS Alex B Sheridan I am the content

“Referrals are the best way to win new business”

You sure that's still true in 2026? 

Because when someone consumes your LinkedIn content for 6 months straight, feels like they know you, recites back what you’ve taught them , and shows up 90% ready to buy—I’d beg to differ.

Or when someone spends an hour with you on your podcast, and together you share insights, laughs, and real stories, and you start to build a real relationship, I’d argue that’s more powerful than a referral in most cases.

And the stats actually back this up too:

B2B buyers are 70-80% through the decision making process by time they have a sales conversation with someone. 

How are they getting 70-80% of the way through the decision making process before the conversation?

Simple. Companies are educating them, building trust with them, demonstrating their capability, and influencing their decisions. (Through both in person and online content)

Now, I LOVE referrals, and they do convert well because you have some built in trust and credibility there. 

But that's also what having a BRAND does too, except it happens at scale and is much more predictable than sitting around waiting for the next referral to hopefully come in.

Buyers are more educated than ever before. 
But they’re also more skeptical than ever before. 

Which is why simply “Posting some content” doesn’t work. You need a content eco-system designed to earn trust, build relationships, and influence buying decisions. 

I don’t know about you, but I want to be educating and building trust with my future clients every step of the way.

I damn sure don’t want some other company doing it all while I sit on the sidelines hoping they find me someday. 

❤️ABS Alex B Sheridan

I had an interesting conversation with an 8-figure CEO about their content marketing. 

They’ve got a jr. marketing associate running their entire marketing department right now.

Someone who has good intent, but almost 0 experience building modern marketing initiatives that drive real demand and revenue. 

And they’re starting to see the effects of it now.

They’re losing marketshare to smaller firms who are out-marketing them.

They’re losing credibility with current clients who see their posts on LinkedIn and think “This is the best content they’ve got?  It sounds like Chat GPT wrote it.” 

Their company is built on relationships, trust, and community.
But online they appear surface level and detached from the community.  

They have no problem allocating funds to other areas of the business but when it comes to their BRAND, the budget gets squeezed. 

And part of this I really do understand. 

For years, they’ve viewed content marketing as “we just need to appear active when prospects look us up.”

If thats the case, there’s not much value in marketing. 

But for the 7-8 figure companies we work with it’s the opposite.

Their content starts conversations with NEW clients.
It influences talent with multiple offers.
Their content gets referenced in sales calls. 
They build trust before the initial call happens. 

And yes, if someone “Looks them up” they don’t just appear active, they appear as top 1% in class. 

If you’re going to invest in content marketing, whether that's LinkedIn, podcasting, YouTube, email, etc. it’s important to have a standard of excellence that matches your in person brand.

It should be designed as a serious growth lever that will help take the company to the next level over the next 5-10 years+. 

Now, what should this company do in this case? 

1.) Assess the jr. level marketing associate. If they’re highly coachable, have work ethic, and creativity, I'd likely keep them. You need a good operator. 

2.) Bring in a fractional marketing leader who embeds proven strategy, systems, skills, and structure into your organization, while coaching your junior marketer. This gives you clearer strategic direction, smarter budget allocation, and a marketing engine built for real business growth.

3.) Start building a performance driven culture around marketing as you do other areas of the business. Marketing isn’t sales, but it should be tied to leads, relationships, and real business results. 

It’s 2026.  
If you’re marketing means “Looking active” I can guarantee you there’s 3 other companies right now coming to eat your lunch very soon.

❤️ABS Alex B Sheridan

One of our podcast clips went viral this week: 

16,000+ likes 
1,899 shares
877 saves 
535 comments
And added 377 new followers!

From ONE video.  

Which is why I always laugh when people say: “Podcast clips don’t perform as well”

But the truth is, most don’t. 

Not because of the style, but because of the strategy and execution.

Most are shot with:

-Lower quality video
-Audio that seems like it’s from a zoom call
-Editing that feels out of place
-And no strategy behind creating high-performing short form video clips 

But now imagine you have elite level audio and video.

You have editing that helps TELL the story, not distract the viewer.

And you have a real strategy built around two key areas:

1.) Creating a world-class guest experience and a conversation so valuable that guests become promoters, referral partners, and clients.

2.) Producing platform-specific micro clips designed to perform and consistently bring new people into the show. That means anchoring clips around “50/50” (on-the-fence) questions: topics where half the audience agrees and half disagrees. That polarity drives comments, shares, and saves.

Want to see the clip?  I’ll drop it in the comments now! 

❤️ABS Alex B Sheridan

Nausheen I. Chen

Get clients, investments and influence by speaking confidently | Public Speaking Coach for entrepreneurs and execs | ex-Fortune 50 | My featured section has a gift for you.

You know who gets the most clients and promotions?

The person who can speak the best.

You might be an expert in your domain.
But if you don't speak with confidence, no one will trust you.

Your career and business will suffer because you struggle to speak powerfully.

Your next client will go to the person who presents better than you.
Your next promotion will go to the person who communicates better than you.
Your investor might pass because they are not convinced of your value and worth.

You’ll feel weak and powerless.

It’s crazy because you have a lot to share with the world.

But your speaking skills let you down.

Here’s the good news:
It doesn’t have to be like that.

Now imagine:
You ace sales calls and win dream projects because you speak with confidence.
You get that promotion because you present with clarity in the boardroom.
You build a powerful brand because the world listens when you speak.

I can help you get there.

I’ve helped 500+ entrepreneurs and execs become confident and effective speakers.

• Entrepreneurs like Wes, who had stage fright and went blank when he was in the spotlight.

• VPs like Sarah, whose voice shook every time she presented in the boardroom. But became a confident speaker working with me and secured 2 leads worth $350,000 for her company.

• LinkedIn creators like Jasmin Alić, Ruben Hassid, Lara Acosta, Sophie Miller, Nigel Thomas, Nicholas Boucher, and Mando Sallavanti III who now speak on big stages with credibility, authority, and influence.

I can help you become a confident, powerful speaker too.

Are you ready to stop missing opportunities and start attracting them?

DM me ‘SPEAK’ to find out how.

Who am I:
• 3-time TEDx speaker.
• Award-winning ex-filmmaker.
• Communication skills trainer at Fortune 50 P&G.
• Official LinkedIn Instructor for public speaking courses.
• Coached 500+ execs at Google, Amazon, SAP, AT&T, IBM, Twitch, European Chamber of Commerce.

I'm also a part of the @elgato professional program as well as the LinkedIn Creators program.

Public Speaking Coach for stage and camera

I coach entrepreneurs and execs on how to speak on camera with maximum impact, create a powerful brand and grow professionally.

Your body language can break your confidence.

Here’s how to fix it:

The way you stand.
The way you move your hands.
And even the way you make eye contact.

It can make or break your message.

Here's how you can master your body language:

→ On camera:

Make eye contact with the camera.
Use gestures intentionally for emphasis.
Frame yourself at eye-level to convey confidence.

→ In person or on stage:

Keep your feet shoulder-width apart to project stability.
Move purposefully to keep your audience engaged.
Use open gestures to convey your authority.

Remember,
Your body speaks louder than your words.

Master body language to become unforgettable.

♻️ Repost to help others improve at non-verbal cues.

P.S. Comment STAGE to get my stage presence guide!

The CEO’s Public Speaking Coach • ex-Fortune 100 communications trainer • 3-time TEDx speaker • Public Speaking Professor at CEU • LinkedIn Learning Instructor • Founder, The Confidence Accelerator • Keynote Speaker

June 2022: I got accepted to speak at TEDx.

But it made me feel like an imposter.

I kept thinking:

“They’ve made a mistake.”
“I don’t belong on that stage.”
”What the heck did I get myself into?”

But I said yes anyway.
Now that talk has opened doors I couldn’t have dreamed of.

→ Building a coaching business to multiple 6-figures
→ Coaching CEOs to speak to 10,000+ people
→ Leading a Mastermind event in London

But none of that would’ve happened if I had said no.

This year can pass quietly.

Or it can be the year you act big even if you’re scared.

It’s your decision.

PS - Have you ever felt like an imposter stepping into something bigger? yes/no?

Women are judged before they even speak.

(How I deal with this as a brown woman)

Men are (usually) heard.
Women are (usually) evaluated.

Too much makeup.
Too little makeup.
Too covered up.
Too revealing.
Too much.

So advice like
“Just be confident”
falls flat.

Here’s what actually helps.

Don’t try to be liked.
Aim to be clear.

Say your point early.
State it once.
Then pause.

No more over-explaining.
No more “softening” your tone.
Just calmness, conciseness, clarity.  

And then watch all the judgement fall away.

PS ever felt judged no matter what your gender is?

I’ve spoken on stages for 17 years (including TEDx).

Here’s the most powerful trick I’ve learned:

How to pause.

This video shows you the magical power of the pause.

(And I’ve created this Power Pause guide to show you exactly when to pause: https://lnkd.in/d7Y2UtTB)

Pause to become more powerful in the room.

P.S. Do you pause intentionally?

The world's top 1% leaders don't speak to "inform".

They speak to "connect". This is how:

When you speak to just "inform":

- You’re on auto-pilot.
- You don’t sound engaging.
- People tune out, your message is lost.

In this video I show you how to speak to connect.

So you keep the audience hooked till the last word.

Follow me Nausheen I. Chen to never miss a speaking tip.

P.S. Where will you speak next?

Stop using exploitative language in job ads!

“Going the extra mile", "working non-typical hours":

These are thinly veiled words to give the company an excuse to exploit people.

- When it says: “go the extra mile”
It actually means: “work beyond your scope”.

- When it says: “work non-typical hours”
It actually means: “work overtime without complains”.

I’m coaching a client to speak well in interviews -
And this language immediately stood out.

Language reflects culture.

When the job ad sounds exploitative,
That’s what the actual job will be too.

If you want to fix your culture, prevent toxicity and retain people for longer -

Use words that respect employees, not exploit them.

PS - ever come across job ads like these?

I created LinkedIn’s first course on AI and public speaking.

But here’s where you should not use AI:

Look, I love AI.

But this MIT study shows that relying on AI:

→ Decreases your brain connectivity.
→ Weakens your memory.
→ Makes you less creative.

This doesn’t mean that we shouldn’t use AI.

But use it to enhance your creativity.

Not outsource it.

Here’s my take as a public speaking coach:

→ Always come up with the key ideas yourself.
→ Use AI to critique and build on your ideas.
→ AI becomes your co-creator, not your ghostwriter.

You bring the personality, ideas, stories.

AI enhances and packages it.

Win-win.

P.S. Do you use AI for presentations? Yes/no?

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The Battle

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