Video Marketing & Social Media Strategy, Training, & Coaching for 7-8 Figure B2B Companies | Stop Outsourcing Your Content And Start Building Your Own Team | Founder Of Impaxs Marketing

Outsourcing all of your content to a "Content agency" simply does not work anymore. 

And if you're like a lot of the 7-8 figure B2B companies we've helped over the years, you've felt this while working with traditional agencies.

- Content that doesn't perform in the social media feeds 
-"Marketing" posts that just don't feel like YOU (Not your authentic voice and brand)
- They say they "Can do modern video" but it's really out of their scope and it shows in how they deliver
- The agency is slow to get back because they are managing 20-30 other clients just like you 

And yet they charge 5-10k+/month for sub par results....

My friends...there is a much better way.

A way to increase revenue and make your brand stand out by building an internal content team that delivers more effective content, faster, and in your voice-no agency required.

That is exactly what we help you do with our proven Infinite Clients System™

✅ Develop a compelling brand story and POV to consistently attract high-value clients.

✅  Create a scalable content strategy and AI-powered workflow built to drive growth across every channel — not just social media.

✅  Help you assemble an in-house content operation and team built for your business and your goals.

✅  Coach and develop your team to ensure you produce consistent, high-quality content that converts into qualified leads and new clients.

✅  Act as your strategic CMO — aligning content, marketing, and team efforts to drive measurable business outcomes.

✅  Drive real ROI from your content by consistently attracting high-intent leads, increasing pipeline velocity, and closing more deals.

It feels good to have your OWN (In house) content operation that drives inbound leads, builds brand, and helps you grow your business.   Once you do it...you'll never go back to outsourcing again.

If you're ready to take control of your content, empower your own team, and shed those costly marketing agency costs, let's have a chat! 

To book a call with me or learn more about our services and pricing, check us out here at https://impaxs.com 

Or just send me a DM now and talk to me directly!  

Thank you,

Alex B Sheridan

Yesterday I made the difficult decision to replace our CEO with Ai.

I realize this is going to be a controversial decision that not everyone will agree with.

But it's one I'll have to live with and one I feel confident in. 

If you watch the video, you'll see how the team reacts when they find out too. 

In all seriousness though.

Ai is moving into industries FAST. 

I spent time yesterday talking to a client who was deciding whether or not to bring their content & podcast in-house or outsource it.

7 years ago, the obvious move was to outsource because the tech, equipment, and capabilities were too complex for most B2B teams to run in-house.

But now, with the use of Ai, offshore talent, and smart marketing systems, we're going to produce higher performing content, it will cost less over time, and it's being done in house and under their control. 

This is exciting to me because it puts the power and control back into the hands of the B2B company.  Not the marketing agency. 

Oh, and a reminder with your content on this cold 🥶 Friday morning: 

Don't forget to have some damn fun!  If you're not having fun and enjoying creating your content, guess what?  Neither are your prospects and customers. 

❤️ ABS Alex B Sheridan

Building In-House Marketing Teams | Content Marketing Strategy, Coaching, & Training For 7-8 Figure B2B Companies | Founder of Impaxs Marketing

I’m creating less short form video on LinkedIn this year.

And it’s not because LinkedIn “organic reach is down”.

I don’t pander to algorithms.  I never have.

I was doing video here in 2019/2020 when people said video doesn’t belong on LinkedIn and videos got no love.

I was also doing video here in 2023/2024 when LinkedIn favored video and we were getting MILLIONS of impressions per week. 

I still BELIEVE in video. It’s the absolute best medium to earn attention and win trust. 

So why am I creating less short form video?

And by “creating less” I mean I'm creating (From scratch) less short form video content specifically for LinkedIn. 

I’ll actually be posting MORE video content in 2026 than I ever have before (Between my podcast channel, lives, and repurposed shorts) 

3 main reasons:

1.) My attention for now is on long form video. Specifically my podcast and live streaming.

These are the relationship and community building mediums that I think are going to be more important than ever as the wave of AI content continue to hits the feed.  

If you really want to build trust and a community around your content, long form is the GOAT.  It’s real, it’s unfiltered, and it allows for DEPTH and context. And the business conversation/lead generation system you can build around it is second to none. 

2.) I’m really enjoying creating long form video content and writing a little more here. 

Shocker, you should do what you enjoy. :) I talk about this stuff alot. And I also live it. 

3.) The best B2B companies out there are slowly becoming media companies. 

And they're the ones earning ATTENTION and winning the TRUST from clients and prospects.  

It’s 2026, you can now build an in-house, media company inside your own business at around the same quality as a new station.  

It is absolutely wild to me that a 7-8 figure company wouldn’t be doing this right now. The opportunity is out of this world good.  

Now, what about you? What type of content gets you excited to do this year?

I talked to the marketing genius behind NERDS candy, ROBERT.

I asked him: How do you feel about “Personal branding” today?

His answer: “Not a fan, too much narcissism. I see a lot of noise but where’s the message?” 

Personally, I’ve seen personal brands change people's businesses and lives in a big way.

It’s completely changed mine ever since I started making content in 2019.  

But Bob has a point here. 

There is alot of ME ME ME going on in people's content (and not enough real impact).

You see a lot of content and ask yourself, “How is that message touching your audience”?  

What is the message even? 
How are you differentiating from your competitors? 

This is something I’ve talked about on LinkedIn for a long time.

Most companies right now are checking the boxes with their content marketing.

Saying the same Sh$% everyone else says about what they do and why their “Different.”

“We care”
“It’s our boutique, high touch approach"
“Our team culture is the difference”

And while there may be some truth to that, EVERYONE else is saying the same thing.

So, to a new prospect, you just sound like the competitors.

In which case they go, “This company looks, sounds, and acts like the others. So if they are the same, I guess we’ll just find the cheaper option because all else is equal.”

This was a GREAT conversation and I was honored to have Bob on the Founder Talk podcast!

Watch the FULL episode here and learn how the NERDS candy was invented and what it takes to really market to your customers in 2026! https://lnkd.in/eGnYWHkR

I was gonna spend 12k to get a booth at a well known conference.

My customers would be there 
It’s well known in the industry
A lot of good relationships to build

But then I thought about what I could do with that money and what the ROI would be: 

1.) I could keep feeding it to my LinkedIn thought leader ads campaign, which at the time was generating a 8:1 return on ad spend.

In other words, I could put in 12k and get 96k back. Without ever leaving my office.

I could also keep posting organically on LinkedIn to drive inbound leads, and use my engagement strategy to start virtual conversations.

After all, LinkedIn is the 24-7, year round business conference 👇

Main Feed = Speaking on stage
Comments = Round tables
DMs = 1:1 Conversations 	
Profile = Booth 

2.) I could use that 12k to build an in-house podcast/content studio and go all-in on this format, creating a consistent flow of great content while spending an hour at a time with prospects and customers in person and building real relationships along the way.

That’s similar to what I would hope to accomplish by going to the conference. 

And surely that would drive new business in a much more consistent way than a “One shot” hope with the conference. 

3.) I go to the conference and create a solid game plan with a pre, during, and post conference marketing/sales strategy that makes it worth every penny to go.

I engage attendees & book meetings pre-event
I create content while there 
I do all of the “Follow up” while there
I leave with quality meetings already booked

And if it’s not too late, I see if I can get on stage or run a round table. :)

3 legit options here.

Which one would YOU choose this year? 
Which one do you think I ended up choosing? 

❤️ABS Alex B Sheridan

PS: I'm on site at a client tomorrow helping them build 2 of the options above. Nothing beats seeing your clients in person, doing some filming, and helping them build a media machine that allows them to become the most trusted and sought after company in their industry!

I heard the 2 quickest ways to build trust with prospects is this:

1.) A genuine compliment
2.) Find something in common 

So, when you’re DMing prospects on LinkedIn you can say:

I am really impressed with your profile! And I see we are both LinkedIn users here so let’s book a time to chat, here’s my calendar link! 

Obviously I’m kidding 🤣

In all seriousness though, here’s my LinkedIn DM approach that has nothing to do with fake compliments: 

1.) Focus in on a problem they care about 
2.) Provide insights on how they can solve it with no expectations in return

In other words it can’t be: 
❌“Hey you’re probably dealing with XYZ” and my company can solve that!”

✅ But you could mention how you’ve talked to 9 other (X) CEOs this month and describe how they’re all trying to figure out how to drive more inbound leads from their content marketing without outsourcing it to an overpriced agency. 

And then you could share 1 insight/new way to look at this problem that's been proven to help solve that.  No strings attached.  If it sounds like a worth while conversation, cool.  If not, no worries. 

This is what I call a LOW commitment, HIGH value ask. And we’ve been booking meetings using this method since 2020.

You do it via video/audio and you’ll likely increase your meeting rate by 30%+

You have a brand and people already trust you when you reach out, kick that number up even higher!

Content and building your brand is EXTREMELY important in 2026. 💯

But so is knowing how to go in and tactically engage with your ideal clients and book meetings each week on this platform.  15 minutes a day could be one additional client per week. 

Got questions on LinkedIn DMs, hit me in the comments and I’ll answer em!

CEO: What will we get from posting on LinkedIn?

ME: That's not the right question.

CEO: Well what is then?

ME: What can you GIVE to your audience on LinkedIn

From there, everything changes.

When you obsessively focus on "How am I serving my audience" instead of "How many leads did I get this week" a funny thing happens...

Your content does better
You become sought after
You generate more inbound leads

I had a GREAT conversation with Donna Marie Post on all of this and so much more on the Founder Talk podcast! 

She's a pro at working with CEOs/Execs on their stage presence and puts on some of the best TEDx events in the area.  

She knows what it takes to be elite when the spotlight is on you. 

When your heart is beating fast or your nervous to hit the post button, it's likely because you are thinking of YOU, instead of the impact you're about to have. 

"Stop performing, and start serving" as she says! 

Check out the full episode here, this is one every CEO/Founder should watch, especially if you're creating content or getting on stage this year! 

Check it out: https://lnkd.in/eGnYWHkR

Last week we generated a lead for a client on Facebook

They saw the FB content 
They went to the website
They booked a call

Here's the crazy part too: 

Our content doesn’t “go viral” 
We don’t have 30k followers 
And there’s no paid ads (Not yet at least)

Because they’re high ticket, when this lead converts it could be $50,000+ in new revenue.

That was the second lead for the week too. The other one came from doing content collaborations.

And we’re just just warming up :)

Here’s the real reason this is happening, and how to apply it to your own content marketing:

1.) The content strategy is based around predictive and non predictive content channels. 

Predictive = Leads are systematic and predictable (FB group, content collabs, ads, etc. Podcast could also be here too)

Non-Predictive = Leads are not as predictable but we’re building brand and trust at scale (Examples: Social media organic, LinkedIn, YT channel, email newsletter, etc.)

Both are important, but most of the time companies are guessing here, mixing these up, and/or have no real strategy around either. 

2.) We looked at the industry competitors and said, “Yep, we will look and sound nothing like them”. They are boring, “Corporate” and they’re not building a raving loyal community like we are! We take chances. We show the behind the scenes. We tell real stories that make people inspired to take action. We are willing to be BOLD. And it pays off. 

3.) In a world where everyone wants to go surface level and wide. We went deep and narrow. We are ultra niche and create a very specific kind of content for a very specific type of customer. We don’t obsess over “What can we get out of them” instead our approach is “What can they get from us and how can we truly serve them”

THIS is how you generate leads as a B2B company.  You don't need to an influencer. You need to be a key person/s of influence. 

Drop me a DM or visit https://impaxs.com/ if it’s time to get your content marketing generating leads and revenue for your company.

Consuming too much content is harmful for Founders/CEOs.

It blocks creativity.  It limits free thinking.

Sure, most of us read articles
We listen to podcasts/YT in the car
We pay attention to trends and what’s happening in their industry

All of that is fine, you need to be informed (And sometimes entertained)

But I would ask yourself, "What is my consumption to creation ratio?"

Consuming content = downloading to your brain
Creating content = uploading from your brain to your audience 

One is something you GET (consuming)
The other is something you GIVE (creating)

It’s easy to become a slave to the algorithms.
You get pulled into a show, channel, or short form feed
Every chance you get your checking your phone
It starts to control you in a way

But imagine if that energy was put into creating something of value.

That's where real growth comes from in my opinion. 👇

The creative process of writing something that is useful to your customers and prospects.

The ability to take a complex issue and distill it down in a way your audience understands and can apply. 

Instead of listening to a dozen podcasts, you've got your own that you're creating and sharing with the world. 

The ability to tell a story in a way that people's ears perk up and they’re inspired to take action.

These are all invaluable skills that help you grow as a Founder/CEO/Creator. 

Consuming forces you to LISTEN and DIGEST (Download)
Creating forces you to THINK and CREATE VALUE for others (Upload)

Both are important skills. 

When a CEO tells me “they don’t have time to create, their too busy” 

My first thought is “What’s your consumption to creation ratio”?  

Because for most, it’s heavily weighted on consumption and not enough on creation. (And that's been me at times too so I get it)

But there’s a few Founders/CEOs reading this right now that are about to change this

They're done sitting on the sidelines and ready to start being a leader in their industry. 

And to you I say this: you have no idea what you are about to unlock.  💪

ACTION ITEM: Block 20 minutes each morning with your coffee/tea to simply create. No pressure, just write in your notes app or on a pad. Some days you'll be in flow state, full of ideas, insights, and stories.  Other days, you'll get in some good practice. But if you do this every day for the next 6 months it will change the course of your business forever.

I don't usually talk about my competitors on LinkedIn. 

It's not my style.  
But today is different. 

I am going to talk about the one person (And only person) that I really compete with and that is Alex B Sheridan. :) 

Every day I think to myself, "Is this guy living up to his full potential?"

In 2025, the answer was no.

Even though the business had it's best year yet I felt like I left alot of opportunity on the bone.  Personally and professionally.

It's not about chasing the next "Milestone"
It's not about working 24-7

It's about knowing what the best version of me looks like and being relentless about BEING that guy. 💪

The business person
The father
The content marketer
The significant other 

Ryan Walsh and I had such a great conversion around this and many other wild things like:

-Drone tech (His company is leading the way!)
-Aliens and UAPs 👀
-Growing businesses
-And yeah, leaning into the best YOU

It was a great conversation with alot of insights! 

Check out the full episode here! https://lnkd.in/gnCeTpUT

❤️ABS Alex B Sheridan

BREAKING: I am going LIVE tomorrow to talk about the ONE content shift that will win you more clients in 2026! 

I'm also doing a live Q & A as I go through it so ask away!  You can watch and participate on both YouTube or LinkedIn. 

IMPORTANT NOTE: This is on my Founder Talk page, NOT my personal profile. We are doing this because these weekly lives are part of the Founder Talk brand.  Which means we'll be talking about much more than just content marketing here.  😎

Here are some of the topics you can look forward to for upcoming LIVES:

👉 Where smart founders invest their profits so their money makes money while they sleep

👉  How to get inside the head of your CEO prospects and influence them like the top 1% do

👉  The latest news and insights in the world of entrepreneurship and how it will effect your small/medium sized business as a Founder  

And so much more!  

This live show is FOR FOUNDERS, BY FOUNDERS. :)  Just like the podcast and our community

Get signed up now and don't miss it!  See ya there

https://lnkd.in/giKgHZKA

BREAKING: New live on thursday: The #1 Content Shift That Will Win You More Clients in 2026

I'll also be taking questions LIVE, so jump in and ask me anything!

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

LinkedIn doesn't have enough real humans.

Here's what we can do about it....

Howdy folks, it's been a whiiiiiile.

I spent 2025 mostly offline working on my health and myself and some cool projects.

Truth is though, I missed the banter... 

Scrolling this feed this past week I can see that most of you miss the good ol days when people kinda read your content, commented back...

AND actually connected human-to-human. 

I know I know...

It's easy to feel lost and upset about what has changed.

(guilty as charged over here hehehe)

But truth is it's harder to show up
AND work towards a solution. 

So look if you are a rebel, an outcast and feel lost on this platform I hope we can connect.

I believe it's still possible to build a business here...

n also have fun doing it!

PS Join me. Lets make our corner of LinkedIn great again.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

Join 14k+ others and sub here: https://lnkd.in/eagxG_7k

LinkedIn is boring. I am not. Follow for memes, anti-guru hate speech, practical AI tool workflows and to join my movement of rebel creators.

I became what I hated.

A guru with a 6-figure course launch...

Actually.. I fell just short of a 6-fig launch. 

But see that's how this silly game works...

(nobody cares what's true anymore) 

Anyways... the product was "AI Writing Made Easy" and it was the best LinkedIn writing course about AI in early 2024.

But I was a terrible guru. 

I refused to promise buyers platform growth OR an increase in revenue because I couldn't honestly assure that. 

Not only that... 

But I didn't leverage buyers into...

→ Selling a "special" paid community.
→ Upselling more courses, secrets, workshops.

Because I had realized a dark truth...

Selling on LinkedIn is easier if you have no soul because all you have to do is SELL THE DREAM. 

(with 0 care if ur product delivers)

I can't freaking do that.

So eventually I had to just accept it.

So I....

Shut down a second course launch.
Killed an attempt at a paid community.
Nuked all my LinkedIn coaching offers.
Deleted everything, including the course...
AND ghosted 100k+ followers! 

I spent most of 2025 offline, and for a while I was pretty frustrated with myself; that I couldn't sell out and go all in. 

But as I had time to reflect... 

I realized. 

I built my business by being myself. 

I didn't need to quit building business online.

I just had to do it my way

(n play my own game)

See I believe...

You dont have to become what you hate to build a life of freedom..  

You just gotta sell something you believe in.

👊

PS Am I smiling or cringing here?

(I'm not sure either)

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

I write for rebels here: https://lnkd.in/eagxG_7k

It's unfortunate what happened to this guy. I mean I get it.

70% of new fathers report higher stress levels.

It's hard to raise a kid and post on LinkedIn.

But enough is enough.

A friend in need is a friend indeed.

Sooo I'm helping Tasleem show up on LinkedIn regularly in 2026.

I've seen him go from perfect hair to a frazzled beard thanks to becoming a new father.

Hey the real world is stressful!!

But you know what's more stressful than kids?

The kind of carnage we see on LinkedIn these days.

LinkedIn's lost it's soul.

I'm not even sure there are any real people here anymore?

It's mostly just AI slop and the same self absorbed nonsense.

I've had enough of it.

Tas has had enough of it.

That's why we've agreed to meet every week and keep each other accountable for showing up on LinkedIn and making this place more fun for all.

Tas was there for me in hard times.

I want to return the favor.

So look LinkedIn, we're gonna make this a better place in 2026.

P.S. What's the worst thing about LinkedIn you'd want changed this year?

Gary Vs $1.80 commenting strategy STILL WORKS!!

If u are broke this is how to win in 2026... 

Are you hot? Don't read further u still fine babe.

(the rest of you read on)

Have a budget? Pay for ads or you lose. 
Don't have a budget? Hustle or you lose.

Last year LinkedIn introduced thought leader ads and I called the end of organic reach.

Creators do NOT matter here. That is fact.

The platform cares about money. The money is in paid ads. 

BUT not all is lost, u still have a shot my fellow peasant...

→ 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 $𝟭.𝟴𝟬 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It = leaving real comments on 90 posts a day.

But most creators get it wrong.
It’s not about the volume.

You ACTUALLY HAVE TO READ the post, be interested in the person and want to genuinely get to know them and their brain and their business.

You can’t automate this.
You can’t outsource this.
You can’t shortcut this.

Starting from 0 with $0 budget means putting in the work, and networking with people’s content that you actually find interesting and are your target audience.

Automating this method is spammy, you are too broke too outsource this work to an underpaid virtual assistant.

Want to build a business online without a budget?

You have to outwork those with money to burn.
You have to outTHINK those outsourcing their brand.

Otherwise yes.. it's time to go work at McDonalds peasant. 

Sorry but this is the brutal truth.

Adapt or lose.

Splash cash or work hard.

👊

Substack is built for creators. LinkedIn is not. 

I got treated better in 6 days on Substack than I did in 6 years of building here... 

David Paykin runs the tech, AI and biz partnerships at Substack and found me after my first post on the platform ranting about ChatGPT...

He fired off a helpful intro email to me and....
Got me verified in LESS THAN 24 HOURS!!!

This blows my mind.

We jumped on a call. He shared what Substack is doin in 2026. 

Substack pushes good content weeks after you post.
Substack has actual silos of fresh creative content.
Substack is a writing FIRST platform (phew)...

AND....

They have live streaming that alerts your entire email list... 

David is a champ and asked for nothing from me.

Pretty darn rare on the internet these days.

So thanks my dude and well....

I for one am excited to build my newsletter on a platform where every follower gets a chance to become an email subscriber, where the team gives back to it's users and.....

Where I actually have someone to email if I get banned.

(lol)

PS Have you tried Substack yet?

--

Join me on Substack and check out my newsletter.

(I post 5 days a week)

The Rebels Guide to the Creator Economy.

Read the first article here: https://lnkd.in/eagxG_7k

Chatting about Substack as the place to be for creators in 2026

I’m excited to announce that Im starting a new position as Co-Owner at the MEME team

I am officially a 50% investor/owner and responsible for bringing fun back to your feed, one meme at a time.

♻️ Repost for others bored of this corporate AI slop!!!

PS Say hello in the comments and I'll meme you!

(PG don't worry and SFW)

I help rebel creators build online without selling their soul. 50% investor/owner of the “MEME team” and responsible for bringing fun back to LinkedIn, one meme at a time.

No alternative text description for this image

I deleted Instagram, Facebook, cut a billion AI tools, changed my profile pic to a cartoon and ghosted LinkedIn for 6 months. . .

Now the rebuild has begun on my terms.

Shoutout to anyone else showing up and trying again.

Lets get it stranger....

PS Don't repost this for others!

Pretty sure they'll be ok without this post.

I'm old. 

But my 8 hour morning routine keeps my young... 

3:00am → Wake up
3:01am → Smile
3:05am → Cold shower
3:09am → Make 3 CUPPA coffees
3:15am → 100 Pushups and 15k steps
3:31am → Write five elite LinkedIn posts
3:57am → Comment "WOO" on 1000 posts
4:22am → Eat a cheap $500 steak for breakfast
9:69am → 650 pushups, 3 more coffees & tanning
4:33am → Post on linkedin. Get rich. Be hot. Win. 

Now I know this might seem extreme.

But this routine is the key to my rugged good looks and well... my incredible LinkedIn profile. 

Let me break it down for you:

Struggling with lead gen?
↳ Drink more coffee.

Nobody reading your posts? 
↳ Do 750 pushups and lose some weight u fatty.

Everyone but Bryan Johnson says you can't live forever.
But they are wrong (he is too)

You don't need to spend thousands on peptides. 

All you really need is. 

My incredible, elite morning routine.

PS I lied; I hate smiling.

(comment ETERNAL for the guide)

Making $1000 an hour is simple. 

Step 1: Make your LinkedIn profile a landing page.
Step 2..... 

Just kidding, this isn't one of THOSE posts...

𝗙𝗮𝗰𝘁: if you make $$ on LinkedIn, you are winning. 
𝗙𝗶𝗰𝘁𝗶𝗼𝗻: everyone makes money on LinkedIn.

It's easy to feel down, scrolling the feed.

10k months.
100k MRR AI tools. 
1000 dollar coaching calls.

It's all in our face all of the freaking time on every flippin scroll. 

But we only see the wins. 
Trust me, we all lose.

(and many people inflate their numbers) 

So the next time you feel down, just stop for a second and walk over to a mirror..

Look at yourself and scream WOOOO. 
↳ celebrate a small win and encourage yourself. 

Then, get back to work.

Let's GO!

✌️

LinkedIn blocked me from commenting for 24 hours.... 

So Imma go hang out on Substack today...

If you wanna join me and check out my newsletter there come say hello.

It's called: "A Rebel's Guide to the Creator Economy"

Oh...... you didn't know?

Yeah so if you comment too much LinkedIn thinks you are a robot. 

(I used to do this every day back in 2020-2021)

Guess I gotta take it a bit easier huh...

PS Have you ever been blocked or restricted on LinkedIn?

Cz I sure have ha ha ha ha....

Open article: Rebels and non-conformists are the pioneers of change... by substack.com

Rebels and non-conformists are the pioneers of change...

This is my 3rd post of the week. 
I have hit my weekly target. 
Good job Luke. I am king.
I've also decided that.
This post will be so.
Formatted like dis.
That it doesn't.
Make much.
Sense.
woo
!!

taplio

The Battle

Alex B Sheridan

Luke Matthews

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Performance ScoreAlex B Sheridan's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

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taplio

The Battle

Alex B Sheridan

Luke Matthews

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex B Sheridan's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex B Sheridan's LinkedIn Performance