Alex Bruschi 🍿

Salesforce

FY24: 107% annual quota
Top 1% of new hires

Territory Account Executive

Sales Stories IRL

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

Founder, Host

Lantern

Growth/Sales

SellX

BDR/Call Coach

TowerPoint Capital

Director Of Acquisitions

FortuneBuilders

Inside Account Executive

SunPower by Venture Solar

Sales Trainer

Dipaola Financial Group

Insurance Advisor

Salesforce AE | Host of SSIRL | Sell The Way You Buy | Visit My Website = Episodes👇

Podcasting has changed my life, and it can change yours too. 

Podcast Self Starter Course and 1 on 1 podcast coaching available. 

Send me a DM here or check out startmynewpodcast.com

About Me: 
I am an avid: 
- Foodie 
- Traveler 
- Podcaster 
- Golden Retriever lover

About Sales Stories IRL Podcast: 

The buying landscape in B2B is forever changed. 

Why aren't we studying buyer behavior more consistently? 

Buyers can now shop from more competitors than ever with overlapping functionality, try before they buy, read countless reviews about your company, review industry studies, and easily find content relevant to the challenges their industry faces.  

The time is now for salespeople to become more buyer centric in their selling approach.  

Sales Stories IRL is the only podcast connecting salespeople to the core of consumer behavior - exploring why people buy, or don't buy. 

Follow on YouTube, Spotify and your favorite streaming platforms.

Territory Account Executive, Growth Business.

Alex Bruschi

Granicus

Sales Leadership Enablement Manager

Demand Conversion

Revenue Enablement Advisor

PeopleLens

GTM Enablement Advisor

Driveway

Advisor

VP of Learning + Enablement

TIDAL

Generating top of funnel for 40+ SaaS companies. 
Obsessing over The Founder's Journey and sales operations & enablement. 
Aligning EMPLOYEE experience with CLIENT experience.
Develop employee onboarding programs.
Implement client onboarding experience & renewal metrics.
Created blended enablement & learning solutions.
VILT, source content, create content and project manage current organizational initiatives to scale TIDAL's hyper growth.

SVP of Enablement + Success // CDO

Vice President of Learning and Enablement

Vice President of Business Development 

SG360

Develop L&D infrastructure from competency to performance. 
Project management of learning & development platform implementation. 
Instructional designer on all internal programs; Onboarding, Compliance, Operations and Safety.
Create and design asset library for job aids and curation of learning content.
Align L&D initiatives with business strategies for measurable performance outcomes. 
Facilitate Virtual Instructor-Led training. 
Talent development & succession planning.

Director Of Training

Created Sales Enablement model for exterior building services division. 
Implemented market strategy model for new business development.
Facilitate training for customer success partnerships.

Market Area Manager, Sales Enablement

SkillPath

Consulted with Executive teams and Program Managers on talent development strategies from leadership to performance evaluations.
Created learning solutions to bridge skill development gaps with a focus on reskilling tenured workforce; primary emphasis in medical and manufacturing organizations.
Partnered with internal stakeholders to create Sales Enablement Solutions. 
Impacted new business growth by 17%.
Served on the Steering Committee and facilitated for the Women's Development Network.

Learning & Development Consultant

Bluebonnet Nutrition

National leader in new business development.
Train, coach over 100+ direct retail locations with over 450+ associates with developed curriculum on wellness and compliance. 
Facilitate consumer education courses across region. 
Partner with store owners on branding, marketing and education of holistic wellness with an emphasis in sports nutrition.

Regional Manager & Educator

Sprouts Farmers Market

Led thriving whole body department in revenue generation and customer growth through education and training. 

Trainer/Mentor to vitamin/HBA store & departmental managers. 
Nationally ranking manager in comp growth.
Facilitate nutritional/supplemental education for staff and customers.
Support new store/old store renovation projects with leadership coaching.
Proficient in purchasing budgeting, replenishment for department/regional P &L.
Coaching on compliance and department regulations & safety.
Team building, partnership strengthening. 
Create and implemented strategies for organizing inventory, healthy margin growth and shrink.
Research scientific and medical data in wellness.
Create individualized coaching plans and assessments for employee training.

Vitamin & HBA Training Manager

Facilitating the journey from here to growth.

The 'ah-ha' moment {as defined by Merriam Webster} is the sudden realization, inspiration, or recognition. It's exciting when we unlearn and learn. When we have that breakthrough 'ah-ha'. For me, my journey and passion go beyond the 'ah-ha'. 

I live for the transformation. Changed beliefs, behaviors, companies, and outcomes. 

Before I was a top performer, I was on a PIP.

Before I led in new accounts, landed & expanded one of the largest accounts, I had the second to last performing territory. 

Before I became a leader and promoted others, I was a micro-manager, focused on 'more' activity. 

Before my team led in the region, they were the lowest performers.

Before I could coach others, I had to develop myself {and still do}. 

As long as we're willing to do the work. Take what we've learned, apply, and refine- we have the agency to drive better outcomes. 

Behavior is data, it tells people exactly what we believe {actions are the motions of belief, I say}. This is why sales {leadership} isn't a 'numbers' game. It's math + behaviors. We cannot create a better buyer experience without understanding how to drive behaviors that create that 'better' experience and velocity in the funnel. 

With my career in B2B & B2C sales leadership & enablement across different industries and four early-stage/start-ups, I've seen a lot of {buyer:seller:leader} behaviors. 

What good looks like is:

We test ⤴ We fail ⤵ We learn ⤴ We test {again} ⤵ We grow ⤴

Let's do the work. Growth is a journey, not a destination. 

Competencies:

Revenue Enablement Strategy  | Onboarding & Training | Enablement Ops | Program Management | Coaching & Frameworks | Sales & Success Team Effectiveness | Sales Leader Enablement

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When I'm not enabling sales leaders and their teams or nerding out over behavior analytics: I'm a wife, mother, lifter of weights, avid reader, writer, aspiring baker, and drinker of too much coffee. I'm a student of human behavior, immersing myself in others' stories, engaging in meaningful, thought-provoking conversations {over coffee of course}.

Candace Taber

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The Battle

Alex Bruschi

Candace Taber

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