Funday

Full service branding and advertising agency that believes it pays to have fun. Great work takes a balance of creativity and performance. Imagination and insight. Fun and brains.

Co-Founder and Partner

Simply Technologies

Advisor

ANIV

•  Passion project where we launched one of Armenia's first bicycle, ebike, and scooter sharing networks, sponsored by the largest financial institutions, Ameriabank, with over 100,000+ registered users and 10,000+ rides per day.

Co-Founder

SymphonyAI

• Lead the product and go-to-market strategy for Ayasdi’s Financial Services division, launching offerings around core areas such as anti-money laundering, conduct risk, cybersecurity, and customer intelligence
• Involved in all global sales, and proof-of-concept deliveries, and offering deployments to Tier 1 banks – tied to roughly $15M in software and services revenue
• Speak at multiple industry conferences in the US, Europe, and Japan regarding artificial intelligence, FinTech, and RegTech topics – frequently blogging about the same topics

Financial Services Strategy Lead

• Established and led the product, ecosystem, marketing, and go-to-market strategy for IBM’s pre-built Watson offerings for the financial services industry
• Led or was involved in nearly all global sales, proof-of-concept deliveries, and offering deployments to Tier 1 and Tier 2 banks – tied to roughly $50M in software and services revenue 
• Managed the incubation and strategy of several new financial services offerings based on feedback from clients and industry research, covering the wealth management, banking, and regulatory compliance spaces
• Created and hosted IBM’s first FinTech podcast and blogger on IBM’s Big Data Hub, discussing such key topics as artificial intelligence, behavioral finance, and the need for diversity in financial services

IBM Watson - Senior Offering Manager - Financial Markets and Wealth Management

Client-Focused:
• Managed the client web/mobile and a portion of the financial desktop workstreams for a top US wealth management firm for an account aggregation project. Was responsible for everything from requirements gathering, visual design, UAT strategy, to data analysis on 500,000+ accounts
• Collaborated between senior management of a US financial services firm to create a digital strategy for their clients – creating the business case and identifying possible future revenue sources – as well as facilitated the transition to an Agile framework

IBM Internal:
• Acted as the project manager in the creation of a leading cognitive tool for the financial services industry and set the ground work for a partnership between IBM and another large firm to bring the solution to market
• Played an integral role in organizing the product roadmap and team governance structure for the IBM Analytics wealth management offering management team 
• Involved in several IBM sales initiatives creating go-to-market strategies, business cases, and firm target operating model solutions
• Led the consultant on- and off-boarding, contract procurement, and Data Security and Privacy (DS&P) engagement management functions for 80+ consultants at a major IBM client

Senior Consultant

Client-Focused:
• Managed scope, delivery, and testing of a consolidated securities-based lending product with associated applications for a top US wealth management firm
• Collaborated with multiple teams of a top US wealth management firm to define requirements for an account aggregation project which allowed the viewing of external client assets on internal applications

IBM Internal:
• Involved in several IBM sales and research initiatives relating to such key wealth management topics as the rise of robo-advisors, difference in generational preferences, mortgage origination optimization, and Watson Engagement Advisor
• Played an integral role in wealth management practice in the creation of multiple responses to Requests for Proposal (RFPs) and Requests for Information (RFIs)
• Led the wealth management practice’s learning and knowledge (L&K) team and was tasked with organizing educational events, an industry insights newsletter, and practice all-hands meetings
• Led the consultant on- and off-boarding, contract procurement, and Data Security and Privacy (DS&P) engagement management functions for 80+ consultants at a major IBM client

Consultant

• Worked with a team of consultants in assisting the United States Postal Service in forming a pricing strategy for its international products
• Created extensive pricing models for various international products

Public Sector Consultant

Merrill Lynch

•	Support a team of financial advisers with maintaining client relations by providing mutual fund reports and various information packets on various debt and equity securities to clients
•	Complete numerous class action documents against fraudulent companies on behalf of clients

Wealth Management Analyst

Qatar Shell GTL

•	Reclaimed Value Added Tax (VAT) of over $500,000 on invoices for a multibillion dollar Gas-to-Liquids project
•	Successfully installed a VAT reclaim procedure for future invoices
•	Collaborated with a multinational team of four to complete goals for the VAT procedure

Analyst

First New York Securities

•	Learned how to examine stocks using technical and fundamental analysis
•	Analyzed countless stocks using Thomson Reuters finance applications and analyst reports
•	Assisted a portfolio manager by summarizing sector specialist meetings and questioning analysts on their stock opinions

Summer Analyst

Co-Founder @ Funday | Branding, Advertising, Emerging Tech

Emerging Technology Enthusiast | Early Adopter | Angel Investor

Alex is a Co-founder and Partner at Funday, a branding and advertising agency that works with brands like 7-Eleven, Microsoft, Arla Foods, and others.

Alex overseas an extensive list of emerging technology brands, such as blockchains like Aptos and Algorand.

Prior to Funday, Alex was the financial services strategy lead at AyasdiAI, where he brought some of Ayasdi's industry-leading Artificial Intelligence capabilities to the financial services industry.

Alex has gained a deep industry knowledge of the financial services industry. His experiences so far have revolved around subjects such as artificial intelligence, web3, cryptocurrencies, blockchain technology, financial technology (FinTech), regulation technology (RegTech), anti-money laundering, and digital wealth management.

Alex Baghdjian

There's one brand I'm seeing everywhere.

Like all over the New York metro area.

I see news about them on my feed.
I see people holding their bags.
I see their ads.

And that's Primark.

I grew up in the UK, so I know of Primark. It's ingrained in UK culture.

It has around 200 stores and is deeply embedded in high‑street culture.

It’s even done some of my favorite marketing collabs (who doesn’t want a Gregg’s bucket hat?)

Now Primark is making a big push in the U.S.

They now have 33 stores in 13 states and plan to get to 60 stores by next September.

And they're marketing is matching their growth.

Out of curiosity, I went to one of their stores this past week.

It was packed.

The more I look into Primark, the more I realize they’ve timed their U.S. expansion perfectly. 

1. In-store vs. digital - Primark focuses on physical stores over pure digital sales. For young consumers craving experiences, that’s going to matter. 

2. They are serious about sustainability - young consumers want brands to act responsibly. With social media, they know which fashion brands have issues around waste and labor rights.

3. Value, value, value…with quality - with budgets tightening, U.S. consumers are looking for value without sacrificing quality. Primark’s price points are super accessible for American consumers watching their budgets.

Primark also just launched a display-only pop-up in NoHo in NYC to get New York consumers acquainted with the brand.

This is before they launch a HUGE store opposite Penn Station.

A lot to watch with Primark. My bet is they're going to crush it.

But ultimately the market will decide.

#primark #branding #advertising #marketing #retail

Brave Software

Orchestrated the go-to-market strategy for Brave's Search API. My leadership in this area involved careful market analysis, strategy development, and effective execution, ensuring the product's successful launch and market penetration.

Played a central role in conceptualizing and closing pivotal deals for Brave's Web3 wallet, focusing on diverse sectors such as Decentralized Finance (DeFi), Web3 Gaming, Decentralized Social (DeSo), and various blockchain integrations. This multi-faceted approach demonstrated my deal-making expertise and underscored my comprehensive understanding of the Web3 landscape and its commercial potential.

Regularly presented at conferences about Brave and its role in the evolving Web3 ecosystem. My presentations helped position Brave as a thought leader in the space, enhancing the company's reputation and influence in the industry.

Led and managed collaborations with various projects in the Web3 space. These partnerships were vital in expanding Brave's reach and capabilities, showcasing my ability to identify and cultivate valuable synergies.

Sr. Director, Business Development

Accountable for generating 40% of the total revenue driven by the sales team over two years. This achievement underscores my ability to consistently deliver high-impact results and drive substantial growth for the company.

Actively involved in attending and organizing industry events and conferences. My role in these events was pivotal for outreach and lead generation, significantly expanding Brave's network and market visibility.

Pioneered internal professional development sessions focused on Web3 concepts. By educating the team on these cutting-edge technologies, I ensured that Brave stayed at the forefront of industry trends and innovations.

Worked closely with various teams to synergize sales strategies with overall company objectives. My ability to align different departments under a unified vision was instrumental in streamlining operations and maximizing efficiency.

Sr. Director, Sales at Brave Software - Regional Lead: Latin America

Strategic CRM Implementation: Spearheaded the selection, implementation, and management of the Customer Relationship Management (CRM) and project management tools. This strategic decision played a crucial role in streamlining sales processes and enhancing customer engagement.

Workflow Optimization: Designed and implemented effective workflows that successfully aligned multiple teams within the company. My focus on cross-functional collaboration fostered a cohesive working environment, enhancing overall productivity and team synergy.

Remarkable Revenue Growth: Contributed to an extraordinary 500% increase in monthly revenue within the first year of my tenure. This achievement highlights my ability to drive sales growth through strategic planning, team leadership, and innovative sales tactics.

Director of Sales at Brave Software - Regional Lead: Latin America

Crypto Community Project

Crypto Community Project is dedicated to educating low-income communities in the practical use of cryptocurrencies and blockchain technology while creating professional opportunities in the industry.

Founder

NYC Department of Education

Crafted and executed a dynamic curriculum aligned with the Common Core State Standards for English Language Arts and Advanced Placement Language and Composition. This involved a rigorous process of development, analysis, and implementation, ensuring both compliance and educational excellence.

Demonstrated exceptional leadership abilities by designing comprehensive professional development programs. Played a pivotal role as a mentor, guiding new teachers and fostering a collaborative and supportive teaching environment.

Entrusted with the maintenance and management of all school technology, including hardware, software, and the G-Suite domain. This responsibility underscores my technical proficiency and trustworthiness in handling essential educational tools.

Led professional development initiatives focused on the effective integration of technology in the classroom. These efforts have empowered teachers with the skills and confidence to leverage digital tools, enriching the educational experience for students.

Teacher Leader & Technology Coordinator

The Visual Brand

As a Strategy Consultant, I collaborate with all levels of the organization in developing strategic direction and platforms and establish insights. I also document and analyze feedback for insights ensuring smooth operations and improving business profitability.
Key Accomplishments:
✔ Lead and support qualitative studies for diverse industries, including Diageo North America, The Aruba Tourism Authority, The Hospital for Special Surgery, and Pernod Ricard. Oversee recruitment and qualifying participants.

Strategy Consultant

The Pan-American School

During my tenure, I developed, reviewed, and implemented curriculum in accordance with Advanced Placement (AP) requirements.
Key Accomplishments:
✔ Utilized differentiated instruction to aid students with deficiencies in English while ensuring the quality of education.
✔ Devised a personal curriculum utilizing Atlas Rubicon; Instructed both staff and students in the use of web applications.

Teacher - English, World History, AP US Comparative Government and Politics

Instituto Norteamericano (The North American Institute)

As a dedicated employee, I planned daily lessons for ESL learners with different levels. I also administered Interchange Smart Board software. I assisted in the curriculum design for both English and Spanish departments and taught private lessons.
Key Accomplishments:
✔ Designed business English lessons for corporate customers, ensuring smooth operations and business profitability.
✔ Evaluated students both orally and written with guided assessments. Built rapport with parents and other clients to ensure business.

Teacher

Innovative Language Learning

Project Manager/Content Creator

Herbert H. Lehman High School

Teacher - English Language Arts

I contribute to the business development strategy and execution for Brave's innovative products and services, including the Brave browser, Brave Wallet, the Basic Attention Token, Brave Search, and Brave Search API. Before joining Brave Software, I founded and led the Crypto Community Project, a non-profit organization that educates low-income communities in the practical use of cryptocurrencies and blockchain technology while creating professional opportunities in the industry. I also have a background in education, sales, and strategy consulting, which enables me to communicate effectively, collaborate with diverse stakeholders, and deliver creative solutions. I aim to empower people and organizations with the knowledge and tools to benefit from the Web3 revolution.

taplio

The Battle

Alex Baghdjian

Carlos Acevedo

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taplio

The Battle

Alex Baghdjian

Carlos Acevedo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Baghdjian's LinkedIn Performance

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Performance ScoreAlex Baghdjian's LinkedIn Performance