I help organizations make smart technology decisions, from AI integration and product strategy to digital transformation and technical leadership.

As a management consultant, I specialize in three areas:

→ AI Strategy & Implementation
I guide companies through AI adoption, from strategy to execution. Whether you're exploring OpenAI integration, generative AI applications, or intelligent automation, I help you navigate the complexity and deliver measurable business outcomes. I speak both AI and business.

→ Technical Product Leadership  
I facilitate discovery workshops, define product roadmaps, and provide technical due diligence for investors. I help founders articulate their vision and leadership teams make confident technology decisions.

→ Digital Transformation
I assess your current company state, design your future state, and build the technology roadmap to get there. From process optimization to complete platform rebuilds, I ensure technology serves your business goals.

This consulting expertise is backed by 15+ years of hands-on experience founding companies, leading development teams, and building SaaS platforms across fintech, healthcare, and enterprise sectors. I've been the founder, the CTO, and the developer, so I understand the full spectrum from strategy to execution.

Let's connect if you're navigating:
• AI integration and strategy
• Product definition and roadmap planning  
• Technical due diligence
• Digital transformation initiatives
• CTO advisory and technical leadership challenges

Alexandru Lamba-Benegui

Marmix Software

Offering customer software solutions on demand based on client requirements.

Developed custom CRM for wwww.dressbox.ro - I have used a standard MVC design pattern. Maintained custom platform (Content Speed 1.0) developed for eCommerce, but customized to rent dresses for a certain period of time.

Implemented online store Qult.ro - built on woocomerce. Optimized WordPress theme for faster download time. Implemented Varnish for Full Page Caching.

I-Fashion - (Magento 1) https://i-fashion.ro
BBY - (Magento 1 - Magento 2) https://bby.ro
SchiuriDeVanzare – (OpenCart) https://schiuridevanzare.ro
AndinioTravel – (WordPress) http://andiniotravel.ro/
Bonne-Affaire – (Code Igniter) http://bonne-affaire.ch/
ArticoleOrtopedice – (Open Cart) http://articoleortopedice.ro/
IonPanaitescu – (WordPress) http://ionpanaitescu.ro
TrufuriFeminine - (WordPress) https://trucurifeminine.ro/
Prozi.ro - (Symfony) https://prozi.ro

Developed an online store - Marketplace type, which hosted multiple vendors that could import their products on the platform and sell those to a custom audience of parents with young babies. https://momoclock.ro The platform was built on Sylius (https://sylius.com/) (an eCommerce project based on Symfony) I had to face a lot of challenges regarding the number of products imported per minute, choose a design pattern used to frame the hole project so that could enable the store to manage vendor entity. I've used technologies like Symfony 4.4, RabbitMQ - processing products, Elastic Search 5.6 for a faster search, Docker,  Bitbucket, Trello for stories. Used AWS S3 for storing images. Implemented a custom deployment procedure using deployer to send the new version on the testing environment that was hosted on Hetzner cloud infrastructure.

Personal blog - hosted through Docker infrastructure on a Litespeed webserver for faster speed. https://marmureanu.ro

Ecommerce Developer

I've been working on releasing the new Magento 2 instances for JTI (Ploom) products. As part of the Magento team, I've customized the admin portal to fulfill business requirements for each country where Ploom has been released. Since the website is built on a headless architecture, I've worked on customizing the REST and GraphQl API to return the correct data for the AEM (Adobe Experience Manager) site and frontend team.
Some of the customizations (initiatives) added and developed by me as part of the project: Postal code validation, Region delivery limitation, custom microservice health check, applying patches, deploying the website to production, migration of the custom modules to PHP 8.3 and product export microservice.
Tech stack: PHP 8.1, GitLab, GitLab pipelines, NewRelic, Magento 2.4.6, REST, GraphQL.

Magento Developer

Pentalog

Being part of a remote team of 3 people and other developers from the client, we developed a new e-commerce platform based on Sylius 1.11 which is built on top of Symfony 5.4. Implemented features like: Instagram feed, checkout customization for address based on countries, frontend bugfixes and behat tests. Tech stack: ElastichSearch, Redis, MySql 8, PHP 8, Sylius 1.11, Symfony 5.4

Technical Consultant

Audio Monkey

Migrate a custom Shopify application from a custom PHP integration to a standard Symfony framework application. We are using all the components that Symfony offers (rate limiter, HTTP client, doctrine, entities, form builder, twig template engine, routing, messenger, lock). 
Integration of the Shopify API REST and GraphQL. We used REST to bring information from Shopify admin and also to push update/create/delete products, inventory, and metafields.
Multiple third-parties integrations like eMag marketplaces, Smartbill for invoices, SMS Alert for sending SMS to customers, and SendGrid for emails, Baselinker.
Tech stack: docker setup, symfony 5.3-> symfony 6.0 , PHP 7.4=>8.0, MySql 8, Redis, Yarn, elasticsearch, Rabbit Mq, ubuntu, MariaDB. #php #mysql #redis #linux #symfony

Arnia Software

Worked on a multistore website project #fitforme. The client originated in the Netherlands.
The project involved working with technologies like #Docker, Docker Swarm, Magento 2.2, multiple microservices written in #Slim Framework, and other third parties integrations like #Recurly subscriptions. We used SQS for queuing system to process shipments to the warehouse.
We were using #portainer with Docker Swarm as an infrastructure orchestrator. All our instances are hosted in #AWS
FitForMe NL Magento 2.2

The next project was IBG NL - Magento 2.3, where I was involved in the development of a couple of modules needed for renting e-bikes and also buying them through a special program in tight collaboration with the customer employer.

The third project implied customizing Magento 2.3 for Feadship . A well-known company in the Yacht industry. The small team of about 3 developers, had to modify Magento in order to be able to import products from a PIM ( https://skwirrel.eu/ ) and sell those ones to custom yacht teams. We've used Docker to manage our local development environments. 
Deployment to the staging environment was done through the GitHub pipelines automated.

ScientificFilters another Magento 1 project that needed to be migrated to Magento 2.4 with custom modules needed for the client and of course a data migration from the previous version to the new setup.

SimplyPaving - Custom migration of the e-commerce website based on Episerver platform. We need to gather the information from the old platform and migrate it to the new Magento 2.4. We've developed custom modules for products migration and content.

FabienneChapot - Working on Magento 2 Cloud environment. Making improvements on the actual version of the website.

Senior Backend Developer

Optaros

Working on multistore Magento 2 e-shop (www.partylite.fr / DE / UK )
Integrating backend orders with Mule (www.mulesoft.com)
Developed custom modules needed for the integration like custom gift cards, custom address validation, migration modules for CMS, Products, and Customers.
Implementation of new payment methods with Worldline payments (https://worldline.com/)
Improving development machine working environment (Vagrant box) for the current project.
Used Jenkins pipelines deployment for releasing the new versions out on staging and production.

Migrating the main online store www.F64.ro from a custom platform to Magento 1.9 based on an AWS infrastructure using EC2 instances, RDS instances, load balancer, S3 buckets.
The new implementation consisted of integrating technologies like: PHP 5.6, CSS3, LESS, Grunt, Redis, Varnish for full page cache, RabbitMQ for order queues, Jenkins, and AWS CodeDeploy.

Working with partners like Zitec, Tremend, OSF Global reviewing implementations and deploying them on the working environment. Reviewed the code requested for the features.

Worked with GIT versioning: https://bitbucket.org/ 
Worked with project management software - https://www.atlassian.com/software/jira

PHP Lead Developer

eMAG

Working on website frontend/backend eMAG platform based on Symfony 2.6: PHP 5.6, Twig Template, CSS3, PHP Storm, MySql 5, Memcache, Varnish, Supervisor, Centos 6.5, Solr.
Developed API end point for integration of RCA data transfer with Bulgaria.
Developed Megamenu as part of the new transformation of eMAG.
I worked on refactoring product page and obtaining information through SAPI.

PHP Developer

Online Grow

Worked on custom platforms and other MVC based eCommerce platforms for http://www.clotier.ro, http://www.plafar.net, http://www.originalis.ro.


Worked with project management software - https://basecamp.com/

Junior PHP web developer

Web Management Consult

Started working with well known ZEND FRAMEWORK and SOCIAL ENGINE framework (http://blog.socialengine.com/2014/05/01/socialengine-php-4-8-2-released/).
Developed fashion module (http://unitedshopping.ro/aplicatii/concursuri/fashion) and sportive gambling competition (http://unitedshopping.ro/aplicatii/concursuri/sportive) based on the brief.

Worked with project management software - http://www.5pmweb.com/

Looking forward to new and exciting technologies that can add business value by a correct implementation. With over a decade of experience in implementing e-commerce platforms like Magento (1.9 and 2.*), Shopify, Sylius, and other custom platforms based on frameworks like Symfony, Zend, CodeIgniter, Slim, Silex I think I can be a valuable team member.
I like to automate as much as possible the workflow of an online store. Also, documentation and constant improvement of business processes can lead to success in the long term if implemented correctly.
I've worked in small teams with three people, but also as part of teams of up to fifteen people.
I learned a lot from worldwide projects and tried to improve a lot in small projects/start-ups.

taplio

The Battle

Alexandru Lamba-Benegui

Andrei Marmureanu

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