I deliver net-new acquisition, win net-new logos, and drive double-digit ARR growth across mid-market and enterprise Cloud, AI, and IT solutions through disciplined, value-based execution. I lead with the belief that how we work matters just as much as what we build.

Alexandrea S.

Just shipped.




My mom cookies. Comment if you want the recipe. 👆

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Account Executive | Cloud | SaaS | Digital Transformation | AI

Global Brand Growth | 3x Founder | Helping DTC Founders 2x CVR with Visual Brand Glow-ups | Open for new business

Hi there! Im Lana. Architect turned Serial Entrepreneur. Brand Lead 8-Figure Exit | Ex Heinz, Ex Amazon | Moscow Los Angeles Belgrade  🇷🇸🇺🇸🇷🇺  ⚡️30% OFF IN FEBRUARY &gt;  Currently consulting e-commerce (wellness, food &amp;bev, beauty, home and tech) + content marketing for founders (link in bio)  📧 Reach out via DM or email

Lana C.

🇷🇸 Primetila sam da ljudi u Srbiji izbegavaju da grade nesto javno (in public).

Da li zbog premalog trzista...
Da li zato sto nam je takav mentalitet...
IIi one stare dobre "babske" recenice koje nas koce.... 

Iskreno ne znam.

Ali jedno znam sigurno - moramo se boriti protiv sopstvene iskompleksiranosti. 

To 100%. 

Uopste nema veze kooliko godina imate - da li 20 ili 60.

Sto se pre oslobite oklopa koji vam ne pripadaju, brze cete postati ono sto zaista treba da budete.

Svaki novi nivo donosi nove izazove... 

Igrica nikad ne prestaje. 

Dok god si ziv.

Tako da batalite ideju da je najbitnija "sigurica". 

Opasna rec u nasem jeziku.

U LA je basic skoro pa sramno, dok je kod nas super.

Sve je to kao pokusaj da uhvatite vazduh. 

Jedina "sigurica" u zivotu je promena...

A i da budemo realni - u grobu nema dzepova.

Lana Cvoro

🇷🇸 Godinama sam se skrivala.

Bila sam u backstage-u, gradila brendove ali ne i svoj.

Imala sam samo 25 kada smo prodali kompaniju.

I to ne bilo kome vec Berkshire Hathaway.

Sve oko toga bilo je izuzetno stresno.

Sad kad se setim, trebalo mi je nekoliko godina da se vratim sebi.

Saberem.

Radila sam za druge brendove, a onda sam počela da gradim svoje biznise u LA.

Ali sam se osecala small jer nisam bila vidljiva na mrezama...

(Instagram je uvek bio must have ali me je uvek nervirala ta povrsnost jer sam uvek znala pricu iza tih idealnih slika)

...Sve se desavalo kroz ljude koje sam poznavala i kroz one koji su me dalje povezivali.

Ali taj osecaj te polako kljuca mentalno, onda ga osecas i fizicki i emotivno.

Kada ti je nervni sistem stalno u stanju tenzije, novac retko dolazi.

Ili dolazi na iscrpljujuci nacin.

Ta tiha samosabotaža ima ime.

Zove se nevidljivost.

Udobna. Bezbolna. Ali potpuno prazna.

Nema rizika, ali nema ni rasta.

Nema izlaganja, ali nema ni scaling.

I na kraju, tvoj potencijal postaje pritisak u glavi.

Pritisak prelazi u burnout. Burnout u bolest.

Mi smo generalno stvoreni da budemo vidjeni i da nas cuju.

Danas sa organic content mozes da uradis sta god hoces.

Naravno moras da imas strategiju.

Ali mnogi i dalje misle da ima neki drugi, kraci i brzi put...

Architect turned Serial Entrepreneur • Brand Lead 8F Exit • eCom CPG • 15 Yrs • ex Heinz Amazon 🇷🇸🇷🇺🇺🇸

🇺🇸 Food INDUSTRY VS AI FEVER 🌱 

We’re clearly in the middle of an AI fever. 

Investors are throwing money at anything that can spell “AI,” while the boring little detail called food production barely gets attention (low margins, slow growth, not attractive returns etc). 

Funny thing is, when food prices explode or shelves start looking empty, no algorithm is going to sauté your dinner. 

But sure - let’s keep funding another AI whatever instead of projects that actually grow what we eat.

P.S. This is exactly the kind of project I’d actually invest in... Vertical Farming.

I empower people & brands 🇷🇸🇷🇺🇺🇸 3X Founder • Brand Lead 8F Exit • eCom CPG • 15 Yrs • ex Heinz Amazon

🇺🇸 What LinkedIn still doesn’t have, but could be amazing:

1. Ability to filter people by generation and gender

2. Overview of who viewed your posts

3. Badge to show you’re open for collaborations or investing

4. Badges like “Raising A” 

5. A “Close Friends” zone

If they dont hear you that only means you have to build it by yourself >

200K+ LinkedIn & Newsletter Community 🐝 AI & Tech Content Creator 🐝 Talent Acquisition/Hiring 🐝 Brand Partnerships/Influencer Marketing for AI SAAS 🐝 Neurodiversity Advocate

View Kumud Deepali Rudraraju, SHRM CP’s profile

Some of the world’s greatest innovations were born from rejection.

Visionaries who were underestimated went on to reshape entire industries.
🚗 Toyota rejected a mechanic’s new design idea- he built Honda instead.
🐂 Ferrari dismissed advice from a tractor maker- he built Lamborghini.
🏎️ Lamborghini refused to fund an engineer’s carbon-fiber project- he built Pagani.
💻 HP turned down a computer idea from their own engineer- he co-founded Apple.
🎮 Nintendo walked away from a Sony engineer’s disc-console concept- he built PlayStation.
📼 Blockbuster laughed at a founder looking to partner- he built Netflix.
Rejection isn’t a dead end. It’s a redirection.

Sometimes the “no” you hear today becomes the reason you build something the world can’t ignore tomorrow.

If you’re working on something bold and people don’t get it yet…
Keep going.

What’s one rejection that pushed you toward something better? Share your story below. 
Repost as someone might need this reminder to keep going. Thanks!

Visual Credit: Chandrakumar K. Pillai

Rejection to Greatness

🇺🇸 Soloprenership is the FUTURE.

You don't need a team. 
You need a nervous system that can handle what you're building.

The solo founder in 2026 runs what used to require 20 people.

AI does the execution. You do the thinking.

But nobody talks about the cost of being the only one.

The only decision maker. 
The only creative. 
The only one who knows what keeps the whole thing running.

That's not just a business model. 

That's a body carrying everything alone.

I've built three businesses. 

I led brand through an 8-figure exit.

Worked at KraftHeinz and Amazon.

And the thing that almost broke me wasn't the competition.

It wasn't the market.

It was the moment I realised I had built something that couldn't survive without me including my own wellbeing.

The future of solopreneurship isn't just about working alone.

It's about building in a way that doesn't hollow you out.

Clear brand. One offer. Sustainable pace.

A business that runs on your energy which means protecting that energy like it's your most valuable asset.

Because it is.

Are you building a business or just a very expensive burnout?

#business #wellness #soloentrepreneurship
#entrepreneurship

Generational gaps run deeper than they appear:

In case nobody told you today...

You’re doing great work.

Proud of you. 🫶

🇷🇸 🇺🇸 Kakve pisete promptove za Claude ili GPT? 

Evo ispod jednog koji nikoga ne stedi:

Act as my ruthless mentor.
Your job is to push me toward leverage, clarity, and execution.
Be brutally honest. Call out excuses, vague thinking, and low-status behavior.
Prioritize long-term power over short-term comfort.
Ask hard questions. Force clear decisions.
Break ideas down into first principles.
Give concise, actionable steps with deadlines.
If I’m wasting time, say it.
If my goal is weak, rewrite it.

We are definitely in the very beginning...

🇷🇸 Generalno me nerviraju pravila, ali evo sta sam shvatila o LinkedIn

1. LinkedIn realno voli kad si tu svaki dan (ionako samo 5-10% ljudi vidi objave)

2. Kvalitetni komentari su JAKO vazni

Naprimer zbog 1 insightful komentara dobila sam 2 offera

3. LinkedIn se stalno menja 

Koristi formate koji su SADA successful - carousels, infographics, video (obavezno sa captions)

4. Education Content prolazi bolje nego Personal, ali zato kad pisem nesto o sebi ljudi cesce pisu DM

5. Marketing Director LinkedIn ima comedy background i fun stuff prolazi super ali samo za reach ne za sales

6. LinkedIn voli kad se drzis par tema i ne menjas ih

7. Trosi vreme na STRONG HOOK

the hook and open curiosity gap framework but this cant do the work w/o history

I empower people & brands 🇷🇸🇷🇺🇺🇸 Global Brand Architect • Brand Lead 8F Exit • eCom CPG • 3X Founder • 15 Yrs • ex Heinz Amazon

Marketing Director @ JUNGLE | CMOs to watch 2026 | Top 26 Marketer for 2026 | Powerlist 100 Winner 2025 | Blue Peter Badge holder 1999 xo

mcdonald’s has made a catastrophic error.

their billboards have no logo on them. not to mention no product imagery. 

this goes against several fundamental principles of billboard advertising.
 
research cited by the nielsen norman group suggests the eye naturally gravitates towards the top left of a layout, making it one of the most effective locations for brand recall.

but these billboards have nothing but empty red space there, which could easily be netflix, kellogs or even… burger king.

without a logo or any images… it becomes extremely difficult for audiences to identify the advertiser. i mean how will anyone possibly ever know this is maccies. 

marketing rules should NEVER ever be broken or ppl will never ever buy from you. and on that note i’m off to get some nuggies xo

🇺🇸 AI won’t just change jobs. It will force millions of people to ask a question they’ve been avoiding for years: Who am I without my work?

For a long time, people could avoid asking deeper questions about themselves.

You could stay in a job that didn’t really fit you.

Follow expectations.

Keep living on autopilot.

But the world is changing fast.

With AI, automation, and everything moving at insane speed, a lot of people are going to face some kind of existential crisis.

Not because AI is evil.

But because it will force people to ask uncomfortable questions:

Who am I without this job?

What do I actually want to do?

What is my real value?

For many people, their identity has been tied to work, status, or external validation.

When those things start shifting, deeper questions start showing up.

And honestly, that’s not a bad thing.

It’s just uncomfortable.

This is exactly why understanding your internal patterns matters more than ever - your beliefs, motivations, and the invisible rules you’ve been living by.

Because when you understand yourself better, you don’t panic when the world changes.

You adapt.

We are building tool that help people understand themselves better - their patterns, their thinking, and what actually drives their decisions.

If this is something you’re curious about, feel free to reach out.

Happy to share more.

🇺🇸 LinkedIn algorithm 03/2026 update for founders:

1️⃣ Posts reach people like your ideal clients, not just connections.
2️⃣ Share lessons, wins, or growth hacks. No generic updates.
3️⃣ Optimize your profile with clear keywords and achievements.
4️⃣ Engage meaningfully with clients, investors and founders.
5️⃣ Be useful. Share insights your audience can actually apply.

🇺🇸 #ecommerce 50%+ Off totally grabs attention in competitive markets and force fast CVR (10–15% off just doesn’t move people like it used to)

I empower people & brands 🇷🇸🇷🇺🇺🇸 Architect turned Serial Entrepreneur • Brand Lead 8F Exit • eCom CPG • 15 Yrs • ex Heinz Amazon

🇷🇸 Svaki čovek koji stvara novu vrednost, umetnost ili biznis – ima svoje rituale.

Meni su rituali promenili život. 

Daju strukturu, hrane telo i smiruju um. 

Bez njih, sve postaje haotično.

Evo nekoliko primera iz sveta:

👁️ David Lynch – meditirao je dva puta dnevno. Govorio je da tako “hvata ideje” i jača intuiciju.

👁️Dan Brown – kada bi ga preplavile ideje, koristio je inversion table i visio naglavačke da resetuje fokus.

👁️Andy Warhol – stalno je nosio kameru i diktafon, beležio ljude i trenutke. Svako jutro je počinjao razgovorom sa bliskom osobom – taj ritual je kasnije postao osnova njegove knjige.

👁️Sofia Coppola – pre svakog projekta ulazila bi duboko u atmosferu kroz muziku, osećaj i vizuelne reference.

👁️Steve Jobs – svakodnevno je sebe pitao: “Da li bih radio ovo da mi je danas poslednji dan?”

👁️Jeff Bezos – donosi najvažnije odluke ujutru, kada mu je energija najčistija.

👁️Elon Musk – dan deli u blokove od 5 minuta da bi max optimizovao fokus i produktivnost.

Rituali nisu luksuz. Oni su alat.

Ako želiš da stvoriš nešto novo – moraš prvo da stvoriš sistem koji podržava tebe.

🇺🇸 Flex your story, not your ego on LinkedIn

Not all content is created equal and on LinkedIn, how you share matters:

1️⃣ Vulnerable content – personal, honest, reflective. You show your human side, your struggles, your lessons. It builds empathy and connection. 

MIX*: 35% vulnerability, 50% lesson/value, 10% CTA

2️⃣ Drama or trauma content – intense stories of hardship or failure. They grab attention and can move people, but if there’s no insight or takeaway, they risk feeling heavy or off-brand. 

MIX*: 25% story + 65% value + 10% CTA

3️⃣ Value-driven content – actionable tips, lessons, or insights. Trusted, credible, and professional. 

MIX*: 10% story, 75% value, 15% CTA

* approximate

The posts that resonate most often combine VULNERBILITY + VALUE. 

- Share a personal story, but also give a takeaway. 
- Show your audience both the struggle and the lesson learned. 

That’s what creates engagement, trust, and lasting impact.

LinkedIn is a professional, but humans talk to humans here.

Your story matters just make it purposeful.

I’d love to hear from you: which type of content do you find most engaging?

Do yourself a favor and check this out on YouTube
Gary Vaynerchuk Marina Mogilko

https://lnkd.in/diE7VE6P

Open video: Gary Vee: The AI opportunity is real — but most people are looking at it wrong on youtu.be

Gary Vee: The AI opportunity is real — but most people are looking at it wrong

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The Battle

Alexandrea S.

Lana C.

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Performance ScoreAlexandrea S.'s LinkedIn Performance

Performance ScoreLana C.'s LinkedIn Performance

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taplio

The Battle

Alexandrea S.

Lana C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexandrea S.'s LinkedIn Performance

Performance ScoreLana C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlexandrea S.'s LinkedIn Performance