MazaoHub

As the Business and Marketing Lead at MazaoHub, I play a pivotal role in steering the company’s operational growth, brand strategy, and partnership development ensuring every initiative is both commercially sound and socially impactful.
I’m deeply involved in day-to-day business operations, ensuring that all communications internal and external are strategically aligned with our business model, brand values, and partner expectations. Whether it's investor updates, marketing content, or government engagements, I ensure consistency, clarity, and relevance across all touchpoints.
My focus spans both revenue growth and mission alignment. I lead the promotion and distribution of MazaoHub’s core solutions which all revolve around the provision of top-notch AI-powered agronomy services via our Tech and Touch Model, to agrodealers, commercial farmers, and institutional clients. I design marketing strategies that are data-driven, field-tested, and user-centered, driving uptake in over 15+ regions.
At the core of my work is a commitment to building a scalable, impact-driven business model that transforms rural agriculture through tech, data, and inclusive systems. My role blends strategic vision, operational execution, and purposeful storytelling ensuring MazaoHub is not just growing, but growing with meaning.

Business and Marketing Lead

Her Farm Her Story

As Project Manager of Her Farm, Her Story, I led a bold initiative dedicated to restoring the dignity, rights, and economic power of women farmers in Tanzania. The foundation blends storytelling, advocacy, and field-based interventions to spotlight real women like Mama Bao whose journeys reflect both the hardship and resilience of women in agriculture.

I oversaw the full project lifecycle from concept development and community mobilization to partnership engagement, media coordination, and storytelling production. This included:

Designing and implementing field programs focused on land ownership, market access, and financial inclusion for women in rural communities

Coordinating a national multimedia campaign that humanized women farmers’ challenges and voices through digital content, short films, and community dialogues

Leading partnerships with agribusinesses, financial institutions, and grassroots networks to scale Her Farm, Her Story into more regions

Ensuring every intervention was data-informed, gender-responsive, and locally driven, with a long-term goal of policy influence

The project stands as both a platform and a movement telling the untold stories of rural women farmers, and turning those stories into systems-level change.

Project Manager

DigFemTanzania

As the Digital Communications Manager at DigFemTanzania, I managed the organization’s online presence and led strategic communication efforts to advance its mission of empowering women in Tanzania. I developed and implemented comprehensive digital strategies to engage diverse audiences across platforms, aligning all initiatives with organizational goals. By overseeing content creation, social media campaigns, and email marketing, I successfully increased awareness and fostered strong connections with stakeholders. I also analyzed digital performance metrics to refine strategies, enhance engagement, and optimize the organization’s impact.

Working in a hybrid environment, I collaborated with local and remote teams to ensure seamless communication and project execution. I introduced and integrated digital tools and technologies to improve storytelling and advocacy for gender equality. Additionally, I engaged with partners and sponsors, ensuring that all communications reflected the organization’s values and vision. My role required creativity, adaptability, and strategic planning to deliver impactful digital campaigns and elevate DigFemTanzania’s online presence.

Digital Communications Manager

GGM Kili Challenge

As a Strategic Communications consultant for GGM Kili Challenge (in partnership with Manufaa Media)I Successfully coordinated media and communications for the GGM Kili Challenge—a flagship public-private fundraising initiative supporting HIV/AIDS interventions across Tanzania. Working in close collaboration with strategic communications agency Manufaa, I helped craft and deliver compelling narratives across mainstream and digital media platforms.

Together, we developed storytelling-driven content that elevated the voices of climbers, partners, and beneficiaries, highlighting the Challenge’s national impact. Our approach included message framing, press engagement, social media campaigns, and stakeholder visibility. The result: increased public awareness, strengthened stakeholder buy-in, and enhanced visibility for one of Tanzania’s most impactful fundraising movements.

Strategic Communications Consultant

Africa Company Of The Year Awards 2024

Spearheaded end-to-end media engagement for the Africa Company of the Year Awards 2024, one of the most prestigious business recognition platforms celebrating excellence across Tanzania and a few East Africa's private sector. The awards spotlighted companies demonstrating innovation, industry leadership, and deep impact within local communities.

Under high expectations and a fast-paced execution timeline, I coordinated media strategy, content rollout, press relations, and real-time coverage delivering with precision and efficiency close to perfection. From managing high-level interviews and press briefings to ensuring polished narratives and national visibility, I positioned the awards as a benchmark for business excellence in the region.

This role showcased my ability to lead under pressure, craft strategic messaging, and amplify national platforms with professionalism and impact.

Media & Communications Lead 

Enterprise Management & Automation(EMA)

At the beginning of my career, I took on the role of Digital Marketing Specialist at Enterprise Management & Automation (EMA), where I was solely responsible for managing the company’s digital presence. As a one-person team, I quickly learned the importance of prioritization and delegation to ensure that all digital strategies were effectively implemented. From creating and executing comprehensive marketing campaigns to optimizing content for SEO and managing social media platforms, I wore multiple hats to achieve the company’s goals.

This role taught me how to work independently while leveraging external resources and tools to enhance efficiency. I developed a results-driven mindset, using analytics to refine strategies and maximize impact. Through this experience, I not only strengthened my technical skills in digital marketing but also gained valuable insights into team management and strategy execution, setting the foundation for my growth as a versatile marketing professional.

Digital Marketing Specialist

I’m Alexandra Ngaiza—a storyteller turned strategist, passionate about using communication as a tool for real, inclusive change.
My journey began in media, where I used my voice to spotlight injustice and advocate for voices that often go unheard. Over time, that path evolved into something deeper: a calling to bridge the gap between the marginalized communities and the systems meant to serve them.

Today, I work at the intersection of business, communication, and rural development, helping turn ideas into impact especially for those too often left behind.
I’m committed to amplifying the voices of women and girls in agriculture, building platforms where their stories influence change, through campaigns, community engagement, and field-based storytelling.

I spend much of my time on the ground: sitting with farmers, learning from mothers, and understanding what drives real progress in rural communities. These connections shape how I design solutions, drive strategies, and lead initiatives that are people-centered.
I believe that growth and empathy can go hand in hand—and that communication, when done right It has the power to bring about transformation.
If you're working toward inclusive, human-centered development or are simply curious to connect I’m always open to meaningful conversations.

Thank you.

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