Alex Gordon-Furse

portday

Portday is an AI-powered platform built just for shipping agents.

It automates your Proforma & Final Disbursement Accounts (PDA/FDA), handles port tariff updates, invoice reconciliation, document generation and more.

It does this all from one clean software product so that you can spend less time on manual data entry and more time managing your clients.

Co-Founder & CEO

Playmaker

Intelligent document processing for traditional industries, with customers across Financial Services, Real Estate, Logistics and more. 

After finding a specific need in the maritime logistics industry in late 2024, we decided to focus fully on that industry in early 2025.

Stealth Startup

Refining my opinions on where the world is going, and learning what people will need more of :)

Building something new

Community Hacked

Founded and ran a side project with a few of my friends where we built a global community of the best community builders & experts. 

Ran many events where I interviewed the global heads of community from companies like Salesforce, Notion, Peloton, Airtable, Canva, Zendesk and many more.

Co-Creator / Founder

Startup Grind

CSO for Startup Grind global: the world’s largest startup community across 600 locations in 120 countries.

Helped thousands of pre-seed and seed-stage startups gain access to funding, mentorship and customers.

Closed several $million in sales relating to innovation and sponsorship with some of the world's biggest tech brands like Microsoft and Snowflake during my time there.

We also ran the largest tech conference in Silicon Valley, hosting speakers like the founders/CEOs of Google, OpenAI, Zoom, Airbnb, LinkedIn, Uber, A16Z, Y Combinator, Sequoia Capital and many more.

Chief Strategy Officer

VP Sales & Startups

Director, Startup Programs

SG DAO

Built a DAO (Decentralised Autonomous Organisation) that aimed to be the world's first truly community-owned accelerator. 

Pivoted into a community-backed micro VC run by Startup Grind that invested into pre-seed and seed-stage companies. 

We made 8 investments before I left in Feb '23

Co-Founder & Co-Lead

Multiple startups

Angel investor in companies like Bevy (https://www.bevy.com/), Odin (https://www.joinodin.com/), Goodloans (https://www.goodloans.co/) and Paus (https://paus.tv/).

Angel Investor (temporarily paused)

Freshworks Inc. (formerly Freshdesk)

Led Freshservice (Freshworks's fastest-growing product) GTM in UK&I

One of the 5 winners of the first ever President’s Club in 2017.

Freshworks IPO'd in 2021 on NASDAQ under the ticker FRSH

Head of UK & I Sales

2nd hire in EMEA

Worked on developing and executing the go-to-market

Accenture

Front-to-back systems transformation project at UBS Investment Bank and blockchain research project for a presentation to the board of HSBC UK.

Won multiple awards as a top-performing Analyst at both Accenture and UBS Investment Bank.

Business & Systems Integration Consultant

iris worldwide

Worked on the ideation and development phases of projects for the Adidas and Durex accounts.

Account Management Intern

Co-Founder at Playmaker

Empowering shipping agents from across the world to transform their operations with AI.

Learn more at https://www.portday.com/

Co-Founder/Co-Lead

Aiming to be the world's first community-owned accelerator, and has recently pivoted into being an LP in the new community-backed Micro VC run by Startup Grind that is investing into pre-seed and seed-stage companies.

Startup Grind is the leading global startup community dedicated to fostering the growth of early-stage companies. From bootstrapped beginnings through Series A rounds, we support our members with access to funding opportunities, expanding market reach, and connection to a robust network of founders, tech leaders, investors and partners spanning 150 countries worldwide.

Sr. Partner Success Manager

Partner Success Manager

kivi

We are a branding and creative agency that aims to help purpose-driven start-ups and organizations stand out and make an impact.

Co-Founder

Just Eat Takeaway.com

• Plan, manage and execute integration projects between restaurants, aggregators, and SkipTheDishes. 
• Define resource requirements and manage resource availability and allocation for Flyt and SkipTheDishes.
• Manage the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction.
• Track multiple projects simultaneously and provide regular reports on project status to the project team and key stakeholders.
• Lead the North America Project Management guild to standardize processes, build templates and identify opportunities for learning and collaboration between different teams in the organization.

Technical Project Manager | POS Integrations and Deployments 

Startup Recon

Marketing Strategy & Operations Consultant

AIESEC

Working in the global office of AIESEC, part of a multicultural team of 26 directors of 20 different nationalities, managing 120 national offices around the world, cumulatively delivering annually over 40,000 international internships and volunteering experiences and coordinating 30,000+ local volunteers.

Responsibilities: 
- Managing the strategy and operations globally of our biggest program (80k+ exchanges annually)
- Organized and delivered 3 internal conferences to downscale information, educate the membership and ensure alignment of operations to the long-term strategy 
- Leading the impact strategy of AIESEC toward the Sustainable Development Goals
- Work with B2B and B2C to design communication strategies for the program 
- Overseeing and improving the customer journey of our program 
- Plan and design the change management of our projects globally 
- Working with regionally offices to support in changes implementation
- Building impact reports from our volunteering social projects  
- Redesigning the governance system surrounding our programs 
- Education and capacity building for the national program heads 

Key Achievements: 
- Produced the first impact report from our volunteering social projects showcasing our impact to the Sustainable Development Goals 
- Designed 16 social projects that are aligned to contribute to the Sustainable Development Goals by using the theory of change
- Developed a measuring and reporting system for our social projects in order to measure the impact of the volunteers in the community 
- Designed an internal campaign to manage the change of our projects and financial model
- Refreshed the customer journey with the new social projects to educate and engage our customers.

Global Program Manager

As part of the regional office, I was working with a team of six people from six different nationalities to oversee the operations of 24 AIESEC national offices in Asia and the Pacific. I was in charge for our newest product, Global Entrepreneur, which focuses on developing entrepreneurial skills in youth through international internships in start up environments while enabling start ups access to international talent.

My responsibilities included:
- Oversee the product's performance in the region and identify opportunities for collaboration inside and outside the region
- Planning and delivering 5 regional conferences and summits 
- Implementing global product strategies and standard operating procedures 
- Strategic coaching and mentoring for the national product heads on internal operations
- Creating and executing regional growth strategies for the product 
- Creating and executing regional education cycles and communication plans to increase the capacity of our human resources to increase product sales 
- Preparing and delivering product visits to India, Indonesia, Nepal, Myanmar, and Mainland of China to improve internal processes in operations

Achievements: 
- 30% growth in sales in the region 
- Establishment of standard operating procedures for the product 
- Change management plan for the region to identify focus markets to collaborate with each other

Regional Manager (APAC)

Main Responsibilities:
- Developing and implementing the national marketing strategies both for physical and digital channels
- Organizing and delivering 3 conferences to train over 100 volunteers in Australia on physical marketing, on-campus promotion, customer flow management, market research and content creation
- Creating communication and content marketing strategies for national social media channels (Facebook, Instagram, Twitter)
- Developing email marketing and email lead nurturing campaigns
- Managing a virtual team in charge of producing the marketing strategy content for our digital and physical channels
- Developing and executing an ads strategy online using Google Adwords and Facebook Advertising for lead generation for our international volunteering program

Achievements:
- 40% growth in sales in our main exchange program
- 28% growth in sales from all our exchange programs
- 15% growth in profit from FY16, 45% growth from FY15
- Change management plan for ensuring GDPR compliance in all our channels and systems
- Piloted and implemented a new CRM and lead nurturing system over 11 local chapters 
- Created an e-mail automation flow for leads conversion
- 70% increase in website traffic coming from Facebook 
- 22% increase of lead generation coming from social media channels
- Reducing cost per lead from AUD $36 to AUD $5.41 
- Doubled our conversion rate from sign up to apply

National Marketing Manager (for Australia) 

- Responsible for internal communications including events, deadlines, and team announcements.
- Coordinated and created guides to define communications during each stage of the customer experience. 
- Co-facilitated IBM design thinking sessions to address clients' underlining business problems 
- Drafted proposals that summarized the design thinking sessions for clients to present to their teams
- Organized and coordinated the annual IBM Centre for Advanced Studies Technical Link Event (CASTLE)

Communications Specialist - IBM Advanced Studies

CROWDYHOUSE

- Managed all communications between designers and the company. 
- Ensured customer satisfaction by creating a sense of community amongst designers. Supported the company’s marketing and PR efforts. 
- Contributed to various marketing and communication strategies including SEO projects, blog posts, and instructions for designers.
- Created a media kit showcasing the newest designs acquired and disseminated it to all our media contacts to increase designers’ exposure. 
- Started a Facebook group and curated useful content to increase communication amongst designers. We reached 300 designers in the first month.

Designer Community Manager

First things first, it’s Patricia read in Spanish, or simply Pat. 🙂

Born and raised in Caracas, Venezuela, I am a proud Latina passionate about equity, entrepreneurship, and using technology to make the world a better place. I have a background in PR and communications and have worked in marketing, operations and product management at national, regional and global levels. These experiences over four continents have challenged my perspective and taught me the importance of diversity in leadership and multicultural understanding inside and outside of business.

After spending seven years in AIESEC, the largest youth-run organization in the world, facilitating leadership experiences for young people worldwide, I spent a year working as a technical project manager at Flyt, part of the Just Eat Takeaway group. I am now helping early-stage tech startups worldwide succeed by delivering education, connections, and growth opportunities through Startup Grind. 
 
I am usually based out of Montreal, Canada, but I love travelling and am currently roaming around the world full-time 🌎✨

taplio

The Battle

Alex Gordon-Furse

Patricia Michelena, PMP

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