Alexander von Kaldenberg

GoChip Pet Technology 

Founder & CEO

Velas AG

Director of Marketing (Asia)

CanCham PRD

Co-Founder & Executive Team Member

DACSEE

Langara College

Donor Relations Officer

The University of British Columbia - Sauder School of Business

Major Gift Development Coordinator

As the Founder and CEO of GoChip Pet Technology, I’m on a mission to revolutionize companion animal management and safety in urban environments. My passion lies in creating innovative solutions that enhance the well-being of companion animals their guardians.

With over a decade of experience in marketing, entrepreneurship, and international relations, I bring a unique perspective and robust network to the emerging animal tech sector. My journey is fueled by a vision to launch and scale pet tech products that make a tangible difference in the lives of animals their guardians and the communities in which they live.

I hold an Oxford Blockchain Certification and have previously held leadership roles at Velas AG, and DACSEE, and was a co-founder of CanCham PRD. These experiences equipped me to build and launch GoChip, a cutting-edge platform that provides digital identities and records for animals. Our patent-pending technology not only creates the world’s first unified digital ID for animals but also allows for direct interaction with an animal’s microchip via a smartphone—an industry first.

At GoChip, we collaborate with all stakeholders in an animals life, from  veterinarians, shelters, and local governments to e-commerce platforms, insurance providers and NGOs promote animal welfare and responsible guardianship. Our goal is to reimagine the relationship between people, animals, and cities, creating a safer and more connected world for all.

If you share my passion for animal tech or are interested in exploring partnerships, let’s connect.

Clintar Commercial Outdoor Services

Brand Leader

O2E Brands

- Managed Business Technology, Store Development, Field Process Improvement and Risk
- Spearheaded Salesforce implementation and optimization, driving business process improvements and technology adoption.
- Led cross-functional on-shore and offshore teams, ensuring seamless collaboration and effective system development.
- Defined system enhancement strategies, prioritizing business requirements and technology investments.
- Managed technology budget for Salesforce improvements, ensuring ROI-driven decisions.

Director, Franchise Operations 

- Built and centralized workforce planning team, achieving >$2M in annual SG&A savings.
- Oversaw real estate, store development and retail performance for 17 locations, district managers, and P&Ls.
- Oversaw flagship store openings across Canada
- Directed asset sale due diligence for Private Equity firm.
- Improved same-store sales by >5% year-over-year.

VP, Retail Operations

Aritzia

- Developed and executed North American expansion strategy, overseeing 25 retail locations.
- Implemented Oracle Retail XStore POS, focusing on omnichannel integration and in-store fulfillment.
- Built and managed high-performing store operations and sales teams across all locations

VP, Store Operations

Glowbal Restaurant Group

- Managed restaurant revenue and P&L across 10 locations, with combined annual revenues of >$50M.
- Established scalability through standard operating procedures and performance incentives.
- Integrated POS, accounting, and inventory management systems.
- Developed and executed sales strategies, improving client experience.

Director - Restaurant Operations

Transformational operations leader with 20+ years of experience driving strategic growth, operational excellence, and team performance in retail and franchise management. Proven ability to develop and execute visionary plans, foster high-performing teams, and leverage technology to propel business success.

Signature Achievements:

✅Operational Excellence: Spearheaded strategic workforce planning initiative at MEC, yielding $2M+ in annual SG&A savings through centralized team development.

✅Scalable Growth: Designed and executed Aritzia's North American expansion strategy, overseeing sales and operations for 25 retail locations.

✅Digital Innovation: Implemented Salesforce Sales Cloud and Service Cloud systems at Shack Shine, leading cross-functional development teams.

✅Entrepreneurial Vision + Grit: Conceptualized, branded, and scaled three successful restaurant ventures across Greater Vancouver: Take Five Cafe, Rosemary Rocksalt, and Glowbal Restaurant Group.

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The Battle

Alexander von Kaldenberg

Andrew Zappavigna, MBA

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