Alex Krieger

I partner with CEOs and senior executives to design personalized longevity strategies that unlock peak performance and sustained vitality. Through cutting-edge protocols, precision health optimization, and evidence-based interventions, I help high-performers achieve a biological age 15 years younger than their chronological age.

My approach combines advanced diagnostics, tailored nutrition and fitness programming, stress resilience techniques, and regenerative therapies to ensure leaders maintain their competitive edge while extending their healthspan. 

The result: executives who lead with enhanced mental clarity, physical strength, and sustained energy. Not just for years, but for decades to come.

Specializing in discrete, time-efficient solutions that integrate seamlessly into demanding schedules, I enable transformational health outcomes without compromising professional commitments.

Founder / Longevity Architect

Mozza

I invest in and advise early-stage startups.
This is my portfolio:
- Blok
- Nurra Health
- OpenHealth Technologies
- Kursinsel
- Notch
- Formel Skin
- Mister Balcony
- ThinkImmo
- CrossLend

Angel & Advisor

Interim Head of Growth

FORMEL Skin

FORMEL Skin is backed by Singular, Heal Capital, Cherry Ventures and Heartcore Capital. Recent series A funding of €30m. A HealthTech start-up offering customised, high-quality, medical treatments online.

VP of Product

nuture

I always had a passion for healthy nutrition. I was invited to kitchen town, a food accelerator and developed two products and brought them to market.

1. nuture

- Goal: Build the perfect portable meal with organic paleo ingredients
- Started working on nuture as a side project in 2016 because of my own pain as a commuter
- Implemented results of more than 676 scientific studies
- Became a certified nutritional coach with Precision Nutrition
- Sourced and tested more than 100 ingredients world wide
- Build a formula with 25 ingredients that contain all 26 essential vitamins, minerals and amino acids
- Combined and calculated >2000 data points to make the formula perfect
- Tested and launched nuture with > 200 people

2. munchy

Goal: Develop a sugar free cereal for everyone who loves cereals but has dietary restrictions and/or wants to eat healthier

- Developed a new formula for sugar free cereals with erythrit, inulin and stevia
- Tested with over 1000 participants and got 5 star ratings
- Bootstrapped to 1000+ subscribers with 40+ 5 star reviews from customers
- Terminated because of increased prices and supply shortage due to Covid

Founder

volders GmbH

✓ Assumed leadership of engineering department and successfully orchestrated complete tech stack refactoring, resulting in 10x improvement in development velocity
✓ Drove revenue growth w. marketing of over 300% through strategic initiatives and service optimization
✓ Grew a platform serving 3+ million customers while maintaining exceptional customer satisfaction (4.9/5.0 rating)

Volders is an innovative online service that allows users to conveniently cancel, organize and access their personal contracts (such as phone, energy or gym memberships) anytime from anywhere. Be in the know about all of your contracts’ remaining terms and how much you are paying for them. volders automatically reminds you about upcoming deadlines and informs you if there’s a better deal for you to be made.

Chief Product Officer (CPO)

smava GmbH

✓ Pioneered the first credit-to-go service and established strategic partnership with mobile.de, resulting in significant sales volume expansion
✓ Built and led the company's first growth team, driving continuous improvement in conversion rates
✓ Played key role in securing €65M Series C funding by generating over €600M in additional sales volume

Smava is Germany’s leading loan portal makes personal loans transparent, fair, and affordable for consumers. Based on digital processes, smava provides a market overview of 70 loan offers from 25 banks, ranging in value from €1,000 to €120,000. In 2017, the volume of loans originated through smava was c. $1.5 billion, with a total of more than $3 billion since inception. As one of the largest Fintech businesses in Germany, smava employs 300 staff with 36 nationalities under the direction of an experienced management team with strong backgrounds in finance and technology.

Growth Lead

CrossLend

✓ Led comprehensive business validation and market analysis, successfully driving strategic pivot from B2C to B2B model
✓ Optimized conversion rates across landing pages and registration funnels, achieving 30% improvement in user acquisition
✓ Spearheaded product discovery initiatives in collaboration with Head of Product, defining core product strategy and market fit

Crosslend aims to unlock capital stuck on banks’ balance sheets, giving both private clients and SMEs across Europe better access to financing, helping promote economic growth within the EU and taking a significant step towards establishing a Capital Markets Union.

Lead Product Marketing Manager

konversionsKRAFT (Web Arts AG)

✓ Led interdisciplinary product teams, driving growth across multiple clients and projects
✓ Spearheaded concept development and successful relaunch of Deutsche Telekom Cloud
✓ Designed and implemented UX strategies for Telefonica O2 and their subsidiary brand blau.de
✓ Achieved over 100% conversion rate improvement for Germany's largest direct insurance
✓ Delivered comprehensive optimization services including:
- Strategic website relaunches
- In-depth UX audits
- Data-driven A/B testing programs
- Persona development workshops
- User behavior analysis and research

With an estimated 15 bn € revenue in charge for optimization and over 40 consultants, Web Arts is on of the leading conversion optimization service providers worldwide. Operating under the brand of "konversionsKRAFT", the company works for major german and international brands, most of them Top 100 retailers, financial, travel and internet industry. Web Arts' founder and CEO André Morys is known as an international keynote speaker and is regarded as on of the Top 10 international influencers in the topic of conversion optimization.

Senior Conversion Consultant

Want to live longer, feel sharper, and perform at your peak for decades? 

I’m here to guide you, sharing science-backed strategies to extend your healthspan. 

Without chasing fads or disrupting your busy life.

Here’s what you’ll discover through my content:

✅ Simple ways to boost your energy, focus, and resilience, tailored to your demanding schedule
✅ Evidence-based habits to optimize your healthspan, so you thrive well into the future
✅ Practical tips to integrate longevity practices, whether you’re traveling or leading high-stakes projects
✅ Inspiration to extend your productive years while feeling vibrant every day

No extreme biohacking or quick fixes here. Just straightforward, sustainable habits designed for your unique biology.

Here’s what others like you have achieved through applying my content:

"I went from afternoon slumps to all-day energy and sharper focus in just weeks." — Fabian L., Entrepreneur

"These strategies added hours to my day and made me feel years younger." — Thomas D., Psychologist

"The routines I adopted gave me more energy and clarity to crush it daily." — Robert S., Public Speaker & CEO

Ready to redefine aging and unlock your best self? Follow me for daily tips, insights, and inspiration to optimize your health and live a longer, fuller life.

Let’s make longevity your edge! 

Connect with me for the latest on longevity and peak performance optimization.

Alex K.

I know people who spend $30,000 on stem cell therapy. 

Did you know your body can do this for free? I'm doing it right now!

You're looking at an ice bath photo.

But I'm not talking about cold exposure today.

I'm talking about something FAR more powerful for regeneration.

Something that costs $0.

Let me explain.

I know people that pay $30,000 for stem cell injections. 

It's even available in Europe.

But in 2014, Dr. Valter Longo at USC discovered something remarkable:

Your body already knows how to regenerate stem cells.

You just have to give it the right signal.

𝗧𝗵𝗮𝘁 𝘀𝗶𝗴𝗻𝗮𝗹? 

Prolonged fasting.

Here's the science:

- When you fast for 3-5 days, your IGF-1 plummets. 
- This inhibits PKA, an enzyme that normally keeps stem cells dormant.
- With PKA suppressed, your stem cells wake up.
- They start regenerating.
- Old, damaged immune cells get cleared out.
- New ones take their place.

The data is compelling:
→ Stem cells increase approximately 6-fold 
→ Biological age reduced by 2.5 years (after 3 cycles) 
→ Immune system literally rebuilds itself

The magic happens AFTER the 72-hour mark. 

That's when your body completes the metabolic switch.

And when you start eating again? 

That's when stem cells EXPLODE with proliferation.

Fasting might be the most underrated regeneration tool you have.

And it's completely free.

I'm on day 3 right now and will be finished by Saturday :)

Do you want to try this instead of spending $30,000 on stem cell therapy?

I have created a 5-day fasting guide with special electrolytes, pre- and refeeding cycles, etc.

This is also the guide I use for my clients.

Write a comment and I'll send you the guide via DM.

Longevity for Elite CEOs | Perform, Feel & Look 15 years younger | Ex-Tech Executive | Angel Investor

You are tired. You know that you need to improve your sleep.

But most sleep advice is garbage. Here's what works.

The problem isn't that you don't value sleep.

It's that you haven't made it your identity.

Here's my mindset shift that changed everything:

I stopped being "someone who sleeps when possible."

I became a professional sleeper!

And my performance exploded.

The Protocol:

→ Schedule sleep like your most critical meeting
No "just this once." 
It's a sacred time.

→ Set TWO alarms (not for waking up)
9 PM: Wind-down begins 
10 PM: Lights out
That hour is non-negotiable transition time.

→ Replace scrolling with reading 30 minutes before bed. 
Your mind needs decompression, not dopamine hits.

→ Create a sleep sanctuary 
Blackout curtains Cool temp (65-68°F / 18-21 Celsius) 
Complete darkness 
White noise if needed

→ Cut caffeine at noon 
Not because you can't fall asleep. 
Because your DEEP sleep gets destroyed.

My results after 90 days:
- Sharper decision-making in high-pressure moments 
- Better emotional regulation with my team 
- Consistent energy from 6 AM to 6 PM 
- HRV improved by 23 points

Sleep isn't recovery.

It's your performance and longevity enhancer.

The best CEOs and executives I know treat it that way.

What's stopping you from becoming a professional sleeper?

Hey friends 👋 I spent the past few weeks soaking up some sun.

Back in Berlin (winter) and also on LinkedIn now 😊

Marcos Ruiz

The Birdhouse

We build profitable, viral personal brands on X, LinkedIn, and Threads.

Founder and CEO

MA Army National Guard

Served at the 59th Presidential Inauguration.

Advanced and accelerated training in Computer Networks & Systems. Tasked with the configuration, management, and troubleshooting of Local Area Networks, while simultaneously adhering to proper security measures as defined by the Army.

Responsibilities include:
• Configuring & troubleshooting Cisco Routers and Switches
• VLANs, SVIs, Layer 2 and 3 security, etc.
• Producing end-user capability via PC, laptop, and Cisco VOIP
• Encryption Devices & Palo Alto Networks
• Active Directory and Exchange
• Use of Basic Network Protocols (i.e. TCP/IP, DHCP & DNS)
• Routing Protocols (OSPFv3, OSPF)

I.T Specialist - Team Leader

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

----

Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Or check out our full DIY self-paced course suite at - www.whop.com/twitter

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

Mark Zuckerberg pulled off the greatest personal brand transformation in history.

Here's the RACE framework that turned him from "robotic nerd" to one of Silicon Valley’s coolest CEOs:


1. Reach - Redefine Your Audience

After Cambridge Analytica harvested 87 million profiles, Zuck was tech's biggest villain.

His solution? 

Stop trying to appeal to everyone.

He emailed Peter Thiel with a mission:

Rebrand me as the "voice of millennials."

Smart move - you can't be everyone's hero, but you can dominate one demographic.


2. Act - Make Real Changes

The Facebook to Meta rebrand distanced them from scandals & signaled focus on the future.

The biggest part of his transformation was arguably visual though:

• Got jacked, improved style & grew out his hair
• Cattle ranching and sharing his genuine interests
• Training MMA with UFC stars like Israel Adesanya 

That hydrofoiling-in-a-tuxedo video wasn't just random fun - it was strategic PR move.


3. Convert - Turn Critics Into Believers

Delivered on promises through:

• Better privacy controls 
• Innovative products (Quest 3 Pro) 
• Unscripted, heartfelt Senate apology to families 
• Sharing vulnerable moments like commissioning art for his wife

Actions speak louder than words.


4. Engage - Keep People Talking

Leaned into internet culture instead of fighting it: 

• Embracing memes about his "drip" 
• Recreating childhood bedroom for birthday posts 
• Asking Instagram's fashion director to critique his chains

He joined the conversation instead of staying above it.


The results: 27% trust → 68% trust in 6 years.

The impact on his business:

• Rebuilt trust after scandals
• Made Meta's vision more believable
• Positioned as innovator, not data harvester


Key lesson:

Personal branding is evolution, not perfection.

What's one way you're evolving your personal brand this year?

Let me know below.

& if you enjoyed this…

Follow me for more content like this.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

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NVIDIA just became the first company in history to hit $5 trillion.

Here's how and what this means for the future of companies:


1. The Numbers:

Q3 revenue: $35B (up 94% year-over-year) 

Data center sales: up 150%, 80% of revenue from AI infrastructure

Jensen Huang said they're seeing "unprecedented demand" for Blackwell GPUs.

They're projecting $500B in annual revenue by 2027.

For context: 

NVIDIA is now worth more than India's entire GDP.

It's 18% of the U.S. economy.

Bigger than the entire global auto industry's annual revenue.


2. How It Happened:

Near-monopoly on AI chips.

Over $100B in backlogged orders from OpenAI, Google, Meta.

Their CUDA software ecosystem makes it nearly impossible for competitors to catch up.

Once you build on NVIDIA, you're locked in.

75% gross margins.

$10B per quarter in R&D spend.

They're printing money and reinvesting it faster than anyone can compete.


But Here's What Nobody's Talking About:

This is the new blueprint for how companies will scale to $5T, $10T, and beyond.

Look at the pattern: 

• Tesla - Elon 
• Meta - Zuckerberg 
• NVIDIA - Jensen Huang

Every single one of these companies has a founder with a massive personal brand.

Jensen Huang is synonymous with NVIDIA.

Elon IS Tesla and SpaceX.

You can't separate the brands.

Zuckerberg rebuilt his entire image and Meta's market cap followed.


Why This Matters:

Founder-led marketing isn't just PR anymore.

It's a growth multiplier.

When the founder becomes the brand, three things happen:

1. Trust transfers from person to company
2. Reach becomes distribution (Jensen's keynotes move markets)
3. Vision becomes valuation (people bet on the person, not just the product)

We're watching capital concentrate around individuals who can articulate a vision and execute at scale.

The companies hitting $5T+ in the next decade won't just have good products.

They'll have founders who can build movements.


The Bigger Picture:

AI is reshaping global economics.

NVIDIA's silicon powers the entire intelligence revolution.

But the meta-lesson is this: 

The companies that will dominate the next era are founder-led, brand-driven, and moving at speeds traditional corporations can't match.

$5T was the ceiling.

Now it's the floor.

More companies will hit this milestone in the next 5-10 years.

And every single one will have a founder with a personal brand that rivals their company's brand.

The age of faceless corporations is over.

The age of founder-as-brand is just getting started.


Have you started building your personal brand yet?

If so, drop any questions or concerns you have below.

The new X algorithm just changed everything.

And if you're not adapting, you're getting left behind.

Here's what's actually happening and how to take advantage of it:


What Changed:

Elon just announced they're deleting all legacy heuristics within 4-6 weeks.

For context: 

X's algorithm has been open source on GitHub for 2 years.

There were rules like if you get

• Likes
• Retweets
• Comments

You get a multiplier accordingly.

As well as a shadowy “tweet score” everyone's been talking about.

Now? 

Grok is reading every tweet and watching every video that goes live.

Then matching users to content they're most likely to find interesting.

The problem Elon mentioned:

"As you delete these heuristics, one bug was covering for another bug."

It's like that meme with the complicated machine held together by a tiny wooden stick.


Why This Matters:

Small accounts have had almost zero organic reach on X for years.

On TikTok or Instagram, you can post with 0 followers and go viral immediately.

X has been all about network effects and replies.

This changes that.

Post something great, and people will actually see it.

Plus users can control their feed by asking Grok what they want to see.

Everyone's feed will be completely different.


How to Win:

1. Integrate Media Into Everything

Long-form, short-form, videos, graphics, memes.

Any multimedia.

Grok is literally watching your content now.

The longer users spend with it, the better it performs.

At our agency, we trained our entire team on graphic design (ChatGPT and Canva), 3D modeling and video creation (Veo3 and Sora).

Pro tip for mobile: 

See a trending video?

Hold it down, click "post video" and it goes straight into your composer.

Add your take and tweet it.


2. Go Deep on 1-3 Niche Topics

The algorithm already uses "sim clusters" - fancy name for communities.

NBA Twitter, Tech Twitter, Money Twitter, etc...

You can get micro-famous within your community and the algorithm favors you more.

With Grok, this is 2x as important.

Pick 1-3 hyper-specific topics.

Go super deep instead of wide.

Building an agency?

That's all you talk about.

Super specific.

Someone asks Grok to only show posts about agencies?

You rank higher.


3. Use Trending Topics

Most underutilized strategy on the platform.

When major events happen, X gets 2x the users.

Last big world event hit 1 billion active users vs the normal 500-600 million.

Small accounts can tap into massive search volume.

Example: 

Super Bowl trending?

Tweet a breakdown of a commercial.

You'll rank for everyone searching "Super Bowl."

With Grok, everyone's feed will want that content at that moment.

It's like supercharging your reach.


The Bottom Line:

Make extremely engaging content within your niche.

We've generated 10B+ impressions for clients over the last few years using these strategies.

The algorithm has to show somebody's content.

Make sure it's yours.


Any questions?

Drop them below.

Next week I'm flying my whole team out to stay in Vancouver for one of our yearly offsites.

It's one of our largest business expenses of the year.

But the ROI from our previous offsites has been massive.

Here's why I keep doing them:


1. You can't replicate in-person energy

Slack messages and Zoom calls work for daily operations.

But sitting in the same room, working through problems together, bouncing ideas off each other - that just can’t be replicated digitally.

The energy shift is immediate and lasts for months after.


2. Buy-in goes through the roof

When your team sees you're willing to invest in bringing everyone together, they get it…

You're not just another remote employer.

You actually care about them as people and professionals.

That buy-in translates directly to better work and retention.


3. Faster feedback loops

Problems that take weeks to solve over Slack get handled in hours.

• Those random conversations between sessions?
• The brainstorming over dinner?
• The quick side chats during breaks?

That's where the real work happens.


4. Vision alignment hits different in person

I can share company direction in a Slack message.

But sitting everyone down, walking through where we're headed, answering questions face-to-face - that's more impactful.

Everyone leaves with complete clarity on what we're building.

The investment pays for itself


If it prevents one key person from leaving, it's profitable.

If it speeds up one major project, it's worth it.

If it generates one idea that improves our client results, it's a win.

Building a remote company is more than Slack channels and productivity tools.

It's about investing in the people who make everything happen.


What’s your experience been with company offsites?

Let me know below.

Unapologetically invest in your brand.

It's one of the highest ROI decisions you can make.

What we've done at The Birdhouse:


• Custom hats for every team member when they join. 
• Custom jackets with patches for the founding team. 
• Birdhouse screen savers. 
• Vintage cartoon aesthetic across our website and newsletter. 
• Custom credit card with Blue Eyes White Dragon. 
• Birdhouse Arsenal jersey my team got me. 
• Pokemon cards - all bird-type Pokemon.
• Bird Slack emojis that our clients have come to love. 

I live the brand and always try to think of ways to market it.

And you need to build something people want to be part of.

This will help you:


1. Attract talent:

People see a culture worth being part of, not just another remote gig. 

When candidates look at The Birdhouse, they think "this is something I want to build with someone." 

The brand attracts people who work for the vision, not just a paycheck. 

That's how you build a team that actually cares.


2. Retain clients: 

A strong brand makes clients feel like they're part of something bigger than just a service based relationship. 

They're not working with just another freelancer.

They're working with The Birdhouse. 

That shift builds trust, increases retention, and makes them proud to refer others.


3. Acquire clients: 

The brand eventually surpasses you as the founder

Every way you invest into it compounds

Eventually, the brand does more marketing than you ever could as an individual


4. Build authority: 

A strong brand makes you look established even when you're small. 


5. Hire better: 

A strong brand makes you look established even when you're small. 

We're only a team of 10 people, but our brand makes us look like we could be a team of 30+. 

Prospects see the cohesive identity and think "this is a real company.”

That perception unlocks bigger clients and higher prices.


Bottom line:

Building your agency brand compounds.

Even if you don’t notice it immediately.

Everything reinforces who you are.

People want to buy from people and brands they believe in.

Invest in yours.


What are some ways you reinvest into your own brand?

Let me know below.

I graduated college with debt, moved to NYC barely getting by, and burned through every Army paycheck on failed business models.

Here’s how I built a 7-figure business & finally turned it around:


1. The Reality Of Graduating College

I was the first person in my family to graduate college.

Thought the degree would open doors to financial freedom.

Instead, it opened doors to student debt and barely scraping by.


2. The Army National Guard "Safety Net"

I joined the Army National Guard partly because they paid for college tuition and partly because I thought I wanted to be an FBI agent (lol).

The military taught me discipline and resilience.

But it also became my safety net for taking risk.

Every paycheck became funding for my next "business opportunity."


3. My Failed Ventures

For 3 straight years, I burned every paycheck on business models:

• NFTs
• Day trading
• Drop shipping
• Affiliate marketing
• Amazon automation
• Auto Trading algorithms

The pattern was painfully predictable:

• Get Army paycheck
• Reinvest everything in new venture
• Watch bank account hit $0 
• Wait for next paycheck 
• Repeat


4. The Make Or Break Moment

I had a 6-year Army contract.

By 2022, I was 5 years deep with 1 year left.

The clock was ticking.

I couldn't live with my parents forever.

I couldn't keep gambling paychecks forever.

It was make it or get a real job…


5. The Realization That Changed Everything

Summer 2022, broke again after another failed venture.

That's when it hit me:

I'd been spending 6-8 hours daily on Twitter since 7th grade in 2011.

I knew exactly what went viral, how accounts grew, what worked.

Instead of learning another business model, I thought:

"I could just do this for people."


6. Leveling Up In Real Life

I launched a Twitter ghostwriting agency.

For the first time, I wasn't learning from scratch.

I was monetizing 11 years of "wasted" time on social media.

Money became how I kept score.

Building the agency became my main quest.

The results?

• Late 2022: First $10K month 
• December 2022: $20K month
• Early 2023: $30K, $40K, $50K months
• Today: $150K+/month with team of 10


Here's what I wish someone had told me earlier:

Your "failures" are just expensive education.

Every failed venture taught me what doesn't work.

Every Army paycheck I lost was tuition for the business school of hard knocks.

The breakthrough wasn't finding the perfect business model.

It was finally leveraging what I already knew.


2 things that changed everything:

1. Stop chasing new models - Leverage what you already know
2. Pressure creates focus - Deadlines force you to execute

College debt can feel like a life sentence.

Failed businesses can feel like proof you’re not cut out for entrepreneurship.

But every failure is just preparation for the one thing that can work.


If you enjoyed this…

Follow me for more content like this.

I treat my business like Ferrari treats their cars.

Clients have to qualify to work with us through referral or proven success in their industry.

Because fit matters to us more than revenue.

Ferrari could sell to anyone capable of buying one of their cars, but they don't. 

They vet buyers because the wrong client damages the brand.

Same logic for us.

We get dozens of leads every month but only sign 1-2 clients

The rest get referred to someone who's a better fit

Here's why: 

Bad fits create bad outcomes.
Bad outcomes create a bad reputation.
Bad reputations kill businesses.

I'd rather make less money and maintain our reputation than take on a client who'll churn in 3 months.

The result of this has been that 80%+ of our business comes from referrals now. 

Our clients crush it because they were qualified before they started. 

Be selective with who you work with.

It’s one of the most important decisions you can make in business.

Business owners whose entire lives revolve around business burn out.

They're one-dimensional.

All business, all the time. 

No hobbies or no interests outside work.

That's not sustainable. 

Your brain needs more than spreadsheets and client calls.

I: 

Train jiu-jitsu three times a week
Watch Arsenal matches
Play chess

And these aren't distractions from my business - they make me better at it.

Here's what I've learned about staying multifaceted:


1. Physical hobbies balance mental work

If you work behind a screen all day, you need something physical.

Combat sports, weightlifting, running - doesn't matter what.

When you spend an hour getting choked out on the mats, then sit down to write an email... it's just not that hard anymore.

Physical challenges make business challenges feel way less intimidating.


2. Pattern recognition transfers across everything

Chess teaches you to spot patterns and think ahead.

Jiu-jitsu teaches you to recognize positions and counters.

Gaming teaches you mechanics and optimal strategies.

Same skillset that makes you good at business.

You see what works, reverse engineer it, execute faster than everyone else.


3. Different inputs create better outputs

Some of my best content ideas come from completely unrelated things:

• Chess matches
• Watching shows
• Training sessions

You're missing out if all you consume is business content.


4. Hobbies give you something to lose yourself in

Business is stressful. You need an outlet that has nothing to do with revenue or clients.

When I'm on the mats or playing chess, I'm not thinking about the business.

That mental reset is what prevents burnout.


5. You become more interesting

People don't want to connect with a robot who only talks business.

They want to know you're human - that you have interests, passions, a life outside work.

Your hobbies give people something to relate to beyond your expertise.


The most successful people I know are multifaceted.

They have hobbies, interests, lives outside their businesses.

That's not a coincidence - it's what keeps them sharp, energized, and interesting.


What hobby do you have outside of work?

Let me know below.

I Studied 1,000 Twitter-X Hooks. Here’s How to Write VIRAL Tweets:

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The Battle

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