Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

Semiotician

MSLGROUP

Senior Vice President & Chief Strategy Officer

Publicis Consultants Worldwide

Brand Strategy, Research & Development, Tools & Methodology, International New Business, Acquisitions & Partnerships

VP Strategy & International Network

Carré Noir

Managing Director, in charge of strategy & development in France and abroad

Directeur Général

Publicis Design

Branding & Design, Corporate, Product, Retail, WebDesign

Sorbonne CELSA

Semiotics & Communications, Post-Graduate Studies

Maître de Conférence puis Professeur Associé

HEC (French business college)

. He has conducted research and published articles on branding, corporate communications, image strategy and digital.
Among the clients Pascal is advising for their identity, image & communications strategy: French MoD, Hachette, Renault, L'Oréal, Carrefour; Pascal joined MS&L Group as SVP, Chief Strategy Officer in September 2009, helping to develop and implement the newly formed company's global strategy, particularly in the fields of research & development, business strategy (practices, strategic tools, etc.), strategic planning, trends & market surveys, audience intelligence, evaluation of the skills an expertise of potential acquisitions and branding strategy.
Pascal joined Intelligences, a strategic consultancy of Publicis, in 1987. In 1994 he was promoted Partner at Publicis Consultants, and in 2001, he became GM at Carré Noir, Publicis design & branding agency.
In 2005, he was appointed Vice-President of Publicis Consultants | Worldwide, in charge of Brand Strategy & International Network,

visiting professor

Publicis Consultants

Corporate Image & Reputation, Communications Audits & Strategies, Image & Text Analysis

MD Intelligences

Purpose is essential.  After 35 years in this industry, I can’t be more convinced of the central, strategic dimension of purpose, or “raison d’être”, as we say in French: what do you truly stand for, in your business and with regards to the society and the world around? Identifying your purpose, understanding it in depth, living up to it and being 100% true to it in whatever you do, that should be your North Star.


In fact, I consider myself a purpose-hunter. This sort of quest for the grail I was mentioning earlier is what I deal with, in my practice as an independent semiotician today: most of the top execs of centenary-old firms and brands are highly skilled and talented folks, but very few of them have a clear vision of what the founding purpose of the organization they’re managing is about: “Can you help us uncover the original purpose of the company/brand, what it meant then, and what it means for today and for tomorrow?” is what they would ask me. Particularly in the luxury industry, where I have most of my clients.

https://www.davidgallaghernow.com/earlythanksgiving/purposehunter

taplio

The Battle

Alexander Westgarth

Pascal Beucler

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