Alexander van der Steeg 🚀

Gewinne Kontrolle und Ordnung über Deine IT-Assets zurück!

Ich bin ein technischer Enthusiast und Lösungsfinder, der seit vielen Jahren versucht mit Technologie das Leben zu verbessern.

Durch meinen Werdegang und der offenen Art habe ich in rund 20 Jahren sehr viele Branchen, deren Probleme und Werte, kennengelernt und dort jeweils mein Glück gefunden.

Enzo Wälchli

ANYbotics

Joined ANYbotics in 2021, when it was just tech & research, and since then orchestrated the full shift to an industrial company, building the commercial engine from scratch 🚀

Today, I am leading all commercial teams (~50 people), incl. go-to-market, marketing, sales, partnerships, and customer success 🤖

Key achievements over last 3 years:
▪︎ Defined and continuously refined our commercial strategy
▪︎ Roll out holistic go-to-market approach
▪︎ Shaped marketing, sales, partnerships, and customer success processes 
▪︎ Developed commercial org from 7 to 50+ FTE
▪︎ Created a kick-ass team spirit 😍
▪︎ Delivered commercial traction to raise Series B
▪︎ Grew bookings from 6-digit to 8-digit, on path to 9-digit

And the #robotics journey just started 🚀🦾

Chief Commercial Officer (CCO)

Hilti Schweiz

As Head of Product & Trade Marketing, I led a team of 9 employees, responsible for all trade-, channel-, and product-marketing acitivities, as well as all sales trainings and new employee onboardings.

• Overall responsibility for development, communication and execution of our trade strategies and value propositions in our key trade applications
• Tie down change from product-centric to customer/trade-centric marketing and redesign established processes to foster a closer sales-marketing collaboration, while keeping ownership for all product launches in the market (over 60 p.a.)
• Ensure competence build-up in sales force and new employees through strong sales trainings and internal academy setup
• Build a great team with a strong performance culture to deliver tangible results and have fun along the way

Head of Product & Trade Marketing

Reporting directly to the general manager, I had the overall responsibility to roll out our new strategic, opportunity-oriented go-to-market approach in Switzerland  as lead market for the global project (Project Evolution was the biggest global Hilti initiative in decades).

• Includes roll-out of salesforce.com to over 350 users in sales, engineering, customer service, retail, and marketing functions.
• Close sparring partner for global and regional rollout teams with Switzerland being among the biggest countries to go-live in Wave 1.

Project Leader Go-to-Market & Digitalization

For two years, I led the sales team for building construction in Northwestern Switzerland:

• Manage 7 account managers and recruit, develop, and advance talents
• Execute the segment strategy in my region and grow the 9 million CHF P&L
• Foster relationships and increase engagement within the customer portfolio

I restructured the region, took key staffing decisions (60% new hires) and successfully built a high performing team within the first 12 months. 

Together with the team improved customer trust in Hilti and substaintially increased engagement and loyalty, achieving the second highest sales growth (both im absolute and relative terms) of all 27 Swiss sales teams in 2019 (23% growth y-o-y) and signing & delivering the biggest fleet management contract of 2019.

Area Sales Manager

In my first sales role, I managed relationships with 250+ SHK / HVAC clients in Central Switzerland with great success within 9 months: 

• Achieved strong growth in net sales (6x) and tool contract business (2.5x)
• Coached fellow account managers in solution selling after a few months in the field

Account Manager / Sales Rep

Sulzer

Reporting directly to the Group Executive Committee (Chief Marketing Officer), I was responsible for the group-wide Go-to-Market and Sales Force Effectiveness projects:

• KAM: Implemented the first group-wide Key Account Management approach
• CRM: Led the project to develop the business requirements and specs for the Sulzer Global CRM
• Value Pricing: Developed, programmed, and rolled-out a value-pricing model for capital project business

Strategic Marketing Manager

I started as a junior and got promoted to manager after 12 months. Key topics:

• Supported executive management on strategy development for group, division, and BU level
• Evaluated merger & acquisition targets, built financial models, and participated in acqusition execution
• Lead the sales work stream during the post merger & integration (PMI) project of the new rotating equipment service division (100 locations, 3600 employees, 800m CHF sales)

Corporate Development Manager

Various Large Corporates

• Corporate Controlling @ Hilti Group in Schaan, Liechtenstein (Jul 2012 - Oct 2012)

• Mergers & Acquisitions @ Sulzer Group in Winterthur, Switzerland (Mar 2011 - Dec 2011)

• Private Banking @ Credit Suisse in Zürich, Switzerland (May 2010 - Feb 2011)

• Chemical Logistics @ Bertschi Ibérica in Tarragona, Spain (Apr 2007 - Aug 2007) - learned Spanish in vivid business environment

Various Internships in Controlling, M&A, Banking, and Logistics

🇨🇭 Europe's #1 Robotics Voice 🤖 | 𝗔𝗡𝗬𝗯𝗼𝘁𝗶𝗰𝘀 𝗖𝗖𝗢 | CRO, CSO, CMO | Happy dad of 👧🏼+👶🏼 | 🄵🄾🄻🄻🄾🅆 🄼🄴 🔔 to stay up to date on #robotics #AI #deeptech

🔹️𝗪𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 #𝟭 robotics voice on LinkedIn 🤖
🔹️𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗼𝗳 𝗔𝗡𝗬𝗯𝗼𝘁𝗶𝗰𝘀, Europe's fastest growing physical AI scaleup 🚀
🔹️𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗻𝗱 behind taking robotics mainstream 🤝

As 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗼𝗳 𝗔𝗡𝗬𝗯𝗼𝘁𝗶𝗰𝘀, I am in charge of all commercial decisions in order to establish ANYbotics as the worldwide leading provider of highly mobile and fully autonomous industrial robots.

I am also the 𝗳𝗮𝘀𝘁𝗲𝘀𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗲𝗱 𝗿𝗼𝗯𝗼𝘁𝗶𝗰𝘀 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, with over 100 million post impressions in 2024. I educate the world about the latest trends in #robotics and #industrialautomation—I truly believe in the revolutionary nature of physical AI, a.k.a. robotics.

My background:

🔸️15 years in B2B #marketing, #sales, and #customersuccess
🔸️ Learned in top corporates, applying in Europe's fastest growing robotics scale-up
🔸️ Seen all hierarchy levels: staff, middle mgmt, and now C-level

My core attributes: 

🔶️ Grit, getting things done
🔶️ Enthusiast with positive attitude
🔶️ Creator & out-of-the-box mindset
🔶️ Urgent curiosity
🔶️ Yes mentality - Solution, not problem
🔶️ Cooperative leader, driving inclusive team-spirit
🔶️ Fast thinker, strong analytics
🔶️ Making the complex simple
🔶️ Business acumen with tech literacy
🔶️ Strong believer in people development

My key achievements: 

👍 Scaled commercial team at ANYbotics from 7 to 50+ and increased bookings from 6-digit to 8-digit over the last 2 years, continuing to grow 2–3x each year

👍 Building and continuously refining entire go-to-market setup and related processes in dynamic scale-up environment at ANYbotics

👍 Directly hired over 50 people in my career, with a near-100% success rate in selecting top performers (and great personalities) and a strong focus on diversity and building a high-performance organization (HPO)

👍 Managed lead-market rollout of $200m-heavy salesforce.com CRM implementation at Hilti

👍 Ranked #2 (out of 27) for best sales team performance as Sales Director at Hilti and won multiple sales & marketing awards

👍 Implemented several group-wide sales force effectiveness programs at Sulzer, incl. sales stream owner during 1bn post-merger integration

😍 Proud dad of two amazing girls 👧🏼👶🏼

Beyond family and work, I like having a drink with friends 🍹, cooking and eating delicous food 🔪, and learning new things 💡.

As a member of ANYbotics’ executive leadership team, I lead all commercial teams & activities, incl. marketing, business development, strategic alliances & partnerships, direct sales, custom projects, field engineering, and customer success.

🇨🇭 #Scaleup Executives Breakfast 🦄 2025: >150 members, 5 events 🚀 Very high NPS 😍 #Flywheel starts turning ♻️

Yesterday was 2025 scaleup event #5 - the last of this year:

2x dinner
2x breakfast
1x summit

Another highlight 😍 Why? 2 things:

1️⃣ 100% curated events: Only Execs of Switzerland's premier scaleups. So these people are THE leaders of our #startup ecosystem 💪

2️⃣ Time is scarce - they all have urgent other things ongoing. Not only 100 other event invites, also year-end, Xmas, etc. But they still come and feedback is top:

🗨️ "This was great, I'll join again next time" 

🗨️ "I had a super interesting discussion" 

🗨️ "We both are going through a similar challenge" 

That's exactly why I keep investing time in "scaling" the scaleup chapter 😏

✅ People get the VALUE of it
✅ Ecosystem is RIPE for scale
✅ Flywheel starts TURNING

Over the next few years, the #Swiss startup ecosystem will enter it's next stage. 

It's great to be at the center of this development with this community.

LFG 🏃‍♂️

Thanks to Swisscom Ventures / Tina Willibald for hosting this breakfast at their Pirates Hub and to Kristina Kaiser / Swiss Startup Association for the stellar org 🙏

Cheers
Enzo


👉 Follow Enzo Wälchli for #scaleup and #deeptech 🚀

CCO at ANYbotics 🤖 | Deeptech Operator | Built & Scaled GTM from 0 to 10M+ | Helping Tech Founders Crack the Commercial Code

🔥🔥 Swiss #Robotics is on fire 🤖 Launched a founder community 48h ago, now already 50+ members, growing fast 🚀 Switzerland is second to none in Europe when it comes to robotics 🇨🇭

I like connecting people. And I believe there is tremendous value of the right communities 🚀

Building and scaling a #deeptech company is incredibly hard and against all odds.

Being able to connect with people with the same challenges day in day out is incredibly valuable.

And as Metcalfe proclaimed nearly 50 years ago: The value of a network grows exponentially with the amount of its users. 

So let's go, #Swiss Robotics :)

In addition of already having a leading position in Europe in Deeptech (# of companies, % share of deeptech investments, invest per capita, etc.), Switzerland also boosts top unis with ETH Zürich, EPFL, and University of Zurich, putting more and more #talent and #tech into the ecosystem.

Here, I say it:

There is no better place to start your #robot or #drone startup than in 🇨🇭 Switzerland 😍

LFG 🏃

Cheers 
Enzo

PS: If you are a robotics/drone HW and/or SW startup cofounder or c-level and want to join, just let me know.

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👉 Follow Enzo Wälchli for real insights on scaling #deeptech and #robotics 🤖
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♟️ #Industry isn’t a board game. It’s unstructured, chaotic, and constantly shifting. It's the real #robotics game 🤖

Factories don’t give you perfect rules, perfect symmetry, or clean data.

Robots operate in environments where a 0.05 mm deviation breaks everything, where lighting changes ruin detection, where 14-DOF systems like ABB’s YuMi become brittle instead of useful.

This is why industrial automation has been stuck.

And why what FORGIS just achieved matters.

#FORGIS brought adaptability to a #robot that was built only for precision.

They took a YuMi (no built-in 3D vision, rigid waypoint programming, hyper-sensitive to its surroundings) and made it operate flexibly in a real, unstructured environment.

❌ Not a lab

❌ Not a simulation

✅ A factory-like reality

This is #PhysicalAI finally stepping off the board.

From Deep Blue to AlphaGo, AI mastered perfect games.

But industry is the real game, and it requires intelligence that can handle variation, uncertainty, and atoms, not just bits.

FORGIS just raised $4.5M in 36 hours to build exactly that: 

The orchestration layer for industrial intelligence, a “Windows for factories.”

Plug-and-play, not pain-and-wait.

As a mentor at the HSG START Accelerator, I've been coaching the team and it’s been a true pleasure working with them. Their clarity, ambition, and pace are rare.

Europe needs more of it.

LFG 🏃‍♂️

Cheers
Enzo


👉 Follow Enzo Wälchli for #deeptech and #robotics 🤖

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Enzo Wälchli

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The Battle

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Enzo Wälchli

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Enzo Wälchli's LinkedIn Performance

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