Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

As the CEO and Lead Strategist of AMZ Optimized, I help companies accelerate their brands on Amazon with comprehensive and customized solutions. I have over 13 years of personal selling experience on the platform, launching my own brands and working with clients selling products in multiple countries and categories. I have also assisted over 100 different sellers with brand strategy, creative content positioning, paid advertising management, catalog improvement, case resolution and out-of-the-box solutions generating over $30 million in revenue.

My team of experts and I use our in-depth knowledge of the Amazon ecosystem to create and implement winning, proven strategies that suit your individual needs and goals. We offer unique branded content creation, advanced algorithmic PPC & DSP implementation, account management, and more. 

Contact me today for a free audit of your existing Seller account and to hear how we can help transform your business on Amazon.

Pasha Knish

Your Amazon agency has never sold on Amazon.

Think about that for a second.

The people managing your ads, optimizing your listings, and making strategy calls about your business have never put their own money on the line. Never sweated a stock-out. Never watched a listing get suppressed at midnight with no explanation.

And you're trusting them with your brand.

This is one of the biggest problems in the Amazon agency space right now.
I know because I lived on the other side first.
I spent 13 years selling on Amazon before I ever took a client.
Built multiple 7-figure brands.
Had my first exit in my early twenties.
Launched a second private-label brand during the rise of PPC.

I know what it feels like when your best seller goes out of stock during Q4.
I know what it costs when a listing gets flagged and goes dark for a week.
I know the math on when to scale ads vs. when to pull back.

Not because I read about it.
→ Because I lived it.

Here's what I've noticed about agencies built by consultants vs. agencies built by sellers:

Consultant-built agencies:
□ Optimize for metrics that look good on reports
□ Recommend strategies they've read about but never tested with their own money
□ Panic when something breaks because they've never dealt with it firsthand
□ Treat Amazon as a marketing channel

Seller-built agencies:
→ Optimize for profit and sustainable growth
→ Recommend strategies they've personally validated with real risk
→ Know the workaround before you know there's a problem
→ Treat Amazon as a business

This isn't a knock on everyone without seller experience. There are talented people who've learned the platform through client work.

But there's a difference between knowledge and understanding.
Knowledge is knowing that ACOS should be below a certain threshold.
Understanding is knowing WHY your ACOS is high and which of the 15 possible causes actually applies to your specific situation.

When you're evaluating an Amazon agency, ask this:
"Have you personally built and sold products on Amazon?"

Not "managed accounts."
Not "consulted for brands."
Built. Launched. Sold. Scaled. Dealt with the chaos.

The answer matters more than their slide deck.

Helping brands level up on Amazon 🏆 Scaling FBA revenue with custom-tailored growth formulas

📣📣 I'd like to invite you to our second AMZ Optimized webinar of 2026 on Wednesday March 4th at 6 PM CET / 12 PM EST “AMZ Optimized: Beyond the Ad Console: How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale”

Grab Your Spot Here 👉 
https://lnkd.in/dZ7UYUsW

😎 Host:  Pasha Knish - CEO @ AMZ Optimized

🎙️Speakers:

Pasha Knish - CEO @ AMZ Optimized
Ben Faw - Co-Founder @ AdVon Commerce & MaverickX
Komal Singh - Founder & CEO @ 4XDigital AI
Tommy Lynch - CEO @ Cult Content
Eric Young - VP Brand Growth @ Bullseye Sellers Marketplace Agency
Sean Stone - Founder @ Spillover Commerce
Paul Harvey - Owner @ Rankster
Ryan Cheshire - Agency Partner Manager @ Levanta

🎙️Topics:

▶️ Pasha Knish -  Fueling the Flywheel: How External Traffic and Brand Referral Bonus Boost Visibility!

▶️ Ben Faw  - Reviews, Creators, AI: External Traffic Reborn!

▶️ Komal Singh - How Smart Brands Define Channel Roles to Scale Amazon Profitably!

▶️ Tommy Lynch  - 0-100k - How top brands are making their dreams a reality on TikTok Shop!

▶️ Eric Young - How to build an affiliate army on TikTok!

▶️ Sean Stone  - Spillover Commerce - How smart Amazon Brands spend once and profit twice!

▶️ Paul Harvey  - How TikTok Shop Ads Complement your organic sales across all platforms!

▶️ Ryan Cheshire - External Traffic Has a Measurement Problem!

▶️ Q&A

👉 Grab Your Spot Here: 
https://lnkd.in/dZ7UYUsW

You're managing your Amazon business.

And with 5 different freelancers.

One for PPC.
One for listing copy.
One for images.
One for "backend stuff."
And you're doing operations yourself at midnight.

How's that working out?
I talk to sellers every week who've assembled this Frankenstein team. They're proud of it. "I found a great PPC guy on Upwork. My graphic designer is in the Philippines. My VA handles cases."

Then I ask: "Do they talk to each other?"
Silence.

Here's the problem with the freelancer patchwork:
Your PPC person is bidding on keywords that your copywriter didn't optimize for.

They're driving traffic to listings that weren't built to convert on those search terms. The person doing your images has never seen your search term report. Your backend person has no idea what your ad strategy is targeting.
Everyone's doing their job.
Nobody's doing YOUR job.

Let me show you what this costs:
A skincare brand came to us managing 4 freelancers + their own operations.

Monthly freelancer costs:
PPC manager: $2,000
Copywriter: $800/month retainer
Graphic designer: $1,200
VA for operations: $600
Total: $4,600/month
Plus 15-20 hours/week of the founder's time coordinating, reviewing, and putting out fires.

Their results:
ACOS: 34%
Conversion rate: 9.2%
Revenue growing at 4% month-over-month
Founder burned out and making reactive decisions

We consolidated everything into one integrated team.

Same total budget range. One point of contact. One strategy. Every function talking to every other function.

After 90 days:
ACOS: 21%
Conversion rate: 14.8%
Revenue growing at 11% month-over-month
Founder freed up 15 hours/week

The difference wasn't talent. Every one of their freelancers was competent.
→ The difference was integration.

When your ad team knows what your content team is building, they adjust targeting. When your content team knows what keywords convert, they write to those search intents. When operations flags inventory issues, ads adjust spend before you stock out.

That doesn't happen with 5 people who've never met each other.
Freelancers are great for isolated tasks.
Amazon isn't an isolated task.
It's an interconnected system where ads affect rankings, rankings affect organic sales, content affects conversion rates, conversion rates affect ad efficiency, and operations affect everything.

You need a team that sees the whole board.
Not five people each staring at one square.

Stop scaling your ads.
Seriously. Stop.

At least until you answer this question:
Does your listing actually convert?

I talk to sellers every week who are spending $15K, $25K, $40K/month on Amazon PPC. Their ACOS is climbing. Their TACoS is expanding. Their agency keeps saying "we need more data."

But nobody's looked at the listing.

Here's what I see constantly:
A brand spending $22K/month on Sponsored Products.
Traffic is there. Impressions are solid.
Click-through rate is decent.
Conversion rate: 7%.
Category average: 15%.

They're sending thousands of shoppers to a listing that converts at half the rate of their competitors.
Every click that doesn't convert is money burned.
And no amount of ad optimization fixes a listing that doesn't sell.

Before you spend another dollar on ads, audit these five things:
1. Main image
Is it stopping the scroll?
Does it clearly show what the product is?
Is it competitive with the top 5 results for your primary keyword?

2. Title
Does it answer the customer's core question in the first 80 characters?
Or is it a wall of keywords that reads like a robot wrote it?

3. Price positioning
Are you priced within the range customers expect?
If you're 40% higher than competitors, does your listing clearly justify why?

4. Review quality
Not just star rating - are your recent reviews addressing the concerns that new buyers have? What are the recurring complaints in competitor reviews that YOUR product solves?

5. A+ Content
Is it actually selling? Or is it a brochure nobody reads? Does it answer objections and show use cases, or just repeat what the bullets already said?

Here's the framework we use:
Fix the listing FIRST. Then scale ads.

We took that $22K/month brand through a full listing overhaul:
New main image (lifestyle shot showing scale and use)
Rewritten title (benefit-led, not keyword-stuffed)
A+ Content rebuilt around the top 5 competitor review complaints
Video added addressing the #1 purchase objection

Ad spend stayed at $22K.
Conversion rate went from 7% to 16.8%.
Same traffic. Same budget. Same product.
Revenue nearly doubled.

The most expensive optimization mistake on Amazon isn't bad ads.
It's good ads driving traffic to a bad listing.

Fix the foundation first. Then pour the fuel.

Amazon changed how search works.

Most sellers haven't noticed.

And it's costing them visibility on every single listing.

Here's what happened:
Amazon's search engine used to be a keyword matching machine. You stuffed your title with keywords. You loaded your backend search terms. Amazon matched searches to keywords. Done.

That's not how it works anymore.

Amazon has shifted to intent-based, semantic search.
The algorithm isn't just matching keywords now. It's trying to understand what your product actually IS and whether it matches what the customer actually WANTS.

This changes everything about how you should optimize listings.

Let me show you what I mean.

A supplement brand came to us ranking on page 3 for their primary keyword. Their listing had all the "right" keywords. Title was stuffed. Bullets were loaded. Backend had 250 bytes of search terms.

Textbook 2020 optimization.

The problem?
Their backend fields were a mess.

Amazon has hundreds of backend attribute fields - material type, target audience, item form, specific uses, unit count - that most sellers either ignore or fill incorrectly.

These fields are how Amazon's AI understands your product.
Keywords tell Amazon what people might search.
Backend fields tell Amazon what your product actually is.

When those fields are wrong, incomplete, or missing - Amazon's algorithm literally doesn't understand your product well enough to show it for the right searches.

Here's what we did:

Before:
Title: keyword-stuffed, 200 characters
Backend search terms: maxed out
Backend attribute fields: 12 out of 47 filled (most incorrect)
Ranking: page 3 for primary keyword

After:
Title: clean, readable, brand-forward
Backend search terms: strategic, not stuffed
Backend attribute fields: 43 out of 47 properly completed
Ranking: page 1, position 6 within 3 weeks

We didn't change the product. Didn't increase ad spend. Didn't touch pricing.
We just told Amazon what the product actually was.

The sellers winning in 2026 aren't the ones with the most keywords.
They're the ones with the most accurate data.
Amazon's AI can't rank what it doesn't understand.

And right now, most sellers are invisible - not because their products are bad, but because Amazon doesn't know what they're selling.

Your backend fields aren't optional anymore.

They're how you speak Amazon's language.

taplio

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Alexander Pauwelyn

Pasha Knish

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taplio

The Battle

Alexander Pauwelyn

Pasha Knish

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pasha Knish's LinkedIn Performance

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