Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

AMZ Optimized

Accelerating FBA business growth with comprehensive solutions. 

Training employees or building a new team to tackle Amazon is a time-consuming and expensive task. We are your affordable, fast-track option to developing your Amazon store. 

➤ WHAT WE DO: We help companies like yours accelerate their brands on Amazon. 

➤ HOW WE DO IT: We use our decade of experience on the platform to optimize your account and implement winning, proven strategies to lead you to success.

➤ WHAT MAKES US DIFFERENT: Unlike most agencies, we are a small, agile team able to create customizable solutions based on your individual needs. We don't use cookie-cutter techniques. We analyze your specific goals and create solutions that make sense for your brand.

✔ Learn More: amzoptimized.com

CEO & Lead Strategist 

Nature Sustained

Nature Sustained is a unique line of shower products for adults, kids and pets made with probiotics - sourced in the wild jungles of Thailand.

Chief Executive Officer

Upwork

Assisted private label sellers with listing optimization, paid advertising management & strategy.

Amazon Consulting

PowerBear

Co-Founder of an Amazon-focused electronics brand on Amazon in the early years of the company's development.

Co-Founder

As the CEO and Lead Strategist of AMZ Optimized, I help companies accelerate their brands on Amazon with comprehensive and customized solutions. I have over 13 years of personal selling experience on the platform, launching my own brands and working with clients selling products in multiple countries and categories. I have also assisted over 100 different sellers with brand strategy, creative content positioning, paid advertising management, catalog improvement, case resolution and out-of-the-box solutions generating over $30 million in revenue.

My team of experts and I use our in-depth knowledge of the Amazon ecosystem to create and implement winning, proven strategies that suit your individual needs and goals. We offer unique branded content creation, advanced algorithmic PPC & DSP implementation, account management, and more. 

Contact me today for a free audit of your existing Seller account and to hear how we can help transform your business on Amazon.

Pasha Knish

Remember when optimizing a listing meant THIS?

(Spoiler: you are probably STILL doing this.)

→ Paying a copywriter $500.
→ Buying a $200/mo keyword tool.
→ Hiring a VA to find missing attributes.

That entire workflow?
⤷ Yea - it is now a button.

Amazon just announced its new agentic AI at Accelerate.
And 1.3 million sellers are already using it.

It finds your listing gaps.
It suggests better keywords.
It rewrites your copy.
All with one click.

If your agency's value proposition is still manual listing optimization?

You’re in trouble.

Amazon just commoditized the grunt work.

The new value isn't in the doing.
⤷ It's in the thinking.

The robots are here to do the boring stuff.

So you can get back to building the brand.

Helping brands level up on Amazon 🏆 Scaling FBA revenue with custom-tailored growth formulas

Your hero product is printing money.
60% of your revenue. Maybe 70%.
Feels great, right?

Until it doesn't.

Here's what I've seen happen to brands with revenue concentration:

→ A competitor files a false IP complaint. Listing down for 3 weeks.
→ Amazon suppresses the listing for a "safety concern" that takes 47 days to resolve.
→ A hijacker tanks your rating with counterfeit inventory.
→ Your supplier raises prices 20% and you have no leverage.

One ASIN.
One vulnerability.
One really bad month.

This is not pessimism.
This is pattern recognition from working with dozens of brands.

The fix is not complicated, but it requires intention:

1. Build a catalog, not a lottery ticket
⤷ Your hero product should fund the development of products 2, 3, and 4. Not subsidize lifestyle creep.

2. Expand variations before launching new parent ASINs
⤷ Variations share review equity. They're easier to rank. They diversify revenue within a defensible ecosystem.

3. Set a concentration ceiling
⤷ If one product exceeds 40% of revenue, that's a strategic priority to address. Not a success metric.

4. Document your supply chain alternatives
⤷ If your manufacturer disappeared tomorrow, how long before you could recover? If you don't know, you're exposed.

Revenue concentration feels like winning.
It's actually fragility disguised as success.

Diversify before Amazon forces you to.

taplio

The Battle

Alexander Pauwelyn

Pasha Knish

Followers

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taplio

The Battle

Alexander Pauwelyn

Pasha Knish

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pasha Knish's LinkedIn Performance

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Performance ScorePasha Knish's LinkedIn Performance