Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

I didn't post on LinkedIn for 2 months but booked 17 calls and 8 coffee chats this January.
 
The secret?
 
Daily DMs.
 
While everyone was focused on posting content, I stayed connected through conversations.
 
No fancy strategy. Just real conversations with real people.
 
That's how I ended up having coffee with Korey Rubenstein this morning.
 
Two years ago, I was sitting in an audience in Auckland, watching him speak at Marketing Association event. Smart guy. Knows marketing inside and out. I listened.
 
Then I did what most people don't do.
 
I stayed in touch, instead of collecting his business card and moving on.
 
And this morning, I still couldn't believe it was happening. I was sitting next to him, chatting in person, getting real marketing insights.
 
He reminded me:
 
Building connections is what makes people trust you.
 
People trust people.
 
AI can create content. AI can write posts. AI can do a lot of things.
 
But AI can't build the kind of trust that comes from showing up for people consistently.
 
Content gets you attention. Connections get you trust.

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

Last week, I had a 30-minute call with Lachezar Voynov . He scaled an eCommerce brand from $100k to $700k in 7 months.
 
The crazy part?
 
He's giving away million-dollar strategies for free.
 
I've been following him for years. His LinkedIn posts. His newsletter. Every resource he drops.
 
Zero fluff. 
Zero theory. 
Just real results from real experience.
 
Here's what I learned:
 
90% of eCommerce brands target the wrong audience.
 
They focus on stages 4 and 5 of customer awareness.
 
People who already know their product exists.
 
People ready to buy.
 
The smallest, most expensive audience.
 
Lachezar does the opposite.

He targets stages 1, 2, and 3. People who don't even know they have a problem yet.
 
He creates the problem. Then he offers the solution.
 
This comes from Eugene Schwartz's "Breakthrough Advertising." A $400 book that marketers must read.
 
The five stages of customer awareness:
 
1. Unaware: Don't know they have a problem.
2. Problem Aware: Know the problem, not the cause.
3. Solution Aware: Know solutions exist, not your product.
4. Product Aware: Know your product but aren't convinced.
5. Most Aware: Ready to buy.
 
That's how he scaled from $100k to $700k in 7 months.
 
If your ads aren't working, you're probably targeting the wrong stage of awareness.
 
Follow someone who's actually done it. Not someone selling theory.

taplio

The Battle

Alexander Pauwelyn

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance ScoreLadie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alexander Pauwelyn

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ladie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLadie Pabillar's LinkedIn Performance