Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

GoViral | Performance UGC Agency

▶ WHAT I DO: 
- I help DTC brands scale through the delivery of new creatives weekly.
- I match creators & brands.
- I write the scripts for the videos based on data.

▶ FOR WHO:
Brands that deliver directly to consumers and have room to process more orders per day.

▶ EXPECTED RESULTS:
- Unlocking new growth
- Expanding into new European markets
 
▶ WORKED WITH:
Among others, Metis Supplements, Scalable Capital, Comfit & Carly

▶ WHAT CLIENTS SAY: 
"I have been very satisfied working with Jim. His expertise is top notch. He knows what he is doing and knows how to turn it into profitable marketing! In addition, contacting him is simple, quick and effective."

Co-Founder / Ad Creatives Expert

?!WAT Media

Managing social ads for a diverse portfolio of clients.

Social Ads Specialist

Just Jim Media

▶ WHAT I DID: 
- I helped B2C companies attract customers and grow their sales through TikTok.
- I set up content strategies, provided training and advice. I also helped customers understand the world of TikTok.

▶ FOR WHO:
Brands that see the power of TikTok and are ready to become leaders in their industry.

▶ EXPECTED RESULTS:
Better visibility and findability on TikTok. From a TikTok account with only trends and low views to an account with original content that leads to a revenue cannon.
 
▶ CLIENTS:
Among others, CULT, Ella Mae, Hypnose Zorg Nederland & VIP Roermond.

Founder/ TikTok Strateeg

Getnoticed

As an online marketer at Getnoticed, I was involved in setting up Facebook, Google Ads and job board campaigns for various clients. I was also involved in conceiving and developing the content that would be used for the campaigns. In addition, it was also my job to manage these campaigns based on data from Google Analytics. 

In addition to my role as Online Marketer, as Account Manager I also maintained contact with customers from our existing customer portfolio.

As Marketing Support Specialist, I also helped our customers with all their marketing-related questions.

Online Marketeer | Support Specialist Marketing

Hi I’m Jim, Co-Founder of GoViral.

We create profitable ads at scale.

The 7 figure e-com brands we work with are usually struggling with:

- Poor agency performance when outsourcing ads
- Not having a consistent flow of ad creatives to test
- Ad performance goes down when they're trying to scale

So we help them by taking them through our 5-step HCAC (High Converting Ad Creative) system;

1). Research your brand and target audience
2). Set hypothesis and define angles of attack
3). Produce a consistent flow of high quality ad content each week
4). Analyze & make more of the best performing ads
5). Bingo, time to scale 📈 

Some of our recent case studies:

👉 Supplements brand: 104% revenue growth within 5 months.
👉 Beauty brand: from €115K to €205K p/m within 6 months.
👉 Health brand: Multiple ads scaling to 5 fig. in ad spend.
👉 Supplement brand: €43K+ additional sales within the first 43 days.
👉 Erotica brand: 902% sales growth within 2 months.

Is your brand struggling to grow?

🚨 Use the book an appointment link at the top of my profile 🚨

Worst case scenario, we are not a good fit.

Best case scenario?

We will make money together in the coming years 🤝

Jim Schroën

From €178K to €286K per month in 4 months.

Here's what changed 👇🏻

This lingerie brand came to us stuck. 
Their ads were working in Q4, but growth outside peak season had flatlined.

The issue? Creative fatigue disguised as a ceiling.

They were running the same type of ads on repeat. 
Strong performance initially, but the account stopped scaling.

Here's what we tested:
New UGC style:
- Confident creators who owned it from second one
- Editing with a sexy edge: music choice, pacing, vibe
- Not polished and safe. Bold and magnetic.

Winning static concept:
- Same product, multiple visual angles
- Model in different settings
- Urgency baked into the format

Most of the new UGC flopped early. But we kept iterating.

Eventually, we found formats that worked and the account saw growth again.

Now we run 70/30: 
→ 70% iterating on winners 
→ 30% testing fresh angles

The result?

ROAS held steady. 
But spend increased. 
Revenue jumped from €178K to €286K per month.

The account wasn't maxed out. It just needed new creative blood.

Curious if this applies to your brand? DM me.

Scaling 7+ fig DTC brands with High Converting Ad Creatives | Paid Ads & Ad Creative agency

€41K+ in the first 27 days of launching.

Here's the system we used 👇🏻

1. Go after unaware audiences first

We created long-form videos for audience segments who need it but don't know it exists:
- Start with interesting statistic
- Educate the problem
- Build belief in the solution
- Tackle possible objections

2. Target solution-aware buyers

For people already comparing options, we switched to statics:
- Showing features competitors don’t have
- Leverage existing social proof
- Short headlines (<8 words)

The winning angle: Why {product} is the best option on the market.

The result: 
€41K+ revenue in 27 days.

Now they can’t scale harder, because they don’t have enough stock.

That's the kind of challenge you want.

Curious what we can do for your brand? DM me.

Gifting ads aren't persuasion.

They're permission.

Don’t run the same problem-focused structure in December that you run all year.

Because people aren't solving their own pain, they're buying joy for someone else.

I see personal taste killing revenue.

Most founders say they want performance, but they really want ads that look pretty.

So they kill raw, unpolished creatives before they even test them.

Big mistake.

Let the algorithm decide. Not your preference.

Most marketers overcomplicate ads.

They force frameworks. 
Add unnecessary copy layers. 
Optimize the life out of it.

But sometimes? 
The best ad is just your customer's exact words.

This charging station ad didn't follow AIDA or PAS.

We just used the language from reviews:

- Stays cool even after using it the whole night
- Phone goes on the stand, not in my bed
- Faster than I expected

No script. No structure. Just real talk.

That's it. No fancy copywriting. Just real words from real people.

And it works because it doesn't feel like an ad.

I use AI the opposite way everyone else does.

If everyone runs the same prompts, they get the same output.

So I flip the script and find untapped angles.

taplio

The Battle

Alexander Pauwelyn

Jim Schroën

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taplio

The Battle

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Jim Schroën

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jim Schroën's LinkedIn Performance

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