Scale revenue with AI & tech

I decided to skip the traditional corporate path & start building in the AI x Sales space at 27. 
Here's the journey so far:

Age 18-21: Business school in Brussels, realized I needed practical experience
Age 22: Coding bootcamp + lucky Bitcoin exit gave me 50K to fund a world trip
Age 23: 12-country world tour learning new skills every month in a new country.
Age 24-26: Growth hacker roles at German startups, learned systems but felt unfulfilled 
Age 27: Co-founded ColdIQ with Mich
Age 28: Hit our first major milestones learning everything the hard way 
Age 29: Scaled to $6M ARR and became Clay's #1 global partner. Running a business that does $477K/month with 30+ team members across 4 continents.

It's been wild. Today through ColdIQ, we help B2B companies build AI-powered sales systems that work. 

We've run outbound for 300+ organizations and generated millions in pipeline.

The best part? We built this entirely remote with people I genuinely enjoy working with. 

Turns out you can have rapid growth AND life quality - you just need the right systems.

If you want to build your own AI sales agency, I teach everything in our ColdIQ Agency Accelerator, the exact playbook we used to hit $6M ARR in 2 years. 

From Clay workflows to hiring A-players to scaling without burning out.

If you're already doing $1M+ ARR and want help scaling your existing business, let's talk about our done-for-you services.

https://coldiq.com/

If you're not there yet, I share everything for free on LinkedIn and in our 7-day email course (in the featured section).

The AI x Sales opportunity is the biggest wealth creation event of our generation. The market is so massive that there's room for everyone to win.

Ready to start your agency? Join 130+ founders in our accelerator.

https://coldiq.com/accelerator-program

Alex Vacca 🧠🛠️

R.I.P. LinkedIn "experts".

↳ For 2026, I built this step-by-step guide + agents so you can get clients on LinkedIn.

Most LinkedIn "experts" only do two things:

Post generic motivational content.
Send cold DMs that smell like a pitch from the first second.

We decided to do something different.

We created a real system that combines AI + strategic positioning + intentional content:

- Generates consistent visibility without chasing anyone.
- Converts strangers into prospects.
- Works without a team.

What we achieved in 30 days:

→ +14,338,471 organic impressions without spending on ads.
→ +500 inbound leads without sending a single message.
→ +110 calls booked.
→ All using a guide that's already optimized for what's coming in 2026.

What's inside the guide?

→ How to use AI with specific prompts to build authority without burning out.
→ How to structure your content so it sells.
→ How to make LinkedIn work for you 24/7.
→ The exact execution system we use (and how you can replicate it).

Want access to the full guide to dominate LinkedIn in 2026?

Comment "2026" and I'll send it to you.

Co-Founder @ ColdIQ ($6M ARR) | Helped 300+ companies scale revenue with AI & Tech | #1 AI Sales Agency

If your outbound isn't working, it's probably not your copy.

It's your data. Here is how to find the best one.

Most sales teams are sourcing leads from the exact same places.

LinkedIn. ZoomInfo. Apollo.

Your competitor builds a list Monday morning.
You build the same list Monday afternoon.

Now you're both chasing the same person who's already drowning in pitches.

This is why outbound feels broken.

It's not your messaging.
It's that you're fishing in the same pond as everyone else.

We stopped doing that.

Instead, we started hunting in places nobody's paying attention to:

→ Product Hunt launches where founders list their email publicly
→ G2 reviews where buyers complain about your competitor
→ Job boards where hiring signals reveal budget and growth
→ GitHub repos where technical buyers reveal themselves
→ Reddit threads where people ask for alternatives
…and 57 other data sources.

All accessible and ignored by 95% of sales teams.

We built a breakdown of every underused data source for outbound.
What you can scrape from each.
The sales signal it reveals.

Drop "LIST" in the comments and I'll send it over in full resolution.

We scaled to $6M ARR without funnels.

This is why 90% of funnels don’t work anymore 👇

This is how most companies run their GTM:
 
Awareness → Decision → Conversion → Start over.

The problem with that is that every time you close a deal (or lose one), you start all over again.

Plus, you have 3 teams running 3 separate motions

→ Every hand-off creates friction
→ You learn things after it's too late to fix them
→ Your tools live in silos and never connect
→ Each team is optimizing for something different

We replaced all of it with a flywheel.

One system where Content, Ads & Outbound work as one.

Here's how it works:

Motion 1: Value-led outbound

We don't send pitches. We send value.

Every cold email offers something worth consuming:

- A personalized video breakdown
- An industry-specific strategy doc
- A downloadable Notion template
- A teardown of their current approach

The goal is bring qualified traffic into our ecosystem.

Motion 2: Multi-channel retargeting

Every interaction gets captured and scored:

→ LinkedIn profile viewers identified via Sales Nav + PhantomBuster
→ Post engagers tracked through Trigify.io and Common Room
→ Website visitors enriched via RB2B (US) and Snitcher (EU)
→ All touchpoints routed through Clay for lead scoring

One click or a reply to our cold email triggers:

→ LinkedIn + Google retargeting for 30 days
→ Automated email nurture sequence
→ CRM tags them based on intent
→ Sales gets instant notification
→ We track every profile view and post engagement

Motion 3: Tier conversion system

Not everyone converts the same way. So we built multiple paths:

→ High-intent leads book appointments by chat (email, LI DMs)
→ MQLs go into automated nurture sequences
→ Warm accounts get ad retargeting plus personalized campaigns

We use outbound to fuel the flywheel.

Cold email isn't dead. It's just no longer the full strategy.

It's the trigger for the real GTM engine behind the scenes.

Here's why this compounds:

Outbound creates curiosity → drives traffic to the ColdIQ ecosystem
Content builds authority → warms future outbound responses
Ads retarget engaged accounts → move them through the buying cycle
Great delivery → Better case studies → Better prospects → Better clients → Higher prices.

Everything strengthens everything else.

When your GTM engine runs in sync, growth becomes inevitable.

P.S. If you run an agency/B2B business and want to engineer the system that connects all three channels and add $10K-$100K to your MRR, comment "GTM".

Most cold emails get <1% reply rates.

Ours get 10%.

If I had to teach someone cold email from scratch, here's what I'd tell them:

For getting replies, focus on:

1. Real triggers
2. Specific pain
3. Proof that's actually believable

Too many people here just blast templates. But that's not enough anymore.

You need triggers to be relevant.
You need pain that connects to their actual situation.

Two examples you can steal:

"Saw you're hiring 10 SDRs. Usually means ramp time is killing quota."

vs.

"I noticed you work in sales."

One gets replies. One gets deleted.

For the ask, I'd focus on:

1. Giving value before asking for time
2. Making the next step super easy

"Do you have 15 minutes?" doesn't work anymore.

"Mind if I send over the 3-step process we used?" does.

Here's my actual template:

"Hi [Name],

Saw you're [trigger].

Usually that means [pain].

We helped [Company] go from [before] to [after].

They saw [result] in [timeframe].

Mind if I share how?"

That's it.

Everyone overthinks this.

Perfect subject lines. AI personalization. Fancy tools.

But if you nail trigger + pain + value, nothing else matters.

One more thing that works better than anything:

Free work.

"Mind if I build you a custom lead list for your new SDR team?"

That gets replies every time. You're solving their problem before they ask.

It's simple, I know... but it works.

What's your go-to cold email approach? Drop it below 👇

Most lists get 1-2% reply rates.

Ours get 5-15%.

Same frameworks. Different lists.

If I had to teach someone list building from scratch, here's what I'd tell them:

For coverage, focus on:

1. Multiple data sources (one source = missing 40% of your market)
2. Cross-referencing to fill gaps
3. Never trusting a single data provider

Too many people here just pull a list from Apollo and start blasting.

That's not a strategy.

For enrichment, I'd focus on:

1. Validating every email before sending
2. Adding context that makes it relevant
3. Scoring leads so you know who to prioritize

The difference is the work you do before you send.

For precision, I'd focus on:

1. Tiering your list (not all leads are equal)
2. Matching message to segment
3. Spending more time on fewer, better leads

Everyone wants the perfect cold email template.

But if you're sending to the wrong people, no template saves you.

The list is the strategy. Everything else is execution.

We put together a free masterclass on this:

→ Full guide (8 phases)
→ 15+ video lessons
→ 2 AI agents that build lists for you

Comment "LIST" and I'll send it over.

list building masterclass

Andrew Carnegie sold his company for $480 million and became the richest man in America.

Thanks to a decision his partners called "the worst mistake of his life."

In 1870, steel was about to change everything.

Hundreds of entrepreneurs saw the opportunity.

"We need the mines. The railroads. The production. The distribution."

Carnegie made a different choice.

"What if instead of doing 12 things poorly, I dominate ONE?"

He picked production.

Every dollar. Every engineer. One single metric: cost per ton.

1875: Steel cost $100 per ton.
1900: Carnegie was producing it at $12 per ton.

Nobody could compete.

1901: J.P. Morgan bought everything for $480 million.

The "worst mistake" made him the richest man in America.

I'm watching the same mistake happen in AI right now.

Every week someone DMs me:

"I'm starting an AI agency. We do lead gen, AI workflows, chatbots, automation, and consulting."

That's five businesses. Not one.

In 2026, thousands of people will launch AI service businesses.

Everyone will have access to the same tools. Claude. GPT. Make. n8n. Clay.

The tools won't be your edge.

Expertise will.

One niche. One problem. One service. Done better than anyone else.

At ColdIQ, we spent 3 years going deep on GTM.

Not AI broadly. Not "automation." GTM for B2B tech companies.

That focus is the reason we're at $6M ARR.

Carnegie didn't win by doing more.

He won by doing one thing better than anyone else in the world.

Same playbook works in 2026.

Pick your one thing. Go deeper than everyone else.

That's how you win when everyone has the same tools.

the 480 million mistake 

Cold outreach stops feeling cold when you catch people at the right time.

The difference between "not interested" and "let's talk" usually comes down to timing.

We've tested dozens of signals over the past year.

These 5 actually tell you when someone's ready to have a conversation:

1️⃣ They visited your website

Someone from a target company just looked at your pricing page.

They read a case study. Clicked around your features.

They're not sold yet. But they're curious.

→ That's your window. Hit them before they forget you exist.

2️⃣ They just got funding

Fresh capital means spending mode. New hires, new tools, new infrastructure.

That window only lasts about 90 days.

→ Reach out before their growth stack is finalized.

3️⃣ They're hiring for a specific role

A company adding 5 SDRs needs a better sales stack.

A company hiring engineers needs dev tools.

Growth creates gaps. Gaps create budgets.

→ Position yourself before they've already picked someone else.

4️⃣ They're engaging with certain LinkedIn profiles

They're liking posts from thought leaders in your space.

Leaving comments. Saving content about problems you fix.

That's not scrolling. That's someone doing research.

→ Reference the topic. Start with value. Skip the pitch.

5️⃣ They're consuming content about a specific topic

Same idea, but broader.

They're reading about challenges you solve.

Watching videos. Joining conversations.

They know they have a problem. They just haven't found the answer yet.

→ Show up where they're already looking.

Stack two or three of these together and you're reaching out to people already in motion.

lemlist's intent signals tracks all 5 automatically and pings you when it’s time to reach out.

No manual tracking. No spreadsheets. Just real time signals.

Which one would move the needle most for you?

5 intent signals telling you who is ready to buy

He went from $10K to $80K/month with just one extra hire.

No ads and no big sales team. 

Samuel is one of our students inside our Agency Accelerator.

He runs a recruiting agency in Germany serving IT and construction companies.

Before joining, his client acquisition was 100% cold calling.
Dialing gatekeepers. Hoping to reach the CEO. 

It worked, but it didn't scale.

He wanted to grow revenue without growing headcount.

Here's what he built:

→ Scraped job platforms like Indeed to find companies actively hiring
→ Reached out 1-2 days after they posted (perfect timing)
→ Automated his Clay workflows to run evergreen
→ Personalized LinkedIn outreach to candidates with Clay


He went from $10K to $80K/month in less than a year.
Team went from 2 people to 3.
His employee's calendar is now booked with 40-50 candidate appointments per week.

I sat down with Samuel to break down how he achieved this.

You can check the full case study on Youtube.

We are working 1:1 with 5 agencies this month.

If you'd like to add $20-100K MRR in the next 90 days, send the word "Accelerator".

Cold outreach: 8% reply rate.

Warm outbound: 47% reply rate.

Same effort. 5x the responses.

The difference happens because you are reaching people who already know you exist.

Think about it:

-> Someone viewed your profile.
-> Someone engaged your post.
-> Someone followed your company page.

They already recognize your name.

But most B2B teams ignore these people and blast 10,000 cold emails to strangers instead.

Why?

Because capturing warm leads used to be a nightmare:

Sales Nav -> Clay enrichment -> ICP scoring formulas -> Claude for Copy -> Automation setup -> Daily manual work.

6+ tools just to reach people who were already interested.

Valley does all of it.

It captures:
→ Profile viewers
→ Post engagers
→ Competitor post engagers
→ Company page followers

Then it scores them, filters out bad fits, writes personalized outreach, and sends it.

Every day without the manual work.

The people who already know you convert better than strangers.

Now you can actually reach them.

What's your best strategy to convert leads on LinkedIn?

If you are in Cape Town 🇿🇦 and want to succeed in GTM.

This is for you.

On January 29th, ask us anything about building GTM systems with Clay.

If you've seen ColdIQ's posts, followed the work we do, or wondered how top teams actually use Clay to grow their businesses, you might want to join us.

This is your chance to ask real questions, get real answers, and learn how to apply Clay to your own business.

You’ll Learn:

- How ColdIQ uses Clay to power real-world GTM systems
- Signal-based outbound strategies and when to use them
- How to think about Clay if you’re just getting started
- Common mistakes teams make and how to avoid them
- How AI fits into modern outbound and GTM workflows

Stefan 🦁 Kollenberg (Head of Data Partnership) and I will answer the questions from Louis Van Wyk.

I'll be there to share how we've scaled into a multimillion-dollar agency building GTM systems for 300+ companies + sharing our plans for 2026.

We'll kick things off with welcome drinks at 6 PM, then move into a live AMA-style discussion.

Spots are limited.

Link to register ↓

He left Goldman Sachs to start an agency from scratch.

8 weeks later he hit $40K/month with zero ads and no sales team.

Daniel Salzner is one of our students inside our Agency Accelerator

He spent 1 year at Goldman Sachs 

He knew cold outreach worked.
It got him his first customers and his first investors for his previous startup

But this time he wanted to build something different.
An agency with an acquisition system that runs without a sales team.

Here's what he achieved:

→ Started on Upwork to nail his ICP
→ First 4 clients in 4 weeks ($15K MRR)
→ Switched to targeted outbound once he knew who to reach
→ Automated 40-50% of fulfillment
→ One LinkedIn post brought 130K impressions and 30 booked calls

The result?

$0 to $40K MRR in 8 weeks.
$80K collected in 10 weeks.

Still no sales team. Still no ads.

I sat down with Daniel to break down how he achieved this.

You can watch the full case study on my Youtube channel. 

We are working 1:1 with 5 agencies this month. 

If you'd like to add $20-50K MRR in the next 90 days, send the word "Accelerator".

364K to 1.7M impressions in 6 months.

Here's what I changed.

Most people blame the algorithm when LinkedIn doesn't work for them.

But the problem is almost never the algorithm.

It's your profile and content not being optimized to show up in the feed.

Here's the breakdown:

1. My headline

Your headline should scream exactly what you specialize in.

When someone lands on your profile, there's zero confusion about what you help with.

I use the formula: "I help X achieve Y through Z"

So your ideal client knows instantly you’re the right person for that.

Mine is: “Helped 300+ companies scale revenue with AI & Tech”

If your headline is vague, no one remembers you.

2. My content

I stopped posting what I wanted to talk about.

I started answering the burning questions my ideal clients already have.

If they struggle with lead generation, I break that down in detail.

How do you find those questions?

Ask yourself: What are they struggling with right now?

In my case, my ideal client was me 2 years ago.

So I spend time thinking: What kept me up at night when I was at that stage?

That's your content goldmine.

For me, those questions became my content pillars:

→ Workflows and automations
→ Tech stack breakdowns
→ GTM strategies (outbound, content, ads)
→ Operations and systems
→ Lessons from my founder journey

Every piece of content I create is focused on helping B2B business owners and teams increase revenue through technology.

The goal is giving away so much tactical value that people see you as their trusted advisor, before they ever talk to you.

3. My proof

It's not enough to say what you do.

You have to prove you can actually deliver.

- Testimonials
- Achievements
- Case studies
- Screenshots
- Real data

If you claim you get X results, show data. Show client wins.

People need evidence before they trust and invest in you.

Which of these 3 do you think moves the needle the most?

9 Truths I’ve Learned by 30 

(That I wish I’d known at 20)

1) Do > Consume

In 2020, I read 59 books in one year. I made 0$

In 2025, I read 2 books and our business generated multiple 7 figures.

In my early twenties, I was always the guy who knew everything about self-improvement and business.

I was reading books for CEOs when I hadn't even started a side project.

Consuming feels like progress. It's not.

You can spend a lifetime reading and never actually move forward.

2) You can't lose if you don't stop

I've spent 3 years in GTM now.

My goal: be known as one of the top people worldwide helping businesses grow with technology.

That takes years and there's no shortcut.

Businesses come and go.

But the authority you build in an industry? That stays with you.

It only disappears if you restart something new every 3 months.

3) You can only connect the dots looking backward

So many decisions didn't make sense when I made them.

But 10 years later, you look back and see how everything connects.

But for the dots to connect, you have to make decisions first.

4) Posting content is a luck mutiplier

Content has been the biggest hack in my life.

You just become a magnet for interesting people and interesting opportunities.

5) No one is coming to save you

People complain about the system. About AI. About their boss. About their upbringing. Their traumas because it feels comforting to have people feeling bad you.

Everyone got different cards dealt.

But no one will ever care about your life more than you.

You have to save yourself because no one else will.

6) Find your infinite games and your infinite people

For me the ultimate happines is finding great people to build great things with.

That is a game that is fun to play and that has no end.

That's what I'm optimizing for now.

7) Your growth is measured by the uncomfortable conversations you are willing to have

I've seen people stay stuck for years because they're avoiding one conversation.

The conversation they know they need to have but keep putting off.

The people who move fast in life have the hard talk today, not next month.

8) Micro Speed - Macro Patience

Most people are extremely impatient but have zero long-term vision.

Flip it.

Have a 10-year vision. But act fast today.

9) The world is changed by your action not by your opinion

Everyone wants to have impact and change things.

It's easy to comment and easy to have opinions.

But what really matters is what you do.

Not what you say.

—

Which one do you agree/disagree with?

Building unstoppable pipelines | Get free sales opportunities with our no-cost, no-risk pilot campaign | Founder @ C17 Lab

Most outbound agencies take your money and deliver nothing - zero meetings, zero learnings.

I do the opposite - you see results before you pay a dollar.

I launched Square in France and was the top growth performer at Booking.com for two consecutive years, driving over $50M in GMV. After realizing I could earn more by owning even 1% of the value I created, I started C17 Lab, the first revenue engineering firm focused on outbound-led growth.​

Who I help

You’ve built a solid business through paid media, inbound, and referrals, but growth has plateaued.
You know outbound can work - you’ve seen others scale with it - but every agency you’ve tried delivered excuses instead of pipeline. Maybe you tried DIY outbound and ran into technical complexity, deliverability issues, or data problems. You’re done with the “trust us, it takes 6 months” narrative.

How I help

C17 Lab engineers outbound systems that consistently generate pipeline for:

1. Manufacturers
2. B2B SaaS selling into traditional industries
3. Professional services firms doing $2M+ in annual revenue

My team of GTM engineers and SDRs will run a free pilot campaign that books you 3-4 qualified meetings. No payment required.

If we can generate pipeline when we barely know your business, imagine what happens once we deeply understand your product and market.

Ready to see what high-performance outbound actually looks like?

Book a free pilot campaign at c17.ai.

Enzo Carasso 🧲

Sales teams leave so much money on the table by refusing to do something stupidly simple.

They will do almost anything except call the lead.

- They’ll try a DM.
- They’ll tweak the copy.
- They’ll send another email.
- They’ll wait for a “better time.”

The lead just sits there.

Uncalled.

At first, this looks like progress.

Then you realize it’s comfort.

Calling feels awkward.
Email feels controlled.

But here’s what actually happens when you pick up the phone.

- You find out if the lead is real
- You hear objections dashboards never show
- You get clarity in minutes instead of weeks

Most deals don’t die from rejection.

They die from delay.

Outbound creates the opportunities.
Calls turn them into revenue.

After watching this play out again and again, here’s the takeaway.

Sales teams don’t avoid calls because they don’t work.
They avoid them because they work too well.

Reality shows up fast on a call.

And that’s the point.

Personally, I use BetterContact to find verified contact details when reaching out. Go check them out if you're interested. 

Where in your follow-up process do calls get pushed to “later”?

If you want outbound leads that are worth calling, start with C17 Lab. We'll:

- Run a no-cost pilot campaign
- Generate real outbound leads
- And show you the system working before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone rewriting emails instead of picking up the phone.

Follow Enzo Carasso 🧲 for more on outbound, offers, and GTM execution.

I was Alex Hormozi's #1 revenue-generating affiliate worldwide.

I didn’t have any real brand or audience.

What I did have was years of outbound execution experience.

I wasn’t brought in as a service provider.

There was no commercial arrangement.

I chose to support the launch pro bono. 

The approach was straightforward.

A clear offer tied to the launch.
Well-defined audience segments.
Outbound systems executed at scale.

The same mechanics I’d been using for years.

After the launch, people started asking questions they usually don’t ask:

- How did you drive that volume without an audience?
- Why focus on execution instead of visibility?
- Which outbound channels actually mattered?

What stood out to me was how little had changed.

The fundamentals were the same as everything I'd done before.

The difference was visibility and stakes.

That made the outcome impossible to ignore.

Alex acknowledged the achievement publicly.

What this reinforced for me is simple.

Recognition doesn’t come from explaining capability.

It comes from executing where results are measurable.

Many operators already have the skill.

They just apply it in places where the outcome stays invisible.

This is precisely what we do at C17 Lab.

Curious to see it in action?

We run a no-cost pilot campaign and show the process working before you commit.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for more on outbound execution and GTM systems.

2023: 1 man with a desk.

Today: A profitable, 17-person company. 

This photo was taken a week before Christmas.

It felt like the right moment to stop and look back.

When C17 Lab started, the setup was simple.

The work was the same work we still do today.

Outbound execution.
Offer design.

GTM systems that actually hold up.

Over the last couple of years, volume increased.

Responsibility increased.
The systems got pressure-tested.

The foundation didn’t change.

Looking at these two moments side by side, especially as 2026 kicks off, is a reminder of how this really works.

Progress rarely feels dramatic while you’re inside it.

It feels repetitive, sometimes slow, and often unremarkable.

Then enough time passes and you realise it added up.

Most people underestimate how much consistency matters.
Not for weeks.

For years.

What’s something you’ve kept doing the same as your business has grown?

Comment below.

Want to see how the systems we use at C17 Lab apply to your GTM?

Start with a no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still early in the process.

Follow Enzo Carasso 🧲 for more on outbound execution, offer design, and long-term growth.

Most B2B funnels fail before the first email is sent.

Because founders build them bottom-up instead of top-down.

They polish pitch decks. Tweak CTAs. Obsess over subject lines.
Then they blast 200 accounts and wonder why pipeline is dead.

I’ve built outbound systems for 100+ manufacturers, pro services firms, and B2B SaaS companies.

We send millions of cold emails every month and have booked thousands of meetings.

Here’s the order that actually fills pipeline:

TOP OF FUNNEL: Get Eyeballs

1. Account Reach Engine
Hit the same high-fit accounts repeatedly across channels.
Awareness is a math problem. Solve it like one.

2. Outbound Distribution
Run email and calling at volume on firmographic-fit lists.
If it breaks at 10,000 sends, you never had infrastructure. You had a workaround.

3. Content Reinforcement
Use content to warm up cold conversations.
Content supports outbound. It doesn't replace it.

MIDDLE OF FUNNEL: Find Who Actually Buys

4. Offer-Led Messaging
Lead with a constraint they already feel. Budget pressure. Capacity problems. Missed targets.
Weak offers can't be saved by better copy.

5. Segmentation by Use Case
Segment by buying situation, not job title.
Personas don't close deals. Timing does.

6. Live Feedback Loops
Analyze replies at volume. 50 replies is guessing. 500 reveals patterns.
Silence is feedback. Read it.

BOTTOM OF FUNNEL: Prove You're Real

7. Pre-Meeting Value
Deliver insight before the call is booked.
No value before the meeting? They won't show up to it.

8. Qualification Rules
Strict fit criteria before anything hits the calendar.
More meetings isn't progress. It's overhead.

9. Real Outcomes
Show real numbers. Real constraints. Real results.
Polished case studies destroy credibility. Messy screenshots build it.

Every broken funnel I've seen follows the same pattern:

They fix conversion before they have volume.
They optimize copy before they design the offer.
They add content before they build infrastructure.

This is why you have "leads" but no revenue.

Build top-down. Start with volume. Then relevance. Then proof.

Do it in that order, and outbound stops being spray-and-pray.

It becomes controllable pipeline.

Comment "FUNNEL" and I'll send you the exact breakdown we use.

♻️ Repost if someone in your network is building funnels backwards.

Before C17 Lab, I worked in outbound and acquisition inside large organizations.

Booking.com was my first real role.

Then I worked at other large companies like Square.

That experience shaped how I think about growth.

At scale, the standard theory disappears.

Offers get tested.
Economics show up.
Systems either hold or break.

After years of developing my craft, I left and started C17 Lab.

Today, I’ve helped dozens of 7+ figure companies scale through outbound. 

But the fundamentals I learnt haven’t changed.

Outbound works when:

→ The offer makes economic sense
→ The system is built for volume
→ Value shows up before the meeting

Since then, I’ve applied that same approach across dozens of companies.

Different industries.
Different stages.

But achieving the same outcome: 

Predictable pipeline.

That’s what we focus on at C17 Lab.

No motivation.
No shortcuts.

Just building outbound systems that are proven to drive revenue. 

If you want to see what this looks like in practice, apply for our no-cost pilot.

We’ll run a live outbound campaign so you can see results before committing.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for outbound systems and GTM execution.

Most founders stare at the wrong GTM metrics.

That’s why their outbound “works”… but revenue doesn’t move.

7 KPIs that actually tell you if outbound is working 👇

KPI 1: Cost to Prove Value

What it really is: how much you spend to show real value before a meeting.
Why it matters: if CPV creeps toward LTV, scale just makes you poorer faster.

KPI 2: Qualified Meeting Rate

What it really is: % of meetings that should have been on the calendar.
Why it matters: a “busy” calendar can still be 50% wasted sales time.

KPI 3: Response → Meeting Conversion

What it really is: how many replies turn into booked calls.
Why it matters: interest without meetings means your offer doesn’t create urgency.

KPI 4: Pipeline per 1,000 Contacts
What it really is: dollars of qualified pipeline for every 1,000 people you touch.
Why it matters: activity is a cost center; pipeline is what pays salaries.

KPI 5: Time to First Value
What it really is: how fast prospects feel the value of talking to you.
Why it matters: early clarity shortens sales cycles. Late value kills deals.

KPI 6: Disqualification Rate
What it really is: how often your system says “no” before sales ever gets involved.
Why it matters: if nothing is disqualified, your filters are fiction.

KPI 7: Outbound Pipeline Coverage
What it really is: % of next quarter’s target covered by outbound-generated pipeline.
Why it matters: if outbound can’t cover targets, growth is hope, not control.

These KPIs aren’t about doing more.
They’re about knowing what to control.

If you want to see how C17 Lab builds outbound that hits these numbers:

We run a live outbound pilot, build the system, run a real campaign, and you keep the pipeline before you decide to scale with us.
Comment “PILOT” and I’ll DM you the details.  

PS: If you know a founder still bragging about “emails sent” instead of “pipeline created,” repost this for them.

7 KPIs Every Founder Should Be Tracking

If your offer is weak, your business is heading for failure. 

Better copy won't save you.
More ads won't save you. 
More content won't save you.

Everything starts with the offer.

Below are 7 frameworks to craft offers that convert. 

Each solves a different problem.

1/ The Value Equation

Value = (Outcome × Believability) ÷ (Time × Effort)

If deals stall, one of these is off.
This tells you why the offer feels weak.

2/ The Irresistible Offer Formula

A strong offer needs:

→ A clear core benefit
→ A believable reason it works
→ A fair value-to-price exchange
→ A reason to act

No belief = no conversion.

3/ Offer Stacking

Structure the offer so the value feels obvious.

This can include:

→ Core offer
→ Risk reversal
→ Guarantees
→ Support or implementation layers

The goal is not “more stuff.”
The goal is a cleaner value exchange.

4/ The 7–11–4 Rule

Decisions don’t happen on first touch.

Trust builds through:
→ Repetition
→ Multiple channels
→ Consistent signal

This is about familiarity, not volume.

5/ Obstacle → Bonus

List why people don’t buy.

Neutralize those reasons inside the offer.

If sales team hear it, the offer should handle it.

6/ The Four Forces of Desire

Strong offers align with:

→ Existing desire
→ Identity
→ Belief
→ Urgency

You’re not creating demand.

You’re aligning with it.

7/ Before → After → Bridge

Show the current state.
Show the future state.
Position the offer as the bridge.

If buyers can’t picture the change, they won’t move.

Don’t try and apply all seven frameworks at once. 

Pick the framework that matches your bottleneck, then test it in-market.

Once the offer is right, everything downstream improves.

Outbound converts better.
Sales cycles shorten.
Decisions speed up.

Want to craft an offer that drives growth? 

Apply for our no-risk, no-cost pilot. 

We’ll launch a real outbound campaign and generate qualified leads before you spend a dollar.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for outbound systems and GTM execution.

Last year, C17 Lab sent just over 13 million cold emails.

That number matters less than what happened next.

115,111 replies.
23,846 leads generated for our client.
A 20.7% positive reply rate on conversations that actually happened.

Truth been told.

Open rates don’t matter in cold outbound (yes, flash news).
Reply rates don’t matter if they’re low intent.
Volume doesn’t matter if it destroys domains and don't book meetings.

What we care about is signal.

Positive replies mean:
- the offer made sense to a cold audience
– the ICP was tight enough to resonate
– the message created real interest that leads towards a meeting, not curiosity

Bounce rate stayed under 3%.
Reply rate held at scale.
Positive replies stayed consistent across campaigns.

That doesn’t happen by accident.

It comes from starting with economics.
Designing the offer before writing copy.
And building outbound systems that hold up when volume increases.

Most outbound fails quietly.

Ours gets consistent and scalable results. 

Want to see how this looks applied to your business?

We offer an application-only, no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still judging GTM by open rates.

Follow Enzo Carasso 🧲 for more on outbound, offer design, and GTM execution.

Bad deliverability will kill your outbound before your offer ever gets read.

But everyone blames the copy.

I've sent millions of cold emails. 

Here are the 7 deliverability mistakes that destroy campaigns:

1/ Using a Single Domain for Outbound
→ Running outbound from one domain concentrates all risk in one place.
→ If you seriously want to scale you need at least 100 domains. 

2/ Sending Too Much From Each Inbox
→ High send counts create abnormal patterns that trigger filtering.
→ Cap daily sends at 15-20 emails per day and to never go above 30. 

3/ Treating Warm-Up as a One-Time Step
→ Inbox reputation is shaped by ongoing behavior, not initial setup.
→ Maintain consistent sending for 2-3 weeks minimum and avoid pauses that reset trust signals.

4/ Scaling an Offer That Doesn't Get Replies
→ Low engagement trains filters to deprioritize your emails.
→ If nobody's replying, pause scaling and adjust your offer before touching infrastructure.

5/ Using Opens as a Performance Signal
→ Opens do not indicate intent.
→ Track replies and interactions at the inbox level and remove inboxes with sustained low engagement.

6/ Adding Infrastructure Before It's Required
→ Complex setups delay feedback instead of improving performance.
→ Add complexity only when manual limits are reached.

7/ Treating Deliverability as a Solved Problem
→ Inbox health degrades over time.
→ Rotate domains proactively and adjust volume based on engagement trends.

Outbound isn't about clever subject lines.
It's about engineering systems that survive scale.

If you're doing $2M-$3M+ in revenue and want to see how we engineer outbound pipelines that actually deliver, apply for our pilot campaign.

We'll book 3-4 qualified meetings in your calendar. You verify ICP fit. If they're good, we talk.

Apply for a pilot campaign at https://bit.ly/C17Pilot

Repost if you believe infrastructure beats tactics.

Follow Enzo Carasso 🧲 for outbound engineering at scale.

7 Deliverability Mistakes

I learned early that most outbound fails before the first email is sent.

Not because the message is bad.

Because the math doesn’t work.

Early on, I spent time on copy.
Hooks. Openers. Personalization.

Some campaigns worked.
Others didn’t.

When I looked closer, the difference wasn’t language.

It was economics.

Campaigns with average copy succeeded when the numbers made sense.

Campaigns with great copy failed when they didn’t.

That changed how I approach outbound.

I stopped starting with “What should we say?”

I started with “What does this need to work?”

→ Lifetime value.
→ Acceptable CAC.
→ How much we can afford to spend to prove value before a meeting.

At scale, personalization can hide bad offers.

It creates replies and activity.
But it never fixes the equation.

A weak offer stays weak.

A broken CAC to LTV ratio stays broken.

That’s why copy has never been the leverage.

Here’s how I think about it now.

– Lock the economics first
– Design the offer to remove risk
– Decide how much CAC you can afford to spend proving value
– Use copy to deliver the message, not to rescue it

When the math is right, copy gets simple.

Most teams do this in reverse.

They polish words and hope the numbers follow.

The ones that scale fix the numbers first.

Want to see how we design outbound strategies that convert?

That’s what we do at C17 Lab.

We run a no-cost pilot campaign and show the process working before you commit.

Apply here: https://bit.ly/C17Pilot

Repost this for someone rewriting copy instead of fixing the math.

Follow Enzo Carasso 🧲 for more on outbound, offer design, and GTM execution.

Most 2026 growth plans won’t survive Q1.

Not because the target is too big.

Because the system underneath it is the same as last year.

The start of every year looks the same:

→ New revenue goal
→ New pressure
→ Same leaky pipeline

If the operating system doesn’t change, neither do the numbers.

Here’s the 5-part outbound system we see in teams that actually grow:

1/ Aim the system

Pick a narrow ICP, a problem they already lose sleep over, and make sure they have real budget and authority.

If this is fuzzy, every lead source gets expensive.

2/ Design the offer

Buyers don’t care about your service.
They care: “Is this worth the risk?”

Give them: a clear ROI case, terms that feel safe, and proof that answers their biggest objection before they say it.

3/ Build reliable pipeline

You need outbound channels you control: email, calling, LinkedIn.

→ Daily volume targets. 
→ Deliverability handled. 
→ Messaging that actually reaches decision-makers. 

Pipeline isn’t momentum. It’s mechanics.

4/ Turn pipeline into revenue

Calendars full of the wrong meetings kill teams.

Tight qualification rules, clear next steps, and a sales process that matches how your buyers actually buy.

This is where most teams quietly leak deals.

5/ Scale & defend

Systematize what already works.

Then increase volume and headcount on purpose instead of 'hiring and hoping.'

Feed proof back into the system so bigger accounts feel safe saying yes.

Strong companies don’t bet on 'a big 2026'.
They run a system they can execute every single week.

If you want that system installed instead of another New Year wish list:

At C17 Lab, we start with a no-cost outbound pilot:

→ We design the system
→ We run the campaigns
→ You get the leads and meetings

Apply here: https://bit.ly/C17Pilot

Repost this for someone who needs to rethink their 2026 plan.

Follow Enzo Carasso 🧲 for more on outbound execution and GTM systems.

Marketing isn’t magic.

It’s a multiplier.

Multiply by zero, you still get zero.

I see this mistake constantly when reviewing growth plans.

→ Strong product × strong marketing = compounding growth
→ Strong product × weak marketing = slow progress
→ Weak product × strong marketing = expensive disappointment
→ Weak product × no marketing = quiet failure

Marketing doesn't create value.
It scales whatever already exists.

→ Low activation rates just mean more churn at scale
→ Broken unit economics mean larger losses at scale
→ Healthy retention and margins turn marketing into leverage

The sequence matters.

1/ Build something people actually stick with
2/ Make sure the economics work
3/ Add marketing
4/ Let it compound

Most teams reverse this and wonder why nothing holds.

One thing I’ve learned building outbound systems is this:

Marketing feels productive even when it’s masking a weak offer.

That is why it is dangerous when fundamentals are off.

Marketing isn’t the fix.
It’s the accelerant.

Build something worth multiplying.
Then multiply it.

That’s when marketing starts to work.

Where do you see teams rushing the sequence most often?

Comment below.

Thanks to David Manela for the image.

If you want to pressure-test your offer and see how expert marketing performs:

Start with a no-cost, no-risk pilot campaign.

We run a live outbound campaign so you can see results before committing.

Apply here: https://bit.ly/C17Pilot

Repost to help your audience crack the marketing code. 

Follow Enzo Carasso 🧲 for more on offers, outbound, and revenue systems.

Your leads rarely cost too much, you make too little from them. 

But most founders calculate both numbers wrong anyway.

LTV & CAC: What Actually Matters
Most founders track LTV and CAC.
Few know what "good" actually looks like.

LTV (Customer Lifetime Value)

Formula: Revenue per customer × Gross margin × Retention period
What to watch for: Overestimating retention or using best-customer averages.
Real LTV is lower than you think.

Benchmark: 

80% annual retention = 5x LTV multiplier. 
50% retention = 2x multiplier. 
That's 2.5x more value from the same customer at the same CAC.

CAC (Customer Acquisition Cost)

Formula: Total sales & marketing cost ÷ New customers acquired
What to watch for: Blended CAC hiding rising marginal costs.
Real CAC is higher than you think.

Payback Period

Formula: CAC ÷ Monthly gross profit per customer
What to watch for: Long payback masked by future upside assumptions.

Benchmark: 

30 days or less. 
Why? Credit cards give you 30 days interest-free. 
Recover CAC in 30 days = scale without outside capital.

LTV:CAC Ratio

What to watch for: Ratios improving only because spend is constrained.

Benchmarks by business type: 

Fully automated (SaaS + checkout): 3:1 
One human in loop (salesperson OR service): 6:1 
Two humans (sales + service): 9:1 
All humans (outbound + sales + fulfillment): 12:1

Below these? 

Don't scale. You'll bleed cash.

What Actually Moves The Math:

Retention → LTV → CAC tolerance → Scale capacity
Retention expands how much you can afford to spend on acquisition.

Founder Rules:

They require a clear GTM strategy 
Don't scale what only works at low volume 
Track direction, not single snapshots.

We build outbound systems with predictable unit economics.

Book a pilot: https://bit.ly/C17Pilot

Know your numbers,

Enzo

♻️ Repost if you're recalculating right now.

Most agencies will rewrite your emails endlessly.

We rebuild the infrastructure those emails/calls run on.

Infrastructure → offers → execution. 

The wrong order will kills your whole system. 

Here's the approach you should take: 


1: Offer-First Outbound

Design an offer that makes sense to a cold buyer. 

Ask yourself: 

How do they actually buy? 
What gets them to take a meeting with zero relationship? 
What can you deliver before the call?

Then align the offer with what actually makes people move. 


2/ Logistics Call Framing

Don't book discovery calls. Book walkthroughs.

Reframe your approach: 

Stop saying "Can we discuss your challenges?"
Start saying:"I built X for your situation. Give me 15 minutes to walk you through it."

The call should be a review, not discovery.


3/ Custom Lead Magnet Engine

Each prospect gets something that's valuable for them.

Start manual. 
One custom analysis per account. 

It's time-intensive, but forces conversations. 

If you solve part of their problem before they agree to talk you're more likely to close.


4/ Manual → Automated

Validate manually. Automate when volume breaks your process.

Manual = low volume, high insight, precise. 
Automated = higher volume, same system.

If you automate before validating, you just scale broken systems.


5/ ICP Learning Loop

Outbound is market research. Conversations refine your ICP and offers.

Target tight. 
Force conversations. 
Extract insight from what they say and where they push back.
Then rebuild your offer and repeat. 

Your third campaign should be 10x sharper than your first.


6/ Speed-to-Experiment

Can't ship in 72 hours? Too complex.

Launch campaigns in 2-3 days. 
Test fast. 
Move faster than competitors spend perfecting copy.


7/ Scale After Proof

Only scale after response validates the system.

Start low volume. 
Tight targeting. Manual. 
Prove it generates qualified pipeline - then ramp.

Scale before validation burns your TAM and credibility.


8/ Measure Pipeline + Learning

Pipeline and insight first. Revenue follows.

Track what you learned: 

Which offers worked? 
Which ICPs responded? 
Which objections repeated?

The conversations are the data.


We ran this system for a manufacturer selling $40K products. 400 qualified leads in 90 days. 47% show rate.

You can watch the breakdown here: https://lnkd.in/g_sHs_Hi

Repost if you want pipeline, not promises.

Follow Enzo Carasso 🧲 for outbound engineering and real execution.

Most teams suck at outbound.

And there's one mistake that trips them up:

Teams push messages out quickly, across broad lists, without a real offer behind them. 

It feels efficient because activity ramps up fast.

That decision leads to the first failure mode.

1/ Low relevance, low personalization

Generic messaging goes to loosely defined audiences
(backed by weak ICP logic and unclear value).

The result is predictable.

- Reply rates stay low
- Spam complaints increase
- Domains decay before pipeline appears

At this point, teams conclude outbound itself is broken.

So they try to fix it.

2/ High personalization, low relevance

Instead of changing the offer or the ICP, they add effort.

They personalize everything.

- Data points
- Custom openers
- Personal trivia

Replies improve, which feels like progress.

But meetings don’t qualify.
Pipeline doesn’t move.

Personalization increases activity, not relevance. 

The conversation starts, but there’s still no business reason to continue it.

Eventually, the real issue becomes obvious.

3/ Low personalization, high relevance

When outbound works, it starts with clarity, not cleverness.

- A strong ICP definition
- Clear economic pain
- Role-specific framing
- A repeatable offer

Because relevance is doing the work, messages can stay simple.

Signal improves.

Volume starts compounding instead of hurting.

This is where outbound becomes predictable and scalable.

Some teams then push it further.

4/ High personalization, high relevance

For priority accounts, they add depth.

- Deep account research
- Custom pain framing
- Tailored offers

Conversion rates climb.

So does cost.

This approach also means:

- Manual workflows
- High effort per touch
- Limited scalability

This works when used intentionally. 
It breaks when treated as a default motion.

After seeing this cycle enough times, the pattern is clear.

Outbound doesn’t fail because teams don’t personalize enough.

It fails because they personalize before relevance is established.

Relevance has to be engineered first.

Personalization should come after, and only where it pays.

Most teams reverse that order and absorb the cost.

Where does your outbound sit today?

Share below.

Want to see how C17 Lab runs outbound built to actually convert?

Start with a no-cost pilot campaign.

Apply here: https://bit.ly/C17Pilot

Repost this for someone still confusing personalization with relevance.

Follow Enzo Carasso 🧲 for more on outbound, offer creation, and GTM execution.

Outbound in 2026 is way more than just cold email. 

It’s strategic...
It’s automated...
It’s multichannel... 

And most teams are still guessing how to run it properly.

That’s why I’m joining ‘The Biggest Roundtable in the History of Outbound’ at 10:00 EST, today.

This isn’t a webinar full of cheap hacks.

It’s a live roundtable with some of the best operators on the planet, comparing notes on what outbound actually looks like heading into 2026.

We’re talking about:

✅ Why old-school outbound stacks are falling apart

✅ What “native” multichannel actually means in 2026

✅ Automation tactics that don’t wreck your pipeline

✅ How to stop burning SDRs and build systems that scale

✅ The 2026 checklist: what to keep, cut, or create

All from a group of people running outbound at a high level. 

If outbound is part of your growth strategy, you need to attend. 

Register here: https://luma.com/15b32258

I’ll see you at 10:00 EST. 

Repost for others looking to scale through outbound. 

Follow Enzo Carasso 🧲 for more.

I've seen countless founders make this mistake. 

They assume that good marketing is just: 

→ A few viral posts
→ Ads everywhere
→ A clever tagline
→ A nice logo
→ A shiny website

That’s the part you can see.

What actually moves revenue tends to go unnoticed.

Behind the scenes, good marketing usually means:

→ Knowing exactly who you’re for
→ Understanding what buyers already believe
→ Designing an offer that makes sense economically
→ Repeating the same message across channels
→ Earning trust before asking for action
→ Measuring what converts, not what looks busy

None of this is flashy.
Most of it doesn't sound cool on social media. 

But it’s the difference between attention and results.

The brands that scale aren’t louder.

They’re clearer.

They make it easy for the right buyer to understand:

- Why this?
- Why now?

What part of your marketing efforts is making the most impact for you right now? 

If you want to see what good, strategic outbound looks like, C17 Lab runs a no-cost pilot campaign.

We launch a real outbound campaign and generate leads before you commit.

Apply here: https://bit.ly/C17Pilot

Repost to remind other founders. 

Follow Enzo Carasso 🧲 for more on outbound, offers, and GTM systems.

Most founders don’t fail because they’re lazy.

They fail because of poor systems and habits.  

They stay busy.
They feel productive.
They tell stories about progress.

Then they check pipeline and nothing moved.

I’ve worked with founders running outbound, sales, and delivery at scale.

The ones who grow don’t rely on motivation.

They run the same weekly drills, whether they feel like it or not.

Here’s the structure that actually moves revenue.


TOP OF THE WEEK: Measure Reality


1. Scoreboard, Not Stories

Start every week with proof, not explanations.

→ New opportunities.
→ Qualified meetings.
→ Proposals sent.
→ Cash collected.

If those didn’t move, nothing else you did matters.

2. Upgrade One Variable In Your Offer

Each week, improve one lever.

→ Guarantee.
→ Proof.
→ Bonus.
→ Terms.
→ Price framing.

Ship the change, then compare results next week.

3. Tighten Who You Sell To

Look at real behavior from the last 30 days.

→ Who replied?
→ Who booked?
→ Who showed?
→ Who bought?

Update your ICP based on that.


MID-WEEK: Force Clarity and Fix Systems


4. Rewrite Your 1-Sentence Pitch

If you can’t explain your business in one sentence, it’s not clear.

“We help [WHO] get [RESULT] in [TIME] without [THING THEY HATE].”

If it confuses a stranger, fix the sentence.

5. Find What Breaks at Today’s Volume

List what failed this week.

→ Follow-ups.
→ Handoffs.
→ Deliverability.
→ Client confusion.

Scale doesn’t create problems - it exposes them.

6. Fix One Constraint in Your System

Pick one bottleneck.

→ Response time.
→ Show rate.
→ Proposal speed.
→ Onboarding clarity.

Fix it.


END OF WEEK: Cut Noise and Increase Signal


7. Talk to One Actual Buyer

Have one real conversation with someone who fits your target.

→ Ask why they bought.
→ Ask what almost stopped them.
→ Ask what actually mattered.

Ignore feedback from people who won’t pay.

8. Run a Weekly GTM Autopsy

Ask two questions.

Where did pipeline actually come from?
What looked productive but did nothing?

Double down on what worked.

9. Sharpen Your Cold Open

Improve how conversations start.

→ Emails.
→ Calls.
→ DMs.

If the value only shows up after the call, it’s too late.

10. Decide What You Will Not Do Next Week

Make a not-doing list.

Tasks that don’t move the pipeline.
Meetings that exist out of habit.

Every founder who complains about growth but skips this cadence is choosing chaos.

Turn this into a weekly operating system.
Run it every week.
No exceptions.

Got it? 

Repost this to remind others in your network. 

Follow Enzo Carasso 🧲 for more on outbound execution, offer design, and disciplined growth.

Most companies track the wrong metrics.

Not because they’re careless...

Because they assume growth is linear.

It isn’t.

What you should measure changes as the system changes.

Early on, growth is about signal, not scale.
If real buyers aren’t responding, no dashboard will save you.

At that stage:

→ Conversations matter more than volume.
→ Repeated objections matter more than conversion rates.
→ Willingness to take a call matters more than impressions.

Then comes scale.

Now growth is about repeatability.

→ Pipeline per dollar.
→ Effort to outcome.
→ Forecasting accuracy.

More activity without better conversion just creates noise.

At maturity, growth becomes a systems and finance problem.

→ Predictability matters more than speed.
→ Efficiency matters more than novelty.
→ Margins matter more than experimentation.

This is where most teams break things by scaling channels instead of control.

The mistake is always the same:

Using late-stage metrics too early.
Or early-stage metrics for too long.

Metrics change because the system changes.

What works early doesn’t work later.
What scales later isn’t required early.

If growth feels chaotic, you’re probably measuring the wrong signals for your stage.

If you want to see what disciplined outbound execution looks like in practice, apply for our no-cost, no-risk pilot.

We’ll run a live outbound campaign so you can see real results before committing.

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for more on outbound systems, GTM, and revenue execution.

Growth Stages

Most companies get to $2-3M ARR then stall. 

Reasons: What got you to $2-3M doesn’t scale past it. 

Not because effort drops.
Because the system gets exposed: 

The offer still sounds good, but the economics aren’t tight.

The ICP is defined, but not prioritized.

Messaging gets responses, but not the right conversations.

Outbound works, but only in bursts.

Pipeline exists, but forecasting doesn’t.

Each part works in isolation.
The system doesn’t.

Scaling past $10M requires alignment.

1/ Offer architecture
If ROI isn’t obvious, velocity disappears.
No amount of activity fixes weak economics.

2/ Market mapping
Broad ICPs hide where revenue actually comes from.
Growth accelerates when you concentrate on the segments that convert cleanly.

3/ Message precision
Good messaging doesn’t persuade.
It filters for buyers who already care.

4/ Outbound engine
At scale, the pipeline can’t be accidental.
It has to be created on purpose.

If output depends on timing, referrals, or hero effort, it’s fragile.

5/ Revenue operations
This is where scale either stabilizes or collapses.
If data and handoffs aren’t tight, leadership is always reacting.

6/ Predictable scale
Forecasting only works when inputs are controlled.
When the system is stable, growth becomes boring.

Miss one piece and everything downstream degrades.

If outbound is part of how you plan to scale, it needs to be engineered with precision. 

Need help building a system that scales? 

Apply for our no-cost, no-risk pilot campaign. 

We’ll run a live campaign to show you how it should work before you make any commitments. 

Apply here: https://bit.ly/C17Pilot

Follow Enzo Carasso 🧲 for outbound systems and growth.

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