Founder @ Plutus Media • Helping Founders/CEOs build their SaaS/app on Tiktok with strategic DFY Tiktok organic marketing • Helped a SaaS platform add 2.1 million users in 90 days

One day, during a meeting at my previous job, my boss asked me:

“Alex, where do you see yourself in 5 years?”

At that time, I was living in an old apartment in Lisbon with eight other people. 

I was driving a 40-year-old car to work every day. 

“In 5 years?” I said. “I see myself leading a team, making a difference…”

He laughed.

I quit.

Since then I made my way into business, and learned a lot (the hard way)

Stumbled on TikTok Marketing, and in the past 18 months Plutus Media has

→ Helped over 80 Apps / SaaS scale with viral TikToks

→ Gotten + 750 Million views

→ Generated Multiple 6 figures in Recurring Revenue for Clients


If you want to get similar results, you can:

1. Waste +$500k trying to figure out how to make it work (like me)

2. Follow me on LinkedIn for free daily content into scaling your App / SaaS without making the same mistakes we did.

3. Apply to work with me and my partners. We run everything acquisition-related for you.

Alexandre O.

Busting 5 Common Myths About Marketing

There are many myths surrounding what marketing really is and what it takes to succeed. Let's debunk some of the most common ones.

Myth 1: Marketing Is Just About Catchy Slogans
The Myth: If you come up with a clever tagline or viral content, your marketing job is done.
The Truth: Marketing is a meticulous craft that blends storytelling, strategy, and systematic execution into a cohesive whole.
Example: The most successful campaigns combine compelling narratives with deep audience understanding and data-driven decisions—not just memorable phrases.

Myth 2: Marketing Is All Aesthetics
The Myth: As long as your content looks good and is visually appealing, it will perform well.
The Truth: Marketing is fundamentally about effectiveness and creating real, measurable results for the business.
Example: A beautifully designed campaign without strategic positioning or clear customer journey mapping will fall flat, while a well-strategized campaign drives conversions.

Myth 3: Marketing Success Happens Overnight
The Myth: You can launch a campaign and immediately see viral success and explosive growth.
The Truth: Effective marketing requires continuous testing and iterating, building trust over time, and refining your approach based on performance.
Example: Most successful brands spent years understanding their audience and designing experiences that resonate before achieving breakthrough results.

Myth 4: Great Products Sell Themselves
The Myth: If you have an amazing product, you don't need to invest heavily in a marketing strategy.
The Truth: Without the right strategy, even the best product can fall flat in the market and never reach its potential customers.
Example: Countless superior products have failed because they lacked proper market positioning and customer journey mapping to connect with their audience.

Myth 5: Marketing Is Always Glamorous
The Myth: Marketing is a creative, exciting field filled with constant innovation and recognition.
The Truth: Much of marketing is invisible work behind the scenes - analyzing data, mapping customer journeys, and making strategic decisions that aren't always glamorous but drive business success.
Example: The real heroes of marketing spend hours in analytics platforms, conducting A/B tests, and refining targeting strategies that customers never see but always benefit from.

Don't let these myths hold you back. Understanding the truth can help you make better decisions and achieve greater success.

What's one marketing myth you've encountered that needs busting? Share your thoughts below.

➕ Follow me for more insights like this.
♻️ Repost to help others see marketing clearly.

Alex O.

👥 Scaling Consumer Apps with UGC // 🌍 +200 Clients // ✊🏽 +22 Million Downloads For Clients (to date)

How to win with UGC if you're starting

> Start small, up to 5 creators, 30 to 60 videos a month per creator
> Study every winner: hooks, retention, comments
> Then replicate and remix what works

Learning compounds fast at scale

UGC campaigns flop bcs there's zero structure
I can't say this enough - winning teams treat UGC like a science

> Build an inspiration bank from top viral sources, then categorize successful examples.
> Give creators real guidance, "just follow trends" is not enough

Every piece becomes intentional, every result accountable

99% of entrepreneurs suck at marketing.

I was part of the 99%.

Then I cracked the code on 2 apps that hit 300K+ users each

Here's what actually moves the needle:

1. The hook is the 80/20 of attention. If you don't break the scroll in 3 seconds, nothing else counts. Use pattern interrupts-visual, audio, or text-to force attention.

2. Edit for speed. Dead time (pauses, filler, silence) signals low quality. Ruthlessly trim every clip. Velocity = retention.

3. Deconstruct the competition. Winning content isn’t born from scratch-it's reverse-engineered from what already works. Modular scripts (Hook → Problem → Solution → Payoff) let you scale variations, not just hope for inspiration.

4. Volume negates luck. One "perfect" video is a myth. Test 150 MINIMUM per month to find patterns and build your roadmap before you ever spend on ads.

5. Data over feelings. Your taste is the bottleneck. Audience retention and watch time reveal precisely where you lose people. Personal opinion is irrelevant; double down on what works.

6. High-production ads trigger instant distrust. Native, AUTHENTIC content (think: a messy desk, not a studio set) converts better because it bypasses ad-blindness.

7. Systems win. Sustainable growth comes from an assembly line: recruit, brief, test, scale. When you own the channels and data, you’re building compounding assets.

Bottom line is: you don’t need to be a creative genius... you need to be an operator who builds infrastructure. That’s how you make growth inevitable.

Alex Olim

👥 Scaling Consumer Apps with UGC // 🌍 +150 Clients // ✊🏽 +12 Million Downloads For Clients (to date)

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People look shocked when I tell them that followers DO NOT matter at all anymore

TikTok’s algorithm doesn’t care if you have 100 or 100,000 followers... All that matters is whether your video strikes a nerve with real people - relatability provokes emotion, which builds engagement and reach

Anyone can break out if they nail the message and the moment

ePulse Digital

• Led digital marketing strategy for ePulse Digital, generating $𝟑𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 for clients.
• Specialized in TikTok Ads & Shop campaigns, achieving 𝟑𝐱 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝟗𝟎 𝐝𝐚𝐲𝐬 𝐟𝐨𝐫 𝟐𝟓+ 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 
• Developed retargeting strategies to maximize 𝐑𝐎𝐈 and enhance client success.

Co-Founder

Bunyaad Pakistan

• Ensured seamless day-to-day operations and coordinated tasks efficiently at Bunyaad Pakistan.
• Assisted in strategic planning and process improvement to optimize operational efficiency.
• Collaborated with team members to meet organizational goals and drive success.

Operations Team Member

Khalq Foundation Pakistan

• Developed and promoted engaging content to raise awareness about Khalq Foundation's mission, driving community engagement.
• Assisted in creating impactful digital campaigns to support fundraising and outreach efforts for underprivileged individuals.
• Collaborated with the marketing team to strategize and execute initiatives that positively impacted the community.

Marketing Team

NUST DIGITAL CLUB

• Managed and promoted club events through targeted digital marketing strategies on Instagram.
• Created engaging social media campaigns to increase event attendance and club visibility.
• Utilized Instagram features like Stories, Posts, and Reels to engage students and analyze audience trends.

Marketing Executive

NUST Dramatics Club

• Managed marketing campaigns for NUST Dramatics Club events to increase attendance and engage with the audience.
• Collaborated with student teams to develop creative strategies for promoting club events.

Message Communications | Advertising Agency

• Collaborated with clients and teams to develop creative marketing strategies for advertising campaigns.
• Led the ideation and execution of advertising campaigns to ensure alignment with brand goals and client objectives.

Creative Strategist

Bendcrete Engineering Services

• Supported marketing efforts through content creation and digital outreach.
• Assisted in the development and management of marketing campaigns and helped maintain company presence across social media platforms.

Marketing Intern

Nust Adventure club

Executive

Orientation of NUST

Orientation Guide

𝐇𝐢, 𝐌𝐚𝐢𝐫𝐚 𝐡𝐞𝐫𝐞! I am a Certified TikTok Ads & Shop Expert. 

What if every $1 you spent brought back $3 or more consistently?  

As the Co-Founder of ePulse Digital LLC I help brands move beyond the basics and truly stand out! yes, you heard that right. My mission is to help brands thrive with strategies that actually deliver results, not just promises.

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

💎 Collaborated with leading global brands and high growth startups
💰 Delivered $𝟏𝐌 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 for a brand through optimized social media campaigns

I believe marketing is not just about numbers, it’s about building relationships, solving problems, and exceeding expectations. 

My clients thrive because I treat their goals like my own, offering proactive solutions and strategic guidance every step of the way.  

𝐌𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:  

1) TikTok Ads & Shop
2) 500-1000 Loyal TikTok Followers Each Week 

Looking to 3x your business growth in just 90 days? Let me show you how I can make it happen!

I'd be happy to offer a free small account audit of your Ad account in our chat.
𝐁𝐨𝐨𝐤 𝐚 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐥𝐥 𝐚𝐭: Calendly.com/adil_shahzad_khawaja/30min

taplio

The Battle

Alexandre O.

Maira Mughal

Followers

Posts

Engagements

Likes

Performance ScoreAlexandre O.'s LinkedIn Performance

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taplio

The Battle

Alexandre O.

Maira Mughal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexandre O.'s LinkedIn Performance

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Performance ScoreAlexandre O.'s LinkedIn Performance