Alex Merutka

Craftsman+

We built CRAFTSMAN+ to solve a very real, very overlooked problem: creative at scale.

Performance marketing doesn’t fail from bad media buying, it fails from stale creative. CRAFTSMAN+ is a creative tech company engineered to close that gap. We developed a proprietary content engine that automates high-impact, data-backed playable and interactive ads. Built for speed, scale, and measurable performance.

Our platform helps top mobile brands (and their growth teams) scale creative output across channels like Meta, Google, TikTok, and programmatic, without sacrificing quality or insights.

Partners include category leaders in gaming, fintech, and commerce. Deloitte Fast 500 (#330), Inc. 5000, and trusted by the best because we don’t just make ads—we make performance scale.

CEO | Founder

Node Ventures

Node Ventures backs early-stage companies where we can be a growth weapon, not just a check.

We specialize in companies where digital marketing is the unlock. With deep operating experience across user acquisition, creative automation, and adtech infrastructure, we help founders move faster, scale smarter, and build the systems that drive real traction.

Node isn’t a traditional VC, we're a strategic partner with execution DNA. If we invest, we’re in the trenches with you.

Founder

Node Media

Odin Stem Cells

Odin delivers regenerative stem cell treatments. Clinically backed, nationally scaled, and optimized for long-term health outcomes.

We’re building the future of regenerative medicine by making advanced stem cell therapy accessible across the U.S. Odin operates at the intersection of science, performance, and wellness. Helping patients repair, recover, and optimize from the inside out.

→ Nationwide delivery. Clinical precision. Life-changing results.

Chairman & Co-Founder

Member

Forbes

Forbes 30 under 30 

AppLovin

Strategic Consultant

Helped scale AppLovin from early-stage startup to $29B IPO—leading $2B+ in performance media across mobile, programmatic, and creative.

Joined as one of the first employees. Built and led the user acquisition and programmatic teams during a period of hypergrowth—managing global campaigns for top mobile titles and partners. Owned media strategy and creative performance at scale.

Played a critical role in AppLovin’s growth trajectory from Seed stage through its final private round (led by KKR), culminating in a $29B IPO.

→ Specialized in building systems that connect performance data with growth strategy—at billion-dollar scale.

Head of Programmatic

Director of Sales

Conversant (formerly Greystripe)

Acquired by Alliance Data Systems (ADS) for $2.3 billion in 2014. 

Provided digital media solutions ranging from desktop, mobile, cross-device, video, lead generation, and retargeting.

Account Executive

BrightEdge

Enterprise Business Representative

I build companies that move markets. Right now, that’s CRAFTSMAN+—a creative technology platform powering high-performance ads for the world’s biggest mobile brands.

We’re not just shipping more creatives—we’re rewriting how performance teams scale. Backed by partnerships with Meta, Google, and TikTok, we’ve engineered a platform that turns friction-heavy creative workflows into data-backed, scalable growth engines. It’s the reason we landed on Forbes 30 Under 30, Deloitte Fast 500 (#330), and Inc. 5000—and why top brands trust us to accelerate what actually moves the needle.

Before CRAFTSMAN+, I led user acquisition and programmatic at AppLovin—managing $2B+ in ad spend and helping scale the company from Seed to $29B IPO. I also founded Node Ventures, a startup studio backing breakout ideas with speed and unfair distribution.

Contributor to Bloomberg, Business Insider, and FoxNews. Member of YPO. Always building, always optimizing.

Rently

Oversee the operations of the Technical Support Team's call center for a company that provides smart home solutions. Lead remote teams by conducting regular performance evaluations, facilitating weekly meetings, and delivering support status updates. Cross-functionally collaborate with teams to translate business needs and product requirements into new solutions for customers.

Technical Support Team Manager

Zego (Powered by PayLease)

Promoted to spearhead the client experience for a PropTech company providing property management services and solutions to 6,000 residential real estate companies and over 12 million units nationwide. Supervised Client Support teams to develop relationships with customers and help them maximize the value they're getting from Zego products. Functioned as a client trusted advisor, leading the delivery of all client inquiries, account needs, and escalations.

Client Support, Supervisor

Managed tier I tasks and issues, provided appropriate solutions, and followed up with clients to ensure complete resolution and satisfaction. Focused on going the extra mile to improve client retention and provide a world class level of client satisfaction.

Lead Client Support Representative

Zego

Enhanced the resident experience by providing phenomenal customer service to assist customers with any inquiries related Zego’s products and services.

Resident Experience Representative

Personal Touch Dining

Event Manager

5+ years of combined experience as a Technical Support Team Manager, Client Experience Manager, and Client Experience Representative in SaaS. Well-known for driving people strategy across technical environments, including employee development, organizational change, and innovation with the primary focus of enabling people to accomplish amazing things. Proven self-starter with the ability to problem-solve, communicate, participate in diverse project teams, and interact effectively with high-level clients, business stakeholders, and various team members. Passionately meet or exceed customer expectations. Enter the customer’s world through listening and understanding. High emotional intelligence and great communication skills; communicate with cross-functional partners.  Technical Proficiencies in Microsoft Office Suite (Word, Excel, PowerPoint), Salesforce, Talkdesk, and Zendesk.

taplio

The Battle

Alex Merutka

Damaine Bradshaw

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