MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

ProSocial

Hat Tip

Ghostwriter

No Boring Brands

Content Creator

Cloud9

Social Media Manager

Oliva Talent Management

Copywriter

LELOSI

• Managed 25+ influencers – from nano to mid-tier – with the goal of promoting athleisure wear via organic & paid Meta content. That involved managing a 5-figure annual budget, sourcing, negotiating, briefing, and nurturing relationships with talent.

• Reviewed and organized all influencer-generated content (100+ creators across 8 EU countries each month). Introduced a new file management system so as to smooth out cross-team collaboration.

• Worked with an external agency to reach an average monthly ROAS of up to 4.20 via influencer whitelisting (i.e., advertising on the influencers’ own Meta accounts).

• Worked with in-house media buyers and content analysts on optimizing influencer briefs and measuring influencer marketing ROI.

Influencer Marketer

PsyBit

• Helped an HR tech start-up – recipient of Slovenia’s first Social Impact Award – establish a social media presence.

• Took over the LinkedIn company page and organically grew it to 1,000 followers within 9 months. That included planning, creating, and publishing the content as well as executing an engagement strategy.

• Ran 15+ successful Meta ad campaigns aimed at job seekers (avg. CTR: 1.88%; avg. CPC: €0.07) as part of the company’s complementary recruitment agency business model.

• Wrote copy for organic/paid social media, sales brochures, and the website.

• Regularly collaborated with both sales and design on content creation.

Optiweb

• Specialized in creating short-form social content as part of a full-service agency, collaborating with content strategists, graphic designers, videographers, media buyers, and project managers on a daily basis.

• Managed 8 different brands with up to 25K followers on Facebook, Instagram and/or LinkedIn. That encompassed content planning, copywriting, community management, and allocating a 6-figure annual boosting budget. Combining organic and paid, our team…

→ Increased Client 1’s Facebook page visits by 127%, Instagram profile visits by 270%, and Instagram followers by 486.7% within 6 months.

→ Increased Client 2’s Facebook page visits by 359.1%, Instagram profile visits by 55.3%, and Instagram followers by 160.9% within 5 months.

• Contributed to the success of 20+ clients, including world-renowned brands like Bestway (inflatables), Inotherm (premium front doors), and SIP (agricultural machinery).

Content Specialist

• Penned 2,500+ Google & Meta ads for products priced as high as 5 figures along the entire sales funnel. Industries included sporting goods (B2C), home improvement (D2C), and waste management (B2B/B2C).

• Helped out with blog posts, social media copy, email newsletters, landing pages, SEO category descriptions, taglines/slogans, subtitles, and other writing assignments.

• Ghostwrote LinkedIn content for the CEO on topics like leadership, productivity, and sustainability, generating up to 50K impressions per week at sub-10K followers.

TEDxLjubljana

• Volunteered for the biggest TEDx event in the country. Topics ranged from cancer research to human memory to web 3.0.

• Was part of a four-member team that over the course of 6 months organically:

→ Increased Facebook page likes by 360.8%.
→ Increased Instagram profile visits by 485.2%.
→ Filled 650 seats (with ticket prices at +30% YoY).

• Contributed to the overall PR & marketing strategy, with an emphasis on social media.

• Created content for Facebook, Instagram, and LinkedIn in collaboration with the design team.

• Wrote copy for organic social media, PR, radio, and web – including coming up with the event slogan.

PR & Marketing Specialist

Kadrovski šprint

• Helped organize an HR-themed case competition that attracted 5 high-profile partners (including LIDL, Novartis, and Outfit7) and all 200 projected participants on a zero marketing budget.

• Led a four-member team that established the brand’s identity (logo, slogan, color palette, TOV…), kickstarted its social media presence, and built an engaged community in the 6 months leading up to the event.

• Planned and coordinated social content across Facebook, Instagram, and LinkedIn, which involved keeping a content calendar and overseeing the content creation process (copy & design).

If you aren’t active on social media, you don’t exist.

taplio

The Battle

Alex McCann

Timotej Jerman ™

Followers

Posts

Engagements

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