MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

McK's Enterprises

Founder & Lead Brand Strategist

Brand Master Academy

Student

Majestic Branding for Mindset Coaches.

Founder & Lead Brand Strategist at McK's Enterprises. 

Everything we do in our Relentless Pursuit of Excellence, Leads the way to the Future of Thought. We do that by Empowering Performance Mindset Coaches to achieve Audacious Impact Goals and become Masters at their craft. We just happen to Create the Brand Strategies fuelling the Revolution.

Interested? 
DM me "LION" now.

🌶 Mac Gounden

taplio

The Battle

Alex McCann

🌶 Mac Gounden

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