MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

Motif

beehiiv

Ambassador

Perspective

Rapyd

Demand Generation Specialist

For-Sight

Campaign Marketing Executive

Reforge

Marketing Strategy Cohort Member

Cooper Cottages

Marketing Strategist & Creative Assistant

Marketing And Business Development Intern

Siabann 

I write newsletters for a living • I also share my thoughts on self-improvement, creativity & philosophy • 5+ years in marketing

Your companies newsletter goes out to 1000s of people every month, yet nobody owns it and nobody knows if it's doing its job. 

Marketing sends it out - company updates, product announcements, the occasional thought piece that took six rounds of approval.

Sales doesn't use it. 

Leadership keeps asking "what's the ROI on this?" 

Nobody has an answer.

Meanwhile, you've got thousands of contacts in your database and no systematic way to keep them engaged between "showed interest" and "ready to buy."

Your marketing team is busy with campaigns, events, and content that needs to go out this week. 

The newsletter is nobody's priority because nobody knows what it's supposed to do.

So it sits there. Generic. Inconsistent. Ignored.

But it could be keeping thousands of prospects warm during 6-12 month sales cycles. 

Positioning your company as the obvious choice. 

Generating inbound conversations that make your sales team's job a hell of a lot easier.

If you partner with Motif, I take ownership of your newsletter and turn it into an asset that works for both marketing and sales.

My focus is making sure your companies email newsletter keeps your prospects engaged between "interested" and "ready to buy" - so your sales team spends more time closing warm conversations and less time chasing cold ones (and appreciates your marketing team just a little more).

__

About me: 

I’m Harrison.  

I've spent the last 7+ years in marketing, with a focus on demand generation for both early and late-stage startups, including work at a $15B fintech unicorn. 

I now run Motif, a solo venture that manages newsletters for creators with over 60 million followers, Sunday Times bestselling authors, Solopreneurs with a combined LinkedIn audience of over 500K and 7-8 figure B2B companies. 

My approach is straightforward - understand your audience, write emails that sound like you, and let the results speak for themselves.

If you want to learn how I recently helped a B2B service company generate 7-figures in potential pipeline revenue, DM me the word "INFO".

Harrison McIntyre-Miller

Most people hear "free work" and think you're getting taken advantage of. 

They're wrong.

Free work isn't charity. It's not exploitation. It's not "working for exposure."

It's the fastest way to compress years of trial and error into a few months of results.

-

When you do free work for the right person, you're not working for £0.

You're getting paid in:

- credibility you can't buy 
- experience that only comes from real projects
- confidence that no course can teach 
- access to advantageous networks 
- relationships that may turn into referrals

All of which convert to actual cold hard cash much faster than you think.

When you’re just getting started as a freelancer or business owner, people don't trust you with money until you've proven you can deliver.

That's just reality.

It’s called being sensible with where you send your hard earned money. 

Until someone sees you actually solve their problem, you're just another stranger asking for cash.

Free work can remove that barrier completely.

It flips the entire dynamic from "Will this person be worth the money?" to "Holy s**t, this person just delivered insane value for nothing."

And when you create that kind of goodwill, people can't help but tell others about you.

Let's say you do brilliant free work for someone with a decent network.

They love what you did. Maybe they tell their newsletter. They tag you in posts. They send you referrals.

Suddenly you've got inbound interest from people who already trust you because someone they trust vouched for you.

That's how one free project turns into £5K, then £10K, then maybe - a fully booked calendar.

-

Now, caveat: not all free work is equal.

The right way: 

Targets people with networks you want access to, solves a specific problem that showcases your best skills, has a clear end point (not open-ended "help me with everything") and positions you as an expert giving value, not a desperate beginner. 

Desperate free work: 

Will do it for anyone who asks, vague "I'll do whatever you need", no boundaries or scope, positions you as cheap labour.

The difference matters.

Oh, and you also have to be somewhat good at what you do or this doesn't work (for obvious reasons). 

-

I got to where I am through being smart with free projects and I stand by them to this day. 

It gets a bad stigma, but no one is above it in my opinion. 

For the right lead/network, I still do it to this day - and I expect to continue doing it. 

P.S. 

Would love to hear your thoughts if you disagree/have had a different experience.

Newsletter Ghostwriting & Management Partner for Creator-led Brands | Founder @ Motif

My biggest struggle as an email copywriter used to be getting clients to provide the right data. That was until I worked with someone who had every single one of their sales calls recorded…

Story time: 

I brought on a client who runs a successful paid community last month. 

They needed help writing automated sequences that drive new revenue and collect lost sales. 

I usually work on retainer writing weekly newsletters, but to be honest? I love these fast-paced one-time engagements where you've got one clear goal and pure focus. 

What the client provided:

- recordings of all sales calls (lost and won)
- recordings of workshops
- an onboarding form and strategy call
- recordings of all client 1:1 coaching calls

I sourced their LinkedIn, YouTube, offer pages, and other past content myself.

This client was a particular pleasure to work with for the simple reason that they had past sales calls recorded and organised. 

That's one of the most valuable data points a copywriter can have. 

Hearing clients who both closed and didn't close speak about their pains, fears, desires, objections, etc is just invaluable.

You can't fake that kind of insight. It's the difference between writing copy that sounds good and copy that actually converts because it mirrors the exact language your prospects use when they're deciding whether to buy.

With that data in hand, I spent the past couple weeks writing 7 automated flows. 

Let me break them all down for you: 

-

(1) Revamped welcome flow 

Fresh eyes on how new subscribers get introduced and moved toward an offer.

(2) Upsell flow for low-ticket buyers/call bookings 

Someone buys the <$200 thing, this flow pushes them to book a call.

(3) Upsell flow for current customers on new offer 

Existing customers get a targeted push on something new that makes sense for them.

(4) Re-engagement for keyword responders who ghost 

They reply to a CTA with a keyword, we follow up 1:1, then... nothing. This flow brings them back.

(5) Classic abandoned cart flow 

Low-ticket browsers or people who started booking a call but didn't finish.

(6) Watched 80%+ of VSL but didn't book follow-up 

They were interested enough to watch most of the video. This nudges them over the line.

(7) Filled out majority of form but didn't book 

Got halfway through booking a call, then bailed. This closes that gap.

-

Now a lot of this requires some pretty complex tracking on the backend. 

But when you get it working properly, each one of these flows has the potential to drive new sales without any manual input (outside of actually taking the calls of course).

We just approved and launched these so I'll come back with an update on how they've performed across the next 2-3 months! 

-

P.S. Got sales call recordings? Client onboarding calls? Workshop content? That's all I need to build you a system like this. Shoot me a message if you want to chat about it.

You absolutely love to see it...

In less than 1 month of setting up a: 

1. simple lead magnet
2. opt-in page 
3. entry offer 

We've already doubled this client's total email subscribers. 

If we consistently rotate new simple lead magnets and double down on high performers - I estimate in 3 months he'll easily have a list of over 3K.

With each subscriber being a new opportunity to ascend through his offer suite. 

Will update here with the results in 3 months time 🫡

I believe founder-driven newsletters are the most underused growth channel in service, SaaS & ecom right now.

And Poppy AI is the perfect example of a company that could benefit from this. 

Quick context: 

Poppy is one of the only AI products that feels like it was designed for creators in mind. 

Instead of a linear chat, it’s built as a canvas / whiteboard where you can drag in: YouTube videos/podcasts, TikToks, Reels, Shorts, PDFs, Voice notes & Images. 

And they’re killing it across their UGC and social content. 

I’ve personally been a user for a number of months now. 

But…

I’ve never received any nurturing emails from them. 

HUGE missed opportunity. 

Founder-led newsletters collapse the distance between the person building the thing and the people using it.

With a product like Poppy, people might be asking:

Who’s steering this thing?

Do they understand the game I’m playing?

Will this product still make sense in 12–24 months?

A founder showing up in your inbox every week narrating trade-offs, owning mistakes & showing receipts (what’s working, what’s not) builds far more trust than “here’s our latest feature” from a logo.

The email becomes: “Come build with me”, not “We’d like to update our privacy policy.”

Plus, if the founder is the ideal power user (which they often are with tools like Poppy), then emails from them can do the heavy lifting on:

Activation 
– showing “this is how I use the tool”

Retention 
– keeping people engaged with constant small “aha” moments + workflows.

Expansion 
– naturally showcasing advanced use-cases that make upgrades feel obvious.

All of this continuously renews the customer’s excitement, understanding, and belief in the product - which (you guessed it) enormously reduces churn. 

Which for any subscription model, should be priority no.1

Anyway, I believe in a show, don’t tell model. 

So, I wrote an example newsletter in their co-founder (Rafeh Qazi) style and sent it to them.

Not paid, not commissioned, just me exploring their voice and how I’d evolve the newsletter if I were running it.

In my humble opinion, I think I nailed his:

- storytelling patterns
- energy
- metaphor stacking

But with retention, logic, and deeper reader psychology baked in of course. 

Plus, I annotated the whole thing to show my own thought process behind the copy. 

Because in my opinion, email for creator-led brands has to do 3 things to perform well over a long period of time: 

1/
Make the founder the content

2/
Make the story the delivery system

3/
Make the newsletter a weekly dopamine hit people look forward to 

If you hit those 3 points, you might just be onto a winner. 

As I said, I sent it to them team already but if you want to read what I put together...

...to maybe get some inspiration for your own founder-led newsletter strategy then comment “POPPY” and I’ll send it to you.

taplio

The Battle

Alex McCann

Harrison McIntyre-Miller

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The Battle

Alex McCann

Harrison McIntyre-Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harrison McIntyre-Miller's LinkedIn Performance

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Performance ScoreHarrison McIntyre-Miller's LinkedIn Performance