MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

Artileadz

Artiflows

After having basic knowledge of Website Programming, I decided to make my way towards WordPress Development too😊, seeing the fact that almost (🔥455 MILLION+39.5%🔥)of total WEBSITES are powered by WordPress as of now in 2022 and it has become a giant.🙌
It is one of my principles to update myself with the changing demands of the world!😉

Wordpress Designer

After seeing the demand and scope of Websites in the digital world😲, it has become my passion to proficient in this specific field😊 and create an impact in the market by providing value to people😉

Frontend Developer

Founder @Artileadz | Building personal brands for 7+ fig founders on LinkedIn that build authority & attract premium clients

B2B founders, agency owners & coaches !
Want to become 𝘁𝗵𝗲 𝗴𝗼-𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻 in your niche & drive 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀 consistently? 𝙄 𝙝𝙖𝙫𝙚 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙮𝙤𝙪…

Look, you know it & I know it too,

Traditional & old ways of selling are getting 𝗹𝗲𝘀𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 everyday :
→ Your prospect's inbox is filled with cold pitches
→ Ad costs are getting expensive day-by-day
Trust is at all time low due to rising competition

The only way to standout? 
A 𝙉𝙄𝘾𝙃𝙀𝘿 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙗𝙧𝙖𝙣𝙙 & 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹𝘀. 

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:
↳ Create 𝗻𝗶𝗰𝗵𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 (that speaks to your ideal clients only) ➜ Build out 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹𝘀 (that attracts, nurtures & converts your ICP at scale) ➜ 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 to people that show any intent and turn it into appointment 

= Build a content machine that sits on top of your ideal client's mind and get them to recognize you as 𝘁𝗵𝗲 𝗚𝗼-𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻 in your subject matter

Your content is your digital salesperson that works 24/7 to earn trust of your ideal clients (and it's free at the same time)
Whether you are going to networking events or trying to connect with a potential client
Your prospect will have a place to look you up and consume your message that will do pre-selling for you

But as a busy business owner, creating content can be hard, time consuming and like another 𝗳𝘂𝗹𝗹 𝘁𝗶𝗺𝗲 𝗷𝗼𝗯 

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐚𝐧 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮:
We will handle end-to end content process for you
→ From building custom content strategy for you to strategy, ideas, scripting & writing to publishing content
and most importantly getting you connected with your ideal clients

So you can focus on doing what you're best at and we can do heavy lifting on your content side

🚨𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 
DM me “ready” and let’s chat

taplio

The Battle

Alex McCann

Haroon Bin Imran

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