MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

I spill LinkedIn Tea ♨ Social Media Updates | Top 200 Female Creator Worldwide 🌍 | LinkedIn Writing Coach

Most people struggle on LinkedIn. I help you dominate it.

I'm a LinkedIn coach & trainer building a 6-figure consulting business. 

I help coaches, consultants and B2B founders: 

- Create scroll-stopping LinkedIn profiles.
- Content that gets weekly inbound leads.
- Leverage AI to grow their presence. 

More about me:

+Top 10 LinkedIn growth expert globally - Favikon. 
+Top 100 LinkedIn female creators worldwide - Favikon. 
+Top 24 Marketers to follow in 2024 - Girls in Marketing.
https://www.favikon.com/blog/top-linkedin-experts-uk

https://www.favikon.com/blog/top-linkedin-experts-uk

Here's how I can help you:

1. Join 4,000+ legends getting my weekly newsletter. 

https://linkedin-tea.kit.com/7c05eb478b

2. Get my LinkedIn playbook to start growing on LinkedIn

(30-days templates, DM scripts, Inbound funnel guide & more)

https://linkedin-tea.kit.com/products/30-linkedin-post-templates

3. Follow me here for daily LinkedIn tea. 

(scroll up and hit the bell icon)

4. Join my 4-week Linkedin coaching program.

(DM me "TEA", I'll send you the details)

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Sponsorships + speaking : linkedintea@fatimakhan.co

Fatima Khan

I’m now a co-founder!🤩

Introducing: The AI Creators Club
 
Charlie & I are on a mission to build the best LinkedIn community of founders & experts.

We both went from 0 → Top 5 UK LinkedIn creators.
Built two separate 6-figure businesses.

All because we learned how to LinkedIn. ✔

Now we’re building THE community we wish we had at the start.

So you don’t feel lost, overwhelmed, or alone on LinkedIn.

Inside The AI Creators Club, you get:

✔ Weekly live sessions + direct access to us.
✔ Monthly content calendar to help with posting.
✔ Plug-and-play AI content systems + custom GPTs.
✔ A community of experts building alongside you!

If you want to take LinkedIn seriously in 2026…
this is where you start.

Registrations close on 31st Dec.
Secure your spot → https://lnkd.in/eDs-ny7Q

P.S. I’m giving away 1 FREE ticket ♻️ Repost to get a chance to win.

Grow on LinkedIn with The AI Creators Club - Registrations now live!

No alternative text description for this image

This LinkedIn toolkit feels illegal to share… but here it is.

My top 9 most used tools:

1. Gamma
- Replaces: Presentation designer
- Turn drafts into carousels or decks
☑ Free plan available

Try Gamma here: https://lnkd.in/eSY3U7SV

2. Perplexity
- Replaces: Research assistant
- Fact-checks everything before I hit post
☑ Free to use

3. Stanley (Your Content Coach)
- Replaces: Content writer
- Writes LinkedIn posts in your style.
☑ Paid tool (3-day trial)

4. Canva
- Replaces: Graphic designer
- Creates all my LinkedIn visuals
☑ Free version works fine

5. AuthoredUp
- Replaces: LinkedIn formatter
- Preview posts exactly how they'll look
☑ Free Chrome extension

6. Notion
- Replaces: Project manager
- Content calendar + swipe file in one place
☑ Free for personal use

7. OpusClip
- Replaces: Video editor
- Turns my workshops into LinkedIn posts
☑ Free trial available

8. folk
- Replaces: CRM manager
- Helps with lead management.
☑ Free trial available

9. Kajabi
- Replaces: Course platform + email team
- All-in-one business tool
☑ 14-day free trial

---
Q: What's included in your LinkedIn toolkit?

♻️ Save this post to help build yours.
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their online businesses

LinkedIn best practices summarized in one sheet.

(To help you build a top 1% brand)

1. Post 3x/week (minimum)
→ Quality > daily burnout.

2. Engagement
→ 15 mins before and after you post. 

3. Use a content funnel
→ Reach (70%): Share industry tips, insights
→ Nurture (20%): Tell stories, build trust
→ Convert (10%): lead magnets, direct CTAs

4. Choose formats wisely
→ Carousels (3.7x) - 7-10 slides, scroll-stopping titles
→ Infographics (2.9x) - actionable "do this, not that" format
→ Personal Images (2.0x) - faces + storytelling
→ Video (1.7x) - hook in 3 seconds, always caption
→ Text Only (1x) - contrarian hook, 14+ short paragraphs.

5. Boost algorithm signals
→ Save-worthy content wins
→ Comments > likes
→ Dwell time matters more than views

Repost for your network. ♻️

Q: What format do you post the most? Spill the tea.

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

[Update] Link to the 30-Day LinkedIn Challenge:
https://lnkd.in/eb4ATW3m

It took us 8hrs+ to build a 30-Day LinkedIn Challenge.

And you can have it for FREE.

Comment "CHALLENGE" and I'll DM it to you.

Charlie & I hosted this inside our private community, and it got wild results:

→ A client hit 100k views (1st month of posting).
→ Another got 5 prospect DMs after just Day 1.
→ 65+ founders built a LinkedIn posting habit.

Testimonials are shared inside so you can see for yourself.

This isn't just another template pack.

What you get inside:

✓ Weekly post ideas (proven to work).
✓ Examples of viral posts on each topic.
✓ Guidance that got clients 100k+ views.

Everything is laid out week by week.

❌ No guessing what to post.
❌ No wondering if it'll work.
✅ Just follow the plan.

8+ hours of work. Proven results. Zero cost.

But only if you act now.

👉 https://lnkd.in/eb4ATW3m

---
♻️ Repost this for priority access.

My complete guide to drive leads on LinkedIn.

And you can have it for FREE.

👉 Comment "SYSTEM" & I'll send it to you.

I’ve worked with 100+ founders (all inbound) in 2025 by following this system. 

It includes 4 categories to master: 

𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 → Your purpose, positioning, targeting
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗙𝘂𝗻𝗻𝗲𝗹 → Reach, nurture, convert framework
𝗔𝗜 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 → Authentic content that actually scales
𝗦𝗮𝗹𝗲𝘀 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 → Inbound, outbound, automation

The same structure that helped:
↳ Karol hit 100,000 impressions in 28 days
↳ Monica 3x her follower growth in 4 weeks
↳ Sarah reach 50k+ impressions and 3 new clients

Inside you'll find:

☑︎ Profile optimisation checklist (every element)
☑︎ The 3-stage content funnel (70/20/10 split)
☑︎ 4 copywriting frameworks that convert
☑︎ AI prompts that sound human
☑︎ Sales Navigator workflows
☑︎ DM scripts that book calls

This isn't another "10 tips" PDF.

It's 2,500+ words of battle-tested systems.

---
♻️ Repost this for priority access.

LinkedIn reach is down by 65% (the lowest dip ever).

But there is still time to catch up. 

Stop guessing your way to growth. 
Here's what's actually working right now.

1. Median impressions dropped 18% year over year
2. Average creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Comment more thoughtfully (150-165 meaningful conversations weekly)
2. Embrace format diversity (with great results) 
3. Stay consistent with quality (90% of views come from top 20% of posts)

Winning post formats (reach multiple): 

1. Carousels (4.0x): Focus on story-driven education
2. Infographics (3.0x): Best for driving newsletter subs 
3. Motivational quotes (2.5x): Billboards are out! Keep visuals on brand. 
4. Personal Stories (2.3x): BTS pictures are winning over selfies 
5. Video (1.9x): Face-to-camera content is building trust 
6. Text Only (1.0x): But it must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Posts with shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs -> 74% drop in performance
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Weekend posting works: Sunday posts see highest reach
5. Links don't kill reach: Posts with 3+ useful links get 236% better performance

This data and analysis is by Chris Donnelly and team.

More info on his profile.

♻️ Repost to help others win on LinkedIn.

---
P.S. Has your LinkedIn reach dropped in Q4?

li_at

JSESSIONID

LinkedIn: Log In or Sign Up

www.linkedin.com

4 years ago, I left my job at Shell to start over.

(In a new country and a new career).

I knew nobody in this new country, let alone industry.

3 years ago, I applied to 100s of jobs, and got one with the lowest pay (literally).

Last month:

- I ranked 15 in Top 100 Marketing Influencers.
- My business made over 4x my ex-salary.
- Crossed 85k folks here on Linkedin.

There's something I did in 2023 that transformed my career.

👋 I focused on building a strong LinkedIn network.

Not just followers → a community that shows up.

This community opened doors I didn't know existed:

- Working with 100+ cool founders.
- Partnering with global brands.
- Recognition in the industry.

I’ve spent months & months learning community building strategies.

I’m breaking them all down for you in just 60 mins.

Joined by Charlie Hills, who will also share his 1000+comments/post tactics.
 
Join us next Thursday in this FREE workshop:
https://lnkd.in/ey5CiX-d

Click "attend" so it appears in your calendar.

---
P.S. Have you ever started over in your career?
---

♻️ Repost to invite your network to the event.

Age 21: Felt too young to be taken seriously.
Age 24: Felt too inexperienced to speak up.
Age 26: Felt too small to be a "thought leader."

At every stage, I doubted myself.

At every stage, I almost quit.

But I didn’t. 

Instead, I:

→ Took opportunities before I felt "ready."
→ Learned skills before I felt "qualified."
→ Showed up before I felt "worthy."

And now? I look back and think:

I was ready all along.

---
If you’re waiting to feel "ready," you’ll wait forever.

Start before you believe in yourself.

Confidence comes from doing, not waiting.

Agree or disagree?
---

P.S. Dropping big news this week. Perfect timing doesn't exist. Action does. ✌

How to build a personal brand on LinkedIn. 

(using AI to fast-track the process)

Go to Stanley (Your Content Coach):
→ https://lnkd.in/eKVMJJ9J

Use the following prompting sequence:

1. Content Pillars:
Start inside Stanley with the 1st prompt.
→ It analyzes your profile
→ Identifies your unique angles
→ Gives you 5 pillars that fit your brand

2. Content Ideas:
Ask Stanley to find your ICP's pain points.
→ Have it list out 20+ ideas
→ They'll be based on your audience
→ Each one solves a real problem

3. Post Ideas → Full Posts:
Convert those ideas into "how to" statements.
→ This polishes suggestions into hooks
→ You can use them as post starters
→ Stanley writes them in your voice

4. Content Calendar:
Organize your 20 ideas strategically.
→ Spreads them across 30 days
→ Balances different content types
→ Creates a posting rhythm

5. Write & Schedule:
Batch create and schedule next.
→ Stanley drafts each post in your voice
→ Press "share" and redirect to LinkedIn
→ Use LinkedIn Native scheduling tool

Most people spend 2 hours on ONE post.
You just created MONTH'S content in less.

Start using AI to multiply your output.

P.S. Want my prompting sequence?
Comment 'STANLEY', I'll send you the prompts.

♻️ Repost it for your network.

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

#stanleypartner

5 ChatGPT prompting sequence to optimize your LinkedIn profile (FAST)

Most people spend hours tweaking their profile.

These prompts? 15 minutes. Done.

1. Start with this priming prompt:

"You are an expert conversion copywriter who's highly skilled in building personal brands for founders. Your task is to craft high-conversion copy for my LinkedIn profile. The goal is for my target audience to follow my LinkedIn page and learn more about what my company does."

*paste sequence outlined in the graphic*

2. Banner prompting: 

"Can you write a one-liner for my LinkedIn banner and provide me with 5 options for each of these categories?

*paste examples outlined in the graphic*

3. Headline prompting:

"Can you develop a profile headline for me? This should include what my company offers and what's in it for the audience. This is an example:

[Insert example of a strong headline from your industry]"

4. About Section prompting:

"Can you craft an about me section using this framework?

Framework:
Struggling with [Problem 1], [Problem 2], or [Problem 3]? You're far from alone.

*paste sequence outlined in the graphic*

5. Content strategy prompting:

"As an expert LinkedIn strategist, I want you to develop a content strategy for me using the content matrix I have provided.

*paste sequence outlined in the graphic*

---
The complete sequence is too long to post.

♻️ Download it here: https://lnkd.in/e_5DmrK6

(Special thanks to Audrey Chia for spilling tea on this).

P.S. Which part of your profile needs an update?

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

150+ people grabbed my lead guide in 24hrs!

So, I've decided to host a FREE masterclass on this topic.

Next week, I'm spilling tea on: “How to get inbound leads on LinkedIn.”

- I've coached 100+ founders in 2025.
- 65+ experts joined my community.
- Closed $17,000 in 7 days.

100% inbound via my 'warm outreach' strategy.

Learn how to implement it for yourself and get 30+ weekly inbound leads.

I won't be doing this masterclass again for FREE...

Make sure to not miss it.

Secure your spot here → https://lnkd.in/eD73y3JR
*Seats are limited*

---
P.S. Repost if you'd like me to secure your spot 100%.

7 things that put LinkedIn growth back in YOUR hands.

(So, you don't have to blame the algo)

1. Your content strategy
- Random posting = random results.
- Dial in your core themes and stick to them.
- Clear niche = better brand recognition 

2. Your positioning
- Your headline and profile should answer:
- Who you help + how you help them.
- Clarity = conversions.

3. Your consistency
- Post on the same days+times.
- Train your audience to expect you.
- Momentum is built, not given.

4. Your engagement routine
- 15mins before+after posting:
- Build relationships (not noise)
- Comment with depth

Psst. Engagement isn’t optional, it’s distribution.

5. Your content quality
- Not viral.
- Not clever.
- Just useful.

6. Your conversations
- DMs > likes.
- Chat with people who actually matter.
- Relationship pipelines outperform content pipelines.

7. Your feedback loops
- Track what works.
- Double down on what grows.
- Cut everything else.

You don’t win LinkedIn by guessing.

You win by controlling the parts that are fully in your hands.

The algorithm is unpredictable.
But your discipline isn’t.

---
P.S. What’s one thing you’re taking control of this week?

Repost for your network. ♻️

LinkedIn's native analytics are trash.

So I built my own dashboard using Replit. 

No setup. No coding. Just instructions in plain English.

Here's the step-by-step process (so you can try it too):

Step 1: Open Replit and prompt the AI
"Build a LinkedIn analytics dashboard that tracks post performance, engagement rates, and best posting times"

Step 2: Watch it create the foundation
- Database structure
- API connections
- User interface
- Real-time tracking

Step 3: Add the metrics that matter
→ Engagement rate per post type
→ Follower growth velocity
→ Comment sentiment analysis
→ Peak engagement windows
→ Content pillar performance

Step 4: Connect your LinkedIn data
- Export your LinkedIn data (Settings & Privacy)
- Upload the CSV files
- Let the AI map the fields
- Watch your dashboard populate

What you get vs LinkedIn's analytics:

LinkedIn shows you:
✕ Basic impressions
✕ Vague demographics

Your Replit dashboard shows:
✓ Which hooks get 3x engagement
✓ Optimal posting time (to the hour)
✓ Competitor benchmarking
✓ Predictive engagement scores

Total build time: 40 minutes
Coding required: Absolutely none
Cost: Free tier works fine or get $10 credits (https://lnkd.in/e5Kmh9ag)

Building your own tools isn't the future.
It's happening right now.

♻️ Repost if this shifts your perspective.
---

P.S. Can you spot what’s wrong with this AI image of me?

Don't skip these 3 layers of LinkedIn strategy.

Most people build it backwards.

They jump straight to finding clients
 ↳ without knowing what they stand for.
 ↳ without defining who they're speaking to.

No wonder their content doesn’t convert.

Here’s the strategy I use instead (and teach my clients).

The 3 Layers of LinkedIn foundation:

1. Purpose (Start with your why):

Why do you want to build a personal brand:
✅ Networking
✅ Reputation
✅ Authority
✅ Leads
✅ PR

2. Positioning

This is where your voice, story, and narrative come in.
✅ Content themes
✅ Tone of voice
✅ Brand pillars
✅ Storytelling
✅ USP

What makes you you?

3. Targeting

Who do you want to be known to? Define:
✅ ICPs + audience values
✅ Buyer behaviour
✅ Community
✅ Pain points
✅ Industry

- Start with your purpose
- Then, shape your positioning
- Finally, dial in your targeting

Strong foundation = Strong LinkedIn presence 

♻️ Repost to help someone fix their strategy

---
P.S. Which step do you think most people miss?
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

taplio

The Battle

Alex McCann

Fatima Khan

Followers

Posts

Engagements

Likes

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex McCann

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFatima Khan's LinkedIn Performance