MidWeek

MidWeek hosts workshops and panel discussions for people in their 20s and 30s navigating career uncertainty. Our London events create a space for honest conversations about work, purpose, and what comes next.

Through structured workshops and panels featuring people who've successfully navigated career transitions, we help participants move from confusion to clarity. It's where ambitious people come to figure out their next move, surrounded by others who get it.

Not networking. Not generic career advice. Just real conversations about finding work that actually fits who you are.

Founder

Still Wandering

Still Wandering is a weekly newsletter documenting the reality of finding meaningful work when you don't know what that means yet.

Every week, I share honest reflections on navigating career uncertainty in your 20s and 30s. No frameworks or success theater—just raw documentation of the actual journey.

What I write about:

- Personal experiments in self-discovery and what I'm learning
- Conversations with others figuring out their professional path  
- The questions we're not supposed to ask about work and meaning
- Resources and ideas that genuinely shift perspective

This is for anyone who knows they want more from work but can't articulate what that is. For those collecting experiences and degrees but still feeling like they're living someone else's life. 

I'm not here to sell you answers. I'm here to make the wandering feel less lonely by sharing mine.

Writer

TrueNorth

TrueNorth is an AI-powered career coach designed for people who need to figure out what they want before they figure out how to get it.

Unlike traditional career tools that start with job searches and skills assessments, TrueNorth begins where real career clarity begins: with understanding yourself.

How it works:

Deep self-discovery sessions - Through thoughtful AI-guided conversations, uncover your core values, what energises you, and what kind of impact you want to make. No generic personality tests—just real exploration of what matters to you.

Pattern recognition - TrueNorth remembers every conversation, tracking how your thinking evolves over time. It spots patterns you might miss and reflects them back to help you see yourself more clearly.

Practical pathfinding - Once you understand what you're looking for, TrueNorth helps you explore aligned career paths and design small experiments to test what might actually fit. No overwhelming action plans—just the next right step.

Ongoing support - Career clarity isn't a one-time event. TrueNorth grows with you, helping navigate transitions, test new directions, and stay aligned as you evolve.

Who it's for:

- Recent graduates who feel overwhelmed by infinite options
- Professionals who've succeeded but feel unfulfilled  
- Career changers who know they want something different but can't articulate what
- Anyone tired of career advice that assumes you already know what you want

Built on the belief that you can't build a meaningful career until you understand what meaning means to you. Everything else—the applications, the networking, the skill-building—comes after that.

Start with who you are. End with work that fits.

arco.

Personal Brand Strategist

Thoughtleadr

Key Responsibilities:

• Managed content strategy and engagement for 10+ eight-figure business leaders
• Built and nurtured online communities across LinkedIn, Twitter, and email channels
• Developed personal brand strategies for C-suite executives and founders
• Created high-performing content that drove 6-figure audience growth

Notable Achievements:

• Increased client engagement rates by 300%+ through strategic content optimization
• Scaled multiple executive personal brands to industry-leading positions
• Secured podcast appearances and speaking opportunities at major industry events
• Generated millions of impressions monthly across client accounts
• Built repeatable systems for thought leadership that scaled across diverse industries

Creative Director

Opulous

Digital Marketing Intern

PUBLIC PRESSURE

ITMV

Digital Marketing Consultant

Expedition Engineering Ltd

Junior Engineer

Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

SACHEU

→ Launched viral TikTok product campaigns for Lip Liner STAY-N (leftonRED, getREDy, COREal) and Lip Elixirs.

→ Improved social media engagement by 157% within 2 months.

→ Nominated for Best Social Media by Beauty Independent. 

→ Facilitated PR and press for launches, achieving Women’s Wear Daily feature.

→ Partnered with TikTok corporate to align products and campaigns for success on the platform.

→ Managed and facilitated major brand events like the TikTok Celebrity Livestream, collaborating with design, logistics, and marketing teams to deliver timely events.

→ Planned, led, and executed 360 marketing campaigns.

→ Owned and executed the marketing calendar for DTC, TTS, Retail, and Amazon campaigns.

→ Planned and managed the social media calendar, including writing engaging copy, coordinating post designs, collaborating with creators, and assisting with DMs.

→ Defined and refined the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes it from competitors.

→ Monitored customer feedback to identify new content ideas.

→ Managed partnership marketing to spread brand awareness and support the GTM calendar.

→ Oversaw the email calendar, coordinating with the email marketing team.

→ Organized photoshoots and other brand asset creation activities.

→ Collaborated closely with CMO, COO, Creator Marketing Manager, in-house creators, Customer Support, and Creative Director.

→ Created monthly reports on key brand KPIs.

Brand Marketing Manager

HeyOrca

→ Spearheaded content creation on LinkedIn, driving engagement with posts achieving over 23,500 impressions. 

→ Played a key role in strategy development sessions, influencing the future direction of HeyOrca's creator program and enhancing product features through hands-on collaboration with the product team.

→ Represented HeyOrca's brand across multiple platforms; orchestrated and led community-centric webinars to educate on best practices in social media and marketing.

Creator Partner 

→ Drove the growth of a marketing community from 0 to 18,000+ combined followers in under a year organically.

→ Achieved over 11,000 personal brand followers and 400+ engaged email subscribers in under a year.

→ Hosted global webinars with participants from 25+ countries across 5 continents.

→ Increased web traffic by 43% in 3 months through user experience enhancements.

→ Offered strategy sessions to enhance marketing skills for freelancers, business owners, and graduates, ensuring success on social platforms and beyond.

Marketing Lead

Digital Main Street

→ Boosted clients' digital performance by an average of 45%.

→ Expanded client base by 50% through effective acquisition and relationship management.

→ Led workshops and provided expertise in social media, marketing strategies, SEO, and brand strategy.

Beautiful Earth Boutique

→ Grew Instagram following from 6,000 to 300,000+, and grew TikTok account to 20,000+ followers.

→ Achieved a 52.8% increase in reach on Instagram and 1.3M monthly viewers on Pinterest.

→ Directed five-figure email campaigns and achieved a 10x ROI on social media campaigns.

→ Managed influencer relations, guided the team's social media and email strategies, and resolved PR issues to protect brand image.

Social Media Strategist

→ Drove multiple seven-figure sales through the creation of 1000+ product descriptions.

→ Directed a team in managing the Shopify platform, ensuring a seamless user experience and consistent brand messaging across all digital content, including blogs and social media.

Senior Copywriter

Fiverr

→ Delivered personalized, high-quality copy across various content types, achieving Level 2 Seller status with 55+ five-star reviews.

→ Demonstrated expertise in SEO copywriting, significantly enhancing client online visibility.

Creative Copywriter

Newman Centre, Toronto

→ Executed comprehensive social media strategies, driving engagement and aligning with brand goals.

→ Kept ahead of trends and updates, ensuring competitive and current marketing approaches

Social Media Coordinator

Hey there, I'm Emma! 👋🏻

In my career, I have successfully launched viral products, increased social media reach and engagement by impressive margins, and driven significant visibility online. I’ve grown Instagram accounts from 6,000 to over 300,000 followers with community-focused content and enhanced multiple clients' website traffic, social media engagement, and SEO rankings by an average of 45%.

These achievements are more than just numbers; they represent the journey of connecting with audiences, understanding their needs, and crafting marketing that sells and builds lasting brands.

For me, marketing is not just a job; it's a way to connect, tell stories that matter, and build something truly memorable.

Want to get in touch?

Email me: emma@mccoshammarketing.com

taplio

The Battle

Alex McCann

Emma McCosham

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?