Most "strategy" is bullsh*t.

Complicated.
Dense.
Timid.

And fundamentally incapable of doing the job it's meant to do: inspiring bold action that creates incredible results.

Great strategy is simple.

It's clear.
It's brave.
It's mischievous.

You can explain it to anyone, and they won't only "get it"; they'll be energised by it.

Follow me if you want to learn how to do strategy this way.

Here's how:

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1. Work with me

Each year, I work with 10 clients, and do a number of speaking engagements.

This is for brands who are ready to cut through complexity, and make waves in their market with confidence and clarity.

I’m with you every step.

If this might be you, drop me a DM or check out www.basicarts.org/work-with-alex/ 

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2. Get a new strategy technique every week

...by joining 25,000+ others  in the best strategic thinking community on the internet, The Hidden Path. You'll also get two free tools to sharpen and tidy your thinking. Just go here:

www.basicarts.org/template

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3. Master the basics for the price of a cocktail

...by reading my book, No Bullsh*t Strategy. It'll teach you everything you need to know in one 138 page hit.

Just search for it on Amazon, or wherever you like to buy books.

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4. Subscribe to my YouTube for weekly masterclasses

You'll find it here: youtube.com/alexmhsmith

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5. If you're a small business or strategy pro...

...then you can get my entire approach, ready to roll, in the Strategy Shortcut System. Use it on your own business, use it on your clients - either way it's the fastest and funnest way of getting competitive advantage on the planet.

www.strategyshortcutsystem.com

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Never forget, business should be an adventure.

And strategy?  It’s the map.

Let's set out.

Alex

Alex M H Smith

Are there more important strategy skills than these?

Sure. But that's the boring stuff.

Here, I wanted to create a list of less obvious things. The skills people don't tend to talk about, but which I think are pretty damn useful.

Here's a brief explanation of each.

1. Writing well

Writing is thinking that you can share. And this is pretty much the whole of what strategy is - thinking then sharing it - so honestly, you can't do without this.

2. Feeling comfortable generalising

Strategy is about zoomed-out, big-picture perspectives. And that means painting with a broad brush. Some people don't feel comfortable doing this, and so strategy isn't for them.

3. Being a teensy bit negative

If you're doing strategy, you're trying to improve something. Which must begin with noticing what's wrong with it. You can't be a cheerleader for something, and change its path.

4. An eye for aesthetics

Partially this is about pattern-spotting (a core strategy skill). But it's also about influence. If you want to persuade people, then make it pretty.

5. A sense of humour

Yes, it helps with rapport - but more importantly humour comes from observation and lateral thinking. I don't really see how you can be a good strategist without being kinda funny.

6. Being a PowerPoint master

Oh man do I love PowerPoint (or Keynote in my case). And you've got to. Knowing the art of pleasing rhythmic presentations is huge, since this is how you're probably going to sell your idea.

7. Kindness and warmth

People won't listen to you if they don't like you.

8. Radical simplification

My favourite strategy question to ask is "give me this gist". Being able to simplify to the gist shows understanding, and drives clarity.

9. Curiosity

You need to just be generally interested in random "stuff", and gather it in the library of your mind - since you never know when the most obscure thing might come in handy.

10. An authoritarian streak

Hey, you don't have to like it, but eventually you're going to need to tell people what to do. Many great thinkers have been undone by not having the confidence to do this.

11. A distaste for perfectionism

A great strategy is always a bit of a punt, that might not stand up to minute scrutiny. So sometimes it's best to just trust your gut, and see how it goes.

12. A touch of cynicism

You are trying to work with how the world is - not how you wish it would be. So you need to be a realist about human nature, and the darker side of the world.

13. The ability to touch-type

This means you can write as quick as you can think. Insanely underrated.

14. Understanding branding

Most strategy is not branding - but a bit of it is, and it's the less "rational" part. You can't truly understand market dynamics without it.

15. Storytelling

A strategy, in the end, is a story. And it will work to the extent people are captured by it.

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Got any more? Put em in the comments.

Refine all these skills, for free, here: https://lnkd.in/eJSPsGUf

No Bullsh*t Strategy | Helping the world’s most iconic brands make smarter, braver decisions | Author | Advisor | Speaker

Dave Kline

Become the Leader You’d Follow | Founder @ MGMT | Coach | Advisor | Speaker | Trusted by 250K+ leaders.

Hey, I’m Dave Kline.

I teach leaders how to build All-Star teams and level up their careers.

After decades of leading in pretty intense environments, from Bridgewater Associates to Moody’s Analytics, I know what it takes to be the manager your team remembers (for the right reasons).

Why I can help you is simple:

I’ve been through it.

And to prove it, here’s my background (by the numbers) ⤵️

2: Decades leading high-impact teams in asset management (Bridgewater), consulting (PwC), & financial services (Moody’s Analytics).

4: Years as an entrepreneur. My portfolio includes Skillscouter (an online course & career site), and MGMT Accelerator (a cohort-based management training course).

14: Cohorts of early-career leaders that I’ve taught at multiple companies.

100: Managers I recruited, onboarded & mentored at Bridgewater Associates.

1,000: Performance evaluations with grace and respect for stars and terminations alike.

205,000+: My community across LinkedIn & Twitter interested in management tactics & leadership lessons

385,000,000: My team’s top revenue year at Moody’s.

Now that we’ve covered the why, here’s the how:

- The MGMT Accelerator – an intensive management training course for both new and senior leaders
- MGMT Fundamentals – a course that covers all the need-to-know management basics for rookie leaders
- The MGMT Playbook – a weekly newsletter that gives practical management insights

Through our MGMT courses, my wife Marsden and I have played the assist with over 1,100 leaders so far, who’ve now learned how to:

- Practically tackle the most common leadership challenges
- Build their Management OS’s CODE (Coach, Operate, Delegate, Engage)
- Refine their individual leadership Decision-Making System

With our 30+ years of combined experience, you won’t just get our knowledge.

You’ll get to ask us questions directly and get access to coaching that’s more tailored to your own experience.

We always say – if we could do it like a dinner party, we would.

If you’re interested in leadership advice (that doesn’t just sound nice but actually works), drop me a follow – I post daily.

And if you like what you see, our MGMT courses could be just what you need to level up.

DM me if you’re interested.

Co-Founder

We created the MGMT Accelerator to help managers rapidly develop into trusted leaders by combining the art & science of management. 

This 4-week program consistents of eight 90-minute modules where I share the tactics I learned leading high-performing teams for 25 years. During each session, we tailor those insights together to build your personalized management system together. 

You'll learn alongside ~50 peers and become part of an expert community of more than 300 alums.

The soft skills are sometimes the hardest.

Which is why they're so valuable.

Think about the best person you worked with.
- The one who quietly set the standard.
- The one who made everyone else better. 
- The one you'd want to bring with you.

What made them stand out?

Yes, they were good at their job. 
But there was something more.

It was how they showed up. 

4 Underrated Career Skills:

1. Raise the Energy of the Room
→ Make others feel more capable, not less
→ Add enthusiasm when it's absent
→ Choose optimism

2. Be Enjoyable to Work With
→ Create calm in chaos
→ Blend excellence with enjoyment
→ Become everyone's "go-to" resource

3. Keep Your Commitments
→ Replace "I'll try" with "I will"
→ Build trust through reliable delivery 
→ Promise carefully, deliver consistently

4. Lead Regardless of Title
→ Tackle the problems others avoid
→ Take initiative before it's obvious
→ Make decisions that prioritize progress

The truth about these skills:

They're 100% your choice.
Only 1% do all 4.

And that's your opportunity.

Simple ≠ Easy
That's why it works.

And yes, AI is changing everything. 
Including making these skills more valuable.

⬇️ Which skill has helped your career most?

🔔 Follow Dave Kline for more
♻️ Share to help others grow

Your team doesn't need you to have all the answers,

As long as you ask the right questions. 

Here are 20 questions that:

- Uncover meaningful problems
- Unlock the team's potential
- Unleash breakthrough results

And what you should listen for...

THE WORK (And How Work Gets Done)

1. What does excellence look like?
2. How do we measure success?
3. Name our three critical priorities.
4. Where do you get blocked?
5. Which processes feel unnecessary?

What to listen for:
Can they define exceptional work with specificity? 
Do they know what truly matters versus what's just noise? 
Will they challenge inefficient processes? 

Great teams have clarity and the courage to stay focused.

ENGAGEMENT (What Drives People)

6. What energizes you most?
7. How do you prefer feedback?
8. What skills do you want to build?
9. When were you most proud?
10. Where do you want to be in one year?

What to listen for:
Where does their natural energy flow? 
Do they invite improvement or avoid it? 
Are they driving their own development with purpose? 

Great teams have energy and raise everyone else's.

ALIGNMENT (Staying Connected)

11. How does your work impact our mission?
12. What's our biggest opportunity?
13. Where do you see team friction?
14. What information would help you?
15. What should we stop doing?

What to listen for:
Do they see their strategic value beyond their task list? 
Can they spot future wins and surface hard truths? 
Will they challenge the status quo? 

Great teams have a shared mission and the systems to compound.

MOMENTUM (Progress & Patterns)

16. What's our best improvement this quarter?
17. Where are we falling behind?
18. What problems keep returning?
19. Which changes worked best?
20. "What one change would help most?

What to listen for:
Do they build on wins or just move to the next thing? 
Will they flag real risks honestly? 
Can they spot systemic issues versus one-off problems? 

Great teams have direction and an unstoppable desire to improve.

Remember:

The secret isn't in asking the questions.
It's listening deeply to what follows.

Great questions reveal the truth.
Great leaders do something about it.

Helpful?

🔔 Follow us (Dave Kline and Marsden Kline) for more.
♻️ Share to help others lead with better questions.

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