Cofounder @ Morning Brew / Host @ Founder's Journal

Alex Lieberman

The most badass thing you can do when you sell your company:

Buy a $10m mansion ❌
Upgrade to a lambo ❌
$100k vacation ❌
Retire your parents ✅

Cofounder @ Morning Brew, Tenex, and storyarb

If you’re not already doing so, get involved in a non-profit or volunteer work.

It will fill a hole in your heart and soul that you didn’t know existed and work will never satisfy.

Just do it.

Introducing ultrathink.

The new AI newsletter that no one needed. 

Let me rephrase. 

There are way too many mediocre AI newsletters. And you don't need another one of those.  

You don’t need that noise.
I promise you the most actionable AI newsletter in 2 minutes.

What you’ll get (on Tuesdays):
1) tested playbooks from execs & leaders winning w/ AI
2) curated internet gold + smart commentary
3) exclusive invites to live AI events (that don’t suck)
4) verified prompts 
5) one piece of AI jargon clearly broken each week

Sign up (for free) here: https://lnkd.in/eETvk-CJ

shouldn't be a hot-take, but if you're not working to become ai-native, you're falling behind. 

lots of companies & execs are getting to phase 1 of AI adoption (read: tool use), and then stopping. 

but the biggest gains are going to happen as entire products & processes are rebuilt to be ai-first. 

the next chapter of my career is dedicated to helping people & businesses cross the chasm & here are some of the ways we're doing it: 

1) applied AI show

human-in-the-loop is our weekly AI show that breaks down proven AI workflows being used by professionals in their day-to-day. 

subscribe to the series here: https://lnkd.in/eGc2k4Mh
rsvp for tmrw's (the CEO AI agent) here: https://luma.com/69ksttfk

2) applied AI newsletter

ultrathink is a weekly newsletter that shares one tactical AI breakdown. Plus, the best tools, links, and ideas from the week. Some snark. All signal.

subscribe here: https://lnkd.in/eETvk-CJ

3) free AI audit for $10m+ companies

each month, we offer a complimentary service for 10 companies where we run an AI audit & help set your 12-month AI roadmap. 

apply here: https://lnkd.in/eUYM2S-r

4) custom AI solutions 

we gotta make money somehow. we provide AI advisory & engineering services for companies that want to become AI-native and win the next decade. 

learn more here: https://tenex.co

We are ruthless about testing & curating the ideal software stack at my AI company. 

Here is an exhaustive list I built with our team: 

Quick context: 
- We do AI engineering-as-a-service & AI transformation for midmarket enterprises. 
- Our team breakdown is 75% engineers, 10% technical strategists, 5% marketing, 5% ops, 5% management 

Daily operations: 
• HubSpot - source of truth for marketing/sales
• OpenAI - use gpt5 pro as my daily driver
• Slack - team comms 
• Notion - central knowledge hub
• Typeform - lead capture 
• Zapier - lots of Hubspot <> app connectors
• Stripe - electricity for internet money
• Mercury - my ride-or-die for banking
• Ashby - our HR recruiting platform
• Calendly - call scheduling

Marketing & content: 
• Figma - site/newsletter/software design
• Webflow - Tenex's website built on it
• beehiiv - powers our weekly newsletter
• CapCut - when I try to pretend i'm an influencer
• Riverside - tech for our applied AI show
• Luma - all-in-one calendar for our show
• HeyGen - AI avatar for social videos
• ElevenLabs - custom voice trained on me

Engineering: 
LangChain - agent framework 
GitHub - needs no explanation
Ghostty (Mitchell Hashimoto) - supercharged terminal
Vercel - cloud AI platform/UI elements
OpenAI - API + codex 
OpenRouter, Inc - model-switching
Anthropic - API + Claude Code 
GCP - all infra stuff
Amazon Web Services (AWS) - all infra stuff
Linear - less shitty Jira 
CodeRabbit - QA/PR reviewer
Cursor - AI-native IDE
PyTorch - ML framework
NVIDIA - training custom models
Raspberry Pi - running edge models 
Runway - fine-tuned models

P.S. if you're one of these companies & aren't yet a channel partner of ours, plz DM me. 

I'd love to work with you.

"We want to use AI, but we don't know where to start."

This is what I'm hearing from literally every exec & business right now.

Which is why tomorrow's digital event is attacking this challenge head on.

If you want a step-by-step process for setting your team/company's AI strategy & roadmap, you really can't miss this...

Event: How to build your AI roadmap & strategy
Details: A live demo of building an AI roadmap for a company from scratch
- Collecting data (surveys & stakeholder calls)
- Creating a comprehensive report (findings, key quotes, AI use cases, ROI)
- Building a 12-month roadmap (using Notion MCP) based on priority & ROI
When: 10/30 at 4:30pm ET

RSVP here: https://luma.com/mezc3chm

P.S. even if you can't make it, register, as we'll be sending the recording out after

Your AI code sucks because you're a little lazy.

That's okay, but if you handed a junior employee foggy, half-baked instructions — they’d screw it up too. AI’s no different.

Ryan Carson (Builder in residence at Amp) built a 3-file workflow inside Cursor that forces clarity and kills chaos.

Here’s how it works:
 – A PRD rule that writes specs even a sleep-deprived intern (or model) can follow
 – A task generator that turns fuzzy ideas into precise, check-boxable steps
 – A task-runner rule that ships one subtask at a time, waiting for your go before it moves

If that doesn’t sound sexy to you, you’re a 1x engineer.

Ryan's walking through it today at 4 PM ET on Human in the Loop.

RSVP (for free) here: https://luma.com/1u4k0o5q

This guy has racked up 300M views exclusively with AI-only commercials. 

PJ Accetturo spent 10 years making commercials the old-school way. 7-figure budgets. Massive crews. 

In May, he said f*** that.

Now, he runs an AI-native ad agency working with brands like Disney, Ramp, and Kalshi. 

PJ shared his play-by-play method for producing next-level creative from his office chair.

1) scroll-stopping idea
2) storyboard
3) pictures to videos
4) voices & sounds
5) edit & ship it

Check out the full process & use it for everything from launch videos to product demos to paid ad creative: https://lnkd.in/gTPfRmCQ

Open video: How I Create $1M Hollywood-Level Ads with AI (Full Demo) on youtu.be

How I Create $1M Hollywood-Level Ads with AI (Full Demo)

Engineering is living in the future (thx to AI).

It sounds hyperbolic, but the best engineers I know are actually 10x more productive now.

This arbitrage won't last forever, but if you have A+ fundamentals + a mastery of AI workflows, you are at a massive advantage.

So I'm bringing in one of the best AI engineering voices in the world to show you the way.

Ryan Carson is joining this week's live episode of Human in the Loop to share his battle-tested AI coding workflow.
- Founder for 25 years who's exited 3 companies
- Builder-in-Residence at AmpCode
- 155k followers on X

If you're a 1x–9x engineer, RSVP for the event (for free), to become a 10x 👇 

If you're not an engineer, find one immediately, and shake sense into them until they RSVP 👇

Breakroom Buddha

Career CoPilot is the AI-powered career acceleration platform that helps job seekers close the education to employment gap, and employers builder smarter talent pools.

✅ For Job Seekers: Personalized AI coaching for resumes, interviews, and career strategy—available 24/7.

✅ For Colleges & Universities: A workforce readiness tool that matches students to opportunities, enhances career services, and bridges the gap between education and employment.

✅ For Employers & Hiring Teams: AI-driven candidate pre-qualification, reducing hiring friction and building a smarter talent database.

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PROVEN IMPACT
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🎉 1,400+ Personalized Career Strategy Sessions
🎉 580+ AI-Powered Resume Optimizations
🎉 200+ AI-Driven Career Mapping Sessions 
🎉 90+ AI-Driven Mock Interview Sessions
🎉 Strategic Partnerships with Metro-Atlanta Schools

The Future of Job Search & Hiring is AI-Driven. Career CoPilot is Leading the Way.

Founder | Career CoPilot - aicareercopilot.com

Breakroom Buddha operates as a career education media company, think tank, and a AI career literacy consultancy designed to help high-level thinkers re-think how they approach work and life.

Breakroom Buddha's career and professional development ecosystem provides AI-powered tools, and customized workshops to help professionals, corporate employees, and entrepreneurs succeed in their careers and businesses.


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Our Offerings
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+ AI Career CoPilot: An AI-driven platform that guides users through their career paths and prepares them for job market success. Get started at aicareercopilot.com

+ Custom Career Literacy Workshops: A series of workshops and career coaching sessions that help individuals and organizations navigate the evolving professional landscape, with a focus on AI integration into career planning and personal brand development.

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Workshops, Guest Lectures, Conference Panels
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Award-Winning Workshop Facilitator, who has been trusted to lead 50+ workshops, conference panels, and guest lectures for partners like:

+ ColorStack
+ PowertoFly
+ Black Girls In Media
+ Girl Scouts of Greater Atlanta
+ Google Women Techmakers
+ Girls Who Code
+ The University of Georgia
+ New York University
+ Diversity Cyber Council
+ Morning Brew
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Email to Book: dejawhiteva@gmail.com

AI Career Consultant | Workshop Instructor

Students of The Game Podcast

Students of the Game is a podcast where Coach White and Deja White engage with current and former athletes to uncover the invaluable life lessons learned as student-athletes, from high school through college, to the pros, and then their transition into the workforce.

Podcast Host - Students of The Game

Independent Consultant

TL;DR: Connect businesses with their communities through a blend of in-person and digital marketing initiatives. I assist on a project by project basis. Please contact for details.

Fractional Marketing Consultant | Community Builder

TMRW Sports

TMWR Sports is a new tech-enabled golf league founded by Tiger Woods, Rory McIlroy, and Mike McCarley. Launching Jan 2025

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Served as the right hand to the League's Digital Director (Chief of Staff like role), leading critical functions in Email Operations and Revenue Operations as the league’s first Marketing Operations Generalist. 

Key contributions included:

+ Developed Comprehensive Operational Frameworks: Established Standard Operating Procedures (SOPs) for all CRM and Email processes across 7 distinct team brands.

+ Structured Digital Revenue Operations: Created SOPs for digital revenue workflows, optimizing processes for all incoming partnerships and enabling seamless integration of ad placements, sponsorships, and promotions.

+ Implemented Ad Trafficking & Quality Assurance Protocols: Built foundational processes for ad trafficking, including brand logo placement on team pages, video content, and other media, enhancing quality control.

+ Strategic Team Development and Advisory: Advised on organizational structure and growth, providing insights into talent acquisition and drafting high-level job descriptions to build an efficient, results-driven team.

+ Vendor and Partnership Management: Managed relationships with external agencies responsible for developing technical assets, such as native players, mobile apps, and proprietary email templates, to ensure tools met operational and brand standards.

Founding Operations Manager (Marketing & Digital)

TL;DR: Act as the critical link between sales, product, and marketing teams, ensuring that our workforce readiness and development products are effectively and accurately marketed to B2B and B2C markets.

+ Founding member of the Marketing Knowledge Management team.

+ Leverage feedback from account executives to pinpoint Workforce product information gaps, resulting in the development of comprehensive brand & sales enablement toolkits. 

+ Simplify the sales process by improving product copy and messaging on the official ACT website, product one-sheets, sales decks, and sales emails; this eliminates product knowledge barriers and accelerates sales deal closures.

+ Orchestrate Workforce product knowledge workshops for internal teams, significantly enhancing product comprehension and fostering cross-departmental collaboration.

Product Marketing & Knowledge Management (Workforce)

Cox Media Group

+ Managed the day-to-day digital operations (social) and frontend development (websites) for big and small moments across 14 Cox-owned stations. 

+ Sole writer for 99 Jamz's "50th Anniversary of Hip Hop" celebration article.

+ Co-led research and copywriting for a first-of-its-kind trivia podcast across multiple markets.

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Digital Content Lead

Morning Brew

+ Founding team member of Morning Brew's culture & corporate social responsibility function.

+ Maximized a $22k budget to develop a slate of robust quarterly programs for 300+ employees and corporate giving initiatives in NYC.

+ Co-wrote monthly company-wide corporate communications related to corporate donation updates, volunteer opportunities, and community awareness initiatives.

Culture & CSR Leader | Employer Branding

☕️ Clients: Mailchimp, Think!, StackAdapt, BambooHR, Wistia, Bolt

☕️ Wore Multiple Hats: integrated marketing, branded content, brand partnership marketing, and sales enablement

TL;DR: Led brand strategy and creative strategy on major campaign pitches with Fortune 500 companies (i.e. Intuit) and growing start-ups (i.e. Bolt). Developed original concepts & campaign positioning, led campaign research, built bespoke marketing campaigns, built insights-driven creative briefs, and translated it all into impactful sales assets (sales enablement).
 
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+ Founding team member (B2B Creative Strategy). Created B2B integrated marketing processes, SOPs, and sales enablement assets from scratch.

+ Grew Morning Brew's revenue for 15+ B2B & B2C newsletters and unique IP (events, podcasts, creators, and merchandise), in a competitive media market by $2MM (new and returning business) in just 1 year.

+ Tapped to moderate 1:1 sponsored thought leadership chats during Morning Brew's inaugural Retail Brew Summit conference.

+ Successfully positioned brands (from Fortune 500 to start-ups) to our 18M+ Morning Brew readers by connecting the dots between market research, business goals, and audience data.

+ Conceptualized one of the quickest pitches to IOs the team had ever experienced within my first month on the job.

+ Revitalized and established new brand strategy, positioning, creative strategy, and content/integrated marketing campaigns for the newly launched B2B franchises.

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Senior Creative Strategist, B2B & B2C Products

Warner Bros. Discovery

📸 Wore Multiple Hats: marketing operations; email marketing; lifecycle marketing; ad operations; channel marketing; and digital marketing strategy

📸  Brands Managed: 
- Sports Brands: PGA, WNBA, NBA, NCAA, BR Live, Bleacher Report, E-League
- Entertainment Brands: Boomerang, FilmStruck, Adult Swim, TruTv

TL;DR: Developed and executed efficient and scalable marketing operations processes that facilitated the simultaneous launch of 1900+ marketing templates/year (including emails, landing pages, and push notifications) for 11 major entertainment and sports brands.

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Digital Marketing Specialist (WarnerMedia)

2020 - 2021: BE Communications Team

Collaborated with ERG leads to build out and launch monthly newsletters in support of the Black Professionals at WarnerMedia. Brainstorm new initiatives, events, and activities that promote and celebrate the Black Professionals at WarnerMedia.

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2020 - 2021: Corporate Social Responsibility Council

Served as program manager and the direct point of contact for volunteer participants and community organizations for designated company-sponsored community initiatives.

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2018 - 2020: Girls Who Code @ WarnerMedia (Campus Counselor)

Facilitated off-campus "field trips" and on-campus networking events (meet and greets, job shadowing experiences, etc.) for the Girls Who Code @ WarnerMedia summer cohorts.

Employee Engagement & Social Impact Leader

Kept fans plugged into our slate of Sports & Entertainment brands across the web, connected devices, mobile apps, and live video players by building:

+ Marketing Processes & SOPs
+ CRM Campaigns (Email Marketing)
+ Content Landing Pages & Lead Generation
+ Digital Advertising Databases (Display + Pre-Roll, Mid-Roll, Post-Roll Ads)
+ In-App Messages / Push Notifications

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+ Trained and managed new hires: Developed onboarding curriculum (written guides, videos, crash course sessions, etc.), monitored their comprehension of the materials, and guided them throughout the learning process.

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Digital Marketing Coordinator

+ Mastered a variety of marketing automation and customer relationship management (CRM) platforms (i.e. Braze, Harmony, Oracle Responsys) to develop email and cross-channel marketing experiences that delivered value, promoted loyalty, and increased brand awareness for dedicated consumers.

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Tools: JIRA, Asana, Office 365, Google Ad Manager, FreeWheel, Confluence, Titan, AdValidation, Stensul, Oracle Responsys, Braze, Sailthru, PostUp, Harmony, StrongView, Adobe Creative Cloud (Photoshop, Dreamweaver, Premiere Rush), Excel, Wyng, Leanplum

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CRM, Ads & Marketing Operations Trainee (Turner Broadcasting)

Uber

TL;DR: Joined the inaugural class of Uber Design interns, and wore many hats: Creative Operations, Production, UX Research, and Content Strategy.
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UX Research + Content Strategy: Conducted interviews with Uber Team Experts to improve copy and design for Uber's Center of Excellence (COE) employee resource webpage. Leveraged these insights to redesign the entire COE Hub for a key employee engagement campaign.

+ Creative Ops: Collaborated with senior production designers to ingest, index, and deliver creative assets for paid media marketing channels, web advertisements, and corporate communications

+ Production: Worked with creative producers to re-imagine company-wide initiatives (i.e. company training videos, brand story assets, landing pages) that bridged the gap between driving partners and corporate employees. Released this content to 22K+ corporate employees.

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Tools: JIRA, BaseCamp, Confluence, Adobe Creative Cloud (Photoshop, Premiere Pro), Sketch, G Suite

Brand Communications | Creative Marketing & Center of Excellence

Peabody Awards

Selected and judged submissions as an inaugural Peabody Student Board Member (Digital Content), hosted on-campus events for students, and served as a production assistant at the NYC Peabody Brunch and Official Awards ceremony.

But wait... there's more: Presented THE Peabody Award on stage + hosted a red carpet segment on Snapchat + escorted awardees in and out of press interviews.
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Board Member | Brand Marketing

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ABOUT DEJA
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I've been called a "powerhouse," "connective tissue," and a "vibe." 

My Current Mission: Help 1 million professionals align their purpose, potential, and profession by 2030 using AI.

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With over a decade of experience working with Fortune 500 companies and startups like Uber, Warner Bros. Discovery, and Morning Brew, I've mastered the art of blending Marketing and Technology (MarTech) to drive meaningful impact—building engaged communities, fostering interaction, and transforming creative ideas into measurable results.

I now bring this expertise and energy to Breakroom Buddha, where my mission is to empower professionals and organizations to achieve their career and business goals through AI-driven professional development workshops and AI tools like the Career CoPilot (Learn More: aicareercopilot.com).

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WHAT I CAN DO FOR YOU
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🧠 AI-Driven Career Development: Lead career development workshops and AI literacy trainings. (Book a workshop or training here: breakroombuddha.com/work-with-deja/)

🧠 Enterprise AI Career Solutions: Integrate Career CoPilot's AI Tools into high schools, workforce development agencies, colleges, and corporations. (See career copilot in action here: https://breakroombuddha.com/job-search-resources/)

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PARTNERSHIPS
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Reach out for:

🤝 Workshop Facilitation
🤝 Panel Talks 
🤝 Corporate Training
🤝 Career CoPilot Enterprise Solutions
🤝 Sponsored Content

💥 Speaker Media Kit & Inquiries: breakroombuddha.com/work-with-deja/

Deja White

Hint, hint: some roles are meant to be bridge roles,  just for a season.

NOT your forever role.

They’re the training ground for your transformation, designed to prepare and catapult you into what’s next.
You’re not meant to stay there forever.

So don’t be shocked when something random (and maybe a little dramatic) happens while you’re there that pushes you out... that’s usually your signal.

It’s the universe’s way of saying, “You’ve learned what you needed to learn. Time to move forward.”

Here’s your reminder to stop being afraid to leave your training ground… and step fully into your impact season.

☕ Déja White

☕ Déja White

Workforce Innovation + Community Ecosystems | Career Tech Builder with a Mission | AI + Vibe Coding Advocate

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