Artefact Ventures

Most SMEs are drowning in data but starving for insights.

As a Revenue Intelligence consultant at Artefact Ventures, I cut through the noise to show you exactly where your growth is hiding.

Here's what happens when we work together:

I don't just analyze your numbers—I decode what your customers are actually telling you. Most consultants give you frameworks and leave. 
I give you frameworks + the intelligence to make them work.

My consulting approach:

→ Revenue Leak Detection: I find the gaps where your money is disappearing (usually 20-30% of potential revenue)
→ Customer Intelligence Mapping: I show you which customers convert and why (not just who buys)
→ GTM Alignment: I get your sales, marketing, and ops teams speaking the same language
→ System Implementation: I build you a revenue engine that runs without you babysitting it

The difference? Other consultants give you reports. I give you systems that keep working after I'm gone.

Bottom line: If you're a $20-70M SME tired of guessing where your next growth will come from, let's talk. I'll show you exactly where it's hiding in your data.

Founder, customer-centric growth management expert

Choiredex

Retail & CX Advisor

CIETECH

Conseiller en service conseil

Welcome Spaces

Consultant

Vidéotron - Business

-Define the strategic orientations and the business plan for my sector and maximize synergies with the sales teams, operations, marketing and product teams.
-Define the short, medium and long-term development strategy for the customer experience and business models adapted to the types of targeted customers
-Define strategies to maximize skills development and training across all channels.
-Implement practices aimed at modernizing internal communications in order to enhance the employee experience.
-Implement practices to measure overall customer satisfaction and experience for acquisition, onboarding, and operational and technical support processes.

Senior Director, Customer and Employee Experience

Vidéotron

•Participate in the development of the Videotron retail network's strategic plan.
•Advise franchisees and corporate outlets on customer journeys and relationships and ensure the implementation of prioritized improvements.
•Develop team members.

Director of Customer Relations Strategies

Videotron

• Participate in the development of the department's strategic planning. 
• Develop strategies aimed at supporting the organization in acquiring new clienteles.
• Deploy and support programs aimed at reaching specific clienteles (ex: students)
• Deploy marketing tactics within points of sale

Senior Manager, Sales Strategies

o Maintain and develop internal communications processes directed towards the stores
o Plan and carry out strategic projects / programs in the retail network

Project Manager, Communications and Operations

•Coordinate the implementation of the mobile product in stores
 oDocumentation of new procedures related to mobile telephony 
 oCommunication and change management through the major launch of the mobile product in stores

Process and Communications Sales Coordinator

What's the difference between SMEs that scale and those that stay stuck?

It's the one thing 99% of business leaders overlook:
→ Revenue Intelligence.

Most SMEs have the ambition to grow, but they're flying blind. They don't know which customers convert, which programs actually drive revenue, or where their growth engine is leaking.

My mission? Transform SME guesswork into growth clarity.

Here's how I can help:
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1. Get weekly revenue intelligence insights...

by following my content here on LinkedIn. Every week, I share frameworks, case studies, and strategies that helped our SME clients achieve 40-60% revenue growth. Hit follow + the notification bell.
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2. Discover your revenue leaks in 60 minutes...

with our Revenue Audit. We'll analyze your current revenue model and identify your biggest growth opportunities. Quick, focused, actionable.
Learn more: artefactventures.com

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3. Build your complete revenue engine...

through our signature programs - from Revenue Leak SPRINT to our full Revenue Engine Installation. We've helped 50+ SMEs transform their growth trajectory.

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4. Work with me directly...

if you're a $20-70M SME ready to scale systematically. Each year, I partner with select manufacturing and distribution companies to build their revenue intelligence infrastructure.
Ready to stop guessing and start growing? Send me a DM.

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Beyond business: I'm an astrophotography enthusiast (there's something about capturing distant galaxies that puts growth challenges in perspective) and love hiking mountains over beaches. Favorite destinations: Hawaii, Croatia, Ecuador, Switzerland.

Remember: Your competition can copy your products, your pricing, even your marketing. But they can't copy your customer intelligence.

So stop grinding in the dark.
Start growing with clarity.

Alex

Alex Boissonneault

oxio

Marketing Director

Cogeco

Team Lead, Brand Strategy and Value Proposition

-Product Marketing (QC)
-Channel Marketing (QC)
-Marketing lead for project High Speed Internet operation (QC) 
-Marketing lead for M&A integration (Internexe, Dery Telecom)

Team Lead, Go-to-Market & Special projects

Regional Manager, Value Management

-Define and implement go-to-market strategy for EPICO, new Cogeco entertainment platform 
-Contribution in the product development stages 
-Responsible for customer growth (Ontario and Quebec)

Senior Marketing Manager, Go-to-market IPTV

Define product vision for Entertainment, lead product/market strategy and product roadmap along with Comcast syndication team. Orchestrate roadmap execution and product development within the organisation. Key contributor of Helix, new Videotron's product line.

Senior Manager, Product marketing and New Business Opportunities

Define Content and go-to-market strategy of 5 content business model (Club illico, PPV, Indigo, Transactionnal Video on demand and channels). Lead an editorial team of 7 employees.

Senior Manager, Content

Key contributor of IPTV business plan. TV product management (P&L): acquisition, retention, loyalty (1,5M subscribers).  Elaborate and communicate annual and 5 years marketing plan and orchestrate  go-to-market strategy along with cross functional teams.

Senior Marketing Manager, Television and Content, Strategy and marketing

Marketing Manager Television and Content,  Strategy and marketing 

Marketing coordinator, TV distribution, Strategy and marketing 

Yellow Pages Group / Groupe Pages Jaunes – Canada

Enthusiastic intrapreneur, pragmatic and strategic thinker, continuously looking for new challenges. Agile and efficient in a fast-paced and competitive environment. Extensive experience in marketing strategy, product management as well as  new product development in the areas of telecommunications, entertainment and new technologies. Ability to have a bird’s eye view of the organization and put together pieces of complex puzzles. Have the requisite leadership to orchestrate teams in order to drive project and build plans in alignment with business objectives.

taplio

The Battle

Alex Boissonneault

Pénélope Asselin Forcier

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