Artefact Ventures

Most SMEs are drowning in data but starving for insights.

As a Revenue Intelligence consultant at Artefact Ventures, I cut through the noise to show you exactly where your growth is hiding.

Here's what happens when we work together:

I don't just analyze your numbers—I decode what your customers are actually telling you. Most consultants give you frameworks and leave. 
I give you frameworks + the intelligence to make them work.

My consulting approach:

→ Revenue Leak Detection: I find the gaps where your money is disappearing (usually 20-30% of potential revenue)
→ Customer Intelligence Mapping: I show you which customers convert and why (not just who buys)
→ GTM Alignment: I get your sales, marketing, and ops teams speaking the same language
→ System Implementation: I build you a revenue engine that runs without you babysitting it

The difference? Other consultants give you reports. I give you systems that keep working after I'm gone.

Bottom line: If you're a $20-70M SME tired of guessing where your next growth will come from, let's talk. I'll show you exactly where it's hiding in your data.

Founder, customer-centric growth management expert

Choiredex

Retail & CX Advisor

CIETECH

Conseiller en service conseil

Welcome Spaces

Consultant

Vidéotron - Business

-Define the strategic orientations and the business plan for my sector and maximize synergies with the sales teams, operations, marketing and product teams.
-Define the short, medium and long-term development strategy for the customer experience and business models adapted to the types of targeted customers
-Define strategies to maximize skills development and training across all channels.
-Implement practices aimed at modernizing internal communications in order to enhance the employee experience.
-Implement practices to measure overall customer satisfaction and experience for acquisition, onboarding, and operational and technical support processes.

Senior Director, Customer and Employee Experience

Vidéotron

•Participate in the development of the Videotron retail network's strategic plan.
•Advise franchisees and corporate outlets on customer journeys and relationships and ensure the implementation of prioritized improvements.
•Develop team members.

Director of Customer Relations Strategies

Videotron

• Participate in the development of the department's strategic planning. 
• Develop strategies aimed at supporting the organization in acquiring new clienteles.
• Deploy and support programs aimed at reaching specific clienteles (ex: students)
• Deploy marketing tactics within points of sale

Senior Manager, Sales Strategies

o Maintain and develop internal communications processes directed towards the stores
o Plan and carry out strategic projects / programs in the retail network

Project Manager, Communications and Operations

•Coordinate the implementation of the mobile product in stores
 oDocumentation of new procedures related to mobile telephony 
 oCommunication and change management through the major launch of the mobile product in stores

Process and Communications Sales Coordinator

What's the difference between SMEs that scale and those that stay stuck?

It's the one thing 99% of business leaders overlook:
→ Revenue Intelligence.

Most SMEs have the ambition to grow, but they're flying blind. They don't know which customers convert, which programs actually drive revenue, or where their growth engine is leaking.

My mission? Transform SME guesswork into growth clarity.

Here's how I can help:
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1. Get weekly revenue intelligence insights...

by following my content here on LinkedIn. Every week, I share frameworks, case studies, and strategies that helped our SME clients achieve 40-60% revenue growth. Hit follow + the notification bell.
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2. Discover your revenue leaks in 60 minutes...

with our Revenue Audit. We'll analyze your current revenue model and identify your biggest growth opportunities. Quick, focused, actionable.
Learn more: artefactventures.com

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3. Build your complete revenue engine...

through our signature programs - from Revenue Leak SPRINT to our full Revenue Engine Installation. We've helped 50+ SMEs transform their growth trajectory.

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4. Work with me directly...

if you're a $20-70M SME ready to scale systematically. Each year, I partner with select manufacturing and distribution companies to build their revenue intelligence infrastructure.
Ready to stop guessing and start growing? Send me a DM.

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Beyond business: I'm an astrophotography enthusiast (there's something about capturing distant galaxies that puts growth challenges in perspective) and love hiking mountains over beaches. Favorite destinations: Hawaii, Croatia, Ecuador, Switzerland.

Remember: Your competition can copy your products, your pricing, even your marketing. But they can't copy your customer intelligence.

So stop grinding in the dark.
Start growing with clarity.

Alex

Alex Boissonneault

Bridge Media

I lead a team to provide web and online marketing solutions for SMBs, where we:
• Develop comprehensive online marketing strategies for clients,
• Program mobile applications,
• Build eCommerce websites and online tools to increase retailer visibility online,
• Conduct search engine marketing (SEM) with Google AdWords and Facebook Ads Manager,
• Implement social media marketing on Facebook, Twitter, GMB, Instagram and Pinterest.

Co-Founder and Director of Programming

Bridge Web Dev

Bridge Web Dev is the programming department of Bridge Media. Our team:
• Programs mobile applications and chatbots,
• Programs web applications (CRMs, ERPs, eLearning),
• Builds eCommerce and corporate websites.
Our applications are fully integrated with Bridge Media's marketing solutions.

General Manager

Chairman of the Board

Tailbase

• I managed the team responsible for developing the new generation of web solutions for our clients.
• I worked with our principal client-partners in co-creation, while negotiating mutually beneficial solutions.

Senior Project Manager

• I was responsible for the website division of Tailbase. I managed a team of web programmers, testers, and account managers and ensured that we delivered top-quality websites for our clients.
• I architected a web platform and I worked with our team and our clients to plan the development roadmap in order to deliver great, innovative features.

VP of Web Development

• I designed and programmed a scalable eCommerce website platform using an MVC architecture that resulted in average time savings of 75% to 90% on new website projects.
• I managed a team that programmed all new website projects and upgrade requests. Ensured that websites were completed on time (or earlier) and on budget (or less).
• I acted as single point of contact for clients, managed requests for new features, and negotiated pricing.
• I managed our external development partners (subcontractors).

Director of Web Development

• I built several retailer eCommerce websites. One website reached 60K unique visitors with over 9 pages / visit in the 2 months following launch.
• I introduced advanced ColdFusion techniques to the company's development team such as CFC's and the Model-Glue MVC framework.
• I standardized company JavaScript development to jQuery.
• I managed relations with external development partners (subcontractors).

Developer and Project Manager

Creative Destruction Lab - Montreal

CDL is a premier seed-stage program for massively scalable science-based companies, mainly focused on artificial intelligence and data science.

MBA Student Fellow

Cégep de St-Hyacinthe

I taught a college class on the basics of web programming: HTML, CSS, and JavaScript.

College Teacher

Memberworks Canada

Business Analyst

Web Developer

Technomedia inc.

Business Analyst/Web Developer

BOMBARDIER

I built intranet tools for the Aerosystems Engineering team in ASP using FrontPage and Notepad.

Overall, I’m a very positive, upbeat person with a strong work ethic who will work tirelessly to reach his objectives and make his clients happy. I like developing long-term relationships with my clients.

I taught myself programming at the age of 9 with the BASIC programming language on an Apple IIe and became good enough to win my school's programming competition at the age of 10, where the prize was a box of floppy disks. 😁 I've always found programming and software development easy. I completed a Bachelor's in Computer Science about 20 years ago and I recently completed an MBA at HEC Montréal to add business skills to my skill set. I like to work in collaboration with clients that are strong in their business domain and who need my help to manage their online initiatives.

I co-founded Bridge Media with my wife, the very talented Andréanne Lafleur. We offer digital marketing and programming solutions to SMBs, with specialized solutions for eCommerce, non profits, and companies in the construction industry.

taplio

The Battle

Alex Boissonneault

Olivier Bridgeman

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