Artefact Ventures

Most SMEs are drowning in data but starving for insights.

As a Revenue Intelligence consultant at Artefact Ventures, I cut through the noise to show you exactly where your growth is hiding.

Here's what happens when we work together:

I don't just analyze your numbers—I decode what your customers are actually telling you. Most consultants give you frameworks and leave. 
I give you frameworks + the intelligence to make them work.

My consulting approach:

→ Revenue Leak Detection: I find the gaps where your money is disappearing (usually 20-30% of potential revenue)
→ Customer Intelligence Mapping: I show you which customers convert and why (not just who buys)
→ GTM Alignment: I get your sales, marketing, and ops teams speaking the same language
→ System Implementation: I build you a revenue engine that runs without you babysitting it

The difference? Other consultants give you reports. I give you systems that keep working after I'm gone.

Bottom line: If you're a $20-70M SME tired of guessing where your next growth will come from, let's talk. I'll show you exactly where it's hiding in your data.

Founder, customer-centric growth management expert

Choiredex

Retail & CX Advisor

CIETECH

Conseiller en service conseil

Welcome Spaces

Consultant

Vidéotron - Business

-Define the strategic orientations and the business plan for my sector and maximize synergies with the sales teams, operations, marketing and product teams.
-Define the short, medium and long-term development strategy for the customer experience and business models adapted to the types of targeted customers
-Define strategies to maximize skills development and training across all channels.
-Implement practices aimed at modernizing internal communications in order to enhance the employee experience.
-Implement practices to measure overall customer satisfaction and experience for acquisition, onboarding, and operational and technical support processes.

Senior Director, Customer and Employee Experience

Vidéotron

•Participate in the development of the Videotron retail network's strategic plan.
•Advise franchisees and corporate outlets on customer journeys and relationships and ensure the implementation of prioritized improvements.
•Develop team members.

Director of Customer Relations Strategies

Videotron

• Participate in the development of the department's strategic planning. 
• Develop strategies aimed at supporting the organization in acquiring new clienteles.
• Deploy and support programs aimed at reaching specific clienteles (ex: students)
• Deploy marketing tactics within points of sale

Senior Manager, Sales Strategies

o Maintain and develop internal communications processes directed towards the stores
o Plan and carry out strategic projects / programs in the retail network

Project Manager, Communications and Operations

•Coordinate the implementation of the mobile product in stores
 oDocumentation of new procedures related to mobile telephony 
 oCommunication and change management through the major launch of the mobile product in stores

Process and Communications Sales Coordinator

What's the difference between SMEs that scale and those that stay stuck?

It's the one thing 99% of business leaders overlook:
→ Revenue Intelligence.

Most SMEs have the ambition to grow, but they're flying blind. They don't know which customers convert, which programs actually drive revenue, or where their growth engine is leaking.

My mission? Transform SME guesswork into growth clarity.

Here's how I can help:
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1. Get weekly revenue intelligence insights...

by following my content here on LinkedIn. Every week, I share frameworks, case studies, and strategies that helped our SME clients achieve 40-60% revenue growth. Hit follow + the notification bell.
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2. Discover your revenue leaks in 60 minutes...

with our Revenue Audit. We'll analyze your current revenue model and identify your biggest growth opportunities. Quick, focused, actionable.
Learn more: artefactventures.com

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3. Build your complete revenue engine...

through our signature programs - from Revenue Leak SPRINT to our full Revenue Engine Installation. We've helped 50+ SMEs transform their growth trajectory.

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4. Work with me directly...

if you're a $20-70M SME ready to scale systematically. Each year, I partner with select manufacturing and distribution companies to build their revenue intelligence infrastructure.
Ready to stop guessing and start growing? Send me a DM.

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Beyond business: I'm an astrophotography enthusiast (there's something about capturing distant galaxies that puts growth challenges in perspective) and love hiking mountains over beaches. Favorite destinations: Hawaii, Croatia, Ecuador, Switzerland.

Remember: Your competition can copy your products, your pricing, even your marketing. But they can't copy your customer intelligence.

So stop grinding in the dark.
Start growing with clarity.

Alex

Alex Boissonneault

Le Roux

Co-Founder and CEO

GardaWorld

Vice President Operations Support

General Manager Operations support, Cash services

Cercle de la Finance Internationale de Montreal

Board Member

In charge of Videotron B2B operations, customer service, customer support, projects and client experience
• Mandated to transform and optimize procedures and processes, to gain efficiency and better foster growth.
• Member of Videotron executive group

General Manager Operations

Manage a multi-disciplinary team of directors, managers and more than 600 employees in charge of client experience and customer support for Vidéotron products and services.
• Raised mobilization rate among employees in call centers.

Senior Director Operations & Customer support

Desjardins

Manage a multi-disciplinary team in charge of banking and international operations, trade finance, performance and sales support as well as customer service for all our business clienteles.
• Mandated to improve call centers service levels
• Mandated to create & implement KPIs and dashboards to measure performance in a way to improve efficiency, reduce risks and cut costs

Senior Director, Operations 

Manage a multi-disciplinary team in charge of daily operations for large corporations banking services
• Mandated to create and implement quality assurance programs with KPIs to improve operational performance

Director Operations, Banking services

Manage a multi-disciplinary team of professionals and employees in charge of customer service and international transactions for Desjardins Caisses and Business Service Centres in Canada
• Mandated to improve team engagement and customer satisfaction rates
• Implemented quality assurance programs, created KPIs and dashboards to measure performance

Director, Customer service

Manage funding and financing of a portfolio of Desjardins affiliated entities across Canada. Make recommendations to the Internal Credit Committee after thorough analysis of financial statements and footnotes.

Manager Corporate Financing

Manage and lead international business development of a portfolio of large corporations

Manager International business development

TAL Global

Senior Analyst

Executive intrapreneur and inspiring leader with a hands-on approach, with strong background in finance, operations, administration, HR, customer service and sales for medium and large companies. Reputed as the go-to person to manage the newest and most complex challenges in a decisive way. 

Structured, steady and strategic, I’m able to transform a vision into concrete action plans. My leadership style is based on communication, coaching, team engagement and retention. 

Skills
•	Decision-making in fast-paced environments
•	Optimization & process review
•	Communicative leadership & coaching
•	Customer minded approach
•	Recruitment & nurturing of fast growing teams
•	Team engagement & retention

Specializations
•	Operations & administration
•	Budgets & finance
•	Day-to-day operations & structure
•	Sales, customer service & CX
•	Risk management, controls & KPIs

taplio

The Battle

Alex Boissonneault

Michel Berube

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