Dreamstate Agency

Dreamstate Agency helps professional services businesses stand out and get found online.

Key responsibilities: Web design, branding, marketing strategy.

Founder

Panache Ventures

Panache Ventures is Canada's most active seed-stage venture capital fund.

Key responsibilities: Content creation, digital marketing, event planning.

Marketing Strategist

English Montreal School Board

EMSB is the largest English public school board in Quebec.

Key responsibilities: Short-term replacements for adult education English classes.

Adult Education Teacher

Sherweb

Key responsibilities: Development and execution of marketing strategies for PurelyHR. Assist in outbound and inbound marketing activities. Analyze marketing data.

Product Marketing Strategist, PurelyHR

Sherweb is a world-leading cloud solutions provider created in Quebec with a presence around the world. 

Key responsibilities: Manage the company's presence at tradeshows. Develop lead-generation strategies for events. Management of the SMB Masters Trainings, held in partnership with Microsoft. Planning and management of other events and roadshows across Canada and the US.

Event Marketing Specialist

Institut Trebas Institute

Trebas Institute is a private, post-secondary college specializing in the recording arts with campuses in Montreal and Toronto.

Key responsibilities: Teach courses in the Music Business Administration program. Plan lessons, create course content, and attend pedagogical training. Students performance evaluations.

Instructor, MBA

Concordia University

Concordia University is a public comprehensive research university located in Montreal.

Key responsibilities: Oversee event planning of a multitude of event types (in-person, virtual, hybrid). Provide a one-stop shop for client events by planning and overseeing all logistics. Liaise with internal and external suppliers, and manage budgets. Meet with clients and provide information on event-related matters. Monitor event activities to ensure compliance with regulations, laws, and protocols. Create event web pages and manage content.

Event Coordinator, Conference Services

Key responsibilities: Virtual and hybrid event production. Support for Homecoming, Gift Announcements, and other events. Technical production support. Help increase the production value of virtual and hybrid events.

Event Coordinator, University Advancement 

McGill University

The Faculty of Medicine is one of the constituent faculties of McGill University. It was the first medical faculty to be established in Canada.

Key responsibilities: Act as the point person at McGill Medicine's Alumni Office. Plan the Medicine Homecoming class reunion events. Work closely with the class representatives/volunteers of each reunion class. Provide administrative support to the Homecoming & Reunion Class Giving program. Help draft class communications and solicitation letters. Edit the McGill Medicine Homecoming webpage. Assist with social media and marketing strategies. Make cold calls to raise event attendance.

Administrative Coordinator, University Advancement, Faculty of Medicine

GURUS Solutions (NetSuite Solution Provider)

GURUS Solutions is a 5-star NetSuite ERP & Dell Boomi partner working to scale up businesses with Cloud tech.

Key responsibilities: Plan and create detailed plans for all events, within and outside of Canada. Plan and execute trade show booths and train booth staff. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Build and manage the company’s social media profiles and presence. Create landing pages, update the website, and optimize for organic search. Consulting and support for HR initiatives such as recruiting events and internal activities. Manage email marketing drip programs and execute marketing campaigns.

Marketing Events Specialist

RAW:natural born artists

RAW Artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada, Australia and Mexico.

Key responsibilities: Event management and production. Artist recruitment and support. Stage management, communications, and PR. Social media management and marketing strategy.

Montreal Showcase Director

Enablon

Enablon, a Wolters Kluwer business, is the world's leading provider of Sustainability, EHS and Operational Risk Management Software.

Key responsibilities: Drive attendance to the largest sustainability conference in North America. Interview and train staff. Provide event support.

Event Specialist

Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I am a highly creative and results-driven digital marketing strategist, passionate about leveraging organic strategies to fuel business growth. 

My career spans diverse industries, from tech companies to nonprofits to some of Canada’s leading institutions, providing me with a versatile perspective on digital marketing.

I founded Dreamstate Agency to help service-based businesses stand out online. 

Recognitions:
- Top 10 Young Alumni To Watch, Concordia University (2017)
- Entrepreneur of the Month, YES Montreal (2020)

Alessia Priolo

Techni Air 2000 Inc

As Director of Sales at Techni-Air 2000, I’m responsible for leading business growth and managing strategic airline partnerships across major Canadian airports. I focus on promoting our tailored line maintenance solutions, ensuring alignment with airline operational needs, Transport Canada regulations, and our commitment to service excellence.

My role bridges commercial and technical teams—acting as the key liaison between airline clients and our internal maintenance, quality, and dispatch functions to ensure smooth, compliant, and high-performing service delivery.

Key Responsibilities:
- Business Development: Identify and secure new opportunities with domestic and international carriers, primarily in Eastern Canada. Prepare tailored proposals and lead contract negotiations.
- Client Relationship Management: Serve as the main point of contact for airline clients, ensuring strong relationships and continuous service feedback.
- Market Intelligence: Track industry trends, regulatory shifts, and competitor movements to guide strategic decisions and commercial offers.
- Contract Management: Lead the creation, negotiation, and renewal of service agreements, ensuring compliance with airline-specific requirements.
- Operational Alignment: Collaborate closely with the Director of Maintenance, dispatchers, and QA teams to deliver seamless and responsive support.

Director of Sales

Bus.com

• Manage North America Sales 
• Develop Growth Strategy to achieve company objectives. / Existing Accounts and New Business 
• Identify prospective clients by conducting research on organizations across multiple verticals (travel/tourism, organized sports, corporate/property, limited consumer) 
• Develop and Manage Pipeline, targets and KPI’s
• Lead Team of BDM’s and SDR’s. Manage, mentor and motivate to common goal 
• Monthly / Quarterly / Yearly Sales Forecasting / Meet & Exceed Sales Targets. 
• Work with Marketing to develop and execute B2B sales initiatives for large accounts 
• Negotiate multi-year contracts to provide stability and predictability for the company
• Develop and implement multi-year agreements with strategic suppliers to secure favorable terms and pricing over an extended period. 
• Negotiate pricing escalations, volume discounts, and other incentives to incentivize suppliers for long-term commitments. 
• Evaluate and mitigate risks associated with multi-year contracts, including changes in market conditions, regulatory requirements, or supplier capabilities. 
• Monitor contract performance and adapt strategies as needed to ensure alignment with business goals and objectives.

Director Of Business Development

Anjuna Airline Solutions

•	Manage North America sales region for Thai Airways and portfolio of airlines for APG Network
•	Manage and support BDM team to oversee sales revenue targets, and market share
•	Implement, and promote sales & marketing strategy 
•	Research and develop sales strategies for the North America market
•	Maintain and manage key relationships with travel trade, corporate accounts, Tourism Board, Consulates and Embassies 
•	Identify new revenue and channel opportunities
•	Maintain cost control in line with Anjuna business plan budgets

Head of Sales

Qatar Airways

• Developing and maintaining long term relationships with Trade partners and corporate clients.
• Implement QR sales strategy to maximize short, mid,  and long term revenue opportunities, 
• Developing tactical Sales and Marketing activity in support of sales opportunities
• Planning special events, trade-shows, webinars, training's for National Accounts
• Ensure proper risk management on major accounts, maintain and increase market

Sales Manager

HRG North America

• Support delivery of client’s key business objectives
• Manage all aspects of client contracts, including contract lifecycle and strategic planning 
• Develop and execute cost savings and/or cost reduction strategies in support of client objectives
• Prepare and deliver consultative client business and financial reviews
• Capitalize opportunities for incremental revenue promoting HRG Products
• Support New Business acquisition, onboarding and implementing cost saving strategy

Business Manager

TELUS

• Account management / B2B Sales / managing a portfolio of accounts
• Identifying potential new clients and business opportunities
• Maintaining and expanding relationships with existing clients
• Increasing revenue, responding to RFP’s / ROI’s, renewal upgrades and new activations.
• Prepare marketing and analysis presentations, dashboards, graph charts, business reviews

Account Manager

Air Canada

* Airport Operations (2 years): Managed airport check-in, gate operations, boarding procedures, and business class lounge services.
* Call Center Operations (9 years): Performed flight reservations and provided support at the agency support desk.
* Coordinated travel arrangements for high-yield customers.
* Managed the international rates desk, calculating complex fares, multi-segment trips, and add-on fares.
* Trained front-line agents on call handling, quality assurance, and operational processes.

 Service and Sales Representative

A motivated, self-starter who leads by example; problem-solving, strategic approach, analytical and creative. "No matter what the task, always sign your work with excellence".

🎵 Performer at Heart, Sales Leader by Trade 

Creativity, passion, and the ability to connect with an audience—these are the foundations of both a great musician and a great sales professional. As a singer-songwriter and performer, I’ve learned how to engage, inspire, and build meaningful connections with people. These same skills have been the driving force behind my success in sales, business development, and strategic partnerships.

With extensive experience in the airline and travel industry, I thrive on building strong relationships, negotiating impactful deals, and developing strategies that drive revenue and growth. Whether managing key accounts, developing global partnerships, or navigating complex negotiations, I bring an energy that resonates—capturing the attention of stakeholders the same way I capture an audience on stage.

My approach is simple: understand your audience, tell a compelling story, and deliver value that leaves a lasting impression.

I'm always looking for opportunities to combine my creativity with strategic business growth—whether in travel, hospitality, or beyond. If you’re looking for someone who can think outside the box, engage people in meaningful ways, and drive results, let’s connect!

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Alessia Priolo

Thomas Borgia

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