Dreamstate Agency

Dreamstate Agency helps professional services businesses stand out and get found online.

Key responsibilities: Web design, branding, marketing strategy.

Founder

Panache Ventures

Panache Ventures is Canada's most active seed-stage venture capital fund.

Key responsibilities: Content creation, digital marketing, event planning.

Marketing Strategist

English Montreal School Board

EMSB is the largest English public school board in Quebec.

Key responsibilities: Short-term replacements for adult education English classes.

Adult Education Teacher

Sherweb

Key responsibilities: Development and execution of marketing strategies for PurelyHR. Assist in outbound and inbound marketing activities. Analyze marketing data.

Product Marketing Strategist, PurelyHR

Sherweb is a world-leading cloud solutions provider created in Quebec with a presence around the world. 

Key responsibilities: Manage the company's presence at tradeshows. Develop lead-generation strategies for events. Management of the SMB Masters Trainings, held in partnership with Microsoft. Planning and management of other events and roadshows across Canada and the US.

Event Marketing Specialist

Institut Trebas Institute

Trebas Institute is a private, post-secondary college specializing in the recording arts with campuses in Montreal and Toronto.

Key responsibilities: Teach courses in the Music Business Administration program. Plan lessons, create course content, and attend pedagogical training. Students performance evaluations.

Instructor, MBA

Concordia University

Concordia University is a public comprehensive research university located in Montreal.

Key responsibilities: Oversee event planning of a multitude of event types (in-person, virtual, hybrid). Provide a one-stop shop for client events by planning and overseeing all logistics. Liaise with internal and external suppliers, and manage budgets. Meet with clients and provide information on event-related matters. Monitor event activities to ensure compliance with regulations, laws, and protocols. Create event web pages and manage content.

Event Coordinator, Conference Services

Key responsibilities: Virtual and hybrid event production. Support for Homecoming, Gift Announcements, and other events. Technical production support. Help increase the production value of virtual and hybrid events.

Event Coordinator, University Advancement 

McGill University

The Faculty of Medicine is one of the constituent faculties of McGill University. It was the first medical faculty to be established in Canada.

Key responsibilities: Act as the point person at McGill Medicine's Alumni Office. Plan the Medicine Homecoming class reunion events. Work closely with the class representatives/volunteers of each reunion class. Provide administrative support to the Homecoming & Reunion Class Giving program. Help draft class communications and solicitation letters. Edit the McGill Medicine Homecoming webpage. Assist with social media and marketing strategies. Make cold calls to raise event attendance.

Administrative Coordinator, University Advancement, Faculty of Medicine

GURUS Solutions (NetSuite Solution Provider)

GURUS Solutions is a 5-star NetSuite ERP & Dell Boomi partner working to scale up businesses with Cloud tech.

Key responsibilities: Plan and create detailed plans for all events, within and outside of Canada. Plan and execute trade show booths and train booth staff. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Build and manage the company’s social media profiles and presence. Create landing pages, update the website, and optimize for organic search. Consulting and support for HR initiatives such as recruiting events and internal activities. Manage email marketing drip programs and execute marketing campaigns.

Marketing Events Specialist

RAW:natural born artists

RAW Artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada, Australia and Mexico.

Key responsibilities: Event management and production. Artist recruitment and support. Stage management, communications, and PR. Social media management and marketing strategy.

Montreal Showcase Director

Enablon

Enablon, a Wolters Kluwer business, is the world's leading provider of Sustainability, EHS and Operational Risk Management Software.

Key responsibilities: Drive attendance to the largest sustainability conference in North America. Interview and train staff. Provide event support.

Event Specialist

Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I am a highly creative and results-driven digital marketing strategist, passionate about leveraging organic strategies to fuel business growth. 

My career spans diverse industries, from tech companies to nonprofits to some of Canada’s leading institutions, providing me with a versatile perspective on digital marketing.

I founded Dreamstate Agency to help service-based businesses stand out online. 

Recognitions:
- Top 10 Young Alumni To Watch, Concordia University (2017)
- Entrepreneur of the Month, YES Montreal (2020)

Alessia Priolo

Norfolk County

Division Coordinator

Our full-fledged cloud management platform, driven by evolving business needs, empowers IT professionals to leverage agile solutions paired with 5-star service by trusted experts they can count on.

No matter the kind of tech pro you are, we can help you reach your true potential. With Sherweb as your strategic business partner, you’ll be surprised by what you can achieve!

Email Marketing Specialist

Wessuc Inc.

Marketing Manager

Annex Business Media

Event Manager

Event Coordinator

* Email Marketing for Approx. 30 B2B industries.
* Manage online ad campaigns (DFP and OpenX)
* HTML custom templates
* Work closely with clients on their email marketing projects.
* Online content management and social networking.
* Facilitating Webinars Using Go-To Webinar
* Certified Member on the Health & Safety Committee.

Digital Coordinator

* Assisted with proofreading B2B publications. 
* Eagle-eye proofing images and other content.
* Proofread copy onscreen and in soft-proofs.
* Experience co-writing and fact checking.
* Canadian Press Style Guide.

Proofreader / Copy Editor

People matter. Whether you are interacting with people online or in person, the type of content you put out into the world can determine what happens next. With over 13 years of experience in online content management and digital marketing including email marketing, webinars and podcast experience, as well as event management from the critical path to the show floor, I am passionate about the interactions we create both online and face to face. Marketing and event management would not thrive without people, and the content that brings them together.

Bragging rights:
"Mel, she is a tower of skill, and I have rarely experienced such an efficient and masterful show runner."
 - Deon Blyan of Sunwing

"It was truly mind boggling how quickly and efficiently she works. Like a triage nurse..."
- Jarah Stefek, Communications Specialist, Norfolk County

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Alessia Priolo

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