Dreamstate Agency

Dreamstate Agency helps professional services businesses stand out and get found online.

Key responsibilities: Web design, branding, marketing strategy.

Founder

Panache Ventures

Panache Ventures is Canada's most active seed-stage venture capital fund.

Key responsibilities: Content creation, digital marketing, event planning.

Marketing Strategist

English Montreal School Board

EMSB is the largest English public school board in Quebec.

Key responsibilities: Short-term replacements for adult education English classes.

Adult Education Teacher

Sherweb

Key responsibilities: Development and execution of marketing strategies for PurelyHR. Assist in outbound and inbound marketing activities. Analyze marketing data.

Product Marketing Strategist, PurelyHR

Sherweb is a world-leading cloud solutions provider created in Quebec with a presence around the world. 

Key responsibilities: Manage the company's presence at tradeshows. Develop lead-generation strategies for events. Management of the SMB Masters Trainings, held in partnership with Microsoft. Planning and management of other events and roadshows across Canada and the US.

Event Marketing Specialist

Institut Trebas Institute

Trebas Institute is a private, post-secondary college specializing in the recording arts with campuses in Montreal and Toronto.

Key responsibilities: Teach courses in the Music Business Administration program. Plan lessons, create course content, and attend pedagogical training. Students performance evaluations.

Instructor, MBA

Concordia University

Concordia University is a public comprehensive research university located in Montreal.

Key responsibilities: Oversee event planning of a multitude of event types (in-person, virtual, hybrid). Provide a one-stop shop for client events by planning and overseeing all logistics. Liaise with internal and external suppliers, and manage budgets. Meet with clients and provide information on event-related matters. Monitor event activities to ensure compliance with regulations, laws, and protocols. Create event web pages and manage content.

Event Coordinator, Conference Services

Key responsibilities: Virtual and hybrid event production. Support for Homecoming, Gift Announcements, and other events. Technical production support. Help increase the production value of virtual and hybrid events.

Event Coordinator, University Advancement 

McGill University

The Faculty of Medicine is one of the constituent faculties of McGill University. It was the first medical faculty to be established in Canada.

Key responsibilities: Act as the point person at McGill Medicine's Alumni Office. Plan the Medicine Homecoming class reunion events. Work closely with the class representatives/volunteers of each reunion class. Provide administrative support to the Homecoming & Reunion Class Giving program. Help draft class communications and solicitation letters. Edit the McGill Medicine Homecoming webpage. Assist with social media and marketing strategies. Make cold calls to raise event attendance.

Administrative Coordinator, University Advancement, Faculty of Medicine

GURUS Solutions (NetSuite Solution Provider)

GURUS Solutions is a 5-star NetSuite ERP & Dell Boomi partner working to scale up businesses with Cloud tech.

Key responsibilities: Plan and create detailed plans for all events, within and outside of Canada. Plan and execute trade show booths and train booth staff. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Build and manage the company’s social media profiles and presence. Create landing pages, update the website, and optimize for organic search. Consulting and support for HR initiatives such as recruiting events and internal activities. Manage email marketing drip programs and execute marketing campaigns.

Marketing Events Specialist

RAW:natural born artists

RAW Artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada, Australia and Mexico.

Key responsibilities: Event management and production. Artist recruitment and support. Stage management, communications, and PR. Social media management and marketing strategy.

Montreal Showcase Director

Enablon

Enablon, a Wolters Kluwer business, is the world's leading provider of Sustainability, EHS and Operational Risk Management Software.

Key responsibilities: Drive attendance to the largest sustainability conference in North America. Interview and train staff. Provide event support.

Event Specialist

Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I am a highly creative and results-driven digital marketing strategist, passionate about leveraging organic strategies to fuel business growth. 

My career spans diverse industries, from tech companies to nonprofits to some of Canada’s leading institutions, providing me with a versatile perspective on digital marketing.

I founded Dreamstate Agency to help service-based businesses stand out online. 

Recognitions:
- Top 10 Young Alumni To Watch, Concordia University (2017)
- Entrepreneur of the Month, YES Montreal (2020)

Alessia Priolo

Press X to Market

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

We're Not Marketers 💀

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Co Host

BizDev Labs

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

Product Marketing Lead

Product Marketing Advisor

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:

-Create the product's marketing plan, including measurable targets and tactics;
-Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
-Translate product specifications into benefits for users and vendors across multiple channels.
-Become the reference person regarding competition;
-Establish the positioning of the product and the marketing strategy relating to it;
-Produce detailed marketing plans & perform competitive intelligence
-Ensure the creation of tools for Sales and marketing documents;
-Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Product Marketing Manager

Allswealth

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

Product Marketing Consultant

V2 Cloud

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:

-Promoted within 12 months for helping achieve an annual lead growth of 562%
-Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
-Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
-Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
-Set specific marketing goals that align with the overall direction and business goals
-Set a strong focus on SEO that increased our traffic by 900% within two years

Head of Marketing

Growth Marketer

Syneos Health

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Multimedia & Advertising Coordinator

Netleaf

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.

SEO Trainee

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold 💀

Who actually owns the website? Product Marketing or SEO?

When BX Studio reached out to collab, we knew We're Not Marketers 💀 had to settle this once and for all.

Every team agrees the website matters. 
Almost no one agrees on who should control it.

It's time to break down the tension:

→ Who controls the story?
→ Who drives visibility?
→ How do you build a site that actually performs?

I've been on both sides of this fight: 
Worked on dozens of websites. Built SEO strategies. 
Written positioning that never saw the light of day because "it's not optimized."

This conversation is long overdue.

Expect hot takes, bold picks, and plenty of tangents.

The lineup:

One side: PMMs fighting for the narrative ✨
Other side: SEO experts living in the data  🔧

November 19th | 2:00pm EST
PS. This might get spicy 🌶️

Link to register in the comments 👇

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

You know what's worse than launching a feature as a PMM?

Explaining the same damn feature 47 times across Slack, email, and "quick syncs"

While Sales doesn't get it
Product keeps changing scope
And Marketing wants "just one more asset"

Meanwhile you're drowning in context switching and everyone's asking when the enablement doc is ready

(It's been ready. They just won't read it because it's a 10-page PDF that puts people to sleep)

This is the reality of being a PMM in 2025

But there’s a secret way that I’ve been using to make recurring product marketing tasks, sucks wayyyy less.

It’s a demo automation suite called Guideflow, and today they are launching their 2.0 version

I’m working with them, but my recommendation is truthful 👀 🙏

Q4 is kicking all of our asses, we need a break

But I won’t tell you how, I’ll show you instead 📺


With Guideflow, I can:

✔️ Turn any feature into an interactive demo in under 2 minutes

✔️ Stop the endless context switching and make feature launches actually stick 

✔️ Use AI to auto-customize demos for different stakeholders (sales, product, whoever needs it)

What’s not to love? 


This is what differentiate a great feature launch, than one that everyone ignore

It’s all about making them interactive

Check out Guideflow in the comments 👇

60 men die by suicide every hour globally

They are not just numbers

They're dads, brothers, friends, husbands

People like you, like me, who just ended up losing their breath by trying to be strong, in silence

November is men's mental health month

But it's easier to talk about moustaches and prostate cancer

More concrete, more manly, less rough on our pride

The #1 way to cope for men is STILL to tell ourselves that things will get better

Drowning sorrows in a beer, receiving a tap on the back

But being strong doesn't mean being indestructible

It's about accepting that we can break

And knowing that someone can pick us up when we fall

Boys

Silence kills more people than any enemy

It's our duty to talk to each other, not by weakness, but by strength

We have the right to be human

But above all, we have the right to stay alive

Last year, We're Not Marketers 💀 raised $1081 for men's mental health

Please support our goal. Every donation counts.

I've spent almost a decade in marketing, and this still surprised me:

Most marketers don't know shit about data

A year ago, I saw Pranav's presentation on marketing attribution at Drive. 
A few months later, we got him on the pod

He became a big source of inspiration for my message testing offer

Today? We're having him on We're Not Marketers 💀

Pranav is the CEO of Paramark.com—they're fixing marketing attribution with a mix of modeling, experimentation, and forecasting

In this episode, we cover:

→ The three data pitfalls that make your research worthless (cherry-picking is just the start)
→ Why statistics courses should be mandatory for every marketer
→ The hypothesis-based approach that turns opinions into provable strategies
→ Why measuring creative team productivity is a complete waste of time
→ The incrementality blind spot: 99% of B2B orgs have no clue about their marketing ROI
→ Activity metrics to ignore vs. engagement signals that actually matter

Check it out and learn how to dodge classic data pitfalls

It's time for PMMs to measure important stuff or die trying

Link in comments 👇

taplio

The Battle

Alessia Priolo

Gab Bujold 💀

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Performance ScoreGab Bujold 💀's LinkedIn Performance

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taplio

The Battle

Alessia Priolo

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gab Bujold 💀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGab Bujold 💀's LinkedIn Performance