Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

Hi, I’m Meg, Senior Account Manager at Kurogo, the UK’s leading personal branding agency.

Yes, I work in personal branding, but my love for branding runs deeper than that. I’m obsessed with what makes a brand stick in your mind, whether it’s a global giant, a fast-growing start-up or a founder with a great story.

In my role, I:

- Build strategies that help leaders and brands stand out
- Manage the creative process (without actually writing the content myself, that’s what our brilliant writers are for)
- Make sure the relationship side runs smoothly so clients feel looked after and understood

For me, it’s never just about posting content. It’s about knowing the client inside out, spotting opportunities, and making sure every piece of work moves them closer to their goals.

Outside of work, I post about:

- Brands doing cool things (and what we can learn from them)
- Life as an account manager
- And everything in between

If you want to connect over branding, strategy, relationship building or the art of managing creative chaos, drop me a message. And if I don’t reply straight away, I’m probably walking my dog.

Megan Haskis

We’ve hired a lot of new people over the last few weeks at Kurogo

And it’s been a really exciting time for us.

For me personally, stepping into a more senior role has meant being more involved in onboarding. And it’s been so much fun to see how people integrate into the Kurogo way of doing things. 

The best part about our new hires is that they don’t just nod along.

They ask why.
They question things.
They suggest changes.
They bring completely different lenses to conversations we’ve been having for months. 

And I’ve loved being in a position where I can receive those questions, and sometimes have my own thinking challenged by them.

That, to me, is the sign of a great hire.

Not someone who slots in quietly.
But someone who cares enough to think critically.

Based on the incredible people we’ve brought in recently, here are a few thoughts on how to start a new job well:

1. Don’t be scared to mess up.
The best new joiners are the ones who just go for it. Trying > waiting for perfection.

2. Be genuinely interested in people.
Join the team calls. Ask questions. Get to know your colleagues properly. Being good at your job matters. Being good to work with matters just as much.

3. Challenge respectfully.
You might be wrong. That’s fine. A fresh perspective is valuable, even when it doesn’t change the outcome.

4. Take initiative.
If you spot a gap and think you can help fill it, do it. Don’t wait to be told.

Agency life isn’t corporate life.
The people who thrive here aren’t the ones who want to blend in.

They’re the ones who want to build, improve, question and make things better.

I’m really excited to see what this next chapter looks like and even more excited to see our new joiners grow into their roles.

We've got a massive year ahead of us at Kurogo - Personal Branding Agency, and I am so freaking excited to be playing a role in that.

Megan  Haskis

Senior Account Manager at Kurogo | Branding Enthusiast | Helping Leaders Stand Out

Me when my clients approve the post in time for it to still be relevant

I love seeing LinkedIn do what it’s meant to do.

My favourite local coffee shop, Platō Coffee, is partnering with UK matcha brand PerfectTed.

And in Stephan’s post (Plato’s founder), he said something that made me grin:

It all started with LinkedIn.

That gets me excited for a few reasons.

First, I genuinely love Plato. 

Second, I’ve been following PerfectTed for ages, and now I can finally try their matcha without shipping it across the world.

But third (and this is the big one):

This is why I love what I do.
Because this is the best version of LinkedIn.

Not the “pitch everyone in your DMs” version.
The version where you find people who share your standards.

Your taste.
Your values.
Your vision.

And you build something together because it actually makes sense.

Stories like this are proof that it’s still one of the best platforms for real connection, especially for founders and growing businesses.

If you show up consistently, say what you actually care about, and engage like a human…

The opportunities just come to you. 

(photo is not my own, and was taken from André Viljoen's post)

The guy who copied your homework in uni is getting better opportunities than you.

Not because he’s smarter. Not because he’s more experienced. Not because he knows more than you.

He’s just louder.

Personal branding can be full of fake gurus posing with authority.
But unfortanately some of them are still getting the stages. 

The inbound leads.
The introductions.
The partnerships.

Meanwhile, the people who actually know what they’re doing...
Silent.

We love to complain about noise online. But your real biggest enemy is silence.

You don’t need to become a caricature.
You don’t need rented Lamborghinis or “10x your revenue” claims.

But if you have expertise and you’re not sharing it…
You’re making it harder for the right people to find you.

Opportunities don’t just go to the best.
They go to the best-known.

And that part you can control.

I hate hustle culture.

The glorification of 5am alarms.
The “no days off” mentality.
The way burnout gets framed as ambition.

But I also don’t fully buy into the opposite narrative.

The idea of only doing exactly what was asked of you.
The “just manifest it.”
The belief that doing the bare minimum is enough.

The truth is that it does take work.
Not chaotic, performative, look-at-me hustle.

But focused effort.
 
Consistency.
Doing the boring bits.
Having uncomfortable conversations.
Saying yes before you feel fully ready.

I don’t think we need to glamorise exhaustion. But I also don’t think we should pretend momentum happens without intention.

Everyone talks about being a high performer.
Fewer people talk about being reliable.

Not the loudest person in the room.
Not the most “visionary.”
Not the one with the most ideas.

Just… reliable.

The person who:

Shows up prepared.
Sends the follow-up.
Delivers when they said they would.
Flags issues early instead of hiding them.
Does the small, boring things consistently well.

In every team I’ve worked in, the people I trust most aren’t necessarily the most charismatic. 

They’re the ones who make life easier for the whole team. 

The ones I don’t have to chase.
The ones who don’t need micromanaging.
The ones who take ownership without being asked.

Reliability isn’t flashy, and you often don’t get applause for it.

But it compounds.

Over time, it builds trust. And trust is what gets you bigger opportunities, harder projects, and more responsibility.

Not because you asked for it.
Because people know you won’t drop the ball.

Talent is great.
Ambition is great.

But if I had to choose one trait in a teammate, it would be reliability.

554 days ago, I joined Kurogo - Personal Branding Agency.

Here are a few things I’ve learned after 554 days inside a personal branding agency:

1. Expertise isn’t the problem for most founders

Almost every client we work with is deeply experienced.

Years of building companies.
Running teams.
Solving complex problems.

But none of that matters if nobody sees it.
Visibility is the missing layer for a lot of very capable people.

2. Consistency beats brilliance.

The posts that perform best are rarely the most “perfect.”

They’re the ones that:

- share a clear perspective
- come from real experience
- show up consistently

Momentum compounds faster than perfection, and you never really know who's watching. 

3. Personal branding is less about ego than people think.

The best founders we work with don’t post to “build a following.”

They post because they want to:

- attract the right clients
- hire great people
- share what they’re learning as they build

The audience growth is just a side effect.

4. The hardest part is pressing publish.

Everyone overthinks their first few posts.

What if it sounds stupid?
What if nobody engages?
What if people judge me?

In reality, most people are too busy thinking about their own posts.

But my biggest realisation after 554 days is that a lot of very smart people are invisible online.

Not because they lack expertise.
Because they’re waiting until their thoughts are perfect before sharing them.

And they're missing out on loads of opportunities because of it.

taplio

The Battle

Alessia Doyle

Megan Haskis

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The Battle

Alessia Doyle

Megan Haskis

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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