Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

COO @ Kurogo | We Create Thought Leaders Through Personal Branding | x2 TEDx speaker | Advisor, Investor & NED | Law Graduate | I talk about entrepreneurship, agency life and grief

Hey, I’m Lewis! 👋 I'm an operator, builder, and believer in doing work that matters.

For the last 4 years, I helped scale Kurogo, one of the leading personal branding agencies, as Chief Operating Officer, partnering with 300+ world-class founders, CEOs, C-Suite Execs and public figures to grow their influence and impact. I joined in September '21 and within 4 years, we scaled to a 7-figure business, with a global, remote team of 20+. We had clients across the UK, Europe, USA and MENA regions.

I have 5+ years' experience as a Non-Executive Director, particularly within the non-profit and social impact sector. At present, I continue to serve as:

- Vice Chair & Non-Executive Director, Child Action Northwest
- Non-Executive Director, Spring North

Currently, I’m travelling and building quietly behind the scenes - creating space to explore what’s next.

Lewis Alexander Baxter

Hiring: Content Writer (LinkedIn / X)

I'm helping an agency co-founder find a Content Writer for their personal brand.

The role: You'll be the driving force behind building a founder's presence on LinkedIn and X. Writing, strategy, and accountability, crafting content that starts conversations, opens doors, and wins business. 

The agency: They build immersive digital experiences, helping brands unlock new opportunities through spatial technology and human connection. Strategy meets innovation meets the next stage of the internet.

What you'll be doing:👇 

- Writing 3-4 LinkedIn posts per week (primary focus) - storytelling, thought leadership 
- Supporting content on X (secondary focus) 
- Developing and executing a personal brand strategy 
- Turn the founder's ideas to impactful content

So, if this is you:👇 

- Someone who gets LinkedIn (and ideally has some X experience) 
- Genuine interest in Web3, the metaverse, spatial technology, Roblox & AI
- Comfortable working 1-to-1 with founders
- A strategic thinker
- A self-starter 

Then read on...

The details:👇 

💷 £500-£600 per month (DOE) 📍 
Remote / Freelance 🗓️ 
Applications close: Monday 23rd February

Open to freelancers or anyone in a full-time/part-time role looking for a cool side project.

If this sounds like you, drop me a DM. 

(T&Cs: In your DM, please write (in a few sentences) why you're a great fit for this role. And, please share your portfolio or a few LinkedIn/X writing samples.)

♻️ Repost to share with your network or tag anyone below.

Looking for a brand designer.

I'm building something in the sports marketing space.

Early stage. Still in stealth mode. But the vision is clear and the timing is right.

Here's the scope: 👇 

- Naming and visual identity
- Brand guidelines
- Pitch decks, sales materials
- A few templates for social media
- Ideas for website direction

My co-founder and I are working on our narrative, positioning and brand story right now. We need someone who'll bring this to life.

A brand system that works globally - across different sports and cultures. 

What I'm looking for:👇 

- Someone who truly gets brand strategy (not just design)
- Interest and experience within sports or media is a plus. 
- And someone comfortable working fast, collaboratively, on something (relatively) new.

This is foundational work for what comes next.

If you're a brand designer (or know one), I'd love to chat.

DM me.

♻️ Feel free to repost and share with your network. 

Or, tag anyone who may be a suitable fit!

I graduated from university and felt... hollow.

We're taught that success comes with a feeling. It doesn't always.

You can win and still feel empty.

A lot of what we learn as kids is the 'podium version' of success: gold medals, trophies, big highs.

The visible wins.

We're told that when we reach them, we'll feel complete. 

Fulfilled. Like we've made it.

But that's not necessarily how it works.

Psychologists call this the "arrival fallacy". 

The belief that reaching a milestone will create lasting happiness. But we adapt quickly. We recalibrate. And the feeling fades faster than we expect.

When graduating, this was years of work and (one too many) late nights - finally over. 

But something was missing.

My mum had supported me through school, through my teens, through the start of my law degree.

She didn't get to see me finish.

I'd hit the goal. But it meant less without her there to see it.

That's when I realised: winning alone doesn't feel like winning at all.

Success isn't only about the thing you achieve. It's about who you get to share it with.

Over the last five years, some wins have felt flatter than they should.

Anticlimactic.

Not because they weren't significant. But because someone I loved wasn't there to celebrate them.

I've learned to stay more balanced because of it.

I try not to swing too far towards the highest highs or the lowest lows. Rather, I try to stay somewhere in the middle. This helps.

But it comes with a challenge:

When you don't feel the same excitement everyone else expects you to, people will say things like: "Are you not excited?" or "You should be buzzing right now."

In truth, I/we are happy; we just have our own way of showing it. 

And, we start raising the bar.

Maybe the next thing will feel different. Maybe if you go bigger, it'll hit differently.

My brain goes: What's next? How do I get to the next thing? How do I keep moving?

It's one of the reasons I left my previous full-time job. I was grateful for the opportunity, but I was ready for my next chapter.

TLDR;

Here's what I've learned:

Success isn't solely about what you achieve. It's about defining it on your own terms.

Your version doesn't have to look like anyone else's.

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

I've lived out of a suitcase for the last 4 months.

And I loved it.

Mid-October to mid-December: 4 countries. 22 hotels, hostels, and Airbnbs.

Different city every few days. New faces. New routines (or lack of them).

It's not the first time either.

In my final year at university, I was working full-time while finishing my degree.

Most of my mates had already graduated at that point, so instead of halls or a house share, I drove between home and Durham most weeks.

Living in hotels with a small suitcase. Same routine.

Pack. Drive. Work. Study. Repeat.

I got used to it then. And I've loved it ever since.

There's something freeing about living light.

You just go. No overthinking it.

Turns out, you really don't need half the stuff you think you do...

But here's the thing:

I also love being back in London.

(I moved into my new place last week.)

Having a desk. A gym routine. My own kitchen. 

Structure.

Eating clean again. Getting my steps in daily. Gym x2 per week.

The rhythm of it all.

I don't think you have to choose between the two.

Freedom vs structure. Travel vs routine. Living light vs having a base.

Both have their place.

And honestly? 

I don't think you have to choose between the two.

The freedom to explore keeps me energised.

The routine keeps me grounded. 

This year, I'll be doing more of both. 👀

Curious, are you someone who needs routine, or do you prefer living on the move?

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

5 awesome agency marketing jobs YOU can apply for this weekend:

--

1/ Social Lead 
The Fitting Room
Salary: £45K - £50K (DOE)
Location: Hybrid (3 days in office)

The Fitting Room is an award-winning, independent global culture and communications house. In this role, you'll lead social, content and creator strategy for an exciting QSR brand - ideating culture-first campaigns from product launches to restaurant openings, and creating standout content across Instagram and TikTok that drives real business results.

--

2/ Personal Brand Manager (All Levels) 
LeverBrands 
Salary: £25K - £42K (depending on level)
Location: Hybrid (2 days/week minimum in London Bridge Office)

Lever Brands helps entrepreneurs, CEOs, and founders build and scale their personal brands. Hiring across three levels - Junior, Mid-Level, and Senior. You'll own content strategy for high-value clients on LinkedIn, manage relationships, analyse performance, and (at senior level) lead your own pod. Perfect if you're a strong writer who can drive measurable growth in a culture-first team.

--

3/ Paid Media Manager
Alfred
Salary: £45K - £50K (DOE)
Location: London (Hybrid)

Alfred are a social-first agency, creating work rooted in culture. In this role, you'll lead multi-channel campaigns across Meta, TikTok and Google Ads. You'll own campaign strategy, manage significant client budgets, deliver measurable growth, and be the main point of contact for clients. Lead junior team members, provide strategic consultancy backed by data, and drive account growth in a culture built on collaboration and transparency.

--

4/ Project Manager
Fox Agency
Salary: £37K - £42K (DOE) 
Location: Hybrid

Fox Agency are a fast-growing B2B tech agency working with world-leading brands. You'll plan and execute key client projects from creative concepts and video production to social campaigns and events. Be the main point of contact for clients, manage resources and budgets, and implement processes to keep everything running smoothly in a high-momentum environment.

--

5/ Community Manager / VA
Self-Employed / Freelance 
Fee: £225 - £300 per month (DOE) 
Location: Remote

Part-time role (3-5 hours per week) supporting a founder in the HR and talent space. You'll handle LinkedIn community management - responding to comments, monitoring DMs, and light-touch lead generation. Perfect for someone organised and proactive who wants flexible remote work. 

(I'm hiring for this role - DM me 👋 )

--

Every week, I share fresh roles across marketing, social and comms. All posted in the last 10 days, with salary shown.

♻️ Repost to share these opportunities with your network.

Three in-person meetings in the city today.

Mostyn. Paul. And en route to meet Sartej now.

I'm very grateful for days like these.

For the conversations and for having a network of people who get it.

Friends who also happen to be experienced in business.

People I can bounce ideas off. Talk through challenges with. Get honest feedback from.

And I get to do all of this in London.

As someone from a small, rural town in Lancashire, I don't think I'll ever get over how well-connected this city is.

I can have three meetings in different parts of the city in one afternoon.

The access. The energy. The pace.

I still find it incredible.

I'm also proud to be building my own thing right now.

Full autonomy over my schedule. When I work. Where I work. How my days look.

Today, that's x3 in-person meetings and a 30 min gym session.

That's the kind of flexibility I've designed my life around.

It wasn't always like this. It took some time to build. 

And of course, there are days where I'm glued to a screen, working through problems. Days that are just a grind.

But days like today remind me not to take any of it for granted.

The network. The city. The freedom to structure my work around my life.

All of it.

5 agency & creator-led marketing opportunities YOU can apply for this weekend:👇

—

1/ Email Marketing Copywriter
act Copywriting Ltd
Salary: £34K (+ bonuses)
Location: Remote (UK only)

act Copywriting specialise in email marketing and sales page copy for B2B coaches, consultants and course creators. You’ll be writing emails people actually open and read. Funny, sharp, conversion-focused copy that makes clients money. You’ll work closely with the founder and Head of Strategy, with real responsibility early on.

—

2/ Content Lead
Compound Content Studio
Salary: $95K -$105K
Location: Full-time, remote

Compound Content Studio is a B2B SaaS content agency working with technology companies on founder-led growth. You’ll lead written content across LinkedIn and newsletters, interview founders and execs, edit ghostwritten thought leadership, coach junior writers, and own quality end-to-end.

--

3/ Senior Video Editor
Chris Donnelly Ltd
Salary: £55K (+ bonus) (OTE £71.5K - £77K)
Location: London Bridge (Hybrid)

Chris Donnelly has built four businesses before 35, scaled to eight figures, and grown 3M+ social followers. Now he's building the most practical high-performance business YouTube channel ever. You'll own the full video production system - long-form YouTube, Shorts, Instagram content, and thumbnails. Be accountable for retention, performance, and quality while building scalable workflows. 

--

4/ SEO & Content Executive
Cedarwood Digital
Salary: ~£26K
Location: Manchester (Hybrid)

Cedarwood Digital is a digital marketing and PR agency based in Manchester. You’ll write SEO-led content, support strategy, manage client communication and gradually build deeper technical SEO skills. A great role for someone early in their SEO career who enjoys writing and wants to get closer to how search and performance actually work.

--

5/ Campaign Manager
The Goat Agency
Salary: £35K
Location: London (Hybrid)

Goat is a global influencer marketing agency working with brands across multiple markets. You’ll manage campaigns end-to-end. From influencer selection and briefing through to delivery, optimisation and reporting. This role suits someone organised, calm under pressure, and comfortable coordinating across clients, creators and internal teams.

--

Every week, I share cool opportunities at marketing agencies and creator-led businesses. All were posted recently. Salaries included.

♻️ Repost to share these opportunities with your network.

We talk a lot about screen time.📱 

Maybe we should talk more about presence.

I'm not anti-phone or anti-technology. 

Far from it.

Young people should be building and learning with technology from as young an age as possible. 

AI, gaming, AR, VR - these are going to be some of the most exciting jobs of the future.

But there's also a strong argument for having times of the day or week where we don't use technology.

To appreciate the little things. For in-person connections and relationships.

I was in Bali for a few weeks in December. And one thing stood out.

The locals, particularly young people, really do appreciate the little things in life.

A dad and his young son playing with a paper airplane. Just throwing it back and forth. For 15-20 minutes.

A whole family building sandcastles. For hours on end.

Two little girls colouring in at a restaurant. Drawing. Creating. Totally absorbed.

In all three example above, there wasn't a phone or table in sight. 

They were simply present.

It reminded me of my own childhood.

I didn't have an phone until I was 14/15. And I never had an iPad. 

When at restaurants or visiting relatives (when my parents were deep in conversation with whoever we were visiting), I had to keep myself company with colouring books and things that didn't involve devices.

And honestly? I think that was a gift.

It also reminded me of YES Club.

I attend one of their dinners on Thursday. 

Every dinner, you put your phone in a box. For about 3.5 hours. No scrolling or WhatsApp pings. 

And you know what? Some of the best conversations I've had recently have been in that room.

Funny how that works.

Time with technology is surprisingly freeing.

Here's what I've realised:👇 

Presence is becoming a skill. The ability to be fully where you are, without reaching for a screen, is getting rarer.

And the people who can do both? Master technology and choose presence? 

They'll stand out.

Not because they reject the digital world. But because they know when to step away from it.

When was the last time you chose presence over a screen?

--

PS. hi, I'm Lewis! 👋 I share reflections on business, life and travel. Right now, I'm on a mission to design work around life, not the other way around. I'm a fractional COO, builder and believer in doing work that actually matters.

5 awesome agency marketing jobs YOU can apply for this weekend:

--

1/ Client Services Director 
The Focus Agency Group
Salary: £55K - £60K (DOE) 
Location: Essex (3 days in office)

The Focus Agency Group is a full-service marketing agency operating across Media, Creative and Spaces. In this role, you'll lead and develop the Client Services team (Account Managers and Execs), build strong senior-level client relationships, oversee delivery of high-quality work on brief and budget, and help identify new business opportunities.

--

2/ Account Manager
noticed. 
Salary: £27K - £30K (DOE) 
Location: Wilmslow (Hybrid - 3 days/week in office)

noticed. is the UK's #1 LinkedIn agency and one of the fastest-growing marketing agencies in the North of England, partnering with organisations like the NHS and Ocean Beach. You'll manage day-to-day client relationships, coordinate campaign delivery from brief to execution, attend meetings and present work, monitor performance, and spot opportunities to grow accounts. (I’ve worked with Niall previously and can vouch for what he's building). 

--

3/ Paid Media Director 
The Social Shepherd
Salary: £51K - £60K (DOE) 
Location: London/Bath/Remote

The Social Shepherd is a fast-growth agency helping global brands, household names, and high-growth scale-ups accelerate their business growth. Recently won Best Large Social Agency in the UK. You'll oversee Paid Search and Paid Social strategy for eCommerce brands, lead full-funnel media strategies, be the core escalation point for clients, guide your team on performance insights, and lead new business pitches alongside the Head of Paid Media.

--

4/ Client & Agency Partnerships Manager
SB Media Group (Supercar Blondie) 
Salary: £45K - £55K + uncapped commission (35% OTE) 
Location: Remote (UK-based, offices in London/Manchester)

World's leading automotive entertainment media brand with 120M followers generating 1.5B views monthly. Drive revenue by managing relationships with media agencies and automotive advertisers, sell social-first branded content and sponsorships, handle briefs, develop opportunities, and help establish SB Media as a trusted premium partner. Flexible working including 4-day week options.

--

5/ Senior SEO Consultant 
SALT.agency 
Salary: From £42K 
Location: Remote/Hybrid

SALT is a marketing agency focused on delivering growth outcomes to our customers by supporting them in content, SEO, and data analytics. Clients include Amplitude, Cloudflare and GitLab. In this role, you'll lead technical and strategic SEO campaigns across SaaS, eCommerce and Travel, act as trusted advisor to clients, solve complex SEO challenges, and coach peers. 

--

Every week, I share fresh roles across marketing, social and comms. All posted in the last 10 days, with salary shown.

♻️ Repost to share these opportunities with your network.

taplio

The Battle

Alessia Doyle

Lewis Alexander Baxter

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taplio

The Battle

Alessia Doyle

Lewis Alexander Baxter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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