Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

"LinkedIn reach is dead." Seen this a 1230213 times.

Bluntly, it's not. You just need the right approach:

Absolute banger of a sheet from Chris 
(So many nuggets to take from this !) 

Let's be real... 
A strong brand can change your business and life.  

But only if you have the right strategy to scale it effectively. 

You can save time and check out Chris' 19-minute video here: 
https://lnkd.in/eH-YJnnX

Or check out this cheat sheet for the full breakdown:  

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when 3 things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how we structure every content system we build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand should be your biggest asset 
Not a complete time drain.

The difference is all in the strategy you use. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

♻️ Save and repost to share this system with your network. 
And follow Josh S. for more on personal branding.

Josh Sanders

Don't be that person who has terrible AI output.

Instead, steal 1 of these 8 frameworks:

Thanks Chris Donnelly for the awesome graphic ;)

If you type a vague question, expect a vague answer.
AI is only as good as the instructions you give it.

If you want AI to generate content that sounds like you...
Try writing better prompts (duh).

Learning to prompt properly is a skill that improves with practice.

I've built AI content systems for 750+ founders inside TCA.

Here are the 8 frameworks we use for everything 👇 

1️⃣ R-T-F (Role. Task. Format.)

Best for: Your go-to starting point on any prompt.
Example: "Act as a LinkedIn strategist. Write a hook for a post about lead generation. Include 3 options."

2️⃣ T-A-G (Task. Action. Goal.)

Best for: Quick drafts and fast edits (when you're running out of time). 
Example: "Rewrite this email subject line. Make it direct to increase open rates."

3️⃣ R-A-C-E (Role. Action. Context. Expectation.) 

Best for: Posts, emails, and scripts where tone and voice are key.
Example: "You're a founder marketer. Write a LinkedIn post. Context: I help founders build lead gen systems."

4️⃣ C-A-R-E (Context. Action. Result. Example.)

Best for: Content briefs and any task where showing AI good examples improves the output.
Example: "I'm a B2B founder with 5k followers. Write a post about cold outreach that drives DMs. Example: [paste a decent post]."

5️⃣ S-O-L-V-E (Situation. Objective. Limits. Vision. Execution.)

Best for: Complex problems where you need AI to think with you.
Example: "My webinar sign-ups dropped 40%. Recover them in 2 weeks, but no paid ads. I want 500 registrations. Plan this for me."

6️⃣ D-R-E-A-M (Define. Research. Execute. Analyse. Measure.)

Best for: Strategy, market research, and structured analysis.
Example: "I'm launching a newsletter. Research what formats work for founder audiences. Give me a 4-week plan. Analyse what could go wrong."

7️⃣ P-A-C-T (Problem. Approach. Checks. Test.)

Best for: Stress testing a content plan, campaign, or business decision.
Example: "I've got low post engagement, so I'm going to post daily for 30 days. Test to see if it's working after 2 weeks."

8️⃣ R-I-S-E (Role. Input. Steps. Expectation.)

Best for: Building SOPs, content calendars, and any task that needs a structured process output.
Example: "You're a content strategist with my 4 content pillars. Build a 4-week LinkedIn calendar with 3 posts per week."

It's important you know when to use each.
Because with better prompts, you'll be in the top 1% of AI users.

Pick the task you use AI for the most and find the matching framework above.

Then, rewrite your usual prompt using it.  
Compare outputs, and you'll be blown away by the difference !

Which one will you try first? Drop it in the comments 👇

♻️ Repost to help a founder in your network use AI properly,
And follow me, Josh S., for more on leveraging AI to build your personal brand.

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The creator economy is changing how founders grow | I help founders navigate it | 5+ years in the space | Co-Founder of The Creator Accelerator | Follow for posts on Personal Branding, Content Creation & AI

I've wrote over 6798+ posts on LinkedIn in the last 3 years.

And I always see the same mistake...

You're only posting one type of content, and you're still confused why nothing you write sells or converts.

You can't just pick one type of post and hope it sticks. 
Whether that be teaching, sharing opinions, or posting results.

You can't rely on these to help you grow on LinkedIn.

And that's because LinkedIn has 3 different audiences...

1/ People who've never heard of you.
2/ People who know you exist but haven't decided to trust you yet.
3/ People who are already convinced and just need one more reason to act.

If you change up your content based on these audiences, you'll scale rapidly.
And that's a fact :) 

So here are 3 content types that hit every single audience, which every founder needs:

1️⃣ Reach Content

Find people who've never heard of you before. 

- Don't be scared to challenge common beliefs.
- If it doesn't teach in detail, it won't increase dwell time.
- The goal primarily is to stop the scroll. 

Never play it safe.

Content no one disagrees with is content no one remembers ! 
Just don't be an a-hole xD

2️⃣ Authority Content

For people who know you exist but haven't decided to trust you yet.  

- Build authority from the get-go. 
- Teach something a reader can apply from the get go.
- Share frameworks, specific processes, and honest lessons from experience.

Always ask yourself: would someone save this post?

3️⃣ Conversion Content

For people who are already sold and just need one more reason to act. 
We give real outcomes, real names, and real numbers...

For me, and TCA, that looks like:

- Jeff pulling in $80k in his first few weeks.
- Yinka generating $400k in revenue from TCA teachings.           

Founders avoid this because it feels like bragging, 
Or for the ones who do well, it's the only thing they post.

Both kill the system.

If you want to convert, you need to bring all 3 together.

Reach without authority brings people in, but gives them nothing to stay for.
Authority without reach teaches a small audience that never grows.
Conversion without the first 2 is selling to strangers with no reason to trust you.

The right mix for most founders:
50% reach, 33% authority, 17% conversion.

Go audit your last 10 posts. 
See how well you do across all 3.

Which type of content are you posting the most right now? 
Let me know down below ! 

♻️ Save this for later and repost to help a founder in your network ! 
And follow me, Josh S., for more on turning content in revenue.

Instead of a £90,000 outdated uni degree

Learn from these people for free instead: 

As we are well into 2026, it's time to improve your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Go drop them a follow here: 

Self Development:

Thomas Pearce
Dan Goldin
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Ang
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

♻️ Repost this to help refresh your networks feed 
And follow Josh S. for more like this !

I’ve written 3847+ LinkedIn posts in the last 3 years. 

Every post has its own goal. Let me explain: 

To build a highly profitable personal brand...
You need to create content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

For example: 

Goal: More customers as quickly as possible. 
Focus hard on MOF/BOF content.

Goal: Reach more people.
Focus on TOF content. 

Which part of the matrix do you struggle with the most? 
Let me know below!  

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh for more !

The key to high performing LinkedIn content? 

Telling great stories. Steal these 6 frameworks: 

We've all been there... 
Hours spent writing content, all for a flop 

(It sucks lol) 

But it doesn't have to be like this. 
In fact, the best creators all have one skill down... 

They tell great stories. 

Here are 6 storytelling models 
You can use immediately:

1. The Hero’s Journey

Take people from ordinary world → challenge → tests → reward → transformation.

Best for:
Origin stories and case studies.

2. The Golden Circle

Start with WHY, then HOW and then WHAT. 

Because people will always be convinced more by the why. 

Best for:
Brand messaging and pitching.

3. The Fichtean Curve

Stack crisis after crisis. Each one bigger than the last...
Until the resolution.

As tension keeps people reading.

Best for:
Lesson posts and comeback stories.

4. The Origin Story

Before → Turning point → Now.

Show the problem you lived through.
Highlight the moment everything changed.
And then show who you’ve become.

Best for:
Founder stories and investor pitches.

5. ABT Framework (And, But, Therefore)

Set the scene, bring in some sweet tension 
And deliver the payoff.

Best for:
LinkedIn hooks and cold outreach.

6. StoryBrand

Always make your customer the hero. 
You are simply the guide providing the plan.

Best for:
Specigic LinkedIn sales copy (and landing pages).

So if you're stuck with your ideas not landing. 
Give these a go ! 

You may be surprised with their impact :D 

Which framework do you use the most out of these ? 
Let me know in the comments below ! 

💾 Save this for later. 
♻ Repost to help others tell better stories.
And follow Josh S. for more practical breakdowns like this.

Wondering which LLM you should spend your hard earned cash on? 

Look no further... here's the sheet for you: 

A banger comparison sheet from the main man Chris Donnelly

We've been spending months testing every major AI model. 

And they all have different pros and cons. 

But it goes deeper than that... 
The art is knowing which LLM to use for each specific task. 

Here's how the top 6 stack up in 2026: 

1. Claude Opus 4.5 (4.6 new updated hehe) 
The model we rely on most, I spend so long on here ! 

Best for: Strong reasoning and long-form thinking
Downside: Less spontaneous with creative ideas

2. ChatGPT-5.2
Still the most "every day" tool available.

Best for: Strong reasoning and multimodal support.
Downside: Costs increase quickly with heavy usage

3. Gemini 3
Google’s model, now so effective to use. 

Best for: Multimodal understanding across documents and image generation 
Downside: Writing output can feel restrained

4. Perplexity
The fastest way to get high quality research. 

Best for: Real-time search with clear citations
Downside: Limited creative generation

5. Grok 4.1
Strong awareness of what’s happening in this moment.

Best for: Real-time trend and cultural context
Downside: Limited use for structured or technical work

6. DeepSeek 3.2
Open-source, highly efficient for technical teams. 

Best for: Strong quantitative and STEM reasoning
Downside: Limited documentation outside Asia

Each model will serve a slightly different purpose. 

My personal favourite is Claude as I loveee to writ with it. 
But I would encourage everyone to test them and see for yourself. 

The deeper you experiment, the more value each one can provide. 

Which is your favourite LLM and why? 
Drop it down below ! 

💾 Save to study when you have some time free ! 
♻️ Repost to help others understand the different LLMs 
And follow Josh S. for more.

Most people will quit very early on LinkedIn: 

Here’s the reason why (and how to avoid): 

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

2021: Graduated Uni with no idea what I was doing 

2026: Co-founder to a $10M business. 

5 years of deep work and figuring things out. 
And it still feels a bit sureal to me tbh. 

If I was to go back and talk to myself back then. 
Here is my fav bits of advice I've picked up: 

1. Find patterens in different industries and apply them to your own. 
2. Never settle. If there's caps on your growth, find another route.
3. Think big. 95% of people cut themselves short thinking too small. 
4. Always take initiative and find a way instead of default asking. 
5. Find execptional people and work very closely with them. 
6. Always pay attention to detail, most people suck at it. 
7. Find a high value skill, and become world class in it.
8. Do random nice things for people consistently.
9. Always keep an eye on standards. 
10. Always take action. 

The last one is the most important. 

Some of these may feel incredibly obvious but this will often be the case.

Because when it sounds so obvious, for the most part, people won't do it. 
Meaning it therefore becomes your biggest advanatge. 

Would love if we could have some wisdommm in the comments below 
today ! 
No AI sh*t just pure life lessons to help others :D 

Happy Friday Legends :D

I grew to 150k+ on LinkedIn in 2 years.  

Because I wrote 99% of posts like this: 

In my recent podcasts with Callum Mcdonnell 
I go over what I call the anatomy of the perfect post. 

This is the ultimate way to write educational content that: 

- Catches attention fast
- Connects on a deeper level 
- Provides a whole load of free value

Which in turn will: 

- Grow your audience
- Drive people into your funnel 
- Increase sales and conversions 

Now of course, this isn't the only way to write. 
But is a great forumala that we have seen work across multiple different industries

If you want to check the full pod out, go here: https://lnkd.in/eBTGp5Fy

If you want to know what else I cover...
Here's a sneak peak: 

- Creating High-Impact Content
- Analysing and Adapting Content Strategies
- Leveraging Lead Magnet Posts for Engagement
- Crafting Effective Hooks and Content Structure
- Driving Conversations and Engagement on LinkedIn
- The Science Behind High-Performing LinkedIn Posts

The feedback I've had so far from this has been genuinely nuts. 
I may also now have the podcast bug hehehe. 

Have you seen it yet? 
Let me know below ! 

♻️ Repost this to help others create the perfect post 
And follow Josh for more !

I got 10 years of progress in 2 and I did 1 thing to get it:  

Work closely with an exceptional founder.

Heard this advice recently from Daniel Priestley 
And tbh, I have never agreed with anything more in my life.  

Just shy of 2 and half years ago I joined Chris Donnelly. 

At the time, I knew I wanted more from my career
But I didn't know where to start. 

I knew I wanted to work insanely hard, but felt limited in my role.
Then I saw an opportunity to work with Chris, and I knew it'd be the move for me.

And boi did things move at 100mph. 

In the space of 9 months, we scaled his audience to over 1.5 million (from about 200,00) 
And before I knew it we decided to start a business to teach others to do the same. 

In 9 months, I went from personal brand manager to co-founder. 

Still blows my mind now tbh. 

If you're looking for that kind of progress in any kind of role
In most industries that would take 10+ years. 

And I'm not saying any of this was easy...

It took the hardest I've ever worked and multiplied it by like 38 hahaha. 

But wow was it worth it.

So if you're looking for more in your career or life...
Start working with an incredible founder. 

The learning curve will be vertical. 

But your life will never be the same again. 

Always grateful to the homie Chris 

And the teams we have around us are genuinely the best in the world. 

What a time to be alive :D 

Happy Friday Legends 💪

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The Battle

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