Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

Currently the SVP of Marketing at BERO, leading global marketing efforts, comms strategy and commercial go-to-market — building the future of premium non-alcoholic beer through bold consumer engagement and innovation.

Passionate about building brands and high-performing, agile teams. Proven marketing leader with experience creating new-to-world brands, leading go-to-market strategy, and building effective marketing operations to support business growth across various industries (CPG, lifestyle, travel, auto, financial services and more). Highly detail-oriented team player, creative problem-solver, and strategic thinker with a proven track record creating, executing, and optimizing integrated marketing programs and creative campaigns. 11+ years of experience across brand, marketing, PR, social, trade/shopper, partnerships, experiential and creative services with a deep understanding of lifestyle/culture and the ability to translate trends into compelling brand expression to drive awareness, engagement, and conversion.

Lover of culturally relevant brand partnerships, all things company culture/team building, and discovering the best places to eat and drink in every city.

Jackie Widmann

Who doesn’t love a belated Dry January recap?! We’re off to a fast start in 2026 at BERO and I couldn’t be prouder of this team that is quite literally making magic happen every day. 

In January alone, we:

🏋️ Kicked off a global US/UK partnership with Barry's, celebrating 100% Commitment to giving it your all — whether in the Red Room, refreshing after the workout, or in the moments in between.

🚀 Announced our recent fundraise led by Paine Schwartz Partners, marking an exciting new chapter of growth for the business.

🏨 Partnered with Hyatt Lifestyle Group and hosted a series of events in Austin to celebrate BERO’s availability at Thompson Hotels nationwide. More to come this year - watch this space!

🛍️ Sampled at 190+ retail locations across the US, getting the brand directly into consumers’ hands, and meeting them where they're shopping.

🎬 Launched our new brand equity campaign, 100% BERO — introducing elevated new imagery, video, and messaging focused on what makes the brand truly special. Cool. Confident. Classic. Built for the lifestyle we’re proud to be part of.

🏠 Partnered with Rocco on a “Stock Your Fridge” campaign, gifting a fridge full of BERO with qualifying purchases throughout January.

All of this was supported by thoughtful creative, a strong social and digital ecosystem, IRL activations, paid amplification, and creator partnerships. And MORE! 

What. A. Month. Let’s go, 2026 - you're not ready for us!!!

Shoutouts to the best marketers + creatives in the game: Chloe Kopsky Jacopo Maria Cinti Laura Martin Hyojin Park Daniella Orcuilo Erin Zarr John Herman

Heading to Expo West next week with team BERO! Looking forward to all of the snacking, trend spotting, and connecting that happens onsite. See you there!

The countdown is on for us at BERO. Less than a week to go!
See you at Expo West!
BOOTH 2999C - Hall C

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The Battle

Alessia Doyle

Jackie Widmann

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The Battle

Alessia Doyle

Jackie Widmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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