Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI

Marketing isn’t about selling stuff
It’s about connecting people through stories, vibes, and experiences.

Hi there, I’m Insha 👋
A firm believer that Stories + Creativity sells more than Features. 

I don’t just do marketing.
I build meaningful connections. 

From brand building to digital strategy to media relations - I help brands sound more human and sell more smartly.

I love turn products into brands and visions into ventures.

And let’s be honest: pushy ads are dull and Boring.
Now! It's all about trust, emotion, and strategy - and that’s where the real connections are built.

Whether it’s crafting a go-to-market plan, running a multichannel campaign, or turning audience data into insights I do it with passion and purpose.

I turn ideas into stories. And stories into loyal fans.

My not-so-secret Skill Toolkit
⚡️Marketing Mix Modeling
⚡️Go-To-Market Strategy
⚡️B2B + B2C Digital Campaigns
⚡️Product Lifecycle Management 
⚡️Roadmap Creation 
⚡️PR & Media Relations
 ⚡️Data-Driven Insights
 ⚡️Project Management, Leadership & Negotiation

My vibe?
 ✨ Make it Connect
 ✨ Make it non-boring
 ✨ Make it unforgettable

Tools I treat like close friends:
AI Tools, Power BI, Google Analytics (a dream team, really).

Let’s connect if you:
 1️⃣Want human-sounding, high-impact marketing.
 2️⃣Need someone who can lead, execute & strategize like a boss.
 3️⃣Or just wanna yap about branding, media, or the latest trend everyone’s pretending not to like.

P.S. My DMs are open.
And no, you won’t get a “Thanks for connecting” reply. Promise.🔒

Insha Manzoor Khan

If I woke up sipping matcha and creating Valentine’s ideas for these brands…
This is how I’d approach it

Quick note: This is a marketing daydream, not real brand campaigns

Spotify 
A day before Valentine’s Spotify drops a personal love letter
Based on your music taste
but introduces you to underrated artists that feel like you

rhode skin
Valentine’s, but self-love coded.
Galentine’s skincare in a chocolate heart box.
Same dopamine. Zero guilt.

Duolingo 
A Love Language × Language Quiz.
Find out which language matches how you love.

If these were real campaigns which one would you pick to be fav? 
Drop your sticky notes in the comments!

Brand Strategist || Mentor || Marketer ~ Boosting Brands Visibility, Impact & ROI

Valentine's Marketing - 2

Knock knock
It's time for Friday's thoughtful screenshot......and today is Day 3

I think we all need to learn to skip some people... the same way we skip annoying ads

Sounds controversial, I know But sometimes it's the best thing to do
Because as Taylor Swift would say ...Your energy is expensive, So you should spend it carefully

Not everyone deserves your time, attention, or emotional bandwidth
Some people are just... skippable. And that's okay

Protecting your peace isn't rude It's self-respect.

So it's confession time 
What's one thing you've started skipping to protect your expensive energy? 
Drop your sticky notes in the comments

I was scrolling through my socials (like any other normal day) and………I noticed a pattern 

Let’s call this pattern Cheeky Romance Collab season 

It’s Valentine’s month and brands are finally flirting
not with boring lines like
“Celebrate love with our special gifts”
 or
“Make her heart melt with chocolates and flowers.”

Cute. But forgettable.

This time brands chose banter over clichés

Tinder × Blinkit  - Playfully flirty
KitKat × Instamart - Hilarious 
Nykaa x Shaadi - Cute helpful conversation 

My Marketing Matcha take:
People remember brands that make them smile

So the real question is according to you who flirted best this Valentine’s? 

Drop your sticky notes in the comments

Valentine's Marketing 

Last night I read a line from #PurpleCow by Seth Godin
And that line just stuck into my brain like a sticky note 

So imagine you’re on a long car ride 
not driving, just in your passenger seat (ik passenger princess energy)
  
Now you are looking out the window to see what’s around
At first you spot cows sooooooo many cows

You feel excited for a moment…Buuuuut after a while
Cow-gazing kinda gets boring for you
 
Because it’s getting repetitive and the same 
Nothing feels worth remembering

And then suddenly --- You see a PURPLE COW
Your eyes widen. You sit up.
You actually feel curious again

You even told someone “Wait… I just saw a purple cow”
That’s exactly how Marketing works today

Being normal gets ignored and being slightly better gets forgotten
But being weird --- That makes people pause, notice, and talk

Think of Crocs staying weird on purpose
Or Duolingo behaving like an internet celebrity

They’re not just selling products
They’re choosing to be the Purple Cow in the field

My final Marketing Matcha Notes:
Safe is invisible. But being Different and weird is memorable

Any brands that instantly come to mind as Purple Cow? 👀
Drop your sticky notes in the comments

Dearest gentle reader this author must confess
#Bridgerton is not just a show, It is a masterclass in world building

It doesn’t rely on plot alone It surrounds you.
And once you enter, you stay

Allow me to pour some Marketing Matcha

First: the casting.
Diversity exists without explanation.
Inclusive Brand Positioning.
Lesson: Belonging builds loyalty.

Second: the music.
Modern pop, dressed in Regency gowns.
Familiarity Bias.
Lesson: Familiar cues pull people in.

Third: the visuals.
Bright colors. Florals. Drama.
Distinctive Brand Assets.
Lesson: Consistency builds recognition.

My Marketing Matcha take:
Great brands don’t chase attention.
They build worlds people don’t want to leave.

Now it’s confession time
Which world-building point was your favourite?
Drop your sticky notes in the comments

Netflix

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The Battle

Alessia Doyle

Insha Manzoor Khan

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The Battle

Alessia Doyle

Insha Manzoor Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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