Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

I’m the bloke who’s publicly told LinkedIn I’ll build a $50 million company in 12 months.

This makes me accountable.

Built an app that only works on Thursdays because we can’t afford server costs for the other 6 days of the week. Would love some AWS credit.

Before you get confused, Honeypot rebranded to Thursday if you’re stalking my posts and think what hell is this all about. 

Let’s connect!

George Rawlings

Four years ago, I promised to build a $50M company in 1 year. 💰

It didn't go to plan. It took us 3 years longer than expected. But we've hit that valuation, and some. Better late than never. 🥳

Now, we’re upping the ante and adding a zero. $500M in 5 years. This is a public declaration. 📈

Oh btw, we also bought thursday.com, just announced today. Biggest purchase of our lives. 😅 🔗

Let’s GOOOO.

Thursday has kicked off it's Series A. Private round for individuals + funds who understand brand and consumer tech, request access here. https://lnkd.in/dDjMZgMT 

P.s only the cash was AI in this picture coz don't have that yet. Unfortunately hairline was not! 🥲

Apparently you need to “warm up” your LinkedIn by posting regularly.

So here I am, warming it up.

Ahead of a post I’ve scheduled for tomorrow🕯️

Also, I’m absolutely freezing 🥶

Big Thursday incoming.

This is the most expensive thing I own.*  💰

And it’s just one word. 👇

www.thursday.com 

A URL. 🔗

A domain we purchased to get people together IRL. 🤝

The irony. 😅

After months of back and forth, I'm pleased to announce we’ve finally secured the one word domain that matches the brand. 🎉

Thursday.

Simple. Memorable. Permanent. 📢

And as we step into our Series A, announced only 4 days ago, this is a clear signal and stake in the ground - we're going to build a generational company in the dating space.

We opened a private round to a small number of individuals and funds who believe human connection is the future. Comment DECK or DM and I'll message you.

*well, not me personally. The company. Thursday does.

taplio

The Battle

Alessia Doyle

George Rawlings

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taplio

The Battle

Alessia Doyle

George Rawlings

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

Performance ScoreGeorge Rawlings's LinkedIn Performance

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Performance ScoreAlessia Doyle's LinkedIn Performance