Kurogo

Responsible for crafting, spearheading and executing client campaign strategies across platforms, tracking and analysing client content performance and principal client contact.

Account Manager

Curating personal brand strategies and content for CEOs and founders to increase lead generation and revenue for their business.

Personal Brand Manager

Kurogo Studio

Content Studio For Personal Brands & Creators 📍Central London

McCann Worldgroup

Contributed to client briefings, working closely with notable brands such as L'Oréal and JustEat.

Prepared and presented weekly analyses of competing agencies award-winning marketing strategies.

Strategic Planning Assistant

Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG and F&B brands.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

We turn entrepreneurs into credible thought leaders through personal branding.

Growth Manager

Transparity

Working for Transparity in the Modern Workplace & Security team. We are the UK’s most accredited, pureplay, Microsoft partner. Transparity have unparalleled knowledge of the Microsoft cloud and support our customers through a range of Professional Services, Managed Services and licencing. We help organisations deliver digital transformation on the world’s most trusted and comprehensive cloud platform. We cover all Microsoft Technology areas from App Innovation, Azure, Cyber Security, Data and AI, Business Applications and Modern Work.

Business Growth Manager

Brand Nudge

Market leading data analytics platform helping retail brands maximise sales and profit through advanced market intelligence.

Senior Business Development Lead

OpenText

Channel role specialising in helping organizations protect themselves from the ever growing threat landscape through Carbonite and Webroot's bespoke cyber security solutions.

Account Executive

ThirdSpace

Helping organisations in to solve Identity & Access, Enterprise Mobility, Service Automation and Cloud Enablement challenges, by providing solutions and strategies underpinned by Microsoft technologies.

Client Executive

TiG Data Intelligence

TiG is an award-winning Microsoft Gold Partner specialising in cloud transformation, data intelligence, and 24/7 cloud managed services, based on the Microsoft Azure platform.

TiG acquired ThirdSpace, one of the UK’s leading experts in identity management and enterprise mobility and security solutions – creating an advanced digital MSP (managed service provider) with cyber security capabilities.

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best. 

But you just don’t seem to have the reputation you deserve. 

You want to be the go-to authority in your industry and become an opportunity magnet. 

That way you could… 

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features 
- Attract top talent 
- Speak on stage 

The list is endless. 

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 150+ personal brands, we’ve got quite good at it, achieving results like these in the process: 

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset. 

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

Charlie Heritage

I’ve been building my personal brand on LinkedIn for 11 months.

My biggest lesson:

If people don’t know you, they can’t buy from you.
If they don’t trust you, they won’t work with you.

Use these 5 steps to build a profitable personal brand this year:

(I’ve used all of these in 2025)

1️⃣ Make Your Profile a Sales Machine
Use your Featured section to show proof & case studies.
Put your value proposition at the start of your tagline.
Write your About section like a sales letter.

2️⃣ Post Content That Positions You THE Expert
Share your process → "How I" > "How To"
Turn real-life conversations into posts.
Talk about failures & lessons.
Teach what you wish someone had taught you.
Track what resonates (double down on what works).

3️⃣ Create a Cadence
2x posts per week to grow your audience.
2x posts per week to nurture trust.
1x post per week to convert.
Have 3-5 content topics.

4️⃣ Engage
Respond to comments within the first hour.
Message people who view your profile.
Follow up with prospects who engage with your posts.

5️⃣ Make Your Writing Gripping
Focus on the first line (the hook makes or breaks your post).
Write like you talk (conversational > corporate).
Turn lessons into actionable frameworks.

By the way, this is exactly what we do for our clients (no gatekeeping)

Some of the results in the first 6 months:

→ One confirmed £120,000 of new business.
→ One generated 2 leads from just 2 posts.
→ One gained 14,000+ new followers.

If you apply them too?

• More authority.
• More opportunities.
• Huge industry presence.

So here’s my challenge to you:

Follow the gameplan above and go all in for 12 months.
Worst case: you build a high value network 🤷‍♂️

Find this useful?

💾 Save it to come back to later
♻️ Repost it to help your network

Ps. When did you start posting on LinkedIn?

We Create Thought Leaders Through Personal Branding - Growth Manager @ Kurogo

When we charged £300:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

When we charged £3,000:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

When we charged £30,000:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

So if you get a 'No' this week… don’t see it as a reflection of your value. Someone out there values you at 10x what you’re currently charging.

You don’t need an office to build trust.

What you need is:

Ownership and clear outcomes.

Our team is spread across the globe.

We rarely share a room.

Yet, every day:

→ We deliver great results for our clients
→ We hit deadlines, keep standards high
→ We communicate and collaborate with ease

How?

We have a culture based on trust, ownership, and outcomes.

Here’s what matters:

1️⃣ Clarity - Everyone knows the goal and their role.
2️⃣ Accountability - If you own your work, you deliver.
3️⃣ Follow-through - Promises are kept, results are seen.

Performance is not about where you are. It’s about how you show up.

When people have clear goals and real responsibility, location stops mattering.

Teams thrive when they trust each other. When you give ownership, you see results.

Trust is the real currency. Not the desk. Not the badge. Not the office.

If you want high performance, build your team around clarity and accountability.

The rest takes care of itself.

P.s Here's a pic from our Summer social. Looking forward to our next one in December

Generic outreach is dead.
People buy from people they trust, not strangers in their inbox.

Cold emails end up ignored.
Cold calls get declined.
Generic messages do not build trust.

Trust is now the currency.
We live in the reputation economy.
People want to work with those they know, like, and trust.

Before a buyer says yes, they check your LinkedIn.
They read your posts.
They want to know what you stand for.

If you have a strong personal brand, you have already done the hard part.
You have built trust before the first conversation.

That means:
→ Higher close rates
→ More inbound leads
→ Less chasing, more closing

I have seen this myself.
Twelve months ago, my inbox was quiet.
Now it is full of real opportunities.
Not a coincidence.

If you have not started building your brand, here is how to begin:

1️⃣ Post consistently.
Share your insights, stories, and lessons.
Let people see your expertise.

2️⃣ Engage with your network.
Comment on posts.
Start real conversations.

3️⃣ Have a clear strategy.
Know what you want to be known for.
Stick to it.

Stay consistent.
Results do not come overnight.
Give it twelve months and you will see the difference.

Personal branding is not a shortcut.
It is the new foundation for trust and growth.

Follow Charlie Heritage for similar insights.

Sales is the no.1 life skill.

- Got an interview? That’s sales
- Negotiate a pay rise? That’s sales
- At a networking event? That’s sales
- Pitching ideas to your boss? That’s sales
- Convincing mates to go to a new restaurant?

You guessed it. That’s sales…

It doesn’t matter how junior or senior you are… 
You’ll always go further if you know how to sell.

Agree or disagree?

Ps. Do you remember your first sale?

Newsflash: People buy from people, not logos.


You can have the best product
The biggest ad budget.
The slickest brand

But if your team hides behind your logo, you’re missing your edge.

The smartest brands are waking up to it…

→ Trust is the new currency.
→ We live in the reputation economy.
→ Consumers want to follow people, not logos.

They’re humanising their brands with exec thought leadership…

(Proof: Our data shows a credible exec team influences 98.2% of buyers’ decisions)

Still though, most exec profiles are outdated CVs.
No story, no perspective, no reason to trust them.

Now, imagine your execs:
• Sharing their best ideas
• Leading industry conversations
• Showing up as the go-to experts in your field.

Not for fame, but to:
• Pull in top talent
• Attract better leads
• Shorten sales cycles
• Open doors to media
• Build trust you can’t buy with ads

Look at HubSpot. They’re pulling in millions of eyeballs from this.
But not just any eyeballs, trusting audience members.

My prediction: Soon this will be the norm.

Ps. Have you seen anyone else doing this?

Most people give up right before their personal brand explodes.

I see it all the time.

You post for a few weeks.
You get a handful of likes.
You wonder if anyone is even watching.

Then you stop.

But here’s the truth:

The real results come after most people quit.

That is when your name starts to stick.
That is when people begin to trust you.
That is when opportunities show up in your inbox.

Every single personal brand you admire today?
They kept going when it was quiet.
They showed up when no one cared.
They built a reputation while others lost patience.

Remember:

- Your content is your 24/7 salesperson.
- Your reputation is your biggest asset.
- In 2026, people will choose who they know and trust.

81% of buyers trust leaders active on social media.
85.9% pay twice as much for experts with a strong brand.

Most people never make it to the tipping point.
They stop right before the magic happens.

If you are building your brand right now and not seeing results, you are closer than you think.

Keep showing up.
Keep sharing your story.
Keep building trust.

Most people who win just stay consistent long enough to see the rewards.

Want to future-proof your career? Build your personal brand before you need it.


You could be great at what you do. But if people don’t know about it, you’ll watch others get chosen again and again.

Here’s why every professional should build a personal brand:

• Opportunities find you, not the other way around
• People buy from people, not faceless companies
• You stand out in crowded markets
• Your voice carries more influence
• You become a thought leader, not just another name
• Your network grows without forced outreach
• Reputation becomes leverage in every deal
• Your story helps those a few steps behind
• It shields your career from sudden change
• Jobs change, but your brand follows you

Personal branding isn’t about chasing fame. It’s about being known for the value you bring.

When you share your expertise and values often, the right people start paying attention. Your reputation opens doors for you. 

The professionals investing in their brand now will lead tomorrow’s opportunities.

If you’re not building yours, someone else in your space already is.

Start showing up. Share what you know. If you don’t know where to begin, write content that would have helped you 6-12 months ago.

I never have all the answers. But I always trust I’ll figure it out.

Early in my career, I thought confidence meant always knowing what to do.

But real confidence?

It’s knowing you’ll handle what’s next (even if you’re not sure how.)

I see this every day with entrepreneurs and leaders I work with.

They step into new markets.
They build teams from scratch. 
They launch products with no playbook.

No one hands them a perfect plan.

But they show up anyway. 
They ask better questions. 
They learn as they go.

Truth is, if you wait for the perfect moment, you’ll wait forever.

You don’t need to wait for certainty. 
You need to back yourself to find a way-every time.

Trust yourself to figure it out, then show the world how you do it.

--

♻️ Hit repost to help someone win today ♻️

Image: Rob Dance

Sales in 2005: Sees ad → Buys product.

Sales in 2025: Sees social content → Becomes aware of problem → Puts phone down → Googles solution → Reads blog → Watches YouTube Gets distracted → Sees ad → Signs up for freebie → Searches author’s name → Consumes more content → Stumbles across competitor → Comes up with objection → Objection solved through content → Repeats for 1 week - 12 months → Sees LinkedIn post → Clicks link → Forgets to book call → Sees another LinkedIn post → Checks out author’s profile → Books call → Buys product.

I’ve been cheating as a salesperson for 12 months.

How? I started posting content.

Let me explain…

1. I post on LinkedIn every day
2. Thousands of people see each one
3. Every post is educational to build authority
4. I get more leads (inbound) from the posts (= $)
5. But I also have more authority with outbound prospects
6. When we get to the sales call, we have rapport
7. Plus they trust my recommendations more
8. And that increases conversion rates
9. So I earn more commission…

See, content is your 24/7 salesperson.

It can speak to more people in one day than I could in a year.

Even when I’m off, with the kids, training - content is working for me.

Biggest sales unlock for 2026.

Ps. Anyone else doing this?

The more I track my progress, the less I care about other people’s pace.

It's easy to look around and feel behind. 

Social media makes it seem that someone is always a step ahead. 

Personally, when I focus on documenting my own progress, I don't feel the need to compare.

Because it's easier to then see the evidence of your own momentum.

Things we often forget as we are too busy to even notice. 

Once I started writing down my wins, something clicked. 

I wasn’t behind.

I just wasn’t keeping score.

Now I track the small things every month.

Not to feel productive.

But to stay honest with myself about the direction I’m actually moving.

If you want to compete, compete with your own last month.

Everything else is noise.

What’s one small win you’ve logged this month?

Beating 97% of people is simple but not easy.

1. Show up early.
2. Follow up quickly.
3. Prepare the day before.
4. Follow up multiple times.
5. Remember everyone's name.
6. Deliver value at every interaction.
7. Never make the same mistake twice.
8. Say no to opportunities that don't bring value.

Most people want shortcuts.

But the people who win?

They do the simple things more consistently than anyone else.

Ps. Anything else you think requires 0 talent?

Image: Justin Wright

“How do I generate leads from my personal brand?”

You turn your LinkedIn profile into a sales page.

(this helped me sign 20 clients in the last 12 weeks)

Most people think content is what drives leads. 
Wrong. Content gets you attention.

Your profile turns that attention into revenue.

It’s where people land the moment they get curious.

And 90% of the time, it’s the reason they stay cold or convert.

So ask yourself, if your ideal client clicked on your profile right now:

→ Would they trust you enough to start a conversation? 
→ Would they instantly see the value you offer? 
→ Would they know what to do next?

If your answers aren’t a resounding “yes”, it’s time to rework it.

Use this blueprint to optimise your LinkedIn profiles to generate leads: 
(we’ve used this exact framework close thousands $$$ in new business)

1️⃣ Banner = reinforces your positioning + shows proof 
2️⃣ Tagline = gives readers the who, what and why 
3️⃣ Featured Section = lead magnets, case studies, etc 
4️⃣ About Section = reads like a sales page, not a CV 
5️⃣ Experience = simple, punchy, and value-focused 
6️⃣ Skills = relevant and endorsed by clients

Most people leave this stuff blank or outdated. 
But you can never underestimate your profile.

In 2025, use it as your personal sales page.

So we created a complete guide to help you optimise it.

Over 1600 people viewed it so far:

https://lnkd.in/eP-BK_T7

Ps. This is the last week that this blueprint will be available for free.

Want to 2X your leads on LinkedIn in 2026?
(without posting 7x a week)

I mapped out everything that helped me sign 17 clients in the last 2 months.

Hint: My profile does the heavy lifting.

Today I’m giving access to our Profile Blueprint.

It’s free for the next 24 hours, but after that, the price is $79.
→ Full profile optimisation guide
→ Checklist to ensure you cover everything
→ Examples and templates for you to follow

Grab it here, only for 24 hours: https://lnkd.in/eEFA_5WR

We’ve signed 100s of clients from our personal brands.

But most people get it wrong:

❌ They post cringe selfies.
❌ They use gimmicky ‘hacks’.
❌ They lack a repeatable system.

But I’ve seen how the most profitable ones operate:

These 5 Content Formats build audience and authority.
(Use them to speed up your creation process by 10x)

1️⃣ Timeline + Lesson
– Uncommon formatting captures attention
– List shows personal transformation (+builds credibility)
– Lessons for the reader embedded into your story

2️⃣ Misconception vs Reality
– Shows you understand the industry and have niche experience
– You can subtly embed ‘your way’ into the comparison
– Breaks common misconception (+creates a lightbulb moment)

3️⃣ Action To Success
– Shows how one small action causes a huge difference
– Positions your state as the desired state for the reader
– Proves your strategy creates their desired transformation

4️⃣ What I Wish I Knew
– Shortcuts success for people in your position 1-10 years ago
– Positions you as experienced and credible
– Hook structure creates FOMO

5️⃣ Year You Started vs Now
– Positions you as experienced and credible
– Separates you from industry beginners (& cowboys)
– Simplicity creates lightbulb moment and leaves people wanting more

Now, let’s make this work for you:

1). Use these formats in rotation to keep your content fresh.
2). Test different angles and track what resonates.
3). Double down on the winners to scale your brand faster.

Most people guess their way through content.
The most profitable brands follow proven frameworks.

Which format are you trying next? 👇

Most founders have great businesses, but weak profiles waste their hard work.

You can build something impressive. 
You can post content that drives thousands of views. 
But if your profile is not built to convert, all that attention leaks out.

Imagine this:

You take someone on the perfect date. 
You’re getting along well. 
You do everything right.

But when you bring them home, your house is a mess…

Dishes in the sink. 
Clothes on the floor. 
Coffee stains on the table.

All your work is undone in seconds.

Your LinkedIn profile works the same way.

You can have the best content, but if your profile is weak, people move on.

They do not see your value. 
They do not trust your results. 
They do not take action.

A strong profile should:

• Show your credibility in seconds 
• Make your value clear 
• Turn visitors into leads

Here is what to fix:
1️⃣ Tagline - Make it clear who you help and why you are trusted 
2️⃣ Banner - Use it to reinforce your positioning and proof 
3️⃣ Featured - Add links to your best assets, free guides, or case studies 
4️⃣ About - Tell your story, your results, and your offer (not a CV) 
5️⃣ Experience - Highlight real wins and current work, not just job titles

Your value is meaningless if your audience cannot see it.

So optimise your profile and make every set of eyeballs count.

We built a full guide that walks you through every step-templates, instructions, examples.

Grab it here: https://lnkd.in/eEFA_5WR

This week is the last chance to access it for free.

Industry being commoditised. More competitors. More educated and sceptical consumers.

How do you stand out?

You use the one thing no one can compete with:

• Not offer
• Not funnel
• Not product

You.

Your unique combination experience and expertise
Your outlook, worldview, philosophy, model.
Your network, personality, values.

And then you get 3, 4, 5 of your execs to do the same.

Suddenly you’re reaching millions of people per month.
Building credibility and authority round the clock.
Nurturing prospects through sales cycles.

And separating yourself from competitors, not on ‘features’ but on philosophy.

Want to get started? We wrote this guide to show you how:

https://lnkd.in/ghcndfvP

Ps. Who’s doing this well at the moment?

taplio

The Battle

Alessia Doyle

Charlie Heritage

Followers

Posts

Engagements

Likes

Performance ScoreCharlie Heritage's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alessia Doyle

Charlie Heritage

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Heritage's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharlie Heritage's LinkedIn Performance