Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Harry Styles is BACK!!

And his return shows the power of superfandom.

Last week, Styles dropped his next album announcement: “Kiss all the time. Disco, occasionally.”

No dramatic countdowns. Just some subtle teasing for the hawk-eyed fans and a jumpscare insta post were needed to immediately DOMINATE social feeds. 

All because his fanbase is anything but ✨casual✨. 

It’s devoted, connected, and ready to react, turning a simple album announcement on a random Thursday in January into a global cultural moment.

What does this tell us?

→ Loyal superfans amplify hype organically without the need for over-the-top, drawn out campaigns.

→ Scarcity drives excitement. Surprise drops turn single moments into shared cultural experiences.

→ Legacy and timing matter. Years of authentic connection set the stage for a moment that feels inevitable, and oh so satisfying.

Naturally, reactive brand responses came thick and fast over the weekend.

But my unexpected fave was NHS England reminding the girlies to book their cervical screenings, leaning into Harry’s comeback while connecting it to a real-world outcome.

(Someone give their social media manager a raise x)

What makes this announcement even more fun is how perfectly it ties to the January 2016 trend blowing up right now.

Fans are already leaning into nostalgia and teenage cringe, sharing throwbacks to their awkward, excitable, unpolished selves. 
And for many, this also connects to their original love for Harry Styles, adding another layer of nostalgia.

That’s superfandom, nostalgia, and clever timing in action, driving massive cultural hype.

Move over BRAT summer, I’m so ready for glitter, funky, feel-good pop summer this year, courtesy of HS x

(Although slightly less ready for the Ticketmaster chaos for the inevitable tour 😅)

Brand Strategist & Culture Expert | Campaigns, Partnerships & Cultural Moments

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We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best. 

But you just don’t seem to have the reputation you deserve. 

You want to be the go-to authority in your industry and become an opportunity magnet. 

That way you could… 

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features 
- Attract top talent 
- Speak on stage 

The list is endless. 

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 150+ personal brands, we’ve got quite good at it, achieving results like these in the process: 

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset. 

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

Charlie Heritage

I’m 29. I’ve worked in sales for 10 years.

If I could teach sales to 19 year old me, I’d say:

1. Confidence comes from preparation, not pretending
2. Objections are information, not rejection
3. Discovery matters more than the pitch
4. Silence is one of the most powerful sales tools
5. What you do daily matters more than what you do occasionally
6. How you sell matters more than what you sell
7. Patience is a competitive advantage most people ignore
8. Long-term relationships are worth more than short-term wins

PS. Every one of these came from getting it wrong first.

We Create Thought Leaders Through Personal Branding - Growth Manager @ Kurogo

I’m 29. I run sales at a remote agency.
This is a rough outline of my day:

5am: Wake up. Water. Coffee.
6am: Gym or run.
8am: Breakfast. Review my diary. LinkedIn.
9am: Outbound and discovery calls.
11am: Client confirmation calls.
12pm: Pipeline review.
1pm: Lunch and a walk.
2pm: Sales calls and presentations.
4pm: Create content. Clear inbox. Plan tomorrow.
5pm: Time with my wife and kids.
7pm: Brazilian Jiu Jitsu or Muay Thai.
9pm: Dinner. Wind down. Bed.

Of course, sales days are never identical & this varies. But I like having some sort of structure & always try to plan my day in advance. 

Simple. But for me, it works. 
I value simplicity and routine.

PS. What time are you up in the morning?

6th January. One year at Kurogo.

My year, in numbers:

578 coffees
16 studio visits
2 team socials
71 new clients
300 sales calls
278 LinkedIn posts
7,000+ new followers

My first year working fully remote.

Proud of what we achieved this year.

Looking forward to year two, it's going to be even better.

The real job of sales is not closing.
It is being the obvious choice.

The people who win today are not the loudest.
They are the most visible and trusted.

That is why I post every day.

One post reaches more qualified buyers than I could in weeks of outreach.
And every post does three things for me:
• Educates
• Builds trust
• Positions me as the answer

So by the time someone books a call, the sale is already half done.

They are not asking “can you help?”
They are asking “how do we work together?”

That is the power of content.

Your brand is either doing the selling for you
or you are doing it the hard way.

Who is building theirs?

If you’re early in sales, this will save you years.

Over 10 years in sales taught me this:

1. Preparation creates calm
2. Calm creates confidence
3. Discovery creates authority
4. Authority reduces objections
5. Silence increases leverage
6. Leverage shortens cycles  
7. Consistency compounds skill
8. Skill earns trust
9. Trust deepens relationships
10. Relationships outperform short-term wins

The basics win.
Every time.

👉 Which one are you underestimating?

“Just start posting” is terrible advice.

Not because you should stay quiet.
Because speaking without strategy will get you nowhere. 

Most people who follow that advice end up with:
- Random topics
- Inconsistent messaging
- Zero commercial leverage
- Maybe some decent engagement

They mistake activity for progress.

If you do not know:
1. Who you are for
2. The problems you solve
3. What outcomes you drive

Then every post reinforces the wrong positioning.

That is how you become “visible” and still invisible to the right people.

The real work happens before you post:
• Choosing a clear ICP 
• Packaging your point of view 
• Designing an offer that gives your content a job

Only then does consistency compound.

Otherwise you are not growing a business.
You are just creating content.

If you are posting but not converting, this is why.

The fix is not more content.
It is better positioning.

Agree or disagree?

12 months ago, I committed to building my personal brand on LinkedIn.

Not posting when I felt like it.
Not testing endlessly.
Committing.

The biggest lesson?

Visibility creates demand.
Trust converts it.

And here’s the part most people miss:

If people don’t know you, they can’t buy from you.
If they don’t trust you, they won’t work with you.

This is the exact framework I’ve used over the last 12 months to turn content into revenue (and what we implement for clients):

1️⃣ Build a profile that sells without selling
Your profile is not a CV.
It’s your landing page.
• Lead with a clear value proposition in your headline
• Use Featured for proof, not opinions
• Write your About section like a sales letter

2️⃣ Post content that positions you as the expert
Generic advice gets ignored.
• Share “How I” instead of “How to”
• Turn real client conversations into posts
• Talk about failures and lessons learned
• Teach what you wish someone had told you earlier
• Track what resonates and double down

3️⃣ Create a repeatable cadence
Consistency beats intensity.
• 2 posts/week to grow
• 2 posts/week to build trust
• 1 post/week to convert
• Stick to 3–5 core content pillars

4️⃣ Use engagement as a growth lever
Posting is only half the job.
• Reply to comments in the first hour
• Message people who view your profile
• Follow up with people who engage

5️⃣ Write so people actually read
The hook decides everything.
• Write like you speak
• Cut corporate language
• Turn lessons into simple frameworks

Some client results in the first 6 months:

→ One confirmed £120,000 of new business.
→ One generated 2 leads from just 2 posts.
→ One gained 14,000+ new followers.

If you too apply this for 12 months:
• Authority increases
• Opportunities multiply
• Inbound becomes predictable

So here’s my challenge to you:
1. Stop hesitating.
2. Use this gameplan.
3. Commit to it for a year.

Worst case?
You build a high-value network.

If this helped:
💾 Save it
♻️ Repost it

PS: How long have you been posting consistently on LinkedIn?

If people don’t know you, they can’t buy from you.
If they don’t trust you, they won’t work with you.

After 12 months of building my personal brand & advising business leaders on how to build their own, I've learnt this is what actually matters:

• Proof > opinions
• Process > theory
• Consistency > intensity
• Conversations > impressions
• Clarity > cleverness

That’s how personal brands turn into revenue engines.

Doesn't happen overnight.
But with the right strategy, success is predictable...
And your personal brand becomes your competitive advantage. 

How long have you been posting consistently?

Selling remotely doesn’t reduce trust.
Unclear value does.

When you sell remotely, one thing becomes obvious quickly:
buyers don’t need to be in the room to decide.
They need to understand what changes if they say yes.

Every remote deal comes down to a few simple questions:

• What problem are you solving right now?
• Why is this the right solution?
• What’s the cost of not moving forward?

If those answers aren’t clear on a video call, they wouldn't be clear in person either.

Strong remote sellers don’t try to “build rapport” harder.
They explain value better.
They guide the decision.
They make next steps clear.

If a deal slows down remotely, it’s rarely a trust issue.
It’s a clarity issue.

Fix the clarity and remote selling stops being a problem.

People book meetings because they already trust you. 
Stop wasting time trying to ‘build rapport.’

Here’s the thing about sales calls nobody tells you:

You don’t need to dance around small talk or “warm up” the room. 
They’re already here. 
They want a solution. 
Your job is to help them get from A to B.

Here’s how I approach every call:

→ Assume trust is already there. 
No need to force it. 
If you’re on the call, you’ve passed the first test.

→ Drop the endless rapport-building questions. 
You don’t “build” rapport. 
You prove you’re the best solution. 
Clients mirror your conviction. 
If you believe you’re the answer, they will too.

→ Focus on the problem, not the pitch. 
Discovery is for them to realise how bad their problem is. 
Use the PIC framework (Problem, Impact, Cause). 
Articulate their problem better than they can. 
Now you’re the expert.

→ If you get short, closed answers? 
Use TED: Tell me, Explain, Describe. 
Open them up. 
Get real insight.

→ If they’re comparing agencies, they’re logical buyers. 
Show them your process. 
Speak in frameworks and systems, not feelings.

→ Emotional sale? 
Frame it as “I NEED this,” not “I want this.” 
Conviction sells.

→ Always follow up. 
70% of deals close after the fifth touch. 
Build a system. 
Don’t rely on memory.

→ Set boundaries. Define deliverables, timelines, responsibilities.
Retainers break without them.

Most salespeople overcomplicate the call. 
They try to “win” trust that’s already there. 
You’re not auditioning. 
You’re confirming.

Image Credit: Haris Halkic

I’ve learned in sales that most stress comes from trying to control the wrong things. So I anchor my day around one question: 

“What’s actually in my control right now?”

Not everything happening around me.
Only what I can move forward today.

Sales gives you plenty of distractions:
- Competitors.
- Budgets tightening.
- Prospects going quiet.
- Markets doing what markets do.

You can burn a lot of energy reacting to all of it.

What helped me was drawing a clear line between effort and outcome.

My effort goes into:
• Preparing properly
• Asking better questions
• Following up clearly and on time
• Showing up with consistency, regardless of yesterday

My attention goes into influencing:
• The quality of conversations
• Alignment across the deal
• Buyer confidence and momentum

Everything else gets parked.

Not ignored emotionally.
Just not allowed to run my day.

This mindset didn’t make sales easier overnight.
But it made my performance more predictable.

Progress in sales rarely comes from doing more.
It comes from putting energy in the right places.

Control your inputs.
Apply pressure where you can influence outcomes.
Let the rest stay where it belongs.

💾 If this resonates, save it.
♻️ If your team needs it, share it.

Image: Haris Halkic

My 2026 ins and outs 👇 

Ins
• Doing fewer things exceptionally well
• Treating training and recovery as equals
• Systems over willpower

Outs
• Ignoring early warning signs
• Low-ROI commitments
• Conversations without decisions

Has anyone else used a cryo chamber for recovery?

P.S. Whats your ins and outs? Let me know in the comments!

Every executive needs a personal brand.

But most never build one that actually drives opportunities.

Why?

Because visibility without positioning doesn’t convert.

You won’t build a profitable personal brand unless you:
• Position yourself as a clear expert
• Share a distinct point of view
• Back your claims with proof, not opinions

The strongest executive personal brands do this differently:

1. They have clear and authoritative positioning 
2. Articulate their value clearly to their audience 
3. Prove the expertise with irrefutable evidence 
4. Optimise their online profiles to reflect 1-3 
5. Publish content that connects with strangers 
6. Publish content that proves their expertise 
7. Publish content that generates opportunities/leads 
8. Create a compelling reason to hire them (and only them)

Executive Personal Brands will dominate in 2026.

So we built a blueprint to help leaders get ahead:

'How to Build an Executive Personal Branding Program'

Inside, we cover:

• How to plan your executive branding strategy
• How to build authority on LinkedIn
• The systems and workflows that make it sustainable

Plus the exact frameworks we’ve used to build 350+ personal brands for leaders from McKinsey, Salesforce, KPMG, and beyond.

If you want a copy, comment GUIDE or DM me.

And if this is useful, hit repost so others can build theirs properly too ♻️

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Alessia Doyle

Charlie Heritage

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The Battle

Alessia Doyle

Charlie Heritage

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