Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

You can ace exams and still struggle in the workplace if no one taught you how to speak.

School didn’t teach me public speaking.

Girlguiding did.

At 14, I was running sessions and leading teams.

That’s where I got used to speaking in front of a room (and it's pretty daunting as a teen to do this in front of other teens!)

Most people don’t get that kind of practice.

So, standing up to speak often feels terrifying, even as adults.

Thankfully, by the time I started getting invited to speak as a panellist with my personal brand, I'd had plenty of time to practice.

If you're working on it, here are 7 tips that actually help:

🌻 Make eye contact with 5 people for 5 seconds each
🌻 Pause after key points to let them land
🌻 Start with a question, a story, and a clear message
🌻 Keep your palms open when you speak
🌻 Structure your message into 3 key points
🌻 Allow plenty of time to rehearse
🌻 Keep stories under 2 minutes

Speaking clearly and with confidence is one of the most valuable skills you can build.

And like anything else, you get better with practice.

Do you enjoy public speaking or would you rather do literally anything else? 🤣 Let me know in the comments.

🌻 Repost and follow Carina Farrell for more content on personal branding!

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

If you’re obsessed with personal branding… read this immediately.

We’re hiring 👀

We’re looking for Personal Brand Managers at every level (Junior → Senior) to join the team.

We manage the personal brands of some of the most interesting founders in the world across LinkedIn, newsletters, and Instagram.

And we’re obsessed with quality.

We’re not hiring for the best CV.

We’re hiring for the person who:
✍️ Can write + voice-match brilliantly
🧠 Thinks critically (asks “why is this working?”)
📈 Understands LinkedIn and how growth actually happens
🤝 Can handle client relationships with confidence
🧊 Stays calm under pressure
⚡ Wants to learn, improve, and move fast

The perks are solid, too:

🏢 Hybrid (London Bridge, 2x/week)
🌴 25 days holiday + bank holidays
🌍 2 weeks work from anywhere
📈 Clear progression
✨ Build your own personal brand
🤝 A team where people genuinely help each other
🍿 LOTS of office snacks

If you’ve been looking for a role where you’ll learn faster than you ever have before…

This is it.

Check out the full description here and mention you found the job via my post. https://lnkd.in/dkHfkmsd

Tag someone below who’d love this 👇 and follow me Carina Farrell to be sure to see all our future hiring updates!

We took young people hiking in the rain and mud

And the lessons were bigger than the puddles.

This weekend’s hike for DofE training wasn’t a walk in the park, literally and figuratively. I was there as a Guide leader, supporting young people as they trained for their expedition. 

We faced
🌧 Unexpected floods
🧭 Rerouted trails
👣 Boots half lost in mud

At first, the kids groaned. But within minutes they were
➡ Reading maps like pros
➡ Encouraging each other when the path disappeared
➡ Laughing at slips as part of the adventure

That’s resilience in action. It’s not about being perfect. It’s about adapting when the plan changes.

Nature gives young people what screens can’t real uncertainty and real choice. Outdoor learning connects them with others, improves their confidence, and teaches them how to persevere when the going gets tough.

Our main takeaways:

1️⃣ Expect reroutes
If everything went to plan, there’d be no stories
↳ Change builds creativity

2️⃣ Laugh at the mud
Shared humour bonds a team
↳ Teamwork beats complaint every time

3️⃣ Celebrate small wins
Every correct compass bearing was a victory
↳ Confidence grows in increments

Next time you train young people or lead adults, remember resilience isn’t comfort. It’s endurance, humour and perspective combined.

taplio

The Battle

Alessia Doyle

Carina Farrell

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The Battle

Alessia Doyle

Carina Farrell

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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