Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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“Personal branding is cringe.”
Only until it works.

For one of my clients, it ended up bringing in £750,000 of their £1.5m investment raise.

No paid ads or big PR splash.

Just showing up consistently with a clear story about what they were building and why it mattered.

Behind the scenes it was pretty simple:

→ I led the positioning and brand campaign direction
→ Irene wrote the posts, translating the business’ wins into content
→ Ilaria handled engagement, keeping conversations going with the right people

A few months in, investors started appearing in the comments and DMs.

Some just curious.
Some asking questions.
And some eventually wiring money.

It wasn’t overnight, and it wasn’t flashy. But it worked.

Personal branding gets a bad rep because people picture buzzwords and vain hustle bros. 

In reality, it’s just making your work visible to the people who might care.

Sometimes that leads to a like.
Sometimes it leads to £750k.

Ecstatic client not pictured, so here’s me the moment I got the news instead. 

(Secretly manifesting that my own personal brand also leads me to a jackpot x)

cvnt

Content Creation Intern 

Open Theatre

1.Researching on industry trends
2.Curating film centric content for the website and social media handles
3.Public Outreach

Content Producer Intern

melacholic_musings19

My page dedicated to literature, writing, cinema and visual arts.

Social Media Administrator 

GStudios India

1.Linkedin profile optimisation 
2.Content writing for blog via employing SEO skills for the company website
3.Content writing for the main website

Content Writer Intern

CINEMATES- The Film Society of Bharatiya Vidya Bhavan College

.Founding President of CINEMATES- The Film Society of Bharatiya Vidya Bhavan College 
.Built the community from grassroot level

President

Bharatiya Vidya Bhavan College, New Delhi

Magazine Editor

BA English (Hons), 3rd Year student. 
.President of @CINEMATES- The Film Society of BVBC
.Member of the College Magazine Editorial Team 
.Member of the Zephyr- The Literary Club of BVBC
.Member of Entrepreneurship Club of BVBC

Undergraduate Student

Mandonna Research Consultants

1.Impact based consultation 

2.Researching on the intersection of gender, identity and politics and how can corporates have a nuanced understanding of the issues surrounding these domains

Daksh - Your Soft Skills Hub

Marketing Intern

Silsila Heritage

Origami For Good

Creative Writer intern

Hello, I am Asmita, an English Honours graduate  Currently, I am engaged in various enriching internships where I have the privilege of honing my creative skills and exploring the dynamic world of content creation.

My purpose is to embrace new opportunities for continuous learning and growth. I am determined in my quest to acquire proficiency in diverse areas such as copywriting, blog writing, content creation, SEO, and filmmaking. As a true cinema enthusiast, I take immense pleasure in delving into the intricacies of films, meticulously analyzing their artistic aspects.

I have nurtured passion for literature, which has led me to be an avid reader. The connection I have with language and writing has remained constant throughout my journey. My genuine fascination with various forms of art constantly fuels my curiosity, inspiring me to unravel the mysteries of life and self-discovery.

 
Skills:
- Proficient in crafting compelling and persuasive written content for diverse audiences.
- Strong understanding of SEO techniques and strategies for improved online visibility.
- Keen interest in cinema and adept at critically analyzing films to extract valuable insights.
- Avid reader with a passion for language and writing, possessing an innate ability to articulate ideas effectively.
- Highly curious and adaptable, with a natural inclination to explore and experiment in the world of art and creativity.
- My commitment to my academic pursuits and professional growth drives me to consistently seek new challenges and opportunities.
- I approach every task with enthusiasm, dedicating myself wholeheartedly to achieving the best possible outcomes.

I am a passionate individual in pursuit of knowledge and personal growth, seeking to carve a meaningful path in the world of language, art, and creativity. I believe that life's journey is a continuous evolution, and I eagerly anticipate exploring new avenues and discovering the boundless possibilities that lie ahead. Thank you for visiting my LinkedIn profile. I welcome connections and opportunities for collaboration, as I firmly believe that together, we can create something extraordinary.

Let's connect- asmitasengupta1910@gmail.com 

Best regards,

Asmita Sengupta

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Alessia Doyle

Asmita Sengupta

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The Battle

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Asmita Sengupta

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Engagements

Likes

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