Alessandra Colaci ⚡️

Head of Marketing at SparkPlug⚡️AI Marketing Advocate

I help legal professionals adopt AI in a practical and secure way.

With over 15 years in tech and a focus on AI workflows, I work with law firms, in-house counsel, and legal operations teams to build custom AI solutions that improve efficiency. From automating routine tasks to enhancing document review, I translate complex AI capabilities into clear, usable workflows that legal teams can actually implement.

My journey into AI began when I helped launch one of the first micro-tools built with the OpenAI API, an AI email writer created before ChatGPT existed. Since then, I have led AI strategy at SaaS companies, trained teams on AI adoption, and implemented AI-driven systems.

I hold a certification from MIT in Artificial Intelligence for Business. My specialties include:
	•	AI workflow development for legal teams
	•	Prompt engineering for legal use cases
	•	AI training and enablement for internal teams
	•	AI tool audits and evaluations
	•	Aligning AI adoption with privacy, security, and compliance standards

Whether you’re exploring legal AI tools, automating intake, or building a knowledge assistant, I help legal teams implement AI in a way that is strategic, ethical, and aligned with business outcomes.

If you’re exploring AI for your firm or legal department, I’d be happy to connect and share ideas.


Head of Product Marketing

Ecosystem Growth Strategy | GTM Activation | Author | Psychology Today Contributor | Powered By Espresso

I’d like to be able to tell you that I planned all along to help B2B companies tell better stories but that would be a lie.

Well, not exactly a lie but not the full truth.

I started out as an engineer in Silicon Valley at a time when we were building the “information superhighway.”

Yeah, I’m a Gen-X Silicon Valley native who thought that “if you build it, they will come.”

That turned out to be a lie and it took me the better part of 20 years to figure out the truth.

Product is democratized. The best story wins.

The transition to B2B Storyteller starts like all good stories do – I met a girl.

Rather a woman who later became my wife and who also died of leukemia at the age of 36.

Yes, it’s as horrible as it sounds.

The reason I now do B2B Marketing is because I had to run her company, JSY PR & Marketing while she was sick.

It turned out that I was pretty good at it. It surprised me (and her) for sure.

So now, I teach people how to tell better stories so they can rise above the noise to build businesses that consistently grow.

Some of the things I have worked on include:

Message & Positioning for complex B2B brands that want to accelerate brand awareness and generate leads in industries like financial services, maritime intelligence, and cybersecurity. 📶 

Portfolio Rationalization for several private equity roll-ups to align to a solutions focus rather than a product focus. 📶 

Semiconductor DNA sequencing chips that enabled desktop sequencing of the human genome for <$1,000 and in half a day at Ion Torrent. 🧬 

I have found that clear, concise, and compelling writing is the cornerstone of a solid strategy.

A brief description of some of my recent books:

Story-Driven B2B Marketing: Grow your business by telling better stories. 📗

Story-Driven Decks: 3x your chances of getting the next meeting by creating a deck that tells a fantastic story 📗 

Story-Driven Outreach: 2x or more your email response rates by telling clear, concise, and compelling stories. 📗 

The Entrepreneur Ethos: How to build a more ethical, inclusive, and resilient world through entrepreneurship. 📗 

As the (on hiatus) host of The Entrepreneur Ethos Podcast, I enjoy talking to all sorts of entrepreneurs about their journey and what they have found useful that might help others. 🎤 

https://theentrepreneurethos.com/

Domains: B2B SaaS | B2B Growth Strategies | Sales Enablement | B2B Storytelling | Smart Devices | Digital Health | Semiconductors | DTC

Happy to connect with like-minded people.

Contact Me

jarie@getstorydriven.com 📩
https://jariebolander.com 🌐

taplio

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Alessandra Colaci ⚡️

Jarie Bolander

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