Alessandra Colaci ⚡️

Head of Marketing at SparkPlug⚡️AI Marketing Advocate

I help legal professionals adopt AI in a practical and secure way.

With over 15 years in tech and a focus on AI workflows, I work with law firms, in-house counsel, and legal operations teams to build custom AI solutions that improve efficiency. From automating routine tasks to enhancing document review, I translate complex AI capabilities into clear, usable workflows that legal teams can actually implement.

My journey into AI began when I helped launch one of the first micro-tools built with the OpenAI API, an AI email writer created before ChatGPT existed. Since then, I have led AI strategy at SaaS companies, trained teams on AI adoption, and implemented AI-driven systems.

I hold a certification from MIT in Artificial Intelligence for Business. My specialties include:
	•	AI workflow development for legal teams
	•	Prompt engineering for legal use cases
	•	AI training and enablement for internal teams
	•	AI tool audits and evaluations
	•	Aligning AI adoption with privacy, security, and compliance standards

Whether you’re exploring legal AI tools, automating intake, or building a knowledge assistant, I help legal teams implement AI in a way that is strategic, ethical, and aligned with business outcomes.

If you’re exploring AI for your firm or legal department, I’d be happy to connect and share ideas.


Head of Product Marketing

Live view of my inbox today….

…I’m also pictured here in other people’s inboxes. 😅

Alessandra Colaci 

Legal + AI GC Summit 2/25, online | Founder & CEO, Legal + AI

Gwen Lafage 🐝

VP Marketing, Global Brand and Content @ Sinch 🚀 I B2b tech marketing leader, brand builder

Why do you need a strong brand? 
Because it is the only true differentiator that can’t be copied. And yes that’s also true for b2b companies. 

Think about it: products and features are all becoming the same. Sure you can be a little cheaper or a little better. But why not use your brand to win instead? Your brand is your future-proof competitive edge. 
A strong brand means recognition, credibility, trust, loyalty. 

And that’s why I’ve dedicated my career to building strong brands. BRAVE brands. Brands that connect with people. Brands that dare to be different. Brands with strong beliefs. Brand that build new categories and become their kings. 

I personally believe in the power of communication and creativity. I believe in doing things with passion and taking risks. I spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. In my late 20s, I traveled the world for one year. In my 30s, I opened an art gallery in San Francisco before going back to marketing and branding for B2B tech companies in Silicon Valley. In 2017 I moved to Sweden to open the European office of a b2b tech creative agency. 
In 2023 I came back to the US to continue to lead the brand growth of one of the fastest growing tech company in the world, Sinch. 

I’m now VP of Brand at Sinch, where I lead global brand strategy, though-leadership, communications, global events and creative direction for one of the fastest growing tech companies in the world. 

Bottom line: when I want to do something, I make it happen. 
I apply this ‘can-do-attitude’ to everything I do. 

I am always looking for new challenges, opportunities, and learnings, and I love networking and sharing knowledge with other professionals in my field.
Feel free to get in touch.

Specialties: B2B Marketing, Marketing Strategy, B2B SaaS Marketing, Data-driven Marketing, Growth Marketing, Inbound Marketing, Digital Marketing, Branding, Messaging, Content Marketing, Demand Generation, Account-Based Marketing, Engagement Marketing & Events, Project Management, Client Relationship Management, New Business, Campaign Management, Leadership, Operational Excellence.

Interests: B2B Marketing, Brands, Design, Technology, SAAS, Startups, Growth, Women in Tech, Green Tech, Sustainability, Meditation.

Executive member

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

2026 energy. ⚡️
Happy new year my friends 💫

2025 ended up as a transition year for me, but also for most marketers 👉 The year AI fully became part of everyone’s daily work.

Here’s what I’m taking into 2026, and what I’m leaving behind.

What I’m taking into 2026

1) Reputation is growth.
In an AI world, trust is not a “brand thing.” It’s the shortlist.

2) There is no AI discoverability hack.
It’s good, hard marketing work. Onsite + offsite. Clear positioning, consistent language, proof, and distribution in places people actually trust.

3) Engine first, fuel second.
No more content for content’s sake. If the engine isn’t defined and funded, we pause.

4) Fewer bets, bigger scale.
Tiny experiments are noise. If we test, we test properly. If we commit, we commit.

5) AI for speed. Humans for taste.
AI accelerates output. Humans still bring judgment, creativity, and meaning.

What I’m leaving in 2025

- Shipping one more asset instead of fixing distribution
- Confusing motion with momentum
- Trying to measure everything while avoiding the real question: “Are we becoming more known and trusted?”
- Random acts of marketing (again and always)
- Panic pivots based on hot takes

2026: clarity, intention over noise. 
Real bets. Real engines.

What about you? 
What’s one thing you’re taking into 2026, and one thing you’re leaving behind?

We can do this!! 💪💫

taplio

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Alessandra Colaci ⚡️

Gwen Lafage 🐝

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taplio

The Battle

Alessandra Colaci ⚡️

Gwen Lafage 🐝

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessandra Colaci ⚡️'s LinkedIn Performance

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Performance ScoreAlessandra Colaci ⚡️'s LinkedIn Performance